What SWADOH does

SWADOH, LLC is a privately held, New Orleans–domiciled company (founded 2020) that operates as a curated luxury platform for handcrafted French lighting fixtures, original artworks, and bespoke commissions. Its portfolio is organized around three commercial pathways — Collection (pre-designed fixtures), Art (original works and commissions), and Tailor-Made (bespoke projects) — and spans seven represented artists covering washi paper lighting, soft stone sculpture, ceramic fixtures, woven fiber art, textile works, straw marquetry, and embroidery. Pricing on standard fixtures ranges from roughly $2,400 to $14,800+, with custom commissions quoted on request and made-to-order lead times of 12–15 weeks (6–8 weeks via the Quick Ship program). All products carry UL compliance and a Certificate of Authenticity, with a two-year warranty on electrical components.

The business is led by founder and Creative Director Valerie Legras and monetizes through one-time sales of fixtures and art, with a secondary professional-services stream for bespoke commissions. Go-to-market is dual-pronged: a formal trade account program (requiring a business resale certificate) serving architects, interior designers, and hospitality designers globally; and a direct-to-consumer e-commerce storefront with a request-for-quote flow. Marketing is content- and event-driven, anchored by the SWADOH Journal, Instagram, an annual Lookbook, and recurring "Rendez-vous Zoom Edition" virtual events hosted by Legras. The company maintains exhibition presence at venues including the Révélations Biennale (Grand Palais Paris), Hôtel de Crillon, Kips Bay Show House, and Salon Labo Milano.

The underlying technology is minimal and not disclosed; the platform is effectively a Squarespace-built e-commerce site plus a human-curated artisan network. There is no proprietary software, no API surface, and no disclosed AI/ML capability — the company's defensibility rests on artisan relationships, brand positioning, and trade-channel reach rather than technology. Operations are global in scope (testimonials from US, France, and Cyprus; artists based in Paris, Provence, and Savannah, GA), with all production effectively artisan-based in France.

Name

SWADOH

Legal name

SWADOH, LLC

Website

https://swadoh.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SWADOH is a New Orleans-based, privately held curator and seller of handcrafted French lighting fixtures, original art, and bespoke commissions for interior designers, architects, and hospitality clients globally.

Ownership category

akta.pro rank

Product category

Luxury Lighting Fixtures

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513), Art Dealers (45992)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

akta.pro secondary industry

Event Design, Decor & Styling (HSACAAAB)

Keywords

• Handcrafted lighting fixtures
• Luxury art pieces
• Bespoke lighting design
• French artisan lighting
• Trade design services

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Lighting Fixtures Sales: SWADOH generates revenue through the sale of handcrafted lighting fixtures including pendants, sconces, flushmounts, and table lamps. Products are made to order with standard lead times of 12-15 weeks or 6-8 weeks for in-stock items. Pricing ranges from $2,400 to $14,800+ depending on the product and customization level.
2. Art Sales and Commissions: The Art pathway allows customers to commission or acquire original works that shape the emotional identity of a space. Artists represented include Morgane Baroghel-Crucq (fiber art), Solenne Jolivet (textile art), and Lucie Toure (textile and paper designs).
3. Tailor-Made/Bespoke Services: Custom fabrication services for unique project requirements including hand-painted finishes (e.g., Tiffany Bouelle's hand-painted Oiseau fixtures), specialized materials (Soft Stone by MU Studio), and custom dimensions/finishes. The company offers personalized support from concept through specification and installation.
4. Trade Account Program: SWADOH partners with design professionals through a trade account program providing access to French artists, creative guidance, collaborative problem-solving, technical resources (CAD drawings, 3D models), and preferential pricing/support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SWADOH curates and sells handcrafted lighting fixtures and original art pieces created by a network of French-based artisans and artists. The company organizes its offerings through three pathways: Collection (pre-designed lighting fixtures by represented artists), Art (original works and commissions), and Tailor-Made (bespoke fabrication and customization services for unique project requirements).

Product overview

SWADOH is a curated luxury lighting and art platform offering three pathways: Collection (pre-designed fixtures), Art (original works), and Tailor Made (bespoke commissions). The portfolio spans multiple artist collections including Céline Wright's washi paper lighting (InTOYo, Diva, Oiseau, Zen, Palanquin, Eclaircie, Eclipse, Cocon, Nozomi, Plein Lune), MU Studio's soft stone pieces (Fungia, Albatros), Morgane Baroghel-Crucq's fiber art and Selene lighting, Crosland & Emmons' ceramic fixtures (Genesis, Jardin, Sea Reef), and Lucie Touré's embroidered/straw marquetry art and mirrors. Products are handcrafted in France with 12-15 week standard lead times and 6-8 week Quick Ship options. All products comply with UL standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Céline Wright Lighting Collections A line of handcrafted lighting fixtures by Paris-based artist Céline Wright, featuring poetic, cloud-like designs made from Japanese washi paper. Spans multiple named sub-collections covering pendants, wall sconces, and table lamps.
• Genesis Collection A ceramic lighting collection by Crosland & Emmons featuring sculptural hand-sculpted cuffs and globes with mixed glazes, designed for high-end residential and hospitality interiors.
• Jardin Collection A natural-inspired ceramic lighting collection by Crosland & Emmons featuring organic forms inspired by botanical shapes, including the Lily Wall Sconce and Lily Pad Pendant.
• Sea Reef Collection A ceramic lighting collection by Crosland & Emmons inspired by ocean forms, including the Sea Reef 01 Sconce and Sea Reef 02 fixtures.
• Selene Collection A textile and ceramic lighting collaboration between SWADOH and artist Morgane Baroghel-Crucq featuring handwoven metal mesh pendants and sconces with organic, woven textures.
• Albatros Collection A soft stone lighting collection by MU Studio featuring marble-inspired hanging fixtures and wall sconces, available in multiple stone finishes.
• Fungia Collection A collection by MU Studio featuring delicate soft stone panels that respond to air movement, including wall sconces, cascading fixtures, hanging pieces, and stem mount configurations in celestial-inspired finishes.
• Original Artworks Commissionable original works including fiber art by Morgane Baroghel-Crucq, textile art by Solenne Jolivet, and paper and textile designs by Lucie Touré, spanning large-scale woven pieces, embroidered works, and straw marquetry.
• Mirror Collection A collaboration between Lucie Touré and Lison de Caunes featuring straw marquetry technique with hand-embroidered pearl details, comprising three one-of-a-kind mirrors (Dillenia, Phanera, and Gloriosa).
• Tailor-Made Program A bespoke design and fabrication service allowing clients to commission custom fixtures, hand-painted finishes, and unique artistic collaborations, providing access to specialty materials and artist customization from concept through installation.
• Quick Ship Program An expedited production service offering 6-8 week lead times for select in-stock lighting fixtures, in contrast to the standard 12-15 week made-to-order lead time.

Quantifiable outcome

• 6-8 week Quick Ship lead time for in-stock items
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Laure Nell InteriorscoreStrategic or Co-development Partner · 1 January 2025Design collaboration for Kips Bay Show House Palm Beach primary bath project 'Les Coulisses'. SWADOH contributed Selene Flushmount, Selene Sautoir, and custom pieces. Lucie Touré's hand-gilded and hand-embroidered flowers were integrated into the designer's vision.
• Lison de Caunes (Ateliers Lison de Caunes)coreStrategic or Co-development PartnerCollaboration on the Mirror Collection featuring straw marquetry technique. Lison de Caunes, a specialist in this rare art form perpetuating the tradition of her grandfather André Groult, creates bespoke furniture and accessories. The partnership produces unique mirrors combining straw marquetry with Lucie Toure's embroidered pearl details.
• Tiffany BouellecoreStrategic or Co-development PartnerArtist collaboration with Céline Wright on the Nozomi Collection. Tiffany Bouelle, a French-Japanese artist, brings hand-painted custom finishes to Céline Wright's Oiseau and other lighting fixtures. The collaboration creates bespoke pieces transcending functional lighting. The collection name 'Nozomi' means 'hope' in Japanese.
• Mobilier NationalflagshipOthersMU Studio fixtures entered the prestigious collections of Mobilier National - one of France's most revered cultural institutions dedicated to preserving and elevation of decorative arts since the 17th century. This represents significant institutional recognition of the craftsmanship quality.
• Révélations BiennalecoreOthersAnnual participation in the Révélations Biennale at Grand Palais Paris, where SWADOH artists including Solenne Jolivet, Lucie Toure, and Morgane Baroghel-Crucq present works alongside other elite craft practitioners.
• Villa KujoyamaminorStrategic or Co-development PartnerResearch residency location that inspired Céline Wright's InTOYo collection. The residency in Japan influenced the design approach combining Japanese cultural sensibilities with French craftsmanship.

Scale indicators4 records

Broad incumbents

• 1stDibs: Online luxury marketplace for furniture, art, and decorative accessories from thousands of vetted dealers and makers. Comparable to SWADOH as a broader curated marketplace serving interior designers and high-end consumers, though operates at a much wider portfolio scope.
• Holly Hunt: Luxury designer furniture, lighting, textiles, and leather brand serving architects and interior designers through showrooms worldwide. Comparable to SWADOH via premium designer channel, but with a significantly broader and more established portfolio.
• Restoration Hardware (RH): Multi-category luxury home retailer with curated lighting, furniture, and hospitality galleries. Comparable to SWADOH through its luxury positioning and designer-friendly offerings, but operates at vastly larger scale and broader scope.

Direct peers

• Hudson Valley Lighting: Designer decorative lighting company offering a wide catalog of artisan-inspired fixtures for residential and hospitality projects via a trade program. Comparable to SWADOH as a specialty curated lighting brand serving interior designers, though with a much larger SKU base.
• Visual Comfort & Co. Designer-led luxury lighting company offering curated collections from leading American designers (Suzanne Kasler, Thomas O'Brien, Kelly Wearstler). Directly comparable to SWADOH as a premium designer-lighting retailer serving architects and interior designers through a trade program.
• Made Goods: Los Angeles-based brand curating artisanal lighting, furniture, and accessories from global makers. Comparable to SWADOH as a multi-artisan, material-driven curated platform with to-the-trade distribution.
• Workstead: Lighting and furnishings studio producing hand-assembled fixtures influenced by craft traditions, sold through designer trade channels. Comparable to SWADOH via its material-driven, craft-led aesthetic and direct-to-designer engagement model.
• Apparatus Studio: New York-based contemporary lighting and furniture studio known for sculptural, material-driven designs aimed at luxury residential and hospitality interiors. Comparable to SWADOH through its emphasis on crafted statement pieces sold via a designer trade channel.
• Arteriors Home: Luxury home furnishings and lighting brand offering artisan-influenced fixtures, furniture, and accessories through trade showrooms and to-the-trade accounts. Comparable to SWADOH in serving interior designers with curated, design-forward lighting at premium price points.
• Roll & Hill: Contemporary American lighting company producing original, designer-driven fixtures with a focus on craft and material quality. Comparable to SWADOH through its designer-curated catalog, bespoke options, and trade-oriented sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SWADOH-RENDEZ-VOUS
• Instagraminstagram.com/_swadoh_
• LinkedInlinkedin.com/company/swadoh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWADOH