ScrnNow
ScrnNow is a digital out-of-home programmatic advertising platform that connects digital screen networks and CMS platforms to global ad exchange demand, enabling SMB and mid-market screen owners to monetize existing displays with passive monthly revenue.
- Company typePrivate
- Founded2025
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ScrnNow does
ScrnNow is a digital out-of-home (DOOH) programmatic advertising monetization platform that connects third-party digital screen inventory to global ad exchange demand. Founded in 2025 and operating as Screen Now LLC out of Wilmington, Delaware, the company positions itself as middleware between SSP/ad exchanges and screen networks, enabling screen owners to generate revenue from previously idle digital displays without requiring hardware changes or an in-house sales team. The core technology comprises Dynamic Revenue Optimization algorithms, Advanced Audience Targeting capabilities, and a streamlined network management interface that handles ad serving, exchange relationships, and financial payouts.\n\nThe product portfolio consists of three integrated offerings: a core ScrnNow Platform managing advertising delivery and optimization; a Screen Owners Solution with self-serve registration, a revenue calculator, competitor blocking, content-first scheduling, and transparent earnings dashboards; and a CMS Partners Solution that integrates invisibly underneath content management system platforms with zero UI changes and zero maintenance. Advertisers connect via SSP and global exchange demand; ScrnNow manages fill rates, audience targeting, and monthly payouts to screen owners.\n\nScrnNow employs a dual go-to-market motion: a product-led, self-serve channel targeting small and mid-sized businesses (gyms, auto dealerships, venues, retail locations) directly through scrnnow.com, and a B2B2C channel embedding its monetization layer within CMS platforms that serve screen owners. Revenue is generated through a transaction-based take rate on programmatic advertising revenue, with monthly payments distributed to screen owners. Disclosed customers include PulseFit Studios (fitness), VenueReach Media (media/venue), Brightline Auto Group (automotive retail), and Local NEWS Network (65 screens in southwest Colorado, connected via the AdButler partnership announced May 6, 2026). The company is privately held with no disclosed funding rounds, no parent company, and no executive team information available in the input data.
ScrnNow firmographics
Firmographics- Name
- ScrnNow
- Legal name
- Screen Now LLC
- Website
- https://scrnnow.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ScrnNow is a digital out-of-home programmatic advertising platform that connects digital screen networks and CMS platforms to global ad exchange demand, enabling SMB and mid-market screen owners to monetize existing displays with passive monthly revenue.
- Ownership category
- akta.pro rank
ScrnNow industry classification
Industry- Product category
- Digital Out-of-Home (DOOH) Advertising Platform
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
Keywords
Where ScrnNow is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ScrnNow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Programmatic DOOH Advertising Revenue Share: ScrnNow connects screen owner inventory to global programmatic ad demand. Screen owners earn revenue from ads displayed on their screens, with ScrnNow taking a cut of the advertising revenue. The platform manages all advertiser demand, delivery, and optimization, providing screen owners with a monthly payment.
- CMS Platform Partnership / SSP Services: ScrnNow provides advertising network services to CMS platforms, enabling their users to access programmatic demand. CMS platforms benefit by adding a monetization layer that can offset or cover subscription costs for their own customers. Revenue flows through the exchange relationships managed by ScrnNow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Revenue share model for screen owners |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
ScrnNow product offering
Product offeringCore offering
ScrnNow operates a digital out-of-home (DOOH) programmatic advertising monetization platform that connects advertiser demand from global ad exchanges to third-party digital screen inventory. Screen owners (gyms, auto dealerships, venues, retail) can register their screens and earn monthly passive ad revenue with no new hardware, while CMS platforms integrate ScrnNow invisibly underneath their existing product to add programmatic monetization for their users. ScrnNow handles ad serving, exchange relationships, revenue optimization, and financial payouts, taking a revenue share of the advertising spend.
Product overview
ScrnNow is a unified DOOH monetization platform that provides advertising services by connecting advertiser demand with digital screen networks. The core platform manages, delivers, and optimizes advertising campaigns across third-party screen inventory. The product portfolio consists of the main ScrnNow Platform, the Screen Owners Solution (for direct screen owners to monetize their displays with control over ad rules and transparent reporting), and the CMS Partners Solution (for content management system providers to offer monetization capabilities to their users). All offerings share the same underlying programmatic advertising technology, exclusive demand from global exchanges, and automated revenue optimization engine.
Differentiator
Problem solved
Functional benefit
Products and services
- ScrnNow Platform Core DOOH monetization platform that connects digital screen networks with programmatic advertising demand, manages, delivers, and optimizes advertising campaigns across third-party screen inventory for SMB screen owners and CMS partners.
- Screen Owners Solution Monetization service for digital screen owners featuring a 3-step setup (connect screens, set rules, get paid), competitor blocking, content-first scheduling controls, transparent earnings dashboard, and monthly passive ad revenue with no operational burden.
- CMS Partners Solution Advertising network service for digital signage CMS platforms that enables their users to access programmatic DOOH demand, with zero-maintenance invisible integration (no UI changes), instant revenue opportunities, data enrichment for premium advertisers, and financial payouts handled by ScrnNow.
Quantifiable outcome
- Screens using ScrnNow report up to 28% higher monthly revenue from programmatic demand
- +1 more outcomes
Companies that use ScrnNow
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
ScrnNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
ScrnNow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AdButlercoreLocal NEWS Network extended its partnership with AdButler to connect its network of 65 digital out-of-home screens to national programmatic advertising through ScrnNow's DOOH monetization platform. AdButler acts as middleware, seamlessly layering national ads with local content when available. This integration enables small publishers to access advertising demand typically reserved for much larger networks.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ScrnNow competitors and assessment
Company assessmentBroad incumbents
- Broadsign: Broadsign is a leading DOOH CMS and ad server platform broadly serving digital signage operators. It is a broader incumbent that competes with ScrnNow's CMS partner integrations and has programmatic advertising capabilities of its own.
Direct peers
- Adomni: Adomni is a programmatic DOOH self-serve platform that enables screen owners to monetize inventory and advertisers to buy campaigns. It overlaps with ScrnNow's PLG self-serve motion targeting small screen networks.
- Place Exchange: Place Exchange is a programmatic SSP specializing in DOOH and out-of-home advertising. It directly competes with ScrnNow by aggregating screen inventory and matching it to programmatic demand from DSPs.
- Hivestack: Hivestack is a programmatic DOOH ad tech company operating a full-stack SSP and ad exchange. It competes in the same monetization middleware category as ScrnNow but focuses on enterprise-grade screen networks globally.
- VIOOH: VIOOH (part of JCDecaux) is a programmatic DOOH marketplace connecting media owners with advertisers. It is a direct competitor offering exchange-based monetization for digital screen inventory, comparable to ScrnNow's core offering.
- Vistar Media: Vistar Media is a leading programmatic DOOH supply-side platform that connects screen networks to ad exchange demand. It is the most direct competitor to ScrnNow, serving the same SSP role for digital out-of-home inventory globally.
Emerging players
- Mediafly: Mediafly is a content management and sales enablement platform that has expanded into DOOH signage. Comparable as an emerging player in CMS-driven digital signage that could integrate programmatic monetization like ScrnNow.
Others
- AdButler: AdButler is an ad server and middleware provider that ScrnNow already partners with. It is an ecosystem enabler rather than competitor, comparable as a programmatic advertising infrastructure layer used alongside DOOH monetization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ScrnNow social profiles
Digital presenceScrnNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScrnNow leadership team
Management profileNumber of profiles
ScrnNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScrnNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScrnNow
What does ScrnNow do?
ScrnNow operates a digital out-of-home (DOOH) programmatic advertising monetization platform that connects advertiser demand from global ad exchanges to third-party digital screen inventory. Screen owners (gyms, auto dealerships, venues, retail) can register their screens and earn monthly passive ad revenue with no new hardware, while CMS platforms integrate ScrnNow invisibly underneath their existing product to add programmatic monetization for their users. ScrnNow handles ad serving, exchange relationships, revenue optimization, and financial payouts, taking a revenue share of the advertising spend.
Is ScrnNow a public or private company?
ScrnNow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ScrnNow founded?
ScrnNow was founded in 2025. It employs 1 to 10 people.
Where is ScrnNow based?
ScrnNow is headquartered in Wilmington, United States, in the North America region.
How does ScrnNow make money?
Two revenue lines are on record. Programmatic DOOH Advertising Revenue Share is the primary driver. The others are CMS Platform Partnership / SSP Services.
Who are ScrnNow's main competitors?
Broadsign is listed as a broad incumbent. Direct peers are Adomni, Place Exchange, Hivestack, VIOOH and Vistar Media. Mediafly is listed as an emerging player. AdButler is listed as an others.
Does ScrnNow have an API?
No public API is recorded for ScrnNow.
What industry is ScrnNow in?
ScrnNow's product category is Digital Out-of-Home (DOOH) Advertising Platform. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising.