The Heroes Project Which Will Do Business In Calif
The Heroes Project is a 501(c)(3) nonprofit founded in 2009 that provides therapeutic mountaineering expeditions, training, and retreat programming for injured post-9/11 U.S. military veterans, funded primarily through donations, monthly giving tiers, merchandise sales, and annual fundraising events.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Heroes Project Which Will Do Business In Calif does
The Heroes Project is a 501(c)(3) nonprofit public benefit corporation founded in 2009 by Tim Medvetz and headquartered at 7304 Beverly Blvd, Suite #151 in Los Angeles, California. The organization's single integrated mission is to help injured post-9/11 U.S. military veterans — particularly those with limb loss, PTSD, and traumatic brain injuries — rebuild physical strength, mental resilience, and community through therapeutic mountaineering expeditions. Core programs include the Expedition Program (one veteran at a time paired with a specific peak, with months of physical training at partner Equinox locations, gear from Eddie Bauer, and expedition support), the annual Climb for Heroes fundraising event on Mt. Baldy (held since 2013 on Veterans Day weekend with a $150 minimum donation), and the Veteran Retreat Center (VRC), a $6M year-round retreat facility under construction on Mt. Baldy designed to serve injured veterans nationwide.
The organization's revenue model rests on four streams: (1) tiered monthly giving (Bronze $10, Silver $20, Gold $50) plus one-time donations, (2) a dedicated VRC capital campaign including a $250 water-tower naming tier, (3) branded merchandise sales ($5-$55 range) via its online shop, and (4) event-based fundraising through Climb for Heroes and peer-to-peer campaigns. The organization reports 89 cents of every dollar going directly to programs, holds a Charity Navigator 4-Star rating and GuideStar Platinum Seal of Transparency, and operates with 1-10 employees. Its go-to-market is community-led: veteran applications are direct, training occurs at partner facilities, and donor acquisition is driven by storytelling content, social media (TikTok, Instagram, Facebook, YouTube, X), the Field Report newsletter, and the annual Climb for Heroes event. No technology platform, app, or proprietary software underpins the service; the product is fundamentally experiential and human-delivered.
The Heroes Project Which Will Do Business In Calif firmographics
Firmographics- Name
- The Heroes Project Which Will Do Business In Calif
- Legal name
- The Heroes Project
- Website
- https://theheroesproject.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Heroes Project is a 501(c)(3) nonprofit founded in 2009 that provides therapeutic mountaineering expeditions, training, and retreat programming for injured post-9/11 U.S. military veterans, funded primarily through donations, monthly giving tiers, merchandise sales, and annual fundraising events.
- Ownership category
- akta.pro rank
The Heroes Project Which Will Do Business In Calif industry classification
Industry- Product category
- Veteran Rehabilitation Services
- NAICS
- Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)
- akta.pro secondary industries
- Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK), Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG)
Keywords
Where The Heroes Project Which Will Do Business In Calif is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Heroes Project Which Will Do Business In Calif business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Monthly Giving: The organization generates revenue primarily through individual donations, monthly investor programs (Bronze $10/month, Silver $20/month, Gold $50/month), and one-time contributions. Donors receive merchandise perks depending on giving level.
- Veteran Retreat Center Capital Campaign: Dedicated fundraising campaign for the $6M capital project to build California's first-ever Veteran Retreat Center on Mt. Baldy. 100% of donations go directly to VRC building.
- Merchandise Sales: The organization sells branded merchandise including hats ($45), hoodies ($55), t-shirts ($20), beanies ($20), stickers ($5), patches ($10), Nalgenes ($25), and booty shorts ($25) through its online shop. All purchases support the mission.
- Event Fundraising: The annual Climb for Heroes event requires a minimum $150 donation for participation. Participants also fundraise individually to support the organization's veteran programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze Investor - $10/month |
| Subscription | Monthly | Silver Investor - $20/month |
| Subscription | Monthly | Gold Investor - $50/month (Most Impact) |
| One time/ perpetual license | Pay-as-you-go | VRC Water Tower Naming - $250 one-time |
| Other | Pay-as-you-go | Climb for Heroes Event Registration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Heroes Project Which Will Do Business In Calif product offering
Product offeringCore offering
The Heroes Project is a 501(c)(3) nonprofit founded in 2009 by Tim Wayne Medvetz that delivers nature-based expeditions, hands-on training, and retreat programs to help injured U.S. military veterans recover physically and mentally. Its flagship offerings are mountaineering and rock/ice-climbing expeditions (e.g., Mt. Everest, Kilimanjaro, Denali, El Capitan), supplemented by the Veterans in Action Retreat and a planned Veteran Retreat Center in Los Angeles. The organization operates with a one-veteran-at-a-time approach funded by donations, monthly giving, sponsorships, event fundraising, and merchandise sales.
Product overview
The Heroes Project is a 501(c)(3) nonprofit organization that operates a single integrated program focused on helping injured U.S. military veterans rebuild their lives through therapeutic mountaineering expeditions and outdoor experiences. The core offering is the Expedition Program (Expeditions for Heroes), which takes one veteran at a time through months of physical training and culminating in a summit climb. Supporting this is the annual Climb for Heroes fundraising event on Mt. Baldy, the merchandise shop, and the Veteran Resources program. The organization is currently developing the Veteran Retreat Center — a first-of-its-kind year-round facility on Mt. Baldy that will serve as a permanent home base for training, therapy, and community. The product portfolio is unified around the mission of empowering injured veterans from hospital bed to summit through the healing power of nature.
Differentiator
Problem solved
Functional benefit
Products and services
- Veteran Expedition Program Multi-day to multi-week mountaineering and rock/ice-climbing expeditions for injured U.S. military veterans, designed to support physical and mental recovery through high-profile adventure challenges. Provided at no cost to veterans and funded by donations.
- Veterans in Action Retreat Retreat program for injured U.S. military veterans offering in-community recovery, peer support, and continued engagement between major expeditions.
- Veteran Retreat Center (VRC) Planned Los Angeles-based retreat center intended to provide sustained, in-community rehabilitation services for injured veterans beyond individual expeditions.
- Climb for Heroes Fundraising Event Recurring fundraising event where supporters climb in solidarity with veterans and raise donations via the GiveButter platform for The Heroes Project.
- THP Merchandise Shop Online storefront selling THP apparel, prints, patches, and accessories, with select co-branded items in partnership with Eddie Bauer and Chrome Hearts. Revenue supports the nonprofit's veteran programs.
Quantifiable outcome
- First combat-wounded veteran to summit Mt. Everest (Charlie Linville, 2016)
- +2 more outcomes
Companies that use The Heroes Project Which Will Do Business In Calif
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
The Heroes Project Which Will Do Business In Calif technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Heroes Project Which Will Do Business In Calif partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Eddie BauercoreLong-term gear sponsor providing outdoor apparel and equipment for veteran expeditions. Eddie Bauer has been a partner since the organization's founding in 2009.
- Chrome HeartscorePremium lifestyle brand partner providing merchandise for investor perk packages. Co-founder Richard Stark serves on the Board of Directors. Has supported every climb, every event, and the VRC project.
- EquinoxcoreFitness partner providing training facilities and expertise. JJ Sailer serves as both Executive Director of THP and Senior Director at Equinox Fitness Clubs. Training conducted at Equinox locations nationwide.
- NKSFBsupportingPartner organization supporting expeditions and events. Listed as a trusted partner from day one.
- Youngren ConstructioncoreGeneral contractor for the Veteran Retreat Center construction. Scott Youngren's team has built homes for Homes for Our Troops since 2010 and has experience with THP alumni home construction.
- MW Steele GroupcoreAward-winning architecture and planning firm designing the Veteran Retreat Center. Firm is guided by the belief that buildings succeed only if they enhance people's lives.
- Home for Our TroopssupportingAdaptive housing organization for injured veterans that THP works alongside in California, which has the largest VA system west of the Mississippi and over 50 adaptive homes built for injured veterans.
- Tunnel to Towers FoundationsupportingVeterans' support organization partnered with THP in California's veteran housing ecosystem.
- Gary Sinise FoundationsupportingVeterans' support foundation working alongside THP in California's veteran support ecosystem.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
The Heroes Project Which Will Do Business In Calif competitors and assessment
Company assessmentDirect peers
- Paradox Sports: Adaptive climbing nonprofit that provides climbing opportunities for people with physical disabilities, including veterans with limb loss. Direct overlap in adaptive mountaineering/rock climbing methodology and veteran amputee population.
- No Barriers: Operates experiential outdoor programs for veterans and people with disabilities, including flagship expeditions and a veterans program. Highly comparable mission: using nature-based challenge to build purpose and community for injured veterans.
- Warrior Expeditions: Direct peer that uses long-distance outdoor expeditions (hiking, kayaking, cycling) as therapeutic missions for combat veterans. Same core thesis — outdoor adventure for veteran recovery — though Warrior Expeditions focuses on thru-hikes rather than high-altitude summits.
- Outdoor Outreach: San Diego-based nonprofit providing guided outdoor adventures (hiking, climbing, paddling) for at-risk youth and wounded warriors. Comparable therapeutic-outdoor-program model targeting similar veteran demographics in California.
Emerging players
- Big City Mountaineers: Provides backcountry wilderness trips for under-resourced youth including youth from military families. Comparable outdoor-expedition-as-therapy model, but focused on at-risk youth rather than injured veterans — partial overlap with THP's mission-adjacent demographic.
- Adaptive Adventures: Adaptive sports nonprofit serving individuals with physical disabilities and injured veterans through skiing, cycling, climbing, and paddling programs. Comparable adaptive-outdoor-therapy methodology with overlapping beneficiary base of injured/limb-loss veterans.
Broad incumbents
- Team Red White & Blue (Team RWB): One of the largest veteran community nonprofits, focused on veteran wellness through physical fitness and social connection. Comparable in targeting injured post-9/11 veterans, but delivers via local chapters and events rather than mountaineering expeditions.
- Wounded Warrior Project: Largest and best-funded U.S. veteran nonprofit serving post-9/11 wounded veterans. Competes for the same donor dollars and beneficiary pool as THP, though it delivers a broader portfolio of programs (mental health, career, physical wellness) rather than outdoor expeditions.
- The Mission Continues: National veteran service nonprofit deploying veterans into community service and leadership programs. Comparable veteran-empowerment thesis with similar donor demographic, but operating model (service platoons vs. expeditions) is distinct.
- Travis Manion Foundation: Veteran character-development nonprofit that engages veterans, families of fallen service members, and communities. Comparable in serving the post-9/11 veteran community and competing for similar donor segments, with a leadership-and-character rather than outdoor-adventure focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Heroes Project Which Will Do Business In Calif social profiles
Digital presenceThe Heroes Project Which Will Do Business In Calif financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Heroes Project Which Will Do Business In Calif leadership team
Management profileNumber of profiles
Profiles13 records
The Heroes Project Which Will Do Business In Calif funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Heroes Project Which Will Do Business In Calif M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Heroes Project Which Will Do Business In Calif
What does The Heroes Project Which Will Do Business In Calif do?
The Heroes Project is a 501(c)(3) nonprofit founded in 2009 by Tim Wayne Medvetz that delivers nature-based expeditions, hands-on training, and retreat programs to help injured U.S. military veterans recover physically and mentally. Its flagship offerings are mountaineering and rock/ice-climbing expeditions (e.g., Mt. Everest, Kilimanjaro, Denali, El Capitan), supplemented by the Veterans in Action Retreat and a planned Veteran Retreat Center in Los Angeles. The organization operates with a one-veteran-at-a-time approach funded by donations, monthly giving, sponsorships, event fundraising, and merchandise sales.
Is The Heroes Project Which Will Do Business In Calif a public or private company?
The Heroes Project Which Will Do Business In Calif is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Heroes Project Which Will Do Business In Calif founded?
The Heroes Project Which Will Do Business In Calif was founded in 2009. It employs 1 to 10 people.
Where is The Heroes Project Which Will Do Business In Calif based?
The Heroes Project Which Will Do Business In Calif is headquartered in Los Angeles, United States, in the North America region.
How does The Heroes Project Which Will Do Business In Calif make money?
Four revenue lines are on record. Donations and Monthly Giving is the primary driver. The others are veteran Retreat Center Capital Campaign, merchandise Sales and event Fundraising.
Who are The Heroes Project Which Will Do Business In Calif's main competitors?
Direct peers on record are Paradox Sports, No Barriers, Warrior Expeditions and Outdoor Outreach. Emerging players are Big City Mountaineers and Adaptive Adventures. Broad incumbents are Team Red White & Blue (Team RWB), Wounded Warrior Project, The Mission Continues and Travis Manion Foundation.
Does The Heroes Project Which Will Do Business In Calif have an API?
No public API is recorded for The Heroes Project Which Will Do Business In Calif.
What industry is The Heroes Project Which Will Do Business In Calif in?
The Heroes Project Which Will Do Business In Calif's product category is Veteran Rehabilitation Services. Its primary akta.pro industry code is THAAAOAG, Adventure Therapy & Therapeutic Wilderness Programs, with a secondary code of BPAGAAAK, Disaster Recovery, Reconstruction & Resilience Programs. Its NAICS code is 624230 and its SIC code is 8300.