Suppsonic B.v.
Suppsonic B.v. provides SUPP, an all-in-one cloud CRM platform for Dutch insurance intermediaries and advisory offices, integrating policy administration, AI-powered document automation, and real-time portfolio analytics. It serves tussenpersonen exclusively in the Netherlands via a single SaaS subscription at €69.95 per user per month.
- Company typePrivate
- Founded2018
- HeadquartersBreda, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Suppsonic B.v. does
Suppsonic B.v. is a Dutch private limited company headquartered in Breda, Netherlands, that develops and sells SUPP, a web-based, all-in-one cloud CRM platform purpose-built for Dutch insurance intermediaries and advisory offices (tussenpersonen). The product unifies customer relationship management, policy administration, document management, AI-powered automation, and real-time portfolio analytics behind a single dashboard, and is built on Shopify infrastructure. The platform's core AI capabilities include PolisCheck (an AI module co-developed with DataSpeak that interprets and compares policy conditions, clauses, deviations, and risks), a voice-to-text engine, and a Document Type Selection Module that uses SIVI's ~160 standardized insurance document types to auto-archive roughly 87% of incoming documents without human intervention.
The company operates a single-tier SaaS subscription at €69.95 per user per month, billed monthly with no long-term contract and free data conversion on entry and free data export on exit. Its go-to-market is sales-led and demo-driven: free, obligation-free live video demos (45 min–1 hour) via Teams, Zoom, or Google Meet, supplemented by content marketing through a Dutch-language blog and a LinkedIn presence. A 20+ integration ecosystem — including Aplaza, Solera TIME, SIVI, Vitec Figlo, MyTP, KvK, Kadaster BAG, RDW, Kiwa SCM, Mailchimp, Mollie, Coface, and others — embeds SUPP within the Dutch insurance value chain. The company is founder-operated (Joris Martens), generates no disclosed outside investment, and serves only the Netherlands market.
Suppsonic B.v. firmographics
Firmographics- Name
- Suppsonic B.v.
- Legal name
- Suppsonic
- Website
- https://suppsonic.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Suppsonic B.v. provides SUPP, an all-in-one cloud CRM platform for Dutch insurance intermediaries and advisory offices, integrating policy administration, AI-powered document automation, and real-time portfolio analytics. It serves tussenpersonen exclusively in the Netherlands via a single SaaS subscription at €69.95 per user per month.
- Ownership category
- akta.pro rank
Suppsonic B.v. industry classification
Industry- Product category
- Insurance CRM Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)
Keywords
Where Suppsonic B.v. is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Suppsonic B.v. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Per User): Monthly subscription at €69.95 per user, billed monthly. Includes all CRM functionalities, 100GB cloud storage per user, AI features, and free support. No annual commitment required—monthly cancellation allowed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Single all-inclusive plan at €69.95/user/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Suppsonic B.v. product offering
Product offeringCore offering
SUPP is a web-based, cloud CRM platform built specifically for Dutch insurance intermediaries and advisory offices (tussenpersonen). It unifies customer relationship management, policy administration, document automation, AI-driven document comparison (PolisCheck), speech-to-text capture, and real-time portfolio analytics within a single dashboard, and integrates with 20+ Dutch insurance ecosystem systems (Aplaza, Solera, SIVI, KvK, Kadaster, RDW, Vitec Figlo, etc.).
Product overview
Suppsonic B.v. offers SUPP, a unified cloud-based all-in-one CRM platform specifically designed for Dutch insurance intermediaries and advisory firms (tussenpersonen). The platform integrates customer relationship management, policy administration, document management, AI-driven automation, and real-time portfolio analytics into a single dashboard. The product portfolio consists of the core SUPP CRM platform plus two key AI-powered modules: PolisCheck (an AI document comparison module co-developed with DataSpeak that interprets and compares insurance policies, surfacing deviations and risks) and the Document Type Selection Module (an automated document classification module that categorizes and archives incoming documents using SIVI standards). The modules are integrated directly into the SUPP platform, extending its AI and automation capabilities for the insurance intermediary workflow.
Differentiator
Problem solved
Functional benefit
Products and services
- SUPP Cloud-based all-in-one CRM platform for Dutch insurance intermediaries (tussenpersonen) and advisory offices, combining customer relationship management, policy administration, document management, AI automation, and real-time portfolio analytics in one dashboard. Delivered as a per-user monthly SaaS subscription at €69.95/user/month.
- PolisCheck AI-powered insurance document comparison module built in partnership with DataSpeak that interprets policy conditions, clauses, and differences (not just OCR) and highlights deviations, risks, and anomalies between old and new policy documents within seconds. Designed for insurance intermediaries and advisory offices.
- Document Type Selection Module Automated document classification module that uses SIVI's approximately 160 document type definitions to categorize and archive incoming insurance documents without manual handling, flagging only those requiring user attention.
Quantifiable outcome
- 87% of digitally received documents can be auto-archived without human intervention (based on SIVI document type analysis)
- +2 more outcomes
Companies that use Suppsonic B.v.
Customer profileSegments1 record
Ideal customer profiles1 record
Suppsonic B.v. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability8 records
Feature5 records
Suppsonic B.v. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- DataSpeakcoreStrategic AI development partnership for PolisCheck module. DataSpeak collaborates with Suppsonic to apply artificial intelligence for interpreting insurance policy conditions, clauses, and differences. This partnership enables the core AI differentiation of the SUPP platform.
- AplazacoreIntegration partner for digital document exchange between insurers and intermediaries. Aplaza handles electronic policy document delivery and is a core integration for the document processing workflow.
- Solera (formerly Colimbra and ABZ)coreIntegration for digital document exchange between insurers and intermediaries. Solera TIME is a key integration for policy document handling.
- SIVIcoreIntegration with SIVI standards—the independent knowledge and standardization institute for digital business in the insurance industry. Uses SIVI's ~160 document type definitions for intelligent document classification and auto-archiving.
- Vitec FiglocoreIntegration with Vitec Figlo, a financial planning software used by advisory offices.
- MyTPcoreIntegration with MyTP, a tool used in the insurance intermediary market.
- Microsoft 365 / OutlookcoreNative integration with Microsoft 365 and Outlook for email/calendar synchronization.
- KvK API (Kamer van Koophandel)coreIntegration with Dutch Chamber of Commerce API for business data verification.
- BAG API (Kadaster)coreIntegration with Kadaster BAG (Basisregistratie Adressen en Gebouwen) for address and building data.
- RDWcoreIntegration with RDW (Netherlands Vehicle Authority) for vehicle registration data.
- Kiwa SCM APIcoreIntegration with Kiwa SCM for security certifications and compliance data.
Recent moves5 records
Expansion highlights3 records
Suppsonic B.v. competitors and assessment
Company assessmentBroad incumbents
- Pipedrive: Pipedrive is an SMB sales-CRM platform used widely in Benelux by professional services firms. While it lacks policy administration depth, small advisory offices sometimes adopt Pipedrive as a baseline CRM, posing a "good enough" horizontal threat to SUPP's lower end.
- Salesforce: Salesforce is the dominant horizontal CRM platform and increasingly offers industry-cloud variants (including Financial Services Cloud) that touch insurance distribution workflows. While not specialized in Dutch intermediary workflows, it represents an incumbent alternative for larger Dutch insurance customers evaluating SUPP.
- Microsoft Dynamics 365: Microsoft Dynamics 365 is a large horizontal CRM/ERP suite often deployed by mid-market and enterprise customers, including financial services firms. It competes for the CRM seat at larger Dutch insurance intermediaries that prefer Microsoft-anchored stacks over vertical SaaS like SUPP.
- HubSpot: HubSpot is a broad SMB-focused CRM and marketing/operations platform. While it does not natively support Dutch insurance policy administration or document workflows, it competes for the general CRM budget at smaller advisory offices considering whether to buy vertical or horizontal CRM.
Direct peers
- Blinqx: Blinqx is a Dutch insurance and financial services software company whose portfolio includes FinConnect (a listed integration partner of SUPP). Blinqx competes in the same Dutch insurance intermediary software market and represents a directly comparable vertical SaaS peer.
- ANVA: ANVA offers insurance intermediary management software (CRM and policy administration) widely used by Dutch tussenpersonen. ANVA competes head-on with SUPP for the same Dutch intermediary workflow, making it one of the most directly comparable vertical SaaS peers.
- Vitec Figlo (Vitec Software Group): Vitec Figlo provides financial planning software directly to Dutch advisory offices (tussenpersonen), overlapping with SUPP's core customer base. Vitec Software Group operates a wider portfolio of vertical SaaS in insurance/finance, so Figlo specifically competes with SUPP's planning + CRM combination.
Others
- SIVI: SIVI is the Dutch insurance industry's knowledge and standardization institute, whose document-type standards SUPP ingests. As a strategic standards-setting partner rather than a software competitor, SIVI is ecosystem infrastructure; its evolution of standards directly shapes SUPP's roadmap.
- DataSpeak: DataSpeak is the AI partner that co-developed PolisCheck with SUPP. As an enabling technology supplier with broader Dutch AI ambitions, DataSpeak is an ecosystem participant whose continued performance underpins SUPP's AI differentiation.
Emerging players
- Ortec: Ortec is a Dutch analytics and optimization software company with products serving finance and insurance decisioning. It is adjacent rather than directly competing in CRM, but represents a comparable Dutch software business with overlapping enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Suppsonic B.v. social profiles
Digital presenceSuppsonic B.v. compliance and trust
Trust signalCompliance1 record
Suppsonic B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suppsonic B.v. leadership team
Management profileNumber of profiles
Profiles1 record
Suppsonic B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suppsonic B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suppsonic B.v.
What does Suppsonic B.v. do?
SUPP is a web-based, cloud CRM platform built specifically for Dutch insurance intermediaries and advisory offices (tussenpersonen). It unifies customer relationship management, policy administration, document automation, AI-driven document comparison (PolisCheck), speech-to-text capture, and real-time portfolio analytics within a single dashboard, and integrates with 20+ Dutch insurance ecosystem systems (Aplaza, Solera, SIVI, KvK, Kadaster, RDW, Vitec Figlo, etc.).
Is Suppsonic B.v. a public or private company?
Suppsonic B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suppsonic B.v. founded?
Suppsonic B.v. was founded in 2018. It employs 1 to 10 people.
Where is Suppsonic B.v. based?
Suppsonic B.v. is headquartered in Breda, Netherlands, in the Europe region.
How does Suppsonic B.v. make money?
One revenue line is on record: saaS Subscription (Per User).
Who are Suppsonic B.v.'s main competitors?
Broad incumbents on record are Pipedrive, Salesforce, Microsoft Dynamics 365 and HubSpot. Direct peers are Blinqx, ANVA and Vitec Figlo (Vitec Software Group). Others are SIVI and DataSpeak. Ortec is listed as an emerging player.
Does Suppsonic B.v. have an API?
No public API is recorded for Suppsonic B.v..
What industry is Suppsonic B.v. in?
Suppsonic B.v.'s product category is Insurance CRM Software. Its primary akta.pro industry code is HDAEAFAG, Partner Relationship Management (PRM) & Channel CRM. Its NAICS code is 513210 and its SIC code is 7372.