Scrumcraft Pty Ltd

What Scrumcraft Pty Ltd does

ScrumCraft Pty Ltd is a privately held Australian boutique agile transformation agency headquartered in Mount Barker, South Australia. Founded in 2017 by Jason Cameron and operating with a team of approximately three to five agile professionals, the company delivers Scrum, Scrum@Scale, SAFe, and AI-in-agile training, consulting, and mentoring to enterprise clients and individual practitioners across Australia and New Zealand. Its core competitive positioning rests on two authorised partnerships: Australian Regional Partner and Fellow status with the Scrum Inc. Agile Education Program founded by Dr. Jeff Sutherland, and Scaled Agile Bronze Transformation Partner status, which together grant ScrumCraft the right to deliver the registered Scrum Master, Product Owner, Agile Coach, Scrum@Scale and SAFe certification catalogue.

The company's product surface spans instructor-led public training distributed through Ticket Tailor, self-paced online training via the ScrumCraft Academy on LearnWorlds, private in-house corporate training, agile transformation consulting (covering DevOps, lean practices, workshop facilitation, change management and transformation coaching), one-on-one professional mentoring, and an emerging AI line including a Certified AI Agile Practitioner Course and AI Adoption Strategy consulting. Pricing is transactional, ranging from approximately A$299 to A$1,500 plus GST per course seat, with Zip buy-now-pay-later options for individuals and bespoke enterprise engagements for corporate clients. Its go-to-market is sales-led, anchored by free strategy-call bookings through HubSpot and supplemented by content marketing (blog, LinkedIn, YouTube) and a WhatsApp community group for top-of-funnel demand generation.

ScrumCraft's enterprise customer base includes Westpac, BAE Systems, Schneider Electric, TPG Telecom, SA Water, SA Health, ElectraNet, Peoples Choice Credit Union, American Express Global Business Travel, and TAFE SA, spanning banking, defence, energy, telecommunications, healthcare, education, and government. The company was recognised as one of the Australian Financial Review's 100 Fast Starters in November 2025 and as Best Agile Training and Coaching Service Provider in Australia in 2024. It is founder-owned, with no disclosed parent company, no external institutional investment, and no subsidiaries.

Name

Scrumcraft Pty Ltd

Legal name

ScrumCraft Pty Ltd

Website

https://scrumcraft.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ScrumCraft Pty Ltd is an Australian boutique agile transformation agency offering Scrum, Scrum@Scale, SAFe, and AI-in-agile training, consulting, and mentoring to enterprise clients and individual practitioners across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Agile Training & Consulting

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)

Keywords

• Agile training
• Scrum consulting
• Scrum at scale
• Enterprise coaching
• Agile certification

Headquarters

HQ city

Mount Barker

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Certification: Revenue generated from certified agile training courses including Scrum, Scrum@Scale, and SAFe certifications. Both instructor-led and self-paced online options available through their own academy and public course platforms.
2. Consulting Services: Agile transformation consulting including project management, DevOps, agile business functions, workshop facilitation, lean practices, and transformation coaching services.
3. Professional Mentoring: Career coaching and mentoring services covering agile methodologies, business analysis, project management, change management, and AI for professional development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ScrumCraft Pty Ltd delivers Agile training, coaching, and consulting services centred on the Scrum, Scrum@Scale, and SAFe frameworks. Offerings include instructor-led public and private corporate courses, self-paced online certifications through the ScrumCraft Academy, and emerging AI-Adoption consulting and the Certified AI Agile Practitioner course. The firm serves both enterprise clients undergoing Agile transformation and individual professionals seeking Agile credentials.

Product overview

ScrumCraft is a boutique agile transformation agency offering a portfolio of training programs, professional consulting services, and mentoring/coaching. Their core training offerings include instructor-led and self-paced online courses through the ScrumCraft Academy platform. Training programs span Scrum and Scrum@Scale curriculum (via Scrum Inc. Agile Education Program partnership) and SAFe training (as a Scaled Agile Bronze Partner). Consulting services cover agile transformation, DevOps, and lean practices. The company also provides AI-focused training through its Certified AI Agile Practitioner course and offers AI adoption strategy consulting services.

Differentiator

Problem solved

Functional benefit

Named customers10 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Scrum Inc. / Agile Education ProgramcoreStrategic or Co-development PartnerScrumCraft is the Australian Regional Partner and Fellow of the Agile Education Program by Scrum Inc., founded by Dr. Jeff Sutherland, co-creator of Scrum. This partnership authorises ScrumCraft to deliver Registered Scrum Master, Product Owner, Agile Coach, Scrum@Scale, and Registered Scrum Trainer certifications.
• Scaled Agile Inc.coreStrategic or Co-development PartnerScrumCraft is a Scaled Agile Bronze Transformation Partner offering advisory services and SAFe training including Leading SAFe, SAFe for Teams, SAFe Product Owner/Product Manager, SAFe Scrum Master, SAFe Advanced Scrum Master, Lean Portfolio Management, Agile Product Management, and Release Train Engineer courses.
• Coolkids EnterpriseminorStrategic or Co-development PartnerStrategic partners for innovation and transformation. They work with enterprise businesses, startups, and government organisations to deliver strategic thinking, capability uplift, experience design, business maturity, and product and content development.
• Integrity WorksminorStrategic or Co-development PartnerPartner helping teams unlock their potential with over a decade of experience in agile delivery. Founder transforms teams through a blend of deep expertise and emotional intelligence, helping teams achieve both high performance and personal fulfilment.
• Enterprise Excellence GroupminorStrategic or Co-development PartnerPurpose-driven consultancy with deep respect for people and genuine engagement. Helps organisations create sustainable success through cultural transformation, leadership development, and continuous improvement using lean principles and agile mindsets.
• Ben SmartminorStrategic or Co-development PartnerExecutive and Leadership Coaching partner. Ben Smart is an accredited coach with 15 years of experience successfully leading teams through organisational change and digital transformations, working with leaders on integral leadership development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elabor8: Australian boutique agile transformation consultancy. Competes for the same enterprise agile transformation mandates in Australia and shares a similar boutique, practitioner-led positioning.
• International Institute for Learning (IIL): Global training provider offering SAFe and agile certification courses alongside consulting. Directly comparable in the framework-authorized training category and a competitor for enterprise training budgets.
• LeadingAgile: US-based agile transformation consulting and training firm offering SAFe, Scrum, and enterprise coaching engagements. Closely comparable business model combining framework-authorized training with multi-team transformation consulting for enterprise clients.
• AgileSherpas: Agile transformation coaching and training firm focused on enterprise engagements. Comparable in combining Scrum/SAFe coaching with structured transformation services for mid-market and enterprise clients.
• cPrime: Full-service agile consulting and SAFe training provider. Directly comparable mix of authorized framework training, transformation consulting, and enterprise delivery—competing for the same enterprise agile transformation RFPs.
• SoftEd: New Zealand-headquartered agile and Scrum training provider with strong APAC presence. Direct competitor in regional instructor-led agile certification and corporate training markets.

Others

• Scaled Agile, Inc. Owner and creator of the SAFe framework. Not a direct competitor; rather a strategic partner whose Bronze partner tier enables ScrumCraft's SAFe course catalogue. The relationship is ecosystem-defining rather than competitive.

Regional players

• Adaptavist: UK-headquartered Atlassian and agile delivery consultancy. Comparable offering around agile ways of working, but focused primarily on Atlassian tooling and the EMEA market rather than direct competition in APAC.

Broad incumbents

• Deloitte Consulting: Big Four consultancy with an established agile transformation offering. Competes for enterprise agile transformation RFPs as part of a broader digital/management consulting portfolio, often displacing boutique agile specialists at the top end of the market.
• Thoughtworks: Global technology consultancy with a large agile and DevOps transformation practice. Overlaps with ScrumCraft's enterprise agile transformation services but at much greater scale and breadth, often competing for the same large enterprise mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLkQ6fawfz1KjjWOlKKW5fw
• LinkedInlinkedin.com/company/scrumcraft

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scrumcraft Pty Ltd