SLOU

What SLOU does

SLOU is a Brooklyn-based, direct-to-consumer menswear apparel brand that designs, manufactures, and sells refined casual clothing — shirts, jackets, pants, knitwear, and tees — exclusively through its Shopify-powered e-commerce site at slou.co. The product assortment spans approximately 27 SKUs organized into Spring/Summer and Fall/Winter seasonal collections, priced between $90 (Cotton Jersey Tee) and $425 (Hemp Studio Jacket), with typical items clustered around $165–$275. Materials and construction are positioned as the brand's quality signal: garments are made in New York using Japanese long-staple cotton, merino wool, hemp, and mother-of-pearl hardware, with detail-forward features such as frayed-edge collars, hidden pockets, and raglan knit construction.

The business model is straightforward unit-pricing DTC commerce: revenue is generated one transaction at a time at fixed retail prices, with no subscription, no wholesale, and no third-party retail presence. Distribution is U.S.-domestic only — international shipping is explicitly refused — with free ground shipping over $150 and a $15 fee below that threshold. Returns are accepted within 14 days for unworn/unwashed items, and exchanges are free for the same style in different size or color. Marketing is deliberately low-budget and content-led, relying on a Journal blog (seasonal lookbooks, care guides), an Instagram presence, and an email signup offering 10% off first order; there is no evidence of paid advertising infrastructure or marketplace listings.

The company is legally organized as SLOU LLC, is privately held with no disclosed institutional investors, parent entities, or funding rounds, and operates with a stated headcount of 1–10 employees. The technology stack is limited to Shopify for storefront, checkout, and order management. There is no app, no API exposure, no disclosed AI/ML features, and no international or wholesale distribution — making SLOU a tightly scoped, single-channel, U.S.-only boutique apparel brand at an early operational stage.

Name

SLOU

Legal name

SLOU LLC

Website

https://slou.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

SLOU is a Brooklyn-based direct-to-consumer menswear brand selling refined, New York-made apparel — shirts, knitwear, jackets, pants, and tees — exclusively through its Shopify-powered U.S. e-commerce site, targeting style-conscious consumers seeking quality everyday clothing.

Ownership category

akta.pro rank

Product category

Men's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

Keywords

• Refined menswear apparel
• Direct to consumer fashion
• Men's shirts jackets
• Premium casual wear
• Seasonal clothing collections

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: SLOU generates revenue through direct-to-consumer sales of apparel products via their e-commerce website. Products are sold at fixed retail prices with no subscription component. The brand offers seasonal collections and new arrivals, selling items like shirts ($165-$255), sweaters ($180), jackets ($215-$425), and pants ($245-$275).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SLOU designs and sells refined menswear — including shirts, jackets, pants, knitwear, and tees — through its own Shopify-powered e-commerce storefront (slou.co). Products are produced in New York from quality materials such as Japanese cotton, merino wool, and hemp, and are organized into seasonal Spring/Summer and Fall/Winter collections.

Product overview

SLOU is a clothing brand that creates refined apparel with effortless style. The product portfolio includes shirts (Band Collar Embroidered Shirt, Band Collar Seersucker Shirt, Band Collar Popover Shirt, Long Sleeve Box Shirt, Almost Flannel Shirt), sweaters (Raglan Merino Wool Sweater), bottoms (Broadway Pants, Hemp Studio Pants), outerwear (Hemp Studio Jacket, Panama Cloth Chore Jacket), pullovers (Seersucker Button Down Pullover), and basics (Cotton Jersey Tee). The collections are organized into seasonal groupings (Spring/Summer, Fall/Winter) and are sold exclusively through their Shopify-powered e-commerce store.

Differentiator

Problem solved

Functional benefit

Products and services

• Band Collar Embroidered Shirt A band collar shirt with embroidered detailing, part of SLOU's shirt collection. Sold to individual consumers via the SLOU online store.
• Band Collar Seersucker Shirt A band collar shirt made from seersucker fabric, offering a lightweight and textured summer-ready option for individual consumers.
• Broadway Pants Stylish pants available in gray striped and dark brown colorways, designed for modern casual wear.
• Band Collar Popover Shirt Popover shirt with frayed-edge band collar, hidden side pocket, and flap chest pocket, made from woven jacquard for rich texture and a touch of sheen.
• Long Sleeve Box Shirt Lightweight boxy shirt in shorter length with dropped shoulders, side vents, and double chest pockets. 100% cotton with regular fit.
• Hemp Studio Jacket Short 3-button work jacket made from hefty hemp fabric with 3 patch pockets, button tabs on cuffs and lower back, dropped shoulder, and boxy fit.
• Hemp Studio Pants High-waisted wide pants made from hefty hemp fabric with belt loops, slanted patch pockets, and ticket pocket.
• Seersucker Button Down Pullover Lightweight pullover shirt with button-down collar made from 100% cotton seersucker, available in ecru, olive, and navy colorways.
• Panama Cloth Chore Jacket Open-weave lightweight chore jacket made from 100% cotton basket weave with mother-of-pearl buttons, available in black, army green, and navy.
• Almost Flannel Shirt Flannel shirt available in N/B Plaid and B/W Plaid colorways, designed for the Fall/Winter collection.
• Raglan Merino Wool Sweater Sweater made from raglan-style merino wool, available in navy, slate, taupe, and gray colorways.
• Cotton Jersey Tee Heavyweight cotton jersey tee featuring a high crew neckline and straight cut, made from 100% long staple cotton woven in Japan, available in white, gray, and navy.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers SLOU's online e-commerce platform, enabling product sales, payment processing, checkout functionality, and order management. SLOU's website is built on Shopify's platform infrastructure.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• J.Crew: J.Crew is an established American apparel retailer offering refined menswear across shirts, sweaters, outerwear, and pants. It overlaps with SLOU's product categories at a much broader assortment and price ladder, including accessible and premium tiers.
• Mr Porter: Mr Porter is a global multi-brand menswear e-tailer carrying premium and designer labels. It is not a direct competitor but represents the broader premium menswear retail ecosystem where SLOU's customer shops, and could be a future wholesale partner.
• Todd Snyder: Todd Snyder is a designer menswear brand offering shirts, suiting, and tailored sportswear via DTC and department-store wholesale. It targets a similar refined-American-menswear customer as SLOU but at a broader, more mature scale.

Direct peers

• Alex Mill: Alex Mill is a NYC-based menswear and womenswear brand selling elevated everyday basics via DTC and select wholesale. Like SLOU, it focuses on refined cotton shirts, chore jackets, and casual trousers at premium price points.
• Everlane: Everlane is a large-scale DTC apparel brand selling tees, shirts, sweaters, and outerwear with a transparent-pricing, quality-basics positioning. It competes with SLOU for the same style-conscious basics buyer but at lower price points and a much larger scale.
• Aimé Leon Dore: Aimé Leon Dore is a NYC menswear label known for refined sportswear, chore jackets, and elevated basics sold through its own e-commerce and a flagship. It shares SLOU's aesthetic vocabulary (band collars, heavyweight cottons, NYC sensibility) and premium DTC positioning.
• Outerknown: Outerknown is a sustainable menswear brand founded by surfer Kelly Slater, selling shirts, jackets, and pants emphasizing organic cotton, hemp, and recycled materials. It shares SLOU's sustainability/material story and DTC premium positioning.
• Buck Mason: Buck Mason is a premium American-made menswear DTC brand offering tees, shirts, denim, and outerwear at similar price points ($80–$300+). It is the closest comparable to SLOU in positioning, materials emphasis, and direct-to-consumer go-to-market.
• Taylor Stitch: Taylor Stitch designs and sells responsibly-made men's shirts, jackets, pants, and knits through its DTC site, emphasizing durable construction and seasonal drops. The brand overlaps with SLOU on product mix, premium pricing, and small-batch American production ethos.
• Noah: Noah is a NYC-based menswear brand producing shirts, outerwear, and knitwear with an emphasis on quality fabrics and subcultural styling. It overlaps with SLOU on aesthetic, price band, and DTC distribution from Brooklyn/NYC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/slou.co
• LinkedInlinkedin.com/company/sloullc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLOU