Service Business Mastery Podcast

What Service Business Mastery Podcast does

Service Business Mastery (SBM) is a privately held podcast-based media company founded in 2017 that produces educational content for owners and operators of home service and skilled trades businesses, with primary focus on the HVAC, plumbing, and electrical verticals. The company publishes a flagship weekly podcast plus a companion show, "Kee to Growth," hosted by Jen McKee. Episodes are distributed across Apple Podcasts, Spotify, Stitcher, iHeartRadio, Amazon Music, Deezer, and Google Podcasts, and are supplemented by a content hub at servicebusinessmastery.com that includes a 46+ page episode archive, blog articles, a downloadable "AI & Automation Ideas for Skilled Trades" resource, and a curated Marketplace of partner software tools organized into categories including AI & Automation, CRM & ATS, Sales & Marketing, Finance, HR & Training, and Employee Engagement. The co-hosts are Tersh Blissett, a serial entrepreneur who built and scaled multiple home service businesses, and Joshua Crouch, a former HVAC operations, branch, territory sales, and marketing leader who also founded Relentless Digital; their practitioner background is the company's primary differentiator versus generic business podcasts.

The business model is primarily advertising- and affiliate-driven. Revenue is generated through podcast sponsorships (disclosed sponsors include Upfrog, PriceGuide, Company Cam, MarketStorm, CallRail, Castmagic, StreamYard, IFTTT, Perplexity, Sera, WhoHire, QuickBooks, Dext, Wink Reports, Trainual, and LearnWorlds), affiliate referral links embedded in the Marketplace, and a membership/subscription tier referenced via membership account, levels, checkout, and billing pages in the site map. Go-to-market is community-led and content-led: the show drives audience engagement through a Facebook group, YouTube, LinkedIn, Instagram, and TikTok, supported by an email newsletter and active participation in industry events including AHR Expo, Service World Expo, ACCA Conference, and EGIA Epic. The company is independently owned with no disclosed external investors, funding rounds, or institutional backing; headcount is reported at 1-10 employees. Domicile is Wisconsin, USA per the Terms of Use, while the firmographic record lists Savannah — a discrepancy noted but unresolved in the source data.

Name

Service Business Mastery Podcast

Legal name

Service Business Mastery

Website

https://servicebusinessmastery.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Service Business Mastery is a privately held podcast media company founded in 2017 that produces a weekly podcast, a companion show, and curated software marketplace for owners and operators of HVAC, plumbing, and electrical service businesses, monetizing through sponsorships and affiliate referrals.

Ownership category

akta.pro rank

Product category

Skilled Trades Business Media

NAICS

Other Sound Recording Industries (512290), Sound Recording Industries (5122)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Business podcast
• Skilled trades media
• Contractor education
• Home service business
• Trades business podcast

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Podcast Sponsorships: The primary revenue stream appears to be sponsored content and advertising within podcast episodes. The show features sponsors like Upfrog, PriceGuide, Company Cam, MarketStorm, CallRail, Castmagic, StreamYard, IFTTT, Perplexity, Sera, WhoHire, QuickBooks, Dext, Wink Reports, Trainual, and LearnWorlds.
2. Affiliate Marketing: Promotion of partner tools and platforms with affiliate/referral links in the marketplace section of the website, earning commissions for referred customers.
3. Membership Program: The sitemap references membership account pages, membership levels, checkout, and billing pages, suggesting a membership or subscription component exists.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Service Business Mastery Podcast produces a weekly podcast (new episodes every Wednesday) delivering actionable business insights, tactical lessons, and real-world strategies for owners and operators of HVAC, plumbing, and electrical service businesses. The offering is supplemented by a companion podcast (Kee to Growth Podcast), a curated Marketplace directory of recommended business software tools, and downloadable automation resource guides.

Product overview

Service Business Mastery is a podcast-based media company offering a core weekly podcast delivering actionable business insights for service industry professionals in the skilled trades (HVAC, plumbing, electrical). The portfolio includes the flagship Service Business Mastery Podcast (new episodes every Wednesday), the companion Kee to Growth Podcast hosted by Jen McKee, a curated Marketplace of recommended business software tools across categories including AI & Automation, CRM, Sales, and Finance, and downloadable automation resources. The ecosystem is anchored by the podcast as the primary product, with related offerings extending audience value through education and tool recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Business Mastery Podcast
• Kee to Growth Podcast
• Marketplace
• AI & Automation Ideas for Skilled Trades

Quantifiable outcome

• Weekly podcast episodes with real stories and practical business tips for service pros

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Lace.aicoreGTM or Marketing PartnerLace.ai is an AI-driven call center automation platform that provides real-time transcription, booking rate insights, and CSR coaching. Featured as a partner on the Service Business Mastery website.
• SeracoreTechnology or IntegrationSera is a field service management platform for HVAC, plumbing, and electrical businesses that automates scheduling, dispatching, invoicing, and customer management. Featured as partner and resource provider.
• UpfrogcoreTechnology or IntegrationUpFrog is a CRM and marketing platform for service businesses featuring two-way texting, scheduling, sales funnels, and automated workflows. Listed as both partner and marketplace vendor.
• MarketStormcoreGTM or Marketing PartnerMarketStorm.ai is an AI-powered marketing platform for home service businesses that uses real-time data for targeted advertising. Featured as partner on the website.
• CallRailcoreTechnology or IntegrationCallRail is a call tracking platform that helps businesses analyze phone calls, track leads, and optimize marketing campaigns. Featured as partner with affiliate link (bit.ly/SBM-CallRail).
• CompanyCamcoreTechnology or IntegrationCompanyCam is a visual site documentation and communication platform for contractors. Featured as partner with affiliate link.
• ACCA (Air Conditioning Contractors of America)minorStrategic or Co-development PartnerACCA is a trade association for HVAC contractors. Service Business Mastery participates in ACCA conferences and events. ACCA partnered with Ryan Kiscaden on workforce development initiatives including discovery kits and educational programs.
• EGIA (Electrostatic Graphics Industry Association)minorStrategic or Co-development PartnerEGIA organizes the Epic conference for contractors. Service Business Mastery participates in and promotes EGIA Epic events as part of their industry event presence.
• AHR ExpominorStrategic or Co-development PartnerAHR Expo is the major HVAC/R industry exposition. Service Business Mastery hosts live podcast recordings at AHR Expo events and interviews industry leaders at these events.
• Service World ExpominorStrategic or Co-development PartnerService World Expo is a major industry event for service business owners. SBM participates in and promotes Service World Expo events.
• PodiumcoreGTM or Marketing PartnerPodium is an AI-powered communication platform for service businesses. Dennis Steele, Podium co-founder, appeared as guest on the podcast at AHR Expo 2026 to discuss AI agents for service businesses.
• RillacoreTechnology or IntegrationRilla is an AI virtual ridealong platform that records, transcribes, and analyzes sales calls. Featured in the marketplace with 50% discount offer for SBM listeners.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ServiceBusinessMasteryPodcast
• Facebookfacebook.com/servicebusinessmasterypodcast
• LinkedInlinkedin.com/company/service-business-mastery
• Instagraminstagram.com/servicebusinessmasterypodcast
• TikToktiktok.com/@servicebusinessmastery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Business Mastery Podcast