Summitree

What Summitree does

Summitree GmbH is a German for-profit company founded in 2020 and headquartered in Wennigsen near Hanover. The company operates a mobile activity-tracking platform (iOS and Android) that converts recorded physical activity — running, hiking, cycling, and over 35 other sports including inclusive categories such as wheelchair, handbike, and stroller-based activities — into environmental outcomes such as trees planted, protected rainforest and moorland areas, and wildflower meadows. The core technology combines GPS-based activity recording with integrations to Apple Health, Android Health Connect, Google Fit, Garmin, and other fitness trackers via webhook or pull synchronization. The backend runs on Google Firebase (Crashlytics, Cloud Messaging, Authentication) with Google Analytics for usage analysis; the company is GDPR-compliant and operates under the EU-US Data Privacy Framework for data transfers.

Summitree monetizes primarily through B2B enterprise contracts: companies purchase access codes (Zugangscodes) for 20 to 10,000 employees, configured through a self-serve Challenge Configurator with personalized quotes. The COMPANY Challenge format serves corporate clients directly, the CONNECT Challenge aggregates multiple companies under regional economic-development or industry-association umbrellas (e.g., WiReGo, BBGM e.V.), and the EVENT Challenge supports event-based activations with unlimited participants. Reforestation costs are passed through transparently as a separate invoice line item to verified planting partners (Klimahelden e.V., Wilderness International, Deutschland Forstet Auf, local Forstgenossenschaften). Individual consumers access the platform for free via the CLIMATE Challenge, while some public challenges use per-participant fixed pricing of €19.90–€27.00. Optional add-ons include forest-knowledge workshops and regional forest sponsorship events.

The company's customer base spans large German enterprises (Volkswagen, NORDLB, Universitätsmedizin Göttingen, Sparkasse Hannover), public-sector clients (Landkreis Goslar), sports brands and teams (HOKA, Deckers Brands, SPORT2000, DIE RECKEN), insurance (mkk), and SMBs (Connox, Volksbank, LBS). Cumulative impact reported as of mid-2025 includes 102,516 trees planted, 22,585 participants, €550,000+ directed to climate protection, and measurable CO2 sequestration (246 tons annually over an 80-year forest cycle). Distribution combines direct enterprise sales with channel partnerships and organic social/content marketing; the company is privately held with no disclosed external funding rounds.

Name

Summitree

Legal name

Summitree GmbH

Website

https://summitree.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Summitree is a German SaaS platform that converts employee physical activity tracked via its iOS/Android app into verified environmental impact (trees planted, forest/moorland protected), serving corporate B2B clients through COMPANY, CONNECT, and EVENT challenge formats, plus a free individual CLIMATE Challenge.

Ownership category

akta.pro rank

Headquarters

HQ city

Wennigsen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Challenge Access Code Licensing: Companies purchase Zugangscodes (access codes) that allow their employees/participants to use the Summitree app for the duration of the challenge. End users receive the app free of charge. Costs include app access, onboarding materials, customer service, and communication templates.
2. Reforestation Cost Pass-Through: Companies pay for actual trees planted based on their chosen reforestation project and partner. Costs are calculated per tree (varies by project) and passed through transparently as a separate invoice line item.
3. Per-Participant Start Fees: For some challenges (e.g., World Corporate Health Day Challenge), a per-participant start fee of €19.90–€27.00 is charged, which includes app access, onboarding materials, customer service, and 2 trees.
4. Additional Services: Optional paid add-ons including forest knowledge workshops, regional forest sponsorship with tree-planting team events, and challenge extensions/expansions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Summitree provides a mobile activity-tracking app (iOS/Android) and structured challenge programs that convert employees' and individuals' physical movement (running, hiking, cycling, and 35+ other sport types) into measurable environmental outcomes such as trees planted, protected forest area, secured moorland, and wildflower meadows. Companies purchase access-code-based subscriptions (COMPANY/CONNECT/EVENT Challenge formats) that unlock the app for 20–10,000 participants, with reforestation costs passed through to partner organizations such as Klimahelden e.V. and Wilderness International; individuals can join the free open CLIMATE Challenge and MOORATHON without an access code.

Product overview

Summitree offers a mobile app (iOS and Android) that tracks physical activities and converts movement into environmental impact through organized challenges. The core product portfolio includes the Summitree App as the activity-tracking platform, supplemented by three challenge formats: COMPANY Challenge for enterprise clients, CONNECT Challenge for regional/association implementations, and EVENT Challenge for open events. The CLIMATE Challenge and MOORATHON are open individual challenges available to the public. The ecosystem is supported by the Summitree Dashboard for organizational metrics and the Configurator tool for challenge setup. The platform integrates with Apple Health, Android Health Connect, Google Fit, Garmin fitness trackers, and other devices to automatically sync activity data.

Differentiator

Problem solved

Functional benefit

Products and services

• Summitree App Mobile application for iOS and Android that tracks physical activities (running, hiking, cycling, and 35+ other sports) via GPS and fitness-tracker integration and converts movement into environmental impact such as trees planted, forest/moorland protected, or wildflower meadows established. Used both by individual participants (CLIMATE Challenge) and corporate challenge participants using an access code.
• COMPANY Challenge Corporate B2B challenge format for 20–10,000 employees that converts team movement into trees planted for local reforestation projects. Includes individual consultation, CSR and BGM reporting, optional forest knowledge workshops, a Challenge Captain manual, Ready-to-go Paket onboarding materials, and access-code-based app activation.
• CONNECT Challenge Regional challenge format that aggregates multiple companies, municipalities, or associations under an umbrella organization (e.g., economic development agencies like WiReGo, or corporate health associations like BBGM e.V.) into a single shared environmental-impact movement initiative. Open participant limit.
• EVENT Challenge Open challenge format for events with unlimited participants, configurable as open (public) or closed (invitation-only). Enables event attendees and trade fair visitors to convert their movement into environmental impact (e.g., SPORT2000 trade fair: 156 arrivals, 94 trees planted).
• CLIMATE Challenge Free, open individual challenge available without an access code. Converts physical activity into protected rainforest area via Wilderness International; runs continuously with monthly leaderboard resets where the goal is to exceed the previous month's impact.
• MOORATHON Open challenge that converts participants' physical activity into protected moorland area, leveraging peat bogs as high-impact carbon sinks. Offered in partnership with Mission to Marsh.
• NEW YEAR Challenge Seasonal January challenge format that helps participants convert New Year's exercise resolutions into measurable environmental impact for teams and the planet.
• Summitree Configurator Online configuration tool for setting up and customizing challenges, including participant management and challenge parameters (start date, duration, reforestation partner, cost per tree, target tree count, kilometers per tree, allowed activity types). Used by companies and partner organizations to set up COMPANY, CONNECT, and EVENT challenges with minimal sales involvement.

Quantifiable outcome

• 102,516 trees planted from 22,585 participants across all challenges
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Wilderness InternationalcoreStrategic or Co-development PartnerNon-profit foundation providing rainforest protection for Climate Challenge. Summitree purchases legally secure land protection certificates that convert participant activities into protected wilderness areas. Part of EU-US Data Privacy Framework certified infrastructure.
• Klimahelden e.V.coreStrategic or Co-development PartnerNon-profit organization focused on youth climate education and tree planting. Operates planting academies and tree-planting actions in Aschaffenburg, Alzenau, and Rügen. Plants climate-stable mixed forests with native and proven introduced species (Douglasie, Weißtanne, etc.).
• Deutschland Forstet AufcoreStrategic or Co-development PartnerMovement connecting people to reforest Germany's 500,000 hectares of damaged forest. Activities include planting, forest maintenance, seed collection, and agroforestry systems. Founded on Rob Hopkins quote about community action being 'just in time.'
• Mission to MarshcoreStrategic or Co-development PartnerInitiative behind MOORATHON challenge. Peat bogs (moors) cover only 3% of land but store more carbon than all forests combined, making them the most effective natural climate protectors. Summitree serves as technology partner.
• Stadtforst Goslar / Forstgenossenschaft Klein RhüdenminorStrategic or Co-development PartnerLocal forestry partners for regional challenges in Harz area. Plant trees from Summitree challenges in damaged forest areas, working toward climate-stable mixed forests.
• WBV Ebersberg (Waldbesitzervereinigung)minorStrategic or Co-development PartnerForest owners association near Munich partnering for Deckers Brands challenges. Located 30km east of Munich in Munich gravel plain area, planting climate-stable species on damaged spruce forest land.
• WiReGo (Wirtschaftsförderung Region Goslar)coreChannel Partner/ Reseller/ DistributorRegional economic development organization that initiated CONNECT Challenge 'Bewegung für unseren Wald 2024' bringing together 50+ local companies. Serves as aggregator/distributor for regional sustainability initiative.
• Sparkasse HannoverminorGTM or Marketing PartnerBanking partner for RECKEN '#MehrWald' challenge. Co-sponsor enabling handball club's sustainability strategy through fan engagement challenge.
• LFT CrewminorGTM or Marketing PartnerCycling collective supporting April Climate Challenge. Four founders focused on community motivation over performance. Provides prizes (tree seedlings, hazelnuts) to top participants.
• BBGM e.V.coreChannel Partner/ Reseller/ DistributorCorporate health association whose members access Summitree challenges. Initiated CONNECT Challenge around World Corporate Health Day, driving adoption across member companies.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MoveSpring: MoveSpring is a corporate wellness platform specializing in step challenges, activity competitions, and team-based fitness programs. It overlaps directly with Summitree's COMPANY Challenge format and serves the same enterprise BGM buyer.
• Strava: Strava is the dominant consumer fitness tracking app with social challenges, leaderboards, and team-based activity competitions. It shares Summitree's core mechanic of converting physical activity into social/competitive engagement but operates at much larger scale and lacks the environmental-impact monetization layer.
• YuMuuv: YuMuuv is a corporate wellness challenge platform focused on team-based activity competitions for employers. It is a direct competitor in the B2B wellness challenge space, particularly in Europe, with similar per-participant or subscription pricing models.
• Komoot: Komoot is a Germany-based outdoor activity planning and tracking app with strong hiking and cycling communities. It shares Summitree's DACH focus and outdoor activity tracking DNA, but focuses on route planning rather than environmental impact conversion.
• Wellable: Wellable is a corporate wellness platform offering activity challenges, step competitions, and health programs for employers. It is the closest direct competitor to Summitree's COMPANY Challenge format, though without the reforestation/environmental outcome component.

Broad incumbents

• Limeade: Limeade is an established enterprise employee wellbeing platform with a full suite of health, engagement, and culture features. It is a broader incumbent in the corporate wellness space where Summitree competes for BGM budget.
• Virgin Pulse: Virgin Pulse is a global corporate wellness and health engagement platform serving large enterprises. It competes with Summitree for enterprise BGM budgets but offers a much broader product suite including health risk assessments and benefits navigation.
• Adidas Running (formerly Runtastic): Adidas Running (Runtastic) is a global running and activity tracking app with community challenges. It overlaps with Summitree's consumer activity tracking and challenge mechanics, and is owned by a major sportswear brand with substantially greater distribution.

Emerging players

• Treedom: Treedom is a platform that enables individuals and companies to fund tree planting projects globally. It overlaps with Summitree's reforestation outcome and B2B gifting/sustainability angle, though it focuses on tree sponsorship rather than activity-based conversion.
• Ecosia: Ecosia is a search engine that funds tree planting with its ad revenue. It shares Summitree's core mission of converting everyday activity into environmental impact but operates an entirely different business model (search ads vs. corporate wellness).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@summitree
• LinkedInlinkedin.com/company/summitree
• Instagraminstagram.com/summitree.de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summitree