Very Berry

What Very Berry does

Very Berry (SIA "VERY BERRY") is a Latvian family-owned producer of berry-based juices and beverages, founded in 1997 and headquartered in Smiltene, Latvia. The company manufactures cold-pressed Not From Concentrate (NFC) juices, syrups, ready-to-drink beverages, organic fizzy drinks, functional drinks, and children's juices from cranberries and other berries grown on its own plantations. Production is vertically integrated from berry cultivation through finished goods and uses cold-press extraction with mild pasteurization, running on renewable green energy.

The company sells through three channels: major Latvian retail chains including Rimi, MAXIMA, STOCKMANN, and TOP; wholesale partners; and a direct-to-consumer e-commerce operation delivering to Latvia, Lithuania, Estonia, and Sweden. Geographic reach extends across nine export countries, namely Lithuania, Estonia, France, the United Kingdom, Belgium, Spain, the Czech Republic, and Sweden (plus Latvia as domestic). Founder Gundega Sauškina chairs the company, which is operated by a small core team.

Commercial activity is supported by public grants from European Union and Latvian programmes (EAFRD, LIAA, LAD) covering equipment purchases, production facility expansion, export assistance, and digitalization. The company has held GLOBALG.A.P. certification since 2007 and is pursuing FSSC22000 certification through a multi-year project (2024-2030) that includes building an 800-ton cold storage facility and a new carbonated beverages factory. Revenue figures are not publicly disclosed.

Name

Very Berry

Legal name

SIA "VERY BERRY"

Website

https://veryberry.lv

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Very Berry is a Latvian family-owned producer of cold-pressed NFC berry juices, syrups, and beverages. The company sells through Baltic retail chains, wholesale partners, and D2C e-commerce to customers across Latvia, Lithuania, Estonia, Sweden, and additional European export markets.

Ownership category

akta.pro rank

Product category

Fruit & Berry Beverages

NAICS

Soft Drink and Ice Manufacturing (31211), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Cold-pressed berry juices
• Natural fruit syrups
• Organic fizzy drinks
• Functional wellness beverages
• Kids juice multipacks

Headquarters

HQ city

Smiltene

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Direct-to-Consumer E-commerce: Online store sales through veryberry.lv with delivery to Latvia, Lithuania, Estonia, and Sweden. Payment via bank transfer or card through Maksekeskus AS payment platform.
2. Retail and Wholesale Distribution: Products sold through major retail chains (Rimi, MAXIMA, STOCKMANN, TOP, etc.) and wholesale partners (Gemoss, Augļu serviss) across Latvia and international markets.
3. Product Sales - Multiple Categories: Revenue from sales of juices, syrups, drinks, organic fizzy drinks, functional drinks, and kids juices across various price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Very Berry manufactures and sells a portfolio of natural, NFC (Not From Concentrate) berry and fruit beverages using cold-press extraction and mild pasteurization. The lineup spans 100% pure juices (cranberry, cherry, blueberry, black/red currant, sea buckthorn, raspberry, aronia, pear, rowanberry, strawberry, rhubarb, quince, honeysuckle, apple), syrups, ready-to-drink beverages/mors, organic carbonated fizzy drinks with herbal teas, targeted functional wellness drinks, and multi-pack kids juices — all free from preservatives, artificial colors, flavors, and chemicals.

Product overview

Very Berry is a Latvian berry juice and beverage company offering a diversified portfolio of natural, additive-free products organized into six main product lines: (1) Organic Fizzy Drinks — six carbonated beverages (Breezy Lemon, Groovy Rhubarb, Bitter Berry, Sunny Orange, Snappy Berries, Crunchy Apple) combining cold-pressed juices, herbal teas, and carbonated deep well water; (2) 100% Pure Juices — twenty berry and fruit juices (cranberry, cherry, blueberry, black currant, red currant, sea buckthorn, raspberry, aronia, pear, rowanberry, strawberry, rhubarb, quince, honeysuckle, apple) produced using cold-press technology and mild pasteurization, available in 0.33L and 2.25L formats; (3) Syrups — eleven syrups (quince, aronia, rhubarb, strawberry, cherry, red currant, black currant, sea buckthorn, raspberry, cranberry, rowanberry, lemon) made with cold-pressed juice and sugar for dilution; (4) Drinks/Mors — six ready-to-drink beverages (cranberry, black currant, cherry, quince, rhubarb, raspberry) in 0.33L and 2.25L formats made with juice, water, and sugar; (5) Functional Drinks — five targeted wellness beverages (Very Omm, Very Athletic, Very Shape, Very Awake, Very Ready) in 0.25L format combining cold-pressed juices with herbs; (6) Kids Juices — five health-targeted juices (For Lovely Tummy, For Good Eyesight, For Health Protection, For Strong Health, For Good Night Sleep) in six-packs of 0.2L bottles. All products are free from food additives and chemicals, powered by green/renewable energy, and sourced from local Latvian farms or the company's own plantations.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Pure Cranberry Juice 100% pure cranberry juice produced using cold-press technology and mild pasteurization, available in 0.33L and 2.25L formats and suggested as a 1:4 mix with water.
• 100% Pure Cherry Juice 100% pure cherry juice produced using cold-press technology and mild pasteurization, available in 0.33L and 2.25L formats.
• 100% Pure Blueberry Juice 100% pure blueberry juice produced using cold-press technology and mild pasteurization, available in 0.33L and 2.25L formats.
• 100% Pure Black Currant Juice 100% pure black currant juice produced using cold-press technology and mild pasteurization, available in 0.33L and 2.25L formats.
• 100% Pure Red Currant Juice 100% pure red currant juice produced using cold-press technology and mild pasteurization, available in 0.33L and 2.25L formats.
• 100% Pure Sea Buckthorn Juice 100% pure sea buckthorn juice produced using cold-press technology and mild pasteurization, available in 0.33L and 2.25L formats.
• 100% Pure Raspberry Juice 100% pure raspberry juice produced using cold-press technology and mild pasteurization, available in 0.33L and 2.25L formats.
• 100% Pure Aronia Juice 100% pure aronia juice produced using cold-press technology and mild pasteurization, available in 0.33L and 2.25L formats.
• 100% Pure Pear Juice 100% pure pear juice produced using cold-press technology and mild pasteurization, available in 2.25L format.
• 100% Pure Rowanberry Juice 100% pure rowanberry juice produced using cold-press technology and mild pasteurization, available in 2.25L format.
• 100% Pure Strawberry Juice 100% pure strawberry juice produced using cold-press technology and mild pasteurization, available in 2.25L format.
• 100% Pure Rhubarb Juice 100% pure rhubarb juice produced using cold-press technology and mild pasteurization, available in 2.25L format.
• 100% Pure Quince Juice 100% pure quince juice produced using cold-press technology and mild pasteurization, available in 2.25L format.
• 100% Pure Honeysuckle Juice 100% pure honeysuckle juice produced using cold-press technology and mild pasteurization, available in 0.33L and 2.25L formats and recommended as a 1:4 mix with water.
• 100% Pure Apple Juice 100% pure apple juice produced using cold-press technology and mild pasteurization, available in 2.25L format; best consumed within 1 month of opening.
• Organic Fizzy Drink Breezy Lemon Organic carbonated drink combining cold-pressed juices, moldavian dragonhead tea, lemon juice, sugar, and carbonated deep well water; 0.33L format priced at €1.99.
• Organic Fizzy Drink Groovy Rhubarb Organic carbonated drink combining rhubarb juice, peppermint tea, lemon juice, cranberry juice, sugar, and carbonated deep well water; 0.33L format priced at €1.99.
• Organic Fizzy Drink Bitter Berry Organic carbonated drink combining rowanberry juice, lemon verbena tea, lemon juice, sugar, and carbonated deep well water; 0.33L format priced at €1.99.
• Organic Fizzy Drink Sunny Orange Organic carbonated drink combining orange juice, lemon juice, japanese quince juice, ginger juice, sugar, and carbonated deep well water; 0.33L format priced at €1.99.
• Organic Fizzy Drink Snappy Berries Organic carbonated drink combining red currant juice, cranberry juice, magnolia-vine fruit tea, sugar, and carbonated deep well water; 0.33L format priced at €1.99.
• Fizzy Drink Crunchy Apple Carbonated drink made with only apple juice, water, and carbon dioxide; 0.33L format priced at €1.99.
• Cranberry Drink (Mors) Ready-to-drink cranberry beverage made with 71% water, 19% cranberry juice, and 10% sugar using cold-press and mild pasteurization; available in 0.33L and 2.25L formats; best consumed within 4 days of opening.
• Black Currant Drink (Mors) Ready-to-drink black currant beverage made with 67% water, 30% black currant juice, and 3% sugar; 0.33L format; best consumed within 4 days of opening.
• Cherry Drink (Mors) Ready-to-drink cherry beverage made with 50% water, 46.1% cherry juice, and 3.9% sugar; available in 0.33L and 2.25L formats; best consumed within 4 days of opening.
• Quince Drink (Mors) Ready-to-drink quince beverage made with 78% water, 13% quince juice, and 9% sugar; available in 0.33L and 2.25L formats; best consumed within 4 days of opening.
• Rhubarb Drink (Mors) Ready-to-drink rhubarb beverage made with 53% water, 37% rhubarb juice, 7% sugar, and 3% cranberry juice; available in 0.33L and 2.25L formats; best consumed within 4 days of opening.
• Raspberry Drink (Mors) Ready-to-drink raspberry beverage made with 74% water, 18% raspberry juice, 5% cranberry juice, and 3% sugar; available in 0.33L and 2.25L formats; best consumed within 4 days of opening.
• Quince Syrup Syrup made with 50% pure quince juice and 50% sugar using cold-press and mild pasteurization; 0.5L format for dilution at a 1:7 ratio.
• Aronia Syrup Syrup made with 62% pure aronia juice, 33% sugar, and 5% cranberry juice; 0.5L format for dilution at a 1:7 ratio.
• Rhubarb Syrup Syrup made with 55% pure rhubarb juice, 35% sugar, and 10% cranberry juice; 0.5L format for dilution at a 1:7 ratio.
• Strawberry Syrup Syrup made with 55% pure strawberry juice, 29% sugar, and 16% cranberry juice; 0.5L format for dilution at a 1:7 ratio.
• Cherry Syrup Syrup made with 50% pure cherry juice and 50% sugar; 0.5L format for dilution at a 1:7 ratio.
• Red Currant Syrup Syrup made with 56% pure red currant juice and 44% sugar; 0.5L format for dilution at a 1:7 ratio.
• Black Currant Syrup Syrup made with 50% pure black currant juice, 41% sugar, and 9% cranberry juice; 0.5L format for dilution at a 1:7 ratio.
• Sea Buckthorn Syrup Syrup made with 61% pure sea buckthorn juice and 39% sugar; 0.5L format for dilution at a 1:7 ratio.
• Raspberry Syrup Syrup made with 50% pure raspberry juice and 50% sugar; 0.5L format for dilution at a 1:7 ratio.
• Cranberry Syrup Syrup made with 50% pure cranberry juice and 50% sugar; 0.5L format for dilution at a 1:7 ratio.
• Rowanberry Syrup Syrup made with 50% pure rowanberry juice and 50% sugar; 0.5L format for dilution at a 1:7 ratio.
• Lemon Syrup Syrup made with 62% pure lemon juice and 38% sugar, produced using citrus press and mild pasteurization; 0.5L format for dilution at a 1:7 ratio.
• Very Omm Functional Drink Functional drink formulated for calming and nervous system support, containing apple juice, cherry juice, raspberry juice, meadowsweet flowers, lemon balm leaves, and oregano leaves; 0.25L format.
• Very Athletic Functional Drink Functional drink tailored for athletic performance and recovery; made with cold-pressed juices and herbs, free from food additives and chemicals; 0.25L format.
• Very Shape Functional Drink Functional drink formulated for weight management and body shape support; made with cold-pressed juices and herbs, free from food additives and chemicals; 0.25L format.
• Very Awake Functional Drink Functional drink formulated for alertness and energy support; made with cold-pressed juices and herbs, free from food additives and chemicals; 0.25L format.
• Very Ready Functional Drink Functional drink containing apple juice, sea buckthorn juice, black currant juice, raspberry juice, strawberry juice, cowslip flowers and leaves, black currant leaves, rosehip fruit, mint leaves, nettle, and heather; 0.25L format.
• Kids Juice For Lovely Tummy Kids juice blend formulated for digestive health support, made with nutritious berries and fruits, naturally sweet with no added sugar; six-pack of 0.2L bottles priced at €13.20.
• Kids Juice For Good Eyesight Kids juice blend formulated to support eye health and vision; naturally sweet with no added sugar; six-pack of 0.2L bottles priced at €13.20.
• Kids Juice For Health Protection Kids juice blend formulated for immune and health defense support; naturally sweet with no added sugar; six-pack of 0.2L bottles priced at €13.20.
• Kids Juice For Strong Health Kids juice blend formulated for strength and overall health support; naturally sweet with no added sugar; six-pack of 0.2L bottles priced at €13.20.
• Kids Juice For Good Night Sleep Kids juice blend formulated to support healthy sleep; naturally sweet with no added sugar; six-pack of 0.2L bottles priced at €13.20.

Quantifiable outcome

• GLOBALG.A.P. certified since 2007 - European-recognized good agricultural practices
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LPUF (Latvian Food Cluster)coreStrategic or Co-development PartnerVery Berry participates in the Latvian Food Cluster project led by LPUF and co-financed by AF (project No. 5.1.1.2.i.0/3/24/A/). Project aims to fund internationalization of Latvian Food Cluster participants and increase private R&D investments.
• Riga OriginalminorStrategic or Co-development PartnerCollaboration with Riga Original on functional drinks (Very Berry & Riga functional beverages) launched at FAIR RIGA FOOD media event in August. Joint development of functional beverage line combining berry juices with herbs.
• LPKS Baltic Berry CompanycoreStrategic or Co-development PartnerVery Berry is a member of LPKS Baltic Berry Company cooperative, which has received support for individual merchants (Agreement SKV-L-2016/366) and participated in collaborative R&D projects including zero-residue technology functional food development.
• SwotzyminorChannel Partner/ Reseller/ DistributorLogistics partner providing parcel locker delivery service for online orders to Latvia, Lithuania, Estonia, and Sweden.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Rabenhorst: German NFC juice specialist with a heritage comparable to Very Berry, producing cold-pressed fruit and berry juices sold across European retail and health food channels. Both companies emphasize traditional production, NFC positioning, and broad berry/fruit portfolios in similar premium juice niches.
• James White Drinks: UK family-owned juice company producing cold-pressed fruit and vegetable juices from a similar artisanal heritage base. Comparable in scale, family ownership structure, NFC premium positioning, and export-led European growth strategy.
• Lakewood Organic Juices: US organic juice specialist producing cold-pressed NFC fruit and berry juices including extensive berry varieties. Closely comparable in NFC production, organic positioning, and broad berry SKU portfolio targeting health-conscious consumers in premium retail channels.
• Biotta: Swiss organic juice producer with a long heritage of cold-pressed vegetable and fruit juices, including berry-based drinks. Comparable to Very Berry in NFC production methods, organic positioning, and emphasis on natural/functional benefits in European health food retail.
• BerryLife: Latvian berry product company operating in the same domestic market as Very Berry, producing berry-based foods and beverages. Directly comparable on geography, sourcing approach, and Baltic retail presence; serves as the most immediate domestic competitor.
• Voelkel: Family-owned German organic juice producer specializing in cold-pressed NFC juices, fruit syrups, and functional beverages from organic farming. Shares Very Berry's organic certification, family ownership, syrup line, and premium natural positioning in European retail.

Broad incumbents

• Innocent Drinks: UK-based smoothie and juice brand (Coca-Cola owned) that pioneered the European premium cold-pressed juice category. Operates at vastly larger scale than Very Berry but competes for the same health-conscious consumer and similar retail shelf positions across UK and European markets.
• Refresco: World's largest independent bottler of soft drinks and juices, producing private-label and branded beverages across Europe. Represents the scale private-label and contract-manufacturing threat that Very Berry's products face in European retail pricing negotiations.
• Eckes-Granini: One of Europe's largest juice producers with a broad portfolio of fruit juices, nectars, and fruit-based drinks (including brands like hohes C, Granini, Joker). Represents the mainstream scale competitor that Very Berry's export products will increasingly encounter in Western European retail.

Others

• Suntory Beverage & Food: Global beverage major with extensive fruit juice, tea, and functional drink portfolios including European brands. Not a direct competitor to Very Berry's NFC niche but relevant as an adjacent beverage industry benchmark for internationalization and carbonated beverage expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/veryberryjuice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Very Berry