What Steel Green Manufacturing does

Steel Green Manufacturing is a privately held specialty equipment manufacturer headquartered at 824 S State Road 39 in Lebanon, Indiana. The company designs and builds zero-turn spreader-sprayer machines targeted at professional lawn-care applicators who perform fertilizer, pesticide, and granular applications on residential and commercial turf. Its product portfolio spans nine core equipment models — the entry-level SGLITE and SG36, the mid-tier SG42, SG46, and SG52, the larger SG54 and SGXL, plus the EV variants SG48EV and SG36EV — built on a common platform of all-stainless-steel chassis construction, hydrostatic drive systems (supplied by Hydro-Gear), and commercial engines from Briggs & Stratton and Kawasaki. Modular accessories including supplemental tank kits, all-granular conversion kits, Razor Tracking GPS telematics, foam markers, booms, and seasonal attachments (snowplow, rake) extend the platform's addressable use cases and per-customer value.

The company's business model rests on three revenue streams: (1) new equipment sales through a nationwide dealer network spanning at least 16 U.S. states plus direct channels, (2) parts and accessories sold via the company's direct e-commerce storefront organized by equipment model and category, and (3) point-of-sale financing facilitated through partnerships with Northland Capital and JB2 Funding. Used equipment flows through a proprietary marketplace listing platform that enables private-party resale. Pricing follows a unit-based model with used machine ASPs ranging from approximately $3,500 to $33,000 and accessories spanning roughly $0.76 (gaskets) to $6,995 (SGXL Granular Attachment Kit). Steel Green also maintains compatibility parts for competitor machines (Z-Spray / LT Rich, Exmark), which broadens the aftermarket reach of its parts catalog beyond its own installed base.

Distribution is dual-channel: authorized dealer partners handle new equipment sales and service across the U.S., while parts, accessories, and used equipment transact through the company's own e-commerce properties. Marketing emphasizes content (blog, customer stories), organic social (X/Twitter), and dealer recruitment. No institutional investors, parent company, or public listing is disclosed; the company appears to be founder/independently owned.

Name

Steel Green Manufacturing

Legal name

Steel Green Manufacturing

Website

https://steelgreenmfg.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Steel Green Manufacturing is a privately held Lebanon, Indiana-based OEM that designs and builds zero-turn spreader-sprayer machines, accessories, and aftermarket parts for professional U.S. lawn-care applicators. Revenue is generated through a nationwide dealer network and direct e-commerce channels.

Ownership category

akta.pro rank

Product category

Turf Care Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industries

Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA), Granular & Fertilizer Spreaders (Broadcast, Drop, Variable-Rate) (AFAAADAC), Tank Mixing, Transfer & Chemical Handling Systems (Induction Hoppers, Loaders) (AFAAADAG)

Keywords

• Zero-turn spreader sprayers
• Turf care equipment
• Professional lawn care machinery
• Fertilizer application equipment
• Commercial landscaping equipment

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used zero-turn spreader-sprayer machines. New equipment includes models SG48EV, SG36EV, SGLITE, SG36, SG42, SG46, SG52, SG54, SGXL, and specialty variants. Used equipment marketplace allows private party sales.
2. Parts and Accessories: Aftermarket parts including spray components, hydraulic parts, hopper components, electrical, exhaust, and maintenance items. Accessories include tank kits, lighting, tracking systems, and specialized attachments.
3. Financing Services: Partnership with Northland Capital and JB2 Funding to provide financing options for equipment purchases, enabling customers to purchase higher-value machinery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Steel Green Manufacturing designs, builds, and sells zero-turn spreader-sprayer machines used by professional lawn care applicators to apply fertilizers, pesticides, and granular turf treatments. The product line spans nine core models from entry-level electric units (SGLITE, SG36EV, SG48EV) to extra-large capacity machines (SGXL), supported by modular attachments, supplemental tank kits, all-granular conversion kits, snowplow and rake attachments, and an aftermarket parts catalog organized by spray, hydro, hopper, electrical, and exhaust components.

Product overview

Steel Green Manufacturing produces a portfolio of zero-turn spreader-sprayer machines designed for turfgrass professionals. The product line includes nine core equipment models (SG48EV, SG36EV, SGLITE, SG36, SG42, SG46, SG52, SG54, and SGXL) ranging from entry-level to extra-large capacity machines. The portfolio is unified by a common platform of attachments and accessories including snow plow kits, granular attachment kits, supplemental tank kits (20-gallon, 7-gallon, and 35-gallon), foam marker kits, boom extensions, hillside stability assist kits, LED light kits, pressure control systems, dual pump systems, and GPS-based Razor Tracking telematics. The SGXL ALL-GRANULAR and SG All-Granular are add-on modules that convert spray machines to all-granular operation, while the Hydraulic Lift Kit enables quick-change attachment systems. Spare parts are organized by model and category including spray, hydro, hopper, electrical, exhaust, and miscellaneous components.

Differentiator

Problem solved

Functional benefit

Products and services

• SG48EV Zero-turn spreader-sprayer machine with electric vehicle (EV) drive technology for professional lawn care applicators applying fertilizers, pesticides, and granular turf treatments.
• SG36EV Zero-turn spreader-sprayer machine with electric vehicle (EV) drive technology for professional lawn care applicators applying fertilizers, pesticides, and granular turf treatments.
• SGLITE Entry-level zero-turn spreader-sprayer machine for professional lawn care applicators applying fertilizers, pesticides, and granular turf treatments.
• SG36 36-inch zero-turn spreader-sprayer machine for professional lawn care applicators applying fertilizers, pesticides, and granular turf treatments.
• SG42 42-inch zero-turn spreader-sprayer machine for professional lawn care applicators applying fertilizers, pesticides, and granular turf treatments.
• SG46 46-inch zero-turn spreader-sprayer machine for professional lawn care applicators applying fertilizers, pesticides, and granular turf treatments.
• SG52 52-inch zero-turn spreader-sprayer machine for professional lawn care applicators applying fertilizers, pesticides, and granular turf treatments.
• SG54 54-inch zero-turn spreader-sprayer machine for professional lawn care applicators applying fertilizers, pesticides, and granular turf treatments.
• SGXL Extra-large zero-turn spreader-sprayer machine with higher capacity for professional lawn care applicators applying fertilizers, pesticides, and granular turf treatments.
• SGXL ALL-GRANULAR All-granular conversion kit that converts SGXL machines into high-capacity fertilizer spreaders with 850-pound total unit capacity for professional lawn care applicators.
• SG All-Granular All-granular conversion kit that enables Steel Green spreader-sprayer machines to operate as dedicated all-granular fertilizer spreaders for professional lawn care applicators.
• SG Snowplow Kit All-stainless-steel snow removal attachment with poly plow blade, live hydraulics control, and LED lights for sidewalk snow removal, enabling lawn care operators to extend equipment use into winter months.
• SG Rake Rake attachment for Steel Green spreader-sprayer machines, used by lawn care professionals for grounds preparation.
• Hydraulic Lift Kit Stainless steel attachment frame with hydraulic lift system for converting Steel Green equipment between attachment configurations.
• SGXL Granular Attachment Kit Converts SGXL spreader-sprayer into a high-capacity spreader with a 350-pound stainless steel hopper, 500-pound side trays, 850-pound total capacity, and hydraulic power spinner motor with 25-foot spread width.
• Supplemental 35-Gallon Tank Kit Supplemental tank kit with quick-connect plumbing that converts SG46 into an 85-gallon sprayer and SG52 into a 95-gallon sprayer by replacing the hopper.
• 20-Gallon Supplemental Tank Kit Supplemental liquid tank kit providing an additional 20 gallons of spray capacity for Steel Green spreader-sprayer machines.
• 7-Gallon Supplemental Tank Kit (SG36/SG42/SG46/SG52) Supplemental tank kit providing an additional 7 gallons of liquid capacity for SG36, SG42, SG46, and SG52 spreader-sprayer machines.
• 7-Gallon Independent Chemical Tank Kit Independent 7-gallon chemical tank kit with a separate pump and nozzle system designed for specialty chemicals and spot spraying applications on Steel Green equipment.
• Razor Tracking Kit GPS-based telematics kit providing fleet coordination, work progress monitoring, time-on-job tracking, machine use accountability, and maintenance tracking for Steel Green spreader-sprayer machines, with one year of included service.
• Hillside Stability Assist Kit (SG46/SG52) Stability assistance kit enabling safe operation of SG46 and SG52 spreader-sprayer machines on hillsides and uneven terrain.
• LED Light Kit LED lighting kit providing enhanced visibility for Steel Green spreader-sprayer machines during low-light and early-morning or late-evening operations.
• Dual Flojet Pump (SG36/SG42/SG46/SG52) High-volume dual pump system for SG36, SG42, SG46, and SG52 spreader-sprayer machines, designed for liquid fertilizers and fungicides; doubles total pump capacity and agitation.
• Pressure Control System, KZ Valve Kit Pressure control system with KZ valve kit enabling consistent spray application rates across varying conditions on Steel Green spreader-sprayer machines.
• 12' Boom (47" Folded) 12-foot spray boom (47 inches when folded) for wider spray coverage on Steel Green spreader-sprayer machines.
• 2.5 Gallon Foam Marker Kit 2.5-gallon foam marker kit that drops foam to mark spray swaths and coverage areas, helping operators avoid skips and overlaps.
• Edge Pass Nozzle Kit Nozzle kit enabling precise edge spraying applications on Steel Green spreader-sprayer machines.

Quantifiable outcome

• Opti-Rate system saved a customer $3,000 worth of product in one application

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Hydro-GearcoreTechnology or IntegrationHydrostatic transmission supplier for Steel Green equipment. Provides commercial piston pumps including left hydro pumps (aux pumps), hydro pump cages, and hydro pump fans used in zero-turn drive systems.
• Briggs & StrattoncoreTechnology or IntegrationEngine supplier providing commercial grade engines including Vanguard series for Steel Green spreader-sprayer machines. Also supplies various replacement parts.
• KawasakicoreTechnology or IntegrationEngine supplier for Steel Green equipment including FX730v engines used in certain models.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Exmark: Exmark is a major manufacturer of commercial mowers and turf equipment, including spreader-sprayers. The company is referenced in Steel Green's data as a parts-compatible OEM, illustrating overlap in the commercial lawn care equipment category.
• Cub Cadet: Cub Cadet (MTD Products) produces a broad line of outdoor power equipment including lawn tractors, zero-turn mowers, and turf maintenance equipment, with overlapping dealer channels and customer segments in the lawn care market.
• Kubota: Kubota offers a broad line of compact tractors, mowers, and turf equipment serving professional landscape and grounds care operators. Its commercial turf equipment line competes with Steel Green for professional applicator customers.
• John Deere: John Deere's commercial turf and landscape equipment portfolio (including legacy LESCO products) targets the same professional lawn care applicators as Steel Green, offering broader product depth and dealer scale.
• Toro: The Toro Company is a leading manufacturer of turf and landscape equipment serving professional contractors and homeowners. Its commercial spreader-sprayer and turf application equipment lines compete in the same end markets as Steel Green.
• Husqvarna: Husqvarna is a global outdoor power equipment manufacturer offering commercial and residential turf care equipment. It competes in adjacent product categories to Steel Green with broader scale and international reach.

Direct peers

• Scag Power Equipment: Scag manufactures commercial zero-turn and stand-on mowers used by professional landscapers and lawn care operators. Its commercial turf customer base aligns closely with Steel Green's professional applicator segment.
• Z-Spray (LT Rich): LT Rich's Z-Spray line makes zero-turn spreader-sprayer machines that directly compete with Steel Green's SG series in the professional turf application market. Steel Green even maintains compatibility parts for Z-Spray machines, underscoring direct product overlap.
• Walker Mowers: Walker Mowers produces commercial-grade zero-turn and outfront mowing equipment for professional landscapers and turf applicators. Its customer base and dealer network directly overlap Steel Green's commercial applicator segment.
• Perma-Green: Perma-Green manufactures commercial spreader-sprayer machines for lawn care professionals, offering a similar combined spray/spread product platform. It is one of the closest direct competitors to Steel Green in the professional turf application equipment niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SteelGreenMfg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steel Green Manufacturing