Stichting Bliss to Shine

What Stichting Bliss to Shine does

Stichting Bliss to Shine is a Dutch nonprofit foundation (stichting) founded in 2017 and headquartered in Veenendaal, Netherlands. The organization supports families affected by cancer by delivering two core programs: the Blissi Special Day, which provides personalized wish-fulfillment experiences for home-living children (0-18 years) who have a parent, caregiver, or sibling with cancer, and the annual Shine Day community event held at the Basilica in Veenendaal, which offers group activities for affected families. The foundation was established by Arieta Hoek following her own cancer diagnosis, with the explicit mission of addressing the impact of cancer on the entire family unit rather than solely on the patient.

The organization operates on a volunteer-dependent, donation-funded model. No paid staff headcount is publicly disclosed; operations rely on wensvervullers (wish fulfillers), interviewers, promotion team members, sponsor fundraisers, and administrative volunteers. All services are provided free of charge to qualifying families, with costs covered entirely by individual donations, Bliss Bizz corporate partner memberships, and sponsorships. The foundation holds ANBI status (Algemeen Nut Beogende Instelling) and CBF Erkend Goed Doel recognition, validating its charitable standing under Dutch law.

Technically, Bliss to Shine runs on a WordPress-based website, email newsletters, and social media channels (Facebook, Instagram, LinkedIn). There is no proprietary technology platform, no disclosed APIs, and no AI/ML components. Revenue generation beyond donations is limited to an online webshop selling merchandise and a statiegeld (bottle deposit) donation integration at Albert Heijn in Veenendaal. The organization is registered under KvK number 70162166 and RSIN 858168868, and operates exclusively within the Netherlands.

Name

Stichting Bliss to Shine

Legal name

Stichting Bliss to Shine

Website

https://blisstoshine.nl

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Stichting Bliss to Shine is a Dutch nonprofit foundation that provides free wish-fulfillment days and annual community events for families in the Netherlands affected by cancer, funded entirely by donations, volunteers, and corporate partners.

Ownership category

akta.pro rank

Product category

Charitable Cancer Family Support Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

Keywords

• Cancer family support
• Charitable foundation
• Wish fulfillment
• Community event services
• Nonprofit services

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and charitable contributions: Bliss to Shine is entirely funded by donations from individuals, businesses (Bliss Bizz partners), and corporate sponsors. The organization does not charge families for its services. Activities are financed through sponsors and donors, and all costs for wish days and Shine Day events are covered by the foundation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Stichting Bliss to Shine is a Dutch nonprofit foundation that supports families affected by parental cancer by creating positive and meaningful memories. The foundation offers Blissi Special Day, a personalized wish-fulfillment experience tailored to each family's wishes, and Shine Day, an annual community event that celebrates survivors and brings together the broader community in Veenendaal, Netherlands.

Product overview

Stichting Bliss to Shine operates as a non-profit charitable foundation offering two core programs for families affected by cancer: the Blissi Special Day program (individualized wish-fulfillment days for children with cancer in the family) and the Shine Day program (annual group event with activities for the whole family). The organization also runs the Bliss Bizz business partnership program and an online shop, all supporting the core mission of providing moments of joy and lasting memories for families dealing with cancer.

Differentiator

Problem solved

Functional benefit

Brands

• Blissi Special Day: Personalized wish days for children living at home who have a family member with cancer
• Shine Day
• Bliss Bizz

Products and services

• Blissi Special Day Personalized wish-fulfillment experience tailored to the wishes of families in which a parent is battling cancer, delivered as a direct charitable service to beneficiary families in the Netherlands.
• Shine Day Annual community event celebrating cancer survivors and bringing together families, donors, volunteers, and local supporters in the Veenendaal/regional Netherlands area.

Quantifiable outcome

• Families receive a 'koffer vol herinneringen' (suitcase full of memories) — qualitative outcome of lasting family memories built during the illness period.

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Bliss Bizz Members (Corporate Partners)coreGTM or Marketing PartnerBliss Bizz is the corporate partner program of Bliss to Shine. Businesses join as members to support wish fulfillment activities, contribute goods and services for Blissi Special Days, and gain recognition as sponsors. Multiple named partners are listed across individual wish day blog posts including BooFotoo (photography), Ekris BMW/MINI (vehicles), Sauna Drome (wellness), Sushi Time (catering), and Tractor Pulling Lunteren.
• BooFotoominorGTM or Marketing PartnerPhotography partner contributing professional family portraits during Blissi Special Days. Logo appears on wish day blog posts as a contributing partner.
• Ekris BMW - MINI (Van Ekris)minorGTM or Marketing PartnerAutomotive partner providing MINI vehicles for wish day transport and experiences.
• Sauna Drome (Putten)minorGTM or Marketing PartnerWellness partner providing relaxation experiences for families during Blissi Special Days.
• Sushi TimeminorGTM or Marketing PartnerCatering partner providing sushi-making workshop experiences for families.
• Wheels of JoyminorStrategic or Co-development PartnerWheels of Joy provides adapted cycling experiences for people with serious illness. A collaboration blog post was published in March 2026 announcing the partnership, focused on shared mission of bringing joy to people affected by serious illness.
• Fier Koffie & TheeminorGTM or Marketing PartnerCoffee and tea partner. A collaboration blog post was published in June 2026 announcing the new partnership.
• Rederij AemstellandminorGTM or Marketing PartnerAmsterdam canal boat tour provider contributing to a Blissi Special Day experience.
• Klimpark Fun Forest AmsterdamminorGTM or Marketing PartnerAdventure climbing park providing tree-top climbing experiences for families during wish days.
• Amsterdam WatersportsminorGTM or Marketing PartnerWatersports provider delivering flyboarding experiences for Blissi Special Days.
• SnowWorld AmsterdamminorGTM or Marketing PartnerIndoor ski and snowboard venue providing snow sports experiences for Blissi Special Days.
• Broekhuis (Veenendaal)minorGTM or Marketing PartnerAutomotive dealer in Veenendaal contributing vehicle transport for wish day activities.
• E-Flight Academy / Special Air Services (Teuge)minorGTM or Marketing PartnerFlight school and air services at Teuge airfield providing aviation experiences for wish fulfillments.
• Peter van Amersfoort FotografieminorGTM or Marketing PartnerProfessional photographer documenting wish day experiences for families.
• Herwers Groep (Veenendaal)minorGTM or Marketing PartnerLocal business contributing to a Blissi Special Day for a Veenendaal family, as documented in a blog post. Team members: Niek Bouwhuis, Rien van de Scheur, and Rob Hendriks.
• De Maes CateringserviceminorGTM or Marketing PartnerCatering partner contributing food services for Blissi Special Day events.
• Zero55 ApeldoornminorGTM or Marketing PartnerRestaurant/hospitality partner in Apeldoorn contributing to wish day catering.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Stichting Het Vergeten Kind: Dutch foundation advocating for and supporting vulnerable children, including those in difficult family circumstances. Comparable in operating a Dutch foundation model that combines individual child experiences with community and corporate partner engagement.
• Stichting Jarige Job: Dutch nonprofit that provides birthday gift packages for children in families with limited financial means. Comparable as a Dutch community-led, donor-and-partner-funded nonprofit creating joyful moments for vulnerable children, though not illness-focused.

Direct peers

• Stichting Opkikker: Dutch nonprofit that organizes special 'Opkikker days' and gifts for families with a seriously ill child, including those affected by cancer. Closely comparable in delivering joy-filled, family-centric experiences free of charge to families.
• VOKK (Vereniging Ouders, Kinderen en Kanker): Dutch association supporting parents and children affected by childhood cancer through information, peer contact, and programs. Comparable in family-centered psychosocial support for cancer-affected families in the Netherlands.
• Villa Pardoes: Dutch foundation offering free vacation weeks at a purpose-built village for families with a child diagnosed with a serious or life-threatening illness. Highly comparable in creating lasting family memories around serious pediatric illness.
• Stichting Ambulance Wens: Dutch foundation fulfilling final wishes for terminally ill patients, often using repurposed ambulances for transport. Comparable in volunteer-driven, donor-funded wish fulfillment for seriously ill individuals and families in the Netherlands.
• Make-A-Wish Netherlands: Dutch arm of the global wish-fulfillment charity for children with critical illnesses. Directly comparable mission of granting individualized wishes to children and families navigating serious medical conditions in the Netherlands.
• CliniClowns (Stichting CliniClowns): Dutch nonprofit deploying performers to bring joy to sick children in hospitals and care settings. Comparable mission of using joyful, non-medical experiences to support children and families navigating serious illness.

Broad incumbents

• Stichting Kinderen Kankervrij (KiKa): Major Dutch nonprofit funding pediatric cancer research, education, and family support. Overlaps on the cancer-affected family segment but operates at national scale with a research-funding focus rather than wish fulfillment.
• Make-A-Wish International: Global umbrella coordinating Make-A-Wish chapters worldwide. Comparable in wish-fulfillment methodology, volunteer mobilization, and corporate partner activation, and represents a potential model for scaling beyond the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BlisstoShineNL
• LinkedInlinkedin.com/company/stichting-bliss-shine-for-cancer/?viewAsMember=true
• Instagraminstagram.com/BlissToShine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Bliss to Shine