Seasoned Women

What Seasoned Women does

Seasoned Women is a private Canadian coaching and content business, founded in 2019 by Karinna James and operated as a division of WYSE RIVER CONSULTING LTD. The company targets women navigating personal and business journeys, offering two structured virtual coaching programs and an editorial publication. Its core offering, 'The Intentional Startup,' is a 3-month business development program priced at $750 that covers purpose, product/service definition, competition, financials, brand, and marketing strategy through weekly 30-minute Zoom or phone sessions. The second program, 'A Journey Into Our Selves,' applies the Voice Dialogue process—a psychology-based methodology developed by Drs. Hal and Sidra Stone that explores competing inner 'selves'—at $125 per hour via Zoom.

The business supplements its coaching services with SW Magazine, a content property featuring Tête-à-Tête interviews with women founders, reflective articles, recipes, and curated product recommendations under a 'Favourite Things' section. Go-to-market is sales-led and content-driven: prospects reach the company via website inquiry forms and email ([email protected]), with brand awareness built through the magazine and an Instagram presence (@Seasoned.Women). All services are delivered virtually, giving the business a claimed global reach despite a Vancouver, Canada headquarters and a Canadian-only formal operating geography.

The business model is a mix of low-ticket one-time program fees and hourly pay-as-you-go personal development sessions. The company is founder-led with no disclosed institutional investment, no patents or trademarks, no partnerships, and no third-party validation signals. Delivery is constrained to the founder's personal coaching capacity, and no AI, API, or technology platform is built beyond a Squarespace-hosted website, indicating a service-business rather than a software-business profile.

Name

Seasoned Women

Legal name

WYSE RIVER CONSULTING LTD.

Website

https://seasonedwomen.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Seasoned Women is a founder-led Canadian coaching business that delivers virtual personal development and business mentorship programs for women, supported by an online editorial magazine. Its core offerings are a 3-month startup program and Voice Dialogue–based hourly coaching sessions delivered via Zoom.

Ownership category

akta.pro rank

Product category

Life Coaching and Mentorship Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Mentorship, Coaching & Office-Hours Platforms (MPACALAG)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Women's life coaching
• Business mentorship programs
• Personal development coaching
• Women entrepreneur support
• Voice dialogue facilitation

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. The Intentional Startup Program: A 3-month business development program priced at $750, covering purpose, product/service, competition, financial case, brand kit, and marketing strategy with weekly 30-minute Zoom or telephone meetings.
2. A Journey Into Our Selves: Personal development sessions using Voice Dialogue process conducted via Zoom at $125 per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Seasoned Women sells virtual women's mentorship and coaching programs built around the Voice Dialogue process. Its two paid offerings are The Intentional Startup, a $750 three-month business development program covering purpose, product, competition, financials, branding, and marketing, and A Journey Into Our Selves, personal development coaching billed at $125 per hour via Zoom. The company also operates SW Magazine, an editorial property featuring interviews, articles, recipes, and curated favourite things.

Product overview

Seasoned Women offers a coaching and mentorship platform for women navigating personal and business journeys, combining virtual programs with editorial content. The core offerings include two structured programs—The Intentional Startup (business development) and A Journey Into Our Selves (personal development using Voice Dialogue methodology)—alongside SW Magazine, which features interviews, articles, recipes, and curated product recommendations. The company was founded in 2019 by Karinna James as a division of Wyse River Consulting Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• SW Magazine: SW Magazine features Tête-à-Tête interviews with inspirational women, articles on personal development, recipes, and favourite things/product recommendations.
• The Intentional Startup
• A Journey Into Our Selves

Products and services

• The Intentional Startup A 3-month business development program for women entrepreneurs that guides participants through building their business foundation: purpose, product/service definition, market need, competition, financial case, brand kit, brand statement, and marketing plan/strategy. Includes weekly 30-minute Zoom or telephone coaching meetings. Priced at $750 per program.
• A Journey Into Our Selves A personal development program using the Voice Dialogue process developed by Drs. Hal and Sidra Stone, designed to help clients discover and manage their opposing inner voices for more effective decision-making and personal fulfillment. Delivered one-on-one via Zoom at $125 per hour.
• SW Magazine A digital magazine and content property featuring Tête-à-Tête interviews with inspirational women, thought-provoking articles on personal development, recipes, and curated Favourite Things product recommendations. Functions as content marketing for Seasoned Women's coaching offerings.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• MindValley: MindValley offers online personal development courses across many methodologies and instructors. Broader incumbent in the personal development learning space, comparable to Seasoned Women's A Journey Into Our Selves track but at much larger scale.
• Insight Timer: Insight Timer is a large meditation, mindfulness, and personal development app with coaches and live sessions. Comparable to Seasoned Women's personal development offering in theme, but operates a marketplace model across many methodologies.
• BetterMe: BetterMe is a large-scale women's wellness coaching app covering personal development, fitness, and mindset. Comparable women's audience and digital coaching delivery, but at substantially larger scale and broader scope than Seasoned Women.

Direct peers

• BossBabe: BossBabe is an online community and education platform for female entrepreneurs offering content, courses, and coaching. Comparable to Seasoned Women in target persona (women building businesses), content-led GTM, and virtual program delivery.
• Marie Forleo: Marie Forleo runs B-School and related programs targeting women entrepreneurs with online business and personal development coaching. Highly comparable to Seasoned Women's combination of business mentorship, personal development content, and women's-focused audience.
• Ladies Get Paid: Ladies Get Paid is a community and coaching platform focused on women's professional advancement and negotiation. Comparable persona (women navigating careers/business) and comparable virtual community-plus-coaching model.
• Female Entrepreneur Association: Female Entrepreneur Association provides training programs, events, and a community for women starting and growing businesses. Directly comparable to Seasoned Women's Intentional Startup offering in scope and audience.

Emerging players

• The Everygirl: The Everygirl is a women's lifestyle media brand with content, career resources, and community features. Comparable as a content-led funnel into women-focused services, though it is not primarily a coaching platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/Seasoned.Women

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seasoned Women