What Startrade does

Startrade is a Brazilian value-added distributor and consulting firm specializing in logistics optimization software and volumetric measurement hardware. Founded in 2000 and headquartered in Curitiba, Paraná, the company resells, implements, and supports a portfolio of internationally-recognized logistics platforms — TOPS Pro and MaxLoad Pro (TOPS Engineering) for packaging design and load optimization, BarTender (Seagull Scientific) for label automation, Logivations W2MO for warehouse simulation, and OpenDock and GoComet for dock scheduling and freight bidding — alongside proprietary and partner-branded volumetric capture hardware (Cubetape, Rapid Size, Multiscan). Its customer base of roughly 500 companies, including approximately 200 of Brazil's 500 largest enterprises, spans 3PL operators (e.g., CEVA Logistics), manufacturers, cosmetics retailers (e.g., Sephora/LVMH), and import/export firms with logistics-intensive operations. Documented outcomes include payback periods of 3 weeks to 6 months and aggregate savings exceeding $16 million over 2 years for major clients.

The company operates a consultative, sales-led go-to-market with a 'Fale com nosso consultor' (Talk to our consultant) primary call-to-action, supported by direct phone and WhatsApp contact channels. Pricing is quote-based and not publicly disclosed; revenue is generated across three streams: software licensing/distribution (perpetual and SaaS subscriptions depending on product), hardware resale (Cubetape, Rapid Size, Multiscan devices), and project-based professional services for packaging design, load optimization studies, and warehouse simulation. Marketing is content-driven, centered on an active blog (with articles dated 2024–2026), a LinkedIn company page, and a YouTube channel. The firm is privately held, independently operated with no disclosed parent company, institutional investors, or funding rounds, and operates with a very small team (1–10 employees) serving the Brazilian market exclusively.

Name

Startrade

Legal name

StarTrade

Website

https://startrade.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Startrade is a Brazilian value-added distributor and consultant that resells logistics optimization software (TOPS Pro, MaxLoad Pro, BarTender, Logivations, OpenDock, GoComet) and volumetric measurement hardware to ~500 Brazilian customers, including 200 of Brazil's 500 largest enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing and Distribution: Startrade resells and distributes logistics software products (MaxLoad Pro, TOPS Pro, BarTender, Logivations, OpenDock) in Brazil. Revenue is generated through software licensing fees, which may include perpetual licenses, subscriptions, or SaaS models depending on the product.
2. Hardware Sales: Sale of volumetric measurement equipment including Cubetape, Rapid Size, and Multiscan devices for logistics dimensional weighing and measurement operations.
3. Professional Services: Consulting services for logistics optimization including packaging projects, load optimization studies, and process simulation. The company offers project-based services with fixed remuneration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Startrade is a value-added distributor (VAR) that resells, implements, and supports internationally-recognized logistics optimization software and specialized hardware for the Brazilian market. The portfolio includes load optimization software (MaxLoad Pro), packaging design software (TOPS Pro), label automation (BarTender), warehouse simulation (Logivations W2MO), dock management (OpenDock), freight bidding (GoComet), and volumetric measurement equipment (Cubetape, Rapid Size, Multiscan). The company provides consulting, implementation, and technical support services to logistics operators, manufacturers, and import/export companies across Brazil.

Product overview

Startrade is a logistics technology company founded in 2000 with 25 years of market experience serving approximately 500 clients. The product portfolio consists of software solutions and hardware equipment. Software products include MaxLoad Pro (vehicle load optimization), TOPS Pro (packaging design and palletization), BarTender (label printing automation), Logivations W2MO (warehouse simulation), OpenDock (dock scheduling), and GoComet (international freight bidding). Hardware equipment includes Cubetape C200, Cubetape PRO, Rapid Size, and Multiscan (dimensioning and weighing equipment for volumetric capture). The products work together to provide end-to-end logistics optimization from packaging design through warehouse operations to transportation loading.

Differentiator

Problem solved

Functional benefit

Products and services

• MaxLoad Pro Load planning, diagramming and optimization software for trucks, wagons, pallets and containers. Features 3D drag-and-drop editor, customizable loading rules, multi-delivery optimization, and automatic vehicle suggestion based on cubage and weight. Used by logistics operators and manufacturers to optimize cargo loading and reduce freight costs.
• TOPS Pro International reference software for packaging design, palletization, and load optimization starting from primary packaging development. Includes modules for mixed pallet creation (MixPro), stacking strength calculation using McKee formula, and box/package size calculation. Used by manufacturers for packaging project design.
• BarTender Label creation, editing and printing automation software supporting barcode, QR Code and RFID encoding. Industry-leading tool used in over 150 countries with optimized drivers for major printer brands and integration with external databases. Licensed per network printer.
• Logivations (W2MO) Dynamic process simulation and planning software for intralogistics. Enables scenario testing for warehouse layout development, picking process optimization, automation simulation, and new distribution center location testing using Google Maps integration. Available via perpetual licensing, rental (SaaS), or one-time project service.
• OpenDock SaaS web platform for dock management and scheduling for receiving or shipping loads. Allows warehouses to create dock availability, enables carrier online booking, and provides real-time tracking with automated email alerts. Offers secure API integration for connecting with external systems.
• GoComet International freight BID platform for ocean and air shipments, enabling procurement and bidding processes for international logistics. Used by import/export companies to optimize freight procurement.
• Cubetape C200 1D and 2D data collector with built-in tape measure using optical sensor technology. Measures from 1.5cm to 7.5m with Bluetooth or RF interface for writing collected data to paired devices. Used by logistics operators for volumetric data capture.
• Cubetape PRO Data collector with millimeter-precision built-in tape measure. Measures from 35mm to 6m, stores collected data for later download via Bluetooth to paired devices. Exports data in CSV, TXT, XLS formats for integration with spreadsheets and legacy systems.
• Rapid Size 3D measurement equipment using camera technology with native integration to scales of any capacity. Measures boxes and irregular objects from 30mm with millimeter precision. Only Brazilian market equipment measuring by cameras, allowing scale exchange and suitable for static or dynamic conveyor installation.
• Multiscan 3D measurement equipment using laser scanner with built-in precision scale. Three models with different capacities from 600mm to 1200mm. Measures boxes, parts, clothes and irregular objects with millimeter precision.

Quantifiable outcome

• Savings exceeding $16 million over 2 years
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TOPS Engineering CorporationcoreTechnology or Integration · 1 January 2000Exclusive distributor of TOPS Engineering products in Brazil, including MaxLoad Pro (cargo optimization) and TOPS Pro (packaging design). TOPS Engineering has over 20 years of development experience with over 5,000 copies worldwide and over 120 clients in Brazil.
• Seagull ScientificcoreTechnology or Integration · 1 January 2000Distributor of BarTender label automation software in Brazil. BarTender is a global leader used by hundreds of thousands of users in over 150 countries, supporting all barcode types, QR codes, and RFID encoding.
• LogivationscoreTechnology or Integration · 1 January 2000Distributor of Logivations W2MO (Work To Model Optimization) software for warehouse simulation and digital twin modeling. The software enables simulation and planning of intra-logistics processes without requiring highly technical personnel.
• CubetapecoreTechnology or Integration · 1 January 2000Cubetape volumetric measurement equipment including Cubetape C200 and Cubetape PRO. These devices use optical sensor technology for dimensional weighing, capturing measurements from 15mm to 7.5m with Bluetooth connectivity.
• Rapid SizecoreTechnology or Integration · 1 January 2000Rapid Size 3D camera measurement equipment with native integration to Digitron scales. The only Brazilian market equipment measuring by cameras, allowing scale exchange and suitable for static or dynamic conveyor installation.
• MultiscancoreTechnology or Integration · 1 January 2000Multiscan 3D laser scanner measurement equipment with integrated precision scale. Three models with capacities from 600mm to 1200mm, measuring with millimeter precision for irregular objects.
• CEVA LogisticsminorImplementation/ SI/ Consulting PartnerCEVA Logistics used Startrade's Cube Tape 190 equipment for volumetric registration of Sephora SKUs in Brazil. After successful implementation, CEVA began recommending Cubetape for other operations in Automotive, Industrial, and Technology sectors.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• GoComet: GoComet is the freight procurement and bidding SaaS Startrade distributes. It is an emerging player whose freight tendering product overlaps with the logistics procurement workflows Startrade addresses for Brazilian importers/exporters.
• OpenDock: OpenDock is the SaaS dock scheduling platform Startrade distributes in Brazil. It is an emerging player in the same dock and yard management category that could either remain a partner or compete with Startrade's value-add.

Direct peers

• Seagull Scientific: Seagull Scientific is the developer of BarTender label automation software that Startrade distributes in Brazil. Comparable as both a product principal and direct sales channel for the same end-customers in label and barcode workflows.
• TOPS Engineering Corporation: TOPS Engineering is the developer of MaxLoad Pro and TOPS Pro, the two flagship software products Startrade distributes exclusively in Brazil. It is the most directly comparable peer — same products, and a scenario where TOPS goes direct in Brazil would put it in direct competition with Startrade.
• Logivations: Logivations develops W2MO, the warehouse simulation and digital twin software Startrade distributes. Like TOPS, it is a product principal that could go direct in Brazil, making it a direct competitor to Startrade in that product line.

Broad incumbents

• Blue Yonder: Blue Yonder (formerly JDA) is a global supply chain and logistics software incumbent with a broad WMS/TMS/YMS portfolio that overlaps with multiple Startrade product lines (warehouse simulation, dock scheduling, load optimization). It targets the same large enterprise customers in Brazil and globally.
• E2open: E2open offers a connected supply chain platform spanning logistics, trade, and procurement. Comparable as a broader incumbent whose freight procurement, dock/yard, and supply chain offerings compete with multiple Startrade products.
• Descartes Systems Group: Descartes provides a broad portfolio of logistics technology solutions including transportation management, customs, and routing that overlap with several Startrade product lines. It is a relevant broader incumbent competitor for the same enterprise logistics buyer.
• Manhattan Associates: Manhattan Associates is a leading WMS and supply chain commerce platform vendor. Comparable as a broad incumbent offering overlapping warehouse and distribution optimization capabilities to enterprise manufacturers and 3PLs similar to Startrade's customer base.
• Körber Supply Chain: Körber Supply Chain (formerly HighJump) provides WMS and warehouse automation software to manufacturers and 3PLs worldwide. Comparable as a broader incumbent in the same warehouse and distribution optimization category Startrade addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3Ge6WOMJpO4af9Zu8gLh7A
• LinkedInlinkedin.com/company/startrade-com.-exterior

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Startrade