The Lily Pad

What The Lily Pad does

The Lily Pad is a privately held independent florist established in 2012 and headquartered at 112C Glebe Street, Penarth, in the Vale of Glamorgan, Wales. The business designs and sells handcrafted floral bouquets and arrangements for personal gifting occasions (birthdays, anniversaries, Mother's Day, get-well, thank-you, new baby), weddings, sympathy/funeral tributes, and corporate clients. Its product portfolio spans signature bouquets, named designs (Dawn, Evelyn, Sugar Pop, Country Charm, 12 Red Roses, seasonal Valentine's/Christmas/Mother's Day collections), and add-ons such as chocolates, teddy bears, vases, and Prosecco, with a tiered pricing structure (Silver/Gold/Platinum/Exquisite) ranging from approximately £29.50 to £150.

The Lily Pad operates a single storefront in Penarth supplemented by an e-commerce website (lilypadflorist.co.uk) built on a standard floristPro template, offering online ordering, shopping cart functionality, user accounts, and Google Analytics tracking. Distribution is direct-to-consumer through the e-commerce site, phone orders (02921 321 212), in-store purchases, and direct local delivery, with same-day delivery for orders placed before noon. National delivery is available at £7.95. The business also runs a Flower School offering workshops led by lead florist Toni Horne, who holds international recognition including a third-place finish at the 2017 WAFA World Flower Show in Barbados.

Revenue is generated primarily through one-time floral product sales (occasion-based bouquets), wedding floristry services with free consultations, corporate floral arrangements, delivery fees, and gift vouchers (£20-£50 denominations). The business maintains a single supplier relationship with local confectioner Umpa Lumpa Sweet Shop for chocolate add-ons. Customer segments include individual consumers (primary), wedding customers (primary), corporate clients (secondary), and sympathy/ceremonial users (secondary). The company is a sole proprietorship or small business owned and operated by Toni Horne, with no disclosed funding, parent company, or institutional investors, and operates within a narrow geographic footprint limited to South Wales.

Name

The Lily Pad

Legal name

THE LILY PAD

Website

https://lilypadflorist.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lily Pad is a private, independent florist established in 2012 in Penarth, Wales, designing and delivering handcrafted bouquets and arrangements for individuals, weddings, sympathy occasions, and corporate clients across the Vale of Glamorgan via a single storefront and e-commerce site.

Ownership category

akta.pro rank

Product category

Floral Retail Services

NAICS

Florists (45931)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)

Keywords

• Local florist services
• Flower delivery
• Wedding floral design
• Sympathy arrangements
• Corporate floral services

Headquarters

HQ city

Vale of Glamorgan

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Floral Product Sales: The primary revenue stream is the sale of fresh flowers, bouquets, arrangements, and floral gifts through direct online sales and in-store purchases. Products include occasion-based flowers (anniversary, birthday, sympathy, wedding), gift add-ons (chocolates, teddy bears, vases), and seasonal offerings.
2. Wedding Floristry Services: Specialized wedding flower services including bridal party flowers, with free consultations offered. Revenue generated from custom wedding arrangements and floral designs for ceremonies and receptions.
3. Corporate Floral Services: Corporate flower arrangements for businesses to create welcoming environments for customers and employees, generating revenue through recurring or one-time corporate orders.
4. Gift Vouchers: Gift vouchers sold in various denominations (£20-£50) for use in the shop, providing upfront cash flow and encouraging future purchases.
5. Delivery Services: Flower delivery services to customers, with local delivery charged at £5.95 and national delivery at £7.95, contributing to overall revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Lily Pad designs and sells fresh floral bouquets and arrangements for occasions including birthdays, anniversaries, weddings, sympathy, and corporate settings. The business operates a Penarth retail showroom, an e-commerce website, and a local delivery service (with same-day delivery for orders placed before noon). It also offers free wedding consultations, a flower school of floristry workshops, gift vouchers, and complementary gift add-ons such as chocolates, teddy bears, vases, and Prosecco.

Product overview

The Lily Pad is a local florist business offering a unified service portfolio centered on handcrafted floral arrangements. The core offering consists of Signature Bouquets and arrangements for occasions (birthdays, anniversaries, celebrations), Wedding Flowers for bridal parties and ceremonies, Sympathy Flowers for funeral tributes, and Corporate Flowers for business environments. These are complemented by an online product catalog featuring named bouquet designs (Dawn, Evelyn, Sugar Pop, Country Charm, 12 Red Roses, Love Letter With Chocs, and seasonal varieties like Valentines and Christmas collections) and add-on gift items (Chocolates, Teddy bears, Vases, Prosecco, Luxury Chocolates). The business also provides Flower Delivery Service across Penarth and the Vale of Glamorgan, same-day delivery available for orders before noon, and operates a Flower School for floristry workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Bouquets Handcrafted floral arrangements and bouquets for birthdays, anniversaries, celebrations, and gifting occasions, available in tiered Silver, Gold, Platinum, and Exquisite pricing options.
• Wedding Flowers Custom bridal party flowers and wedding ceremony/reception floral arrangements, with free consultations to design unique floral touches for the special day.
• Sympathy Flowers Compassionate floral arrangements for funeral tributes and memorial services, including wreaths, hearts, cushions, and specialist tributes with eco-friendly options.
• Corporate Flowers Floral arrangements for offices, hotels, and corporate environments, designed to create welcoming spaces for customers and employees; available as recurring or one-time orders.
• Flower Delivery Service Local delivery within Penarth and the Vale of Glamorgan, with same-day delivery available for orders placed before noon; local delivery £5.95 and national delivery £7.95.
• Gift Voucher Gift voucher for use in The Lily Pad shop, available in £20, £30, £40, and £50 denominations; requires 3 days notice to order.
• Flower School Floristry workshops and training classes conducted by award-winning florist Toni Horne.
• Luxury Chocolates (Gift Add-on) Box of 12 luxury chocolates from local confectioner Umpa Lumpa Sweet Shop, sold as a gift add-on alongside floral arrangements at £12.99.
• Chocolates (Gift Add-on) Chocolates gift add-on for flower arrangements, available at £7.00 (Silver) and £10.00 (Gold) tiers.
• Teddy (Gift Add-on) Cuddly toy teddy bear add-on for flower arrangements, priced at £10.00.
• Vase (Gift Add-on) Decorative vase add-on for flower arrangements, priced at £10.00.
• Freixenet Prosecco (Gift Add-on) Prosecco from Italy's Veneto region presented in a cut-glass style bottle, sold as a gift add-on at £15.99.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Umpa Lumpa Sweet ShopminorOthersLocal confectioner supplying luxury chocolates (box of 12) that are sold alongside floral arrangements as gift add-ons. Chocolates are priced at £12.99 and available through the Lily Pad online store.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marks & Spencer (Flowers): UK national retailer with a sizable in-store and online flower and gifting range. Comparable on floral products, gifting occasions (Mother's Day, Valentine's), and nationwide delivery, but as part of a broader general merchandise retailer rather than a florist specialist.
• Waitrose (Flowers): UK supermarket chain with a strong in-store and online flower offering. Comparable on occasion gifting flowers and same-day/next-day delivery service within their catchment, but operating as part of a grocery business rather than dedicated floristry.

Direct peers

• Serenata Flowers: UK online florist offering next-day flowers, plants and gift hampers across occasions (birthday, anniversary, sympathy, wedding). Directly comparable e-commerce florist with similar occasion segmentation and add-on gifts.
• Eflorist: UK e-commerce florist aggregating orders to local florists for same-day delivery. Same core proposition as Lily Pad (online flower ordering routed to a local florist) and a direct competitor for South Wales customers ordering online.
• Arena Flowers: Online UK florist delivering hand-tied bouquets via next-day courier with gift add-ons. Comparable on product range, D2C ordering, and UK-wide delivery, competing for the same online flower buyer.
• Bloom & Wild: Leading UK online letterbox florist selling designed bouquets nationwide with strong brand and digital marketing. Comparable direct-to-consumer florist with overlapping occasion-based gifting and same-day/next-day delivery proposition targeting UK consumers.
• Freddie's Flowers: UK subscription-based florist delivering weekly/seasonal arrangements direct to consumers. Comparable in product (designer bouquets), D2C ordering, and national UK delivery, though anchored to a recurring subscription rather than occasion purchases.
• Interflora: UK's largest flower delivery network connecting local florists to national orders. Directly comparable on product (hand-arranged bouquets), occasion coverage, and local-delivery model; Lily Pad is effectively a member florist competing against the network's brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lilypadfloristsouthwales
• Instagraminstagram.com/lilypadpenarth
• LinkedInlinkedin.com/company/the-lily-pad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lily Pad