Umpalumpeando

What Umpalumpeando does

Umpalumpeando (UMPALUMPEANDO SA DE CV) is a privately held Mexican digital services firm structured around four business lines: Customer Experience consulting, Marketing Digital services, Talento Umpa (a boutique content creator representation roster of approximately 10 creators), and Plataformas con AI, a portfolio of partner platforms. The CX practice implements the Pisano experience-management platform — recognized by Gartner as Customers' Choice 2023 and Top 12 Global in the Magic Quadrant 2025 — bundled with strategy, NPS, journey mapping, mystery shopper, and live chat services for enterprise and mid-market brands across Mexico and Latin America. Additional platform partnerships include Truora for digital identity verification, KYC/AML compliance, and WhatsApp-based onboarding, and Gupshup for conversational AI and messaging.

The company monetizes primarily through professional-services engagements and platform resale/implementation, with the Talento Umpa roster generating commission-based revenue on brand-creator matchmaking. Pricing is opaque: all lead forms route to contact capture rather than published price lists, with CX engagements structured as quote-based multi-year contracts and Pisano subscriptions sold on an all-inclusive annual basis. The geographic footprint listed on the website spans Mexico, USA, and Europe, though the substantive operational focus is Mexico and Latin America. Distribution combines direct B2B sales (lead-capture forms on CX/Pisano/Truora/Gupshup pages), a partner/reseller channel (Pisano, Truora, Gupshup, Meta, Google, TikTok, SAP, CXPA Latin America), a community/creator-led motion (Talento Umpa), and a WhatsApp-first self-serve entry point for the Gupshup offering.

Technically, the firm's core stack rests on three third-party SaaS platforms (Pisano, Truora, Gupshup) rather than proprietary infrastructure, supplemented by marketing execution on Meta, Google (Google Partner), and TikTok advertising. AI capabilities are predominantly platform-vended — sentiment analysis, predictive risk identification, and NLP-driven open-text analytics come from Pisano; identity-verification automation from Truora; conversational AI and chatbot deployment from Gupshup — with the firm layering implementation, NOM-035 psychosocial risk compliance expertise, and AI roadmap advisory around these third-party tools. The firm holds no disclosed patents and has no published research; its defensible assets are partner relationships, regulatory expertise, and content output (93 blog entries).

Name

Umpalumpeando

Legal name

UMPALUMPEANDO SA DE CV

Website

https://umpa-lumpas.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Umpalumpeando is a privately held Mexican digital services firm offering Customer Experience consulting, digital marketing, AI platform implementation (Pisano, Truora, Gupshup), and boutique content creator representation for enterprise and mid-market brands across Mexico and Latin America.

Ownership category

akta.pro rank

Product category

Marketing & Customer Experience Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Customer experience consulting
• Digital marketing services
• Influencer marketing representation
• Experience management implementation
• Conversational AI integration

Headquarters

HQ city

Ciudad De León

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. CX/EX Professional Services & Strategy: Engagement-based fees for CX/EX strategy design, implementation, and journey analytics using NPS, Customer Journey mapping, mystery shopper, in-store tablet surveys, market research, CRM, social media monitoring, live chat, and audience segmentation. Sold as custom projects to enterprise and mid-market brands in Mexico and Latin America.
2. Pisano Platform Implementation & Resale: Umpalumpeando acts as the implementation and migration partner for Pisano in Mexico, with all-inclusive subscription pricing covering unlimited users, surveys, support, and integrations; revenue mix combines license pass-through and implementation/strategy services.
3. Truora & Gupshup Platform Implementation: Resale/implementation of Truora identity-verification SaaS and Gupshup conversational AI/messaging SaaS, typically structured as subscription-based licenses plus integration services.
4. Influencer / Content Creator Representation: Boutique talent management for ~10 content creators across maternity, lifestyle, fitness, sports, and rap verticals. Revenue model is commission/transaction-based on brand collaborations and sponsorships facilitated by Umpalumpeando, plus brand-building and content strategy services for the creators.
5. Marketing & Branding Services: Project-based engagements covering strategic marketing, branding, paid media, social media management, website/app development, data-driven brand strategy, business coaching, virtual brainstorming platforms, and branded events for lead generation.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Core offering

Umpalumpeando sells Customer Experience and Employee Experience consulting, digital marketing and branding services, boutique influencer representation through Talento Umpa, and implementation/resale of partner platforms (Pisano, Truora, Gupshup). Engagements span CX/EX strategy, NOM-035 compliance, paid media, social media management, web/app development, and conversational AI deployment for enterprise and mid-market brands in Mexico and Latin America.

Product overview

Umpalumpeando operates a multi-line marketing and digital technology services business structured around four core offerings: (1) Customer Experience consulting (CX strategy, implementation, and measurement services including NPS, Customer Journey, Mystery Shopper, and live chat), (2) Marketing Digital services (strategic marketing, branding, digital advertising campaigns on Meta, Google and TikTok, social media management, web/app creation, and business coaching), (3) Talento Umpa, a boutique content creator representation service managing a roster of 10 influencers including Ana (@momaholicmx), Davo (@davosalazarz), Karla (@karla_fitmom), Enrique (@enriquenoriegal), Raúl Rangel (@raulra_22), Greysi (@mommy.lunch), Skiper (@skiper_rmz), Isabel (@dra.isajunio), Tasuko (@tasukinho), and Ximena (@alacamama), and (4) Plataformas con AI, a portfolio of partner platforms comprising Pisano for CX/EX management (recognized by Gartner as Customers' Choice 2023, supporting surveys in 100+ languages), Truora for digital identity verification and KYC/AML compliance (with WhatsApp-based validation), and Gupshup for conversational messaging and chatbots. The Customer Experience service is anchored on the Pisano platform, the Marketing service integrates Google Partner, Meta, and TikTok advertising capabilities, and the Platforms with AI pillar bundles these three partner technologies with implementation, migration, analysis, and strategy support from Umpalumpeando as a service provider.

Differentiator

Problem solved

Functional benefit

Brands

• Talento Umpa: Creator/content-generator talent management and roster service offering boutique representation for influencers and content creators.

Products and services

• Customer Experience Service Strategic Customer Experience consulting covering NPS measurement, Customer Journey mapping, Mystery Shopper programs, in-store tablet surveys, market research, CRM, data analysis, social media monitoring, live chat, and audience segmentation. Implemented via the Pisano platform for data-driven experience management. Targeted at enterprise and mid-market brands in Mexico and Latin America.
• Marketing Digital Service Comprehensive marketing services including strategic planning, branding and brand identity construction, digital advertising campaigns executed on Meta, Google (Google Partner), and TikTok, social media management and content creation, web and app creation, data-driven brand strategies, business coaching, virtual brainstorming platforms, and brand experience events for lead generation.
• Talento Umpa Boutique content creator talent management and influencer representation service managing a roster of approximately 10 creators including Ana (@momaholicmx), Davo (@davosalazarz), Karla (@karla_fitmom), Enrique (@enriquenoriegal), Raúl Rangel (@raulra_22), Greysi (@mommy.lunch), Skiper (@skiper_rmz), Isabel (@dra.isajunio), Tasuko (@tasukinho), and Ximena (@alacamama) across maternity, lifestyle, fitness, sports, and rap verticals. Services include personal brand development, brand partnership management, content analysis, and content innovation.
• Pisano CX/EX Platform Implementation Implementation, migration, and strategy services around the Pisano Customer/Employee Experience management platform. Converts customer and employee feedback into data-driven insights via AI-powered analytics, supports surveys in 100+ languages, and includes features for NPS, eNPS, Employee Lifecycle Score, sentiment analysis, and predictive risk identification. Recognized by Gartner as Customers' Choice 2023 for Voice of Customer platforms.
• Truora Identity Verification Implementation Implementation services around the Truora SaaS identity verification and digital validation platform. Specializes in WhatsApp-based identity validation, background checks, KYC (Know Your Customer) and AML (Anti-Money Laundering) compliance, electronic signatures, and automated customer onboarding. Reduces hiring costs and time through automated employment assessments and reference validation.
• Gupshup Conversational AI Implementation Implementation services around the Gupshup conversational messaging and chatbot development platform. Focused on AI integration and process automation for enterprise messaging. Enables businesses to build AI-powered messaging solutions and chatbots for customer communication, engagement, and support across multiple channels including WhatsApp, with a direct demo link via wa.link/f7djuo.

Quantifiable outcome

• 80% reduction in survey administration time via Pisano automation
• +4 more outcomes

Named customers1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• PisanoflagshipTechnology or IntegrationUmpalumpeando is the implementation, migration, and strategy partner for Pisano in Mexico and Latin America. Pisano is a customer/employee experience management platform that has served 300+ companies worldwide since 2015, collects feedback in 100+ languages, and is recognized by Gartner (Customers' Choice 2023, SPARK Matrix Emerging Leader 2023–2025, Top 12 Global in MQ 2025). Umpalumpeando provides the local services layer and NOM-035 compliance expertise around the platform.
• TruoracoreTechnology or IntegrationUmpalumpeando implements Truora, a Latin American SaaS platform for digital identity verification, background checks, electronic signatures, and WhatsApp-based customer onboarding. The partnership is highlighted as having 'revolucionado' Umpalumpeando's talent acquisition and KYC/AML workflows since the collaboration began.
• GupshupcoreTechnology or IntegrationUmpalumpeando resells/implements Gupshup, a leading conversational AI and messaging platform for enterprise chatbots and process automation, with WhatsApp as the primary deployment channel. A direct demo link (wa.link/f7djuo) is featured on the Plataformas page.
• CXPA Latin AmericaflagshipStrategic or Co-development PartnerFeatured as a partner logo on the homepage; CXPA white papers (e.g., 'Leading CX into the AI Era') are actively cited in Umpalumpeando's blog, indicating a content/thought-leadership partnership with the Customer Experience Professionals Association's Latin America chapter.
• Innovation Israel 360 gradosminorStrategic or Co-development PartnerPartner logo displayed on the homepage 'PARTNERS' section alongside other ecosystem partners; specific scope of collaboration not detailed on the website.
• American Society of MexicominorStrategic or Co-development PartnerPartner logo displayed on the homepage 'PARTNERS' section; suggests affiliation with the binational American community organization in Mexico.
• Google (Google Partner)coreGTM or Marketing PartnerCertified Google Partner badge displayed on the homepage; supports Umpalumpeando's paid search, SEM, and digital advertising capabilities.
• MetacoreGTM or Marketing PartnerMeta partner logo displayed on the homepage 'PARTNERS' section, supporting paid social and influencer marketing services.
• TikTokcoreGTM or Marketing PartnerTikTok partner logo displayed on the homepage, supporting short-form video and influencer marketing services via the Talento Umpa roster.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Qualtrics: Global leader in experience management (CX, EX, VoC) platforms. Directly comparable as the platform-anchor competitor to Pisano (which Umpalumpeando implements) and is referenced in Umpalumpeando's own analyst-context blog posts as a VoC leader.
• Sprinklr: Unified customer experience management platform covering social media management, marketing, and care. Comparable on the CX platform side and on the social media marketing service that Umpalumpeando offers via its Meta/TikTok partnerships.
• Medallia: Enterprise CX and VoC platform with strong presence across LATAM. Comparable to Umpalumpeando's Pisano-anchored CX practice as a competing platform buyers could choose over Pisano + implementation services.
• Concentrix: Large global CX/BPO and customer-experience services provider with significant LATAM operations. Comparable to Umpalumpeando's CX consulting and implementation practice at the enterprise end of the market, but at vastly greater scale.
• Teleperformance: Global CX, digital, and BPO services company with deep LATAM presence (notably Mexico and Colombia). Comparable to Umpalumpeando's CX practice and WhatsApp-first customer-execution capabilities, but at substantially larger scale.

Regional players

• MERCAWISE: Mexico-based influencer marketing and digital strategy agency. Comparable to Umpalumpeando's Talento Umpa division and overall digital marketing + influencer offering in the Mexican market.
• Inbox Marketing: Mexico-based digital marketing and branding agency offering integrated strategy, paid media, and content services. Comparable to Umpalumpeando's Marketing Digital practice in the Mexican mid-market.

Others

• Truora: Latin American digital identity verification and KYC/AML SaaS platform that Umpalumpeando implements. Comparable as the underlying technology partner and an adjacent LATAM identity-verification competitor.
• Gupshup: Conversational AI / messaging platform that Umpalumpeando resells and implements in Mexico. Comparable as the underlying technology partner; also a potential competitor if it builds a direct LATAM services layer.

Direct peers

• Neurona Agency: Mexico-based digital marketing and customer-experience agency. Most direct comparability in the Mexican market — both offer integrated CX consulting, digital marketing, and content services to mid-market and enterprise brands in Mexico/LATAM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ20LzDmwfc7TGCnByp1s5Q/videos
• LinkedInlinkedin.com/company/umpalumpeando
• Instagraminstagram.com/umpalumpasmx
• Xx.com/umpalumpasMX
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umpalumpeando