Sun-ny Side Up

What Sun-ny Side Up does

Sun-ny Side Up is a Brooklyn, NY-based, female-led creative agency founded in 2019 with a team of 1-10 employees. The firm offers a 360-degree curated approach to brand collaboration organized around four core service pillars: Brand Strategy, Content Creation, Creative Production, and Strategic Partnerships. Its stated differentiator is a proprietary roster of multi-hyphenate talent, which the agency leverages as the primary entry point to connect with brand clients, positioning itself as a "disruptive" alternative to traditional agency models in the creative marketing space.

The agency operates as a professional services business, generating revenue through brand collaboration projects, brand strategy engagements, content creation, and creative production on what is likely a project-based or retainer fee model typical of boutique creative agencies. Pricing is not publicly disclosed and is described as custom-quoted based on project scope. The go-to-market motion is sales-led and relationship-driven, using the talent roster as a distinctive hook for client acquisition rather than product-led or self-serve mechanics. Marketing is limited to organic social presence on Instagram and LinkedIn, and distribution is direct to brand clients, with the disclosed operating geography confined to the New York region.

The firm's value proposition centers on offering brands authentic, disruptive creative marketing approaches that span strategy through production under a single integrated offering. There are no disclosed customer logos, funding events, ownership structure details, or revenue figures in the available source data, and the agency's underlying capability is human creative services rather than a technology product. The firm self-identifies as female-led and operates under the DBA "SSU" alongside its primary "Sun-ny Side Up" trade name.

Name

Sun-ny Side Up

Website

https://sun-nysideup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sun-ny Side Up is a Brooklyn-based, female-led creative agency offering brand strategy, content creation, creative production, and strategic partnerships. The firm leverages a proprietary roster of multi-hyphenate talent to deliver 360-degree brand collaborations for clients in the New York region.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Revenue is generated through brand collaboration projects, brand strategy engagements, content creation, and creative production services. The agency likely operates on a project-based or retainer fee model typical of creative agencies, leveraging its roster of talent.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sun-ny Side Up is a female-led disruptive creative agency that provides a 360-degree curated approach to brand collaboration, including strategic partnerships, brand strategy, content creation, and creative production. The agency leverages a proprietary roster of multi-hyphenate talent as an entry point to connect with brands seeking authentic, disruptive creative marketing partnerships.

Product overview

Sun-ny Side Up is a female-led disruptive creative agency offering a 360-degree curated approach to brand collaboration. The agency operates as a single integrated service offering organized around four interconnected pillars: Brand Strategy, Content Creation, Creative Production, and Strategic Partnerships. These services work together, leveraging a roster of multi-hyphenate talent as an entry point to connect brands with audiences. The agency emphasizes going beyond connecting dots to make things happen, amplify brands, and focus on what's next rather than what's new.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic advisory services to help brands define their positioning, voice, and market approach within the creative marketing space.
• Content Creation Development and production of brand content, utilizing the agency's roster of multi-hyphenate talent as an entry point to connect with brands.
• Creative Production End-to-end creative production services supporting brand collaborations and marketing initiatives.
• Strategic Partnerships Facilitation and management of strategic brand partnerships and collaborations with multi-hyphenate talent.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Something Massive: Something Massive is a boutique creative agency focused on influencer-led brand campaigns and content production. It is directly comparable to Sun-ny Side Up because both center their GTM around curated talent rosters to deliver brand collaborations and creative content.
• Anomaly: Anomaly is an independent creative agency offering brand strategy, content, and creative production under one integrated model. It is a direct peer to Sun-ny Side Up because both provide 360-degree brand collaboration services rather than single-service creative work.
• Obviously: Obviously is a global influencer marketing and creator-led creative agency that pairs brands with talent to produce social-first campaigns. It is a direct peer to Sun-ny Side Up because both operate at the intersection of brand strategy, content creation, and multi-hyphenate talent-driven collaborations.
• VaynerMedia: VaynerMedia is a creative agency built around Gary Vaynerchuk's creator-led, talent-driven approach to brand storytelling. It is comparable to Sun-ny Side Up because both leverage personal brands and multi-hyphenate talent as the entry point to win brand collaborations and content production work.
• Mother New York: Mother New York is an independent creative agency with a strong reputation for disruptive, culturally-driven brand work. It is a direct peer to SSU because both operate as boutique, disruption-oriented creative agencies in the NYC market delivering integrated brand strategy and creative production.

Broad incumbents

• Ogilvy: Ogilvy is one of the world's largest advertising and PR networks, offering integrated brand strategy, creative, and content services. It is a broad incumbent peer because it competes with SSU for brand collaboration mandates but with a much broader service portfolio and global footprint.
• BBDO Worldwide: BBDO is a major global creative agency network providing advertising, brand strategy, and content production. It is a broad incumbent peer to SSU because both deliver brand-driven creative work, but BBDO operates at network scale across multiple markets and capabilities.
• 72andSunny: 72andSunny is a global creative agency known for disruptive, culturally-driven brand campaigns. It is a broad incumbent peer to Sun-ny Side Up because both occupy the 'disruptive creative agency' positioning, though 72andSunny operates at network scale with offices worldwide.
• Dentsu Creative: Dentsu Creative is the global creative network of Dentsu offering brand strategy, content creation, and creative production at scale. It is a broad incumbent peer because it competes with boutique agencies like SSU for the same brand collaboration budgets, but with vastly larger scale and geographic reach.
• The Martin Agency: The Martin Agency is a long-standing independent creative agency offering brand strategy, advertising, and content production. It is a broad incumbent peer to SSU because both serve brands seeking creative collaboration, but The Martin Agency operates at significantly larger scale and brand portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sun-ny-side-up
• Instagraminstagram.com/sun.ny.sideup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun-ny Side Up