TLC Events Pte Ltd

What TLC Events Pte Ltd does

TLC Events Pte Ltd is a Singapore-based MICE (Meetings, Incentives, Conferences, and Exhibitions) company that delivers turnkey event management, conference orchestration, exhibition management, and incentive travel for enterprise and government clients across Asia Pacific. Its core delivery framework, branded "MICE 4.0," integrates Cloud, Software, Hardware, Human-ware, and Last-mile devices through proprietary event applications deployed across five phases: Accreditation, Registration, Mobile, Engagement, and Last Mile, with separate Attendee, Organiser, Vendor, and Gamification apps. Adjacent capabilities include in-house creative event design, audio-visual and technical production, venue sourcing, entertainment booking, sponsor management, VIP hospitality, live streaming, and hybrid event formats.

The company monetizes through quote-based professional services fees scoped to each event's size and complexity. Its customer base is concentrated in pharmaceutical, medical device, and healthcare enterprises (including Abbott, AstraZeneca, Bayer, Pfizer, Roche, Novartis/Janssen, Novo Nordisk, Merck, Baxter, BD, Siemens Healthineers, and Mindray), alongside government agencies such as Singapore Tourism Board and Ministry of Home Affairs, and tourism boards such as Tourism New Zealand. Distribution is direct enterprise field sales with a consultative approach, supported by an established vendor and supplier network in Singapore and regional markets.

Operations are founder-led under CEO Thomas Lim, supported by a specialist team covering project management, sales and marketing, creative, account coordination, and event management. The company works closely with sister company MICE Neurol on science-based gamification components, and positions gamification as a differentiated add-on for marketing and product knowledge campaigns. The business is privately held with no disclosed funding, subsidiaries, or M&A activity, and no public revenue or headcount figures.

Name

TLC Events Pte Ltd

Legal name

TLC Events Pte Ltd

Website

https://tlcevents.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TLC Events Pte Ltd is a Singapore-based MICE company delivering turnkey event management, conferences, exhibitions, and incentive travel, with proprietary MICE 4.0 apps and gamification services, primarily for pharmaceutical, healthcare, corporate, and government clients across Asia Pacific.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH)

akta.pro secondary industries

Enterprise/Global Account Corporate TMCs (THAKACAD), VIP, Executive & Concierge Corporate Travel (TMCs) (THACAAAF)

Keywords

• Event management services
• Corporate event planning
• Conference management
• Exhibition management
• Gamification solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Turnkey Event Management Services: Full-service event production and end-to-end event execution for corporate meetings, incentive trips, exhibitions, and conventions. Revenue generated through professional services fees based on project scope and complexity.
2. Conference Management Services: Meeting orchestration and strategic conference planning including speaker and delegate management, talent acquisition, and guest logistics
3. Gamification Services: Customized gamification campaigns for marketing, product knowledge, and engagement. Works with marketing departments to design, build and gamify marketing campaigns using templates and custom solutions.
4. Audio-Visual and Technical Production: Event technology solutions and technical production management including set design, stagecraft, and environmental design
5. Venue Sourcing and Procurement: Location scouting, negotiation, site selection and management services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TLC Events Pte Ltd is a Singapore-based MICE 4.0 company that provides end-to-end event management services for corporate clients, covering corporate meetings, incentive trips, exhibitions, conventions, and conferences. The company integrates cloud, software, hardware, human-ware, and last-mile devices through proprietary event applications across five operational phases — Accreditation, Registration, Mobile, Engagement, and Last Mile. It also offers science-based gamification solutions, virtual and hybrid event broadcasting, creative event design, VIP hospitality, venue sourcing, and audio-visual production.

Product overview

TLC Events Pte Ltd is a MICE 4.0 company offering a unified event management platform that integrates Cloud, Software, Hardware, Human-ware, and Last-mile devices. The core MICE 4.0 Event Management Platform encompasses five operational phases (Accreditation, Registration, Mobile, Engagement, and Last Mile) delivered through proprietary Event Applications including Attendee App, Organiser App, Vendor App, and Gamification App. Additional service modules include Turnkey Event Management, Conference Management, Virtual Event Broadcasting, Creative Event Design, Gamification Solutions, Sponsor Management, VIP Hospitality, Audio-Visual Services, Venue Sourcing, and Entertainment Booking. The portfolio supports physical, virtual, and hybrid event formats across corporate meetings, incentive trips, exhibitions, conventions, conferences, and trade shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Event Management Full-service event production and end-to-end event execution services covering corporate meetings, incentive trips, exhibition management, and conventions for corporate clients.
• Conference Management Services Meeting orchestration and strategic conference planning including speaker and delegate management with talent acquisition, coordination, and guest logistics for corporate and industry conferences.
• Virtual Event Broadcasting (Live Streaming) Live streaming services enabling virtual event broadcasting and remote audience management for hybrid and fully virtual events.
• Hybrid Event Solutions Combined physical and virtual event components allowing participants to engage across formats (Physical with Physical, Virtual with Virtual, Physical with Virtual) through shared digital experiences.
• In-House Creative Event Design Themed environment development and immersive experience creation including set design, stagecraft, décor management, and environmental design and fabrication.
• Sponsor Canvassing & Management Partnership acquisition and sponsorship activation strategy services for events.
• VIP Hospitality Management Executive concierge service and exclusive guest experience design for high-profile attendees.
• Venue Sourcing & Procurement Location scouting, negotiation, site selection, and management services for event venues.
• Entertainment Booking Performer acquisition, management, and live event talent coordination services.
• Audio-Visual Equipment Services Event technology solutions and technical production management including audio-visual equipment provision.
• Event Strategy & Design Event strategy, design, concept development, and feasibility planning services for corporate clients.
• Gamification Solutions Gamification services using game-like elements including points, levels, badges, fractional awards, and leaderboards designed to stimulate engagement through dopamine, serotonin, and oxytocin release; includes customizable templates (Idea-bulbs) for marketing campaigns and product knowledge.
• MICE 4.0 Event Management Platform

Quantifiable outcome

• More than 20,000 accrediting and credentialing of events completed

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Tourism New ZealandcoreStrategic or Co-development Partner · 1 January 2021TLC Events collaborated with Tourism New Zealand on gamification for product knowledge with incentive agents. The partnership involved creating engaging gamified learning experiences for tourism professionals.
• Singapore Tourism Board (STB)coreStrategic or Co-development PartnerSTB partnered with TLC Events and local MICE industry to showcase reimagined experiences and catalyze new business opportunities at an inaugural virtual event. TLC Events contributed to the virtual event initiative as part of Singapore's MICE recovery efforts.
• MICE NeurolcoreStrategic or Co-development PartnerTLC Events works closely with sister company MICE Neurol. CEO Thomas Lim has conceptualized and executed numerous major events that revolve around or include gamification components in collaboration with MICE Neurol.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kingsmen Creatives: Kingsmen is a Singapore-based publicly listed experiential design and production group serving exhibitions, events, and themed environments. A direct Asia-Pacific peer to TLC across corporate meetings, exhibitions, and creative event design.
• GL Events: GL Events is a French-headquartered global live-events group operating venues, exhibitions, and event services worldwide. Comparable to TLC across corporate MICE delivery and large-scale event production.
• Pico Global: Pico is a Singapore-headquartered global experiential marketing and event-management group offering end-to-end event production, exhibitions, and brand activations. It is the most direct comparably sized regional competitor to TLC Events in enterprise MICE delivery.
• MCI Group: MCI is a global event, association, and meetings-management firm with strong Asia-Pacific operations. Its full-service meetings, incentives, and congress offering overlaps directly with TLC's corporate meetings, incentive trips, and conference management services.
• George P Johnson (GPJ): GPJ is one of the world's largest experiential marketing agencies, with strong pharma/healthcare event credentials and APAC presence. Closely comparable to TLC in pharma event specialization and large-enterprise customer base.
• Uniplan: Uniplan is a global brand-experience and event agency serving enterprise clients across corporate events, exhibitions, and incentive programs. Comparable to TLC in turnkey event execution and enterprise/client mix.
• Freeman: Freeman is a global brand-experience company specializing in exhibitions, corporate events, and event technology for enterprise clients. Comparable to TLC across corporate meetings, exhibitions, and integrated event tech delivery.

Emerging players

• Bizzabo: Bizzabo is an event-experience platform offering registration, mobile apps, and engagement tools for B2B events. Comparable emerging competitor at the event-software layer that TLC's MICE 4.0 platform overlaps with for enterprise clients.
• Hubilo: Hubilo is a virtual and hybrid event platform with built-in engagement and gamification features. Closely comparable to TLC's gamification and virtual event capabilities for enterprise marketing teams.

Broad incumbents

• Cvent: Cvent is a leading enterprise event-management software platform covering registration, attendee engagement, and hybrid event technology. Relevant as the technology incumbent whose stack TLC's MICE 4.0 platform competes against in enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tlc-events-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TLC Events Pte Ltd