Take Root

What Take Root does

Take Root, LLC is a privately held, founder-owned retail plant shop founded in October 2020 by Kaitlyn Makers and headquartered in Everedy Square in historic Downtown Frederick, Maryland. The company sells houseplants, plant care accessories (Grow Concentrate fertilizer, Pest & Shine Kit, Instant Sun Grow Lamp), and gift cards to walk-in consumers, with no e-commerce for plants. Its core technology footprint is limited to standard third-party tools (Square for point-of-sale and gift cards, Mailchimp for newsletters, Instagram and Facebook for organic social), and there is no proprietary software stack.

The business monetizes through two primary streams: one-time retail plant sales and paid workshops. A continuously refreshed workshop catalog covers terrarium building ($38-$72), macrame, knitting, Tunisian crochet, paint & sip, propagation 101, and seasonal craft pop-ups, priced between $26 and $90 per attendee; participants typically receive a 15% in-store discount on the day of the class. Take Root operates a secondary event space called The Green Room at 320 E. Church St., used to host workshops and joint events such as the 'Pilates & Plants' collaboration with neighboring Toned Pilates in October 2025.

The customer base is concentrated among Frederick, MD residents, plant enthusiasts and crafters, and tourists and day-trippers visiting Downtown Frederick. Go-to-market is direct-to-consumer through the storefront, organic social, and email, with no paid advertising evident in the data. The company has no disclosed external funding, no parent company, no subsidiaries, and operates from a single retail location in the Mid-Atlantic United States.

Name

Take Root

Legal name

Take Root, LLC

Website

https://takerootplants.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Take Root is a founder-owned retail plant shop in Downtown Frederick, Maryland, selling houseplants, plant care accessories, and gift cards to local consumers and tourists. It supplements retail with a recurring paid workshop program in its main shop and a separate event space called The Green Room.

Ownership category

akta.pro rank

Product category

Independent Plant Retail & Workshops

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Indoor houseplants retail
• Plant care accessories
• Terrarium workshops
• Craft classes
• Local plant shop

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant Sales: Sale of houseplants, accessories, fertilizers, pest treatments, grow lamps, and related plant care products directly to consumers at the storefront.
2. Workshop Fees: Paid workshops including terrarium building, macrame, knitting, crochet, butterfly frame art, and seasonal craft classes. Workshop prices range from approximately $26 to $90 per session, with some including a 15% discount on store purchases.
3. Gift Cards: Sale of gift cards through Square, enabling customers to purchase credit for future use at the shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Take Root operates a single retail store in Downtown Frederick, Maryland, that sells interior houseplants and plant care accessories such as fertilizers, pest treatment kits, and grow lamps, and offers paid hands-on workshops including terrarium building, macrame, knitting, crochet, and seasonal craft classes. The business also operates an adjacent event space called The Green Room for hosting classes and community events.

Product overview

Take Root is a welcoming interior plant shop located in historic Downtown Frederick, Maryland, operating since October 2020. The business operates as a single unified retail concept offering houseplants and accessories as its core products, supplemented by an extensive workshop program. The workshop portfolio includes terrarium-building sessions (Day Grazing Terrarium, Preserved Moss Frame, Highland Cow, Sweet As Honey, Sit & Ponder, Garden Stroll, and seasonal variations), craft workshops (macrame, butterfly mini world, knitting, Tunisian crochet, felted snail, propagation), and specialty events (paint & sip, Pilates & Plants). The company also manages The Green Room, an event space at 320 E. Church St. for hosting classes, and offers gift cards through Square.

Differentiator

Problem solved

Functional benefit

Brands

• The Green Room: An event space operated by Take Root located at 320 E. Church St., Frederick, MD, used for hosting workshops and classes

Products and services

• Houseplants and Plant Care Accessories Interior houseplants including multiple curated varieties plus plant care accessories such as Grow Concentrate fertilizer (makes up to 62 gallons), Pest & Shine Kit (sticky traps, neem oil, fungus gnat treatment), and Instant Sun Grow Lamp, sold to walk-in retail customers at the Frederick storefront.
• Terrarium Workshops Hands-on workshops where participants create terrariums and preserved moss/shadow box frames from start to finish using provided materials and guidance, with workshop prices typically ranging from $38 to $72.
• Craft Workshops (Macrame, Knitting, Crochet, etc.) Creative workshops covering macrame plant hangers and accessories, butterfly mini world shadow box art, knitting, Tunisian crochet, felted snail crafts, plant propagation, and paint & sip events, offered to individuals interested in plant-themed DIY crafts.
• Gift Cards Gift cards purchased through Square that can be redeemed for merchandise and workshop registrations at Take Root.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toned PilatesminorGTM or Marketing PartnerTake Root collaborated with neighboring Toned Pilates studio for a 'Pilates & Plants' special event on October 18, 2025, combining a 50-minute reformer class with a terrarium-building session at The Green Room. Joint ticketing offered through Toned Pilates booking system.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sprout Home: Independent urban plant and home decor shop with locations in Brooklyn and Chicago. Directly comparable small-footprint retail concept mixing plants, accessories, workshops, and design services.
• The Sill: Direct-to-consumer houseplant brand combining online plant delivery with brick-and-mortar shops and workshops. Closest comparable in terms of curated houseplant retail, customer education, and community-oriented brand experience.
• Bloomscape: Online-first houseplant retailer shipping potted plants direct to consumers. Comparable core offering (houseplants with care accessories) but operates at much larger scale and exclusively online.
• Léon & George: Premium direct-to-consumer indoor plant brand selling potted houseplants and planters online. Overlapping customer base of plant enthusiasts seeking curated, design-forward plants and accessories.
• Tula Plants & Design: Brooklyn-based independent plant shop offering curated houseplants, accessories, and design services. Highly comparable boutique plant shop model with strong community/education focus.

Others

• Costa Farms: One of the largest horticultural growers in North America supplying houseplants to mass retailers including Home Depot, Lowe's, and Costco. Relevant as a wholesale supplier of the inventory category Take Root resells.

Broad incumbents

• Terrain: Lifestyle garden and home retail brand owned by Anthropologie/URBN with both physical garden centers and a robust e-commerce site. Overlaps with Take Root on houseplants, planters, and workshop-style classes but at much larger scale and broader assortment.
• Lowe's: National home improvement retailer with substantial garden center operations selling houseplants, lawn care, and seasonal decor. Provides direct competitive pricing pressure in plant and garden accessories.
• The Home Depot: National big-box retailer with extensive garden center offering indoor and outdoor plants, accessories, and supplies. Represents the dominant competitive floor on price and assortment for plant retail.

Emerging players

• WallyGRO: Specialty plant care accessory brand (self-watering planters, sub-irrigation systems). Comparable as a focused plant-adjacent product company serving houseplant enthusiasts, though without a retail storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/takerootplants
• Instagraminstagram.com/takerootplants
• LinkedInlinkedin.com/company/takerootplants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Take Root