Superbrains
- Company typePrivate
- Founded2015
- HeadquartersOud-beijerland, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Superbrains firmographics
Firmographics- Name
- Superbrains
- Legal name
- Super Brains B.V.
- Website
- https://superbrains.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Superbrains industry classification
Industry- Product category
- Digital Mental Health Software
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industry
- Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
Keywords
Where Superbrains is headquartered
LocationHeadquarters
- HQ city
- Oud-beijerland
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Superbrains business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Premium Subscription (B2C): Individual consumers can upgrade from the free Basis version to Premium via monthly or annual subscription. Premium includes full tool access, coach/therapist relationships, chat, video calling, and advanced gamification features. A 14-day free trial is available. Refunds available within 30 days for annual subscriptions.
- Premium Subscription (B2B2C via Healthcare Institutions): When a patient starts treatment with a healthcare provider, the Premium version is provided at no cost to the patient as it is reimbursed through Dutch health insurance. Institutions purchase or license the platform to deploy as part of blended care treatment programs.
- Gift Subscriptions: Pre-paid gift memberships sold as one-time upfront payments. Gift codes can be redeemed once in the country of purchase but cannot be redeemed if the recipient already has a subscription through iTunes or Google Play.
- Merchandise Web Shop: Superbrains operates a webshop selling branded merchandise including hoodies, jackets, t-shirts, fidget pens, and charity donations. Revenue is secondary to the core subscription business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Basis (Free) - Entry-level with core features and content |
| Subscription | Monthly | Premium - Full-featured subscription with all tools and coach access |
| Subscription | One time/ perpetual license | Gift Subscription - Pre-paid one-time membership gift |
| Unit Pricing | One time/ perpetual license | Merchandise - Branded clothing and accessories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Superbrains product offering
Product offeringCore offering
Superbrains provides a CE-marked, ISO 27001- and NEN 7510-certified e-health platform delivered as a mobile app (iOS and Android) and desktop application for mental health treatment, self-management, and support. The platform combines a personalized Toolbox of 350+ scientifically supported tools, a community layer with buddy and group features, secure in-app chat and video calling between patients and therapists, and a gamification engine (Points, Coins, Diamonds, levels, rewards) to drive engagement across blended care programs at Dutch GGZ institutions and for individual consumers.
Product overview
Superbrains is a unified e-health platform for mental health care (GGZ) that combines a mobile app for patients with a desktop application for healthcare professionals. The core portfolio consists of the Superbrains App (available on iOS, Android, and Desktop), the Superbrains Coach Desktop for practitioners, and the Superbrains Toolbox containing 350+ tools. The platform operates on a freemium model with Superbrains Basis (free) and Superbrains Premium (subscription). Additional offerings include Doktor Brains (animated chatbot guide), webinars, a podcast series, and a branded webshop. The platform integrates blended care elements combining digital tools with traditional treatment approaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Superbrains Patient App Mobile (iOS, Android) and desktop e-health application for patients, citizens, and GGZ clients. Provides personalized goal-setting, a Toolbox of 350+ scientifically supported training modules, gamified habit tracking (Points, Coins, Diamonds, levels, rewards), an in-app community with buddy and group features, and secure encrypted chat and video calling with assigned therapists. Available in free Basis and paid Premium subscription variants, with Premium reimbursed via Dutch health insurance for patients in treatment at partner GGZ institutions.
- Superbrains Coach Desktop Desktop web application for GGZ professionals, coaches, and therapists to manage caseloads, assign exercises and habits to individual patients, conduct secure video calls, capture time registrations, run intake questionnaires, view real-time patient progress (Score feature), and export patient data. Functions as a compact Electronic Patient Record (EPD) for blended care delivery.
- Superbrains Webshop (branded merchandise) Online store selling Superbrains-branded merchandise including the Super Hoodie (€25), Hoodie The Face (€25), Jas Stormie jacket (€35), T-shirt The Face Grey/Blue (€30), Super Papa T-shirt (€10), Fidget pen (€4.99), and charity donations (€5) to partners such as Sheltersuit and Jarige Job.
Quantifiable outcome
- 4,000 patients started blended care through GGZ professionals (March 2021)
- +5 more outcomes
Companies that use Superbrains
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Superbrains technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Superbrains partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- GGNetminorGGNet invited Superbrains to pitch at their Dragons Den event in November 2021, evaluating the platform for potential investment and deployment within their network. Outcome of the evaluation is not publicly disclosed.
- Parnassia GroepcoreParnassia Groep is one of the largest Dutch mental healthcare providers and a key strategic partner. Superbrains was invited to present to Queen Máxima during a royal visit to Parnassia Groep focused on e-health innovation during COVID-19. Parnassia deploys Superbrains as a blended care tool across its network.
- PsyQcorePsyQ is part of the Parnassia Groep network and is implementing Superbrains for ADHD treatment in adults. The platform is used for blended care at multiple PsyQ locations across the Netherlands. A PsyQ patient (Nathaniël Hitzerd) has publicly praised the platform.
- AntescoreAntes is a Dutch mental healthcare organization specializing in psychiatric care for adults and the elderly. Superbrains is implemented at Antes' elderly clinic department and broader treatment programs. Antes and Superbrains collaborate on tailoring the platform for elderly patients, including a simplified interface mode.
- Sandra Kooij (Prof. Dr.)coreProf. Dr. Sandra Kooij, a recognized ADHD expert and associate professor, is a collaborator and advisor to Superbrains. She hosts the BrainShare Podcast featuring Superbrains and appears as a key supporter in award nominations and public communications.
- Penn University (Research Collaboration)minorSuperbrains incorporates knowledge and research from Penn University (Russell Ramsey) alongside expertise from PsyQ, Sandra Kooij, and other domain experts in ADHD and mental health.
- Angry Nerds (Founder's Prior Company)minorSuperbrains was founded by Rutger den Hollander, who previously ran Angry Nerds, an IT company that developed games and apps for Microsoft, football clubs, and celebrities. Angry Nerds is the origin of Superbrains' gamification expertise.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Superbrains competitors and assessment
Company assessmentDirect peers
- iPractice: Dutch online psychology practice combining digital self-help tools with online therapy sessions. Competes with Superbrains for both B2C Dutch consumers and GGZ-referred blended care patients.
- OpenUp: European mental health platform offering on-demand access to psychologists via chat, video, and self-help modules. Active in the Netherlands and adjacent EU markets, competing for employer-sponsored mental health contracts and institutional deployments.
- Therapieland: Dutch e-mental health platform offering a library of online self-help interventions, blended care modules, and therapist dashboards. Therapieland is the most direct Dutch competitor to Superbrains in the GGZ blended care category.
- Mindler: Swedish-founded digital psychology clinic operating across the Nordics and the Netherlands, providing video-based therapy and digital CBT tools. Directly comparable to Superbrains on Dutch market overlap, blended care delivery, and institutional partnerships.
Broad incumbents
- Talkspace: Public US online therapy platform connecting users with licensed therapists via messaging and video. Comparable to Superbrains on online therapist-patient communication, B2B2C insurance-funded models, and enterprise distribution.
- Calm: Global consumer mental wellness app with meditation, sleep stories, and employer programs. Comparable to Superbrains on consumer mental health and employer wellness, though focused on mindfulness rather than clinical blended care.
- BetterHelp: Largest global direct-to-consumer online therapy network. Comparable to Superbrains on B2C subscription model, secure chat/video therapy, and self-service mental health access — though operating at vastly greater scale.
- Headspace: Global consumer mental health app with meditation, sleep, and therapy (Headspace Health). Comparable to Superbrains on the B2C consumer mental health side and on enterprise wellness deployments, though at vastly larger scale.
Emerging players
- Minddistrict: European e-mental health platform used by healthcare providers for blended care, including in the Netherlands and Germany. Comparable to Superbrains on institutional blended-care deployments, secure messaging, and clinical content libraries.
- Happify: Gamified mental health and well-being app with science-based activities and tracks. Comparable to Superbrains specifically on the gamification-led engagement model and toolbox-style content delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Superbrains social profiles
Digital presenceSuperbrains compliance and trust
Trust signalCompliance3 records
Superbrains financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superbrains leadership team
Management profileNumber of profiles
Profiles1 record
Superbrains funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superbrains M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superbrains
What does Superbrains do?
Superbrains provides a CE-marked, ISO 27001- and NEN 7510-certified e-health platform delivered as a mobile app (iOS and Android) and desktop application for mental health treatment, self-management, and support. The platform combines a personalized Toolbox of 350+ scientifically supported tools, a community layer with buddy and group features, secure in-app chat and video calling between patients and therapists, and a gamification engine (Points, Coins, Diamonds, levels, rewards) to drive engagement across blended care programs at Dutch GGZ institutions and for individual consumers.
Is Superbrains a public or private company?
Superbrains is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superbrains founded?
Superbrains was founded in 2015. It employs 1 to 10 people.
Where is Superbrains based?
Superbrains is headquartered in Oud-beijerland, Netherlands, in the Europe region.
How does Superbrains make money?
Four revenue lines are on record. Premium Subscription (B2C) is the primary driver. The others are premium Subscription (B2B2C via Healthcare Institutions), gift Subscriptions and merchandise Web Shop.
Who are Superbrains's main competitors?
Direct peers on record are iPractice, OpenUp, Therapieland and Mindler. Broad incumbents are Talkspace, Calm, BetterHelp and Headspace. Emerging players are Minddistrict and Happify.
Does Superbrains have an API?
No public API is recorded for Superbrains.
What industry is Superbrains in?
Superbrains's product category is Digital Mental Health Software. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAC, Integrated Behavioral Health (Collaborative Care) Platforms. Its NAICS code is 621420 and its SIC code is 8000.