Mission Overland Trailers Corporation

What Mission Overland Trailers Corporation does

Mission Overland Trailers Corporation designs and manufactures off-road travel trailers and toy haulers for the recreational overlanding and back-country camping market. The company offers three hand-built models manufactured in the foothills of the Canadian Rockies in Alberta, Canada: The Summit (flagship clamshell-roof trailer, $52,500 base MSRP, 2,340 lbs dry weight, sleeps 2-4), The Trail Dog (toy hauler for recreational vehicles, $45,000 base MSRP, sleeps 4, 1,250 lbs cargo capacity), and The Approach (largest family trailer, $60,000 base MSRP, sleeps 4-5, interior toilet and shower). Core technology centers on lightweight aluminum and honeycomb-composite wall construction, Timbren axle-less independent suspension, Truma combined hot-water and forced-air heating, insulated clamshell or pop-up roof designs providing 76-85 inches of standing room, and a Victron electrical management system on the top-tier model. The differentiator is enabling SUV/Jeep-towable off-road capability with cold-weather insulation and modular interior amenities.

The business model is direct-to-consumer hardware sales of premium-priced trailers, complemented by an accessories and customization attach (roof racks, AC units, awnings, inverters, custom wraps averaging $700-$2,500 per add-on). Distribution runs through an authorized dealer network spanning most US states for American buyers, with direct sales contact routing for Canadian customers without local dealer coverage. Marketing is concentrated at three major Overland Expo trade shows in 2026 (SoCal, Mountain West, East), supplemented by the company website's Build-a-Trailer configurator, social media presence, newsletter, and YouTube owner-education content. Customer segments are horizontal: outdoor enthusiasts and overlanders (primary), power-sports users transporting dirt bikes/UTVs/snowmobiles (Trail Dog), and families seeking larger sleeping capacity with interior plumbing (Approach).

The company was founded as a garage start-up by two family men and was acquired in 2021 by Mackow Industries, a strategic operating company led by Mark Yusishen that holds Mission Overland within a portfolio of outdoor recreation brands. Mission Overland operates as a private subsidiary with 11-50 employees, no public ticker, no disclosed venture or private equity funding, and no disclosed revenue or financial statements. The company claims over 15 years of trailer manufacturing experience and is currently operating with active 2026 model-year production and trade show commitments.

Name

Mission Overland Trailers Corporation

Legal name

Mission Overland

Website

https://missionoverland.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mission Overland Trailers Corporation designs and manufactures lightweight, hand-built off-road travel trailers and toy haulers in Alberta, Canada, serving outdoor enthusiasts, power-sports users, and families who need SUV-towable, cold-weather-capable camping trailers across North America.

Ownership category

akta.pro rank

Product category

Off-road Travel Trailers / Recreational Vehicles

NAICS

Travel Trailer and Camper Manufacturing (336214), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck Trailers (3715), Truck & Bus Bodies (3713)

akta.pro primary industry

Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)

Keywords

• Off-road travel trailers
• Overland camping trailers
• Toy hauler trailers
• Recreational vehicle trailers
• Expedition trailers

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trailer Sales: One-time hardware sales of overland trailers through dealer network across North America. Company manufactures three models: Summit (flagship), Trail Dog (toy hauler), and Approach (larger family trailer). Prices range from $45,000 to $60,000 base MSRP.
2. Accessories and Add-ons: Additional revenue from optional upgrades including roof racks ($700), air conditioning ($2,500), awning wall kits ($1,100), pure sine wave inverters ($770), custom wraps ($1,000), and various other add-ons sold through dealers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mission Overland Trailers Corporation designs and manufactures premium off-road travel trailers and toy hauler trailers for recreational camping and overland trips. The company offers three main models (The Summit flagship, The Trail Dog toy hauler, and The Approach larger family trailer), built by hand in Alberta, Canada using aluminum and composite materials with Timbren axle-less suspension and Truma heating systems. Products are sold through a dealer network across North America at base MSRPs ranging from $45,000 to $60,000, with optional add-ons and custom wrap designs.

Product overview

Mission Overland Trailers Corporation offers a lineup of three overland travel trailers manufactured by hand in Alberta, Canada: The Summit (flagship model with clamshell roof), The Trail Dog (toy hauler for recreational vehicles), and The Approach (largest model with interior bathroom facilities). The products are built with aluminum and composite materials for durability and lightweight towing. The company also provides a Build Sheet customization tool for selecting wrap colors and accessories. The three models share common features including Timbren axle-less suspension, Truma heating systems, and off-road capability, differentiated by size, sleeping capacity, and luxury amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• The Summit The Summit is Mission Overland's flagship overland travel trailer designed for families and solo overlanders. Features a clamshell retractable roof providing 76 inches of standing room, sleeps 2-4 people with a Queen bed and 4-inch foam mattress, has a 2,340 lbs dry weight that can be towed by an SUV, 31-gallon water tank with hot and cold water, fully insulated walls for cold weather camping, Timbren axle-less suspension, slide-out kitchen, 270-degree awning, Bluetooth entertainment system with USB, 18 inches of ground clearance with skid plates front to back, and 15+ exterior color choices. Base MSRP is $52,500 with optional add-ons including 9,500 BTU AC ($2,500), Kids bunk X1 ($637), and Kids bunk X2 ($1,120). Designed to fit in a standard residential garage overhead door.
• The Trail Dog The Trail Dog is Mission Overland's toy hauler designed for adventurers who want to bring recreational vehicles (dirt bikes, UTVs, snowmobiles) camping. Features a full pop-up roof with 84 inches of internal standing room, sleeps up to 4 people with a bunk bed and 4-inch foam mattress, 1,250 lbs cargo weight capacity, 1,820 lbs unloaded vehicle weight, 15.5 feet exterior length, 16 inches of ground clearance, 31-gallon water storage, external kitchen with sink and stove, TRUMA fridge/freezer cooler, rear pull-down ramp for loading equipment, and 3,000 lbs winch included. Base MSRP is $45,000 with optional add-ons including side storage ($595), roof rack ($700), awning wall kit ($1,100), inverter ($770), and custom wrap ($1,000).
• The Approach The Approach is Mission Overland's largest model focused on additional living space, added comforts, and more sleeping capacity for families. Features a full pop-up roof with 7ft interior standing room, sleeps 4-5 people, 4,000 lbs dry weight, fully insulated walls, ceiling, and floor, interior toilet and shower, exterior shower and awning on streetside, 270-degree awning curbside, 10,500 BTU Dometic air conditioning, HD Timbren 5,500 lbs suspension, Truma Combi heating system, Victron Computer Management System, and 69L dual zone fridge/freezer. Base MSRP is $60,000 with optional extra propane carrier ($350). Designed to stay true to off-road values while providing additional space and family-friendly amenities.

Quantifiable outcome

• Trailers fit in standard 7-foot residential garage overhead door (Summit model)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• XGRID CampersminorChannel Partner/ Reseller/ DistributorXGRID Campers in Las Vegas is an authorized dealer of Mission Overland trailers. Owner Loren Walker underscores the surge in demand for off-road equipment, praising Mission Overland's product for its compactness, ruggedness, and unique interior space.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Taxa Outdoors: Houston-based manufacturer of lightweight, adventure-ready travel trailers (Cricket, TigerMoth, Woolly Bear) targeting the same SUV-towable, off-road capable overlander customer with a comparable $20K-$40K premium positioning.
• Black Series Campers: Australian manufacturer of off-road camper trailers (HQ12, HQ15) with independent suspension and hard-shell pop-tops, selling into the US/Canada at premium prices — overlapping product and target customer.
• Patriot Campers: Australian off-road camper trailer brand (X1, LC79-based) with independent suspension and pop-top designs — comparable expedition-grade overland trailers aimed at the same off-grid, remote-camping customer.
• Boreas Campers: Colorado-based maker of the XT and NOBO off-road camper trailers using composite/aluminum construction and axleless or independent suspension, directly competing in the backcountry overland trailer niche.
• Bruder EXP: Australian-built off-road expedition trailer (EXP-4, EXP-6) targeting serious overlanders with independent suspension, pop-top designs, and similar premium pricing — directly comparable product category and use case.
• Opus Campers: Maker of air-pop-up off-road camper trailers (OP4, OP15) with similar expandable roof concept and family-overlanding positioning, competing directly in the North American off-road trailer market.

Emerging players

• Outside Van: Portland-based custom van conversion company targeting the overland/adventure van lifestyle — adjacent rather than direct, but competes for the same discretionary outdoor adventure buyer.

Broad incumbents

• Earthroamer: Colorado-based manufacturer of ultra-premium expedition vehicles (LTi, XV-LTi) — competing in the broader overlanding/expedition lifestyle but at a much higher price point ($700K+) and larger vehicle format.
• Forest River (R-Pod, NO Boundaries, others): One of the largest US RV/trailer manufacturers with multiple brands targeting the lightweight and off-road trailer segment — broad incumbent overlap in towable RV market with much greater scale.
• Winnebago (Revel / Adventure Vans): Major US RV manufacturer whose Revel 4x4 and adventure van/trailer products target the same off-grid adventure customer, but with substantially larger scale, dealer network, and financing reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mission-overland-trailers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Overland Trailers Corporation