What TRIFFT LIMITED does

TRIFFT LIMITED is an AI-powered loyalty platform founded in 2017 and headquartered in London, UK. The company operates a modular SaaS platform comprising four components: an Emotional Brain, a Loyalty Engine, a Customer Touchpoints layer, and an Integration Hub. It serves retail, ecommerce, and hospitality/restaurant brands across the UK, US, and Central Europe. Named customers include Marks & Spencer, Big Table Group (parent of Bella Italia and Las Iguanas), Escentual, Loake Shoemakers, and Agriframes.

Name

TRIFFT LIMITED

Legal name

TRIFFT Limited

Website

https://trifftloyalty.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

TRIFFT LIMITED is an AI-powered SaaS loyalty platform, founded in 2017 and headquartered in London, serving retail, ecommerce, and hospitality brands with patented personalization engines and 100+ integrations.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)

Keywords

• Customer loyalty software
• AI loyalty platform
• Retail retention solutions
• Ecommerce loyalty programs
• Hospitality loyalty technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Cloud-native loyalty platform delivered as subscription service with tiered plans based on business size and requirements. Platform access includes Emotional Brain AI, Loyalty Engine, Customer Touchpoints, and Integration Hub.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

TRIFFT provides a cloud-native, AI-powered customer loyalty platform delivered as a SaaS subscription that enables retail, ecommerce, and hospitality brands to design, launch, and optimize loyalty programs. The platform combines a patented emotional-intelligence layer (Emotional Brain) with a no-code real-time decisioning engine, multi-channel customer touchpoints (mobile apps, digital wallets, embedded modules), pre-built integrations with 100+ commerce and marketing tools, and a free AI-powered Plan Builder tool for generating loyalty strategies. Implementation typically takes 3-4 weeks and includes REST APIs, webhooks, and an Integration Hub for connecting POS, ecommerce, CRM, and marketing-automation ecosystems.

Product overview

TRIFFT offers a modular AI-powered loyalty platform called the TRIFFT Loyalty Platform, comprising four core modules that work together as an integrated system. The platform centers on Emotional Brain, the intelligence layer with patented AI technology for analyzing behavioral signals and modeling customer loyalty; Loyalty Engine for real-time decisioning and no-code workflow creation; Customer Touchpoints for multi-channel engagement across mobile apps, digital wallets, and embedded web modules; and Integration Hub for connecting with existing tech stacks via APIs and pre-built connectors. Supporting these is Plan Builder, a free AI-powered tool for generating loyalty strategies in minutes. The platform serves three industry verticals: Retail, Ecommerce, and Hospitality/Restaurants, and has achieved documented results including up to 300% higher Customer Lifetime Value and 2x higher purchase frequency among high-ELS customers. Implementation typically takes 3-4 weeks with full support provided.

Differentiator

Problem solved

Functional benefit

Brands

• Emotional Brain: AI-powered intelligence layer that analyses behavioural signals, models customer loyalty, and identifies next best actions to strengthen customer relationships.
• Loyalty Engine
• Customer Touchpoints
• Plan Builder
• Integration Hub

Products and services

• TRIFFT Loyalty Platform Cloud-native AI-powered customer loyalty platform delivered as a SaaS subscription that enables retail, ecommerce, and hospitality brands to design, run, and optimise loyalty programmes in real time. Combines an emotional-intelligence layer, no-code decisioning engine, multi-channel touchpoints, and an integration hub.
• Plan Builder Free standalone AI-powered tool that produces a custom loyalty strategy, market analysis, competitor insights, and recommended loyalty mechanics for any brand in roughly three minutes. Used as a top-of-funnel product-led growth entry point to the paid platform.
• TRIFFT + Klaviyo Integration Co-branded integration product that combines TRIFFT's loyalty data with the Klaviyo marketing platform, enabling automated email/SMS flows, advanced segmentation using loyalty and behavioural data, and personalised loyalty messaging.
• WhatsApp Loyalty Channel New loyalty program channel for WhatsApp launched in 2025, enabling brands to engage customers and distribute loyalty messaging through WhatsApp as part of the TRIFFT platform.
• Container App Technology for Hospitality Branded mobile loyalty app offering for hospitality groups, packaged using container app technology for rapid multi-brand rollout with QR-code onboarding, tiered rewards, and integration with Bloomreach.
• Mobile App Homepage Builder 2025 capability within the TRIFFT platform that allows brands to build and customise their loyalty mobile app homepage without code, extending the Customer Touchpoints module.

Quantifiable outcome

• 32% increase in yearly visit frequency
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration135 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• BloomreachcoreTechnology or IntegrationStrategic technology partnership where Bloomreach's Customer Engagement Platform integrates with TRIFFT loyalty programs. Bloomreach supercharges TRIFFT apps with AI-powered personalisation, data analytics, and automated customer journey content. Partnership enables real-time data sync and tailored dining experiences based on customer preferences and histories.
• KlaviyocoreTechnology or IntegrationOfficial Klaviyo Tech Partner with one-click integration enabling loyalty data sync, automated email and SMS campaigns, and personalised customer engagement. Integration sends 20+ loyalty event types to Klaviyo including points balance, tier status, coupon activations, and referral activity.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tapcart: Tapcart is a mobile commerce and loyalty platform for Shopify-based retail brands, focused on app-based engagement and retention. It overlaps with TRIFFT on the mobile app and Customer Touchpoints layer serving similar retail/ecommerce customers.
• Clutch: Clutch is a retention marketing platform unifying loyalty, referrals, and customer data for retail and ecommerce brands. It targets the same mid-market loyalty buyers with overlapping feature sets around points, tiers, and CRM activation.

Direct peers

• Smile.io: Smile.io provides points, referrals, and VIP-tier loyalty programs for Shopify-based ecommerce brands. It is a directly comparable loyalty specialist competing for the same ecommerce and retail customers and the same Shopify-native GTM.
• Antavo: Antavo is an enterprise loyalty cloud platform for retail, fashion, and hospitality brands, with API-first integration into ecommerce and CRM stacks. It competes with TRIFFT for larger loyalty programs that require bespoke logic, APIs, and multi-region deployment.
• Thanx: Thanx is a digital loyalty and guest engagement platform purpose-built for restaurants and hospitality. It overlaps with TRIFFT's restaurant offering across order-based insights, digital rewards, and personalised engagement for multi-unit operators.
• Yotpo: Yotpo is a leading SMB- and mid-market-focused loyalty, reviews, and SMS marketing platform used by thousands of DTC and retail brands. It overlaps most directly with TRIFFT on the loyalty layer serving ecommerce and retail customers, including integration ecosystems with Shopify, Klaviyo, and major CRMs.
• LoyaltyLion: LoyaltyLion is an ecommerce loyalty and retention platform deeply integrated with Shopify and other commerce platforms, targeting mid-market DTC brands. It competes head-to-head with TRIFFT for ecommerce loyalty deals with similar points/tiers mechanics and CRM integration.
• Annex Cloud: Annex Cloud (formerly Annexa Loyalty) is an enterprise loyalty and customer engagement platform serving retail, hospitality, and CPG brands. It is comparable to TRIFFT in targeting mid-market and enterprise loyalty programs with CRM integration and omnichannel capabilities.
• Punchh: Punchh is a restaurant and hospitality loyalty and CRM platform used by major multi-unit restaurant brands. It is the closest direct peer to TRIFFT's Hospitality/Restaurants vertical, serving similar guest-experience and visit-frequency use cases.

Broad incumbents

• Salesforce Loyalty Management: Salesforce Loyalty Management is a loyalty module within the broader Marketing/Commerce Cloud, used by large enterprises that already run on Salesforce. It represents the bundled-incumbent threat, often purchased as an add-on to existing Salesforce CRM contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TrifftLoyalty
• LinkedInlinkedin.com/company/trifftloyalty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRIFFT LIMITED