VISIBILITY EUROPE LIMITED

What VISIBILITY EUROPE LIMITED does

Visibility Europe Limited is the UK-based European subsidiary of Visibility Corporation, a family-owned enterprise software company founded in 1988 and headquartered in Beverly, Massachusetts, with European operations based in Heywood, Greater Manchester. The company sells and implements ERP, CRM, and supply-chain execution software targeted at complex make-to-order and engineer-to-order discrete manufacturers across aerospace and defense, industrial machinery, medical devices, fabricated metals, and electronics. Its core platform is Visibility ERP, an integrated suite designed to handle long lead-time parts, complex product configuration, and stringent regulatory documentation requirements typical of regulated discrete manufacturing.

The product portfolio is anchored by Visibility ERP and extends across Business Intelligence, Product Configurator, Schedule Advisor (advanced planning and scheduling), CRM, IQPlus Report Writer, Engineering and Product Lifecycle Management (EPLM), Financial Management Suite, Material and Production Planning Suite, and Operations Management Suite, with VisMobile Labor providing shop-floor data capture. The platform is extended through partner integrations such as HubSpot for marketing automation and Tipalti for accounts payable automation, indicating an ecosystem integration strategy rather than full in-house coverage of adjacent functions. Product materials reference IIoT and predictive analytics, but the depth of proprietary AI or ML capability is not substantiated in the evidence.

Revenue is generated through a combination of software licensing (perpetual and/or subscription on-premise deployments and SaaS), implementation and customization services, an annual customer conference (Visibility Customer Conference, with attendee pricing at $1,295), and a Lead Referral Program that monetizes partner-sourced sales opportunities. Go-to-market is primarily direct enterprise selling to mid-market manufacturers whose products require complex configuration, regulated traceability, and engineer-to-order production processes; named customers include Forney Corporation, ULVAC Technologies, and BEI Precision Systems. As a privately held, family-owned business with no disclosed funding events, the company operates without public capital-markets pressure.

Name

VISIBILITY EUROPE LIMITED

Legal name

Visibility Corporation

Website

https://visibility.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Visibility Europe Limited is the UK subsidiary of Visibility Corporation, selling and implementing Visibility ERP, CRM, mobile shop-floor, and supply-chain software for complex make-to-order and engineer-to-order manufacturers across aerospace, industrial machinery, medical devices, and electronics.

Ownership category

akta.pro rank

Product category

Manufacturing ERP Software

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

akta.pro secondary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• ERP software
• Manufacturing ERP
• Make-to-order software
• Shop floor data collection
• Product configurator

Headquarters

HQ city

Heywood

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. ERP Software Licensing/Subscription: SaaS/cloud deployment offers fixed monthly fee for software use, access, ongoing support, product updates, maintenance, security, backup and disaster recovery. On-premise option with traditional ownership model and annual support/maintenance fee. Both deployment models available with migration flexibility between them.
2. Professional Services: Implementation consulting services for Visibility ERP deployments. Services include needs gathering, requirement analysis, business process mapping, implementation management, training, and post-sale consulting.
3. Conference Revenue: Annual Visibility Customer Conference (VCC) with registration fees. VCC 2025 pricing at $1,295/person, with special rates for early registration, customer presenters, and groups of 3 or more.
4. Lead Referral Program Commissions: Referrers receive commission (percentage or flat fee) on software purchased by approved leads. Commission calculated on gross software sale amount less third-party software/hosting costs. Custom software, support fees, consulting, training, and hardware are non-commissionable.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Visibility Europe Limited sells the Visibility ERP platform, an enterprise resource planning software suite purpose-built for complex and to-order manufacturers. The platform integrates modules for finance, engineering and product lifecycle management, material and production planning, operations, shop floor data collection, business intelligence, and a product configurator. The company also provides implementation, support, training, technical, and SaaS/hosting services, sold alongside the core ERP software to manufacturers globally.

Product overview

Visibility offers a unified ERP platform with modular architecture designed specifically for complex make-to-order manufacturers. The core Visibility ERP system integrates with specialized modules including VisMobile Labor for shop floor data collection, Business Intelligence for analytics, Product Configurator for Configure-to-Order manufacturing, Schedule Advisor for advanced planning and scheduling, and comprehensive CRM, Financial Management, Engineering & Product Lifecycle Management, Planning, and Operations suites. The product supports both on-premise and cloud deployment options, with the HubSpot partnership providing marketing automation integration.

Differentiator

Problem solved

Functional benefit

Brands

• VisMobile Labor: Mobile shop floor labor collection and employee time tracking solution using barcode scanning for real-time labor data collection in manufacturing environments.

Products and services

• Visibility ERP Enterprise Resource Planning software designed for complex make-to-order manufacturers and distributors, offering a modern front-end interface with integrated modules spanning customer service, finance, engineering, planning, operations, and reporting.
• VisMobile Labor Mobile shop floor labor collection solution providing real-time employee time tracking through barcode scanning, supporting serial-mode and concurrent-mode job clocking, automated attendance notifications, supervisor approval, and real-time job cost tracking for manufacturers.
• Professional Services Implementation consulting services for Visibility ERP deployments covering needs gathering, requirements analysis, business process mapping, implementation management, training, and post-sale consulting for manufacturing customers.
• Support Services Ongoing customer support services for Visibility ERP customers, including technical assistance, product updates, and maintenance available with both cloud and on-premise deployments.
• Learning and Education Services Training and education services covering Visibility ERP product usage, best practices, and enablement for customer teams and implementation partners.
• Technical Services Technical services for Visibility ERP customers including advanced technical support, custom engineering, and integration assistance.
• SaaS and Hosting Services

Quantifiable outcome

• 4-6 month implementation timeline vs industry average of months to years
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

One partnership is on record.

• HubSpotminorGTM or Marketing PartnerVisibility Corporation partners with HubSpot for marketing automation and services. Website integrates HubSpot forms and CTAs for lead capture and marketing automation. HubSpot logo displayed on website indicating active partnership for inbound marketing and CRM integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Epicor Software: Direct competitor focused on mid-market manufacturing ERP (Kinetic), serving discrete, make-to-order, and job shop manufacturers with cloud and on-premise deployment—directly overlapping Visibility's customer profile and product scope.
• Infor: Direct competitor offering Infor CloudSuite Industrial (SyteLine, M3, LN) for manufacturing verticals including aerospace & defense, industrial machinery, and fabricated metals—competing head-to-head for the same complex manufacturing wallet.
• JobBOSS (by ECI Software Solutions): Direct competitor for job shops and make-to-order manufacturers; offers estimating, shop floor control, and inventory management aimed at the same SMB/custom-manufacturing segment Visibility addresses.
• SYSPRO: Direct competitor providing ERP for make-to-order, mixed-mode, and discrete manufacturers with strong product configurator and shop-floor capabilities—a close functional analog to Visibility ERP for SMB/mid-market manufacturers.
• Aptean: Vertical ERP vendor with multiple manufacturing-focused products (including DTR, Made2Manage, Exact Macola) serving make-to-order, process, and discrete manufacturers—competing in overlapping mid-market manufacturing deals.

Emerging players

• Acumatica: Emerging cloud-native mid-market ERP with a manufacturing edition that addresses make-to-order, discrete, and job shop customers—an emerging threat competing on cloud economics and pricing.
• Global Shop Solutions: Mid-market ERP focused on discrete and make-to-order manufacturers, including aerospace/defense and industrial machinery; an emerging player with overlapping functionality (estimating, shop floor, configurator) targeting the same buyer.

Broad incumbents

• SAP (S/4HANA Cloud): Broad incumbent with S/4HANA Cloud targeting mid-market manufacturers; relevant competitor for Visibility's larger aerospace & defense and industrial machinery accounts that scale into global enterprise requirements.
• Oracle NetSuite: Broad incumbent cloud ERP increasingly courting mid-market manufacturers with SuiteCloud manufacturing partners and WMS/shop-floor extensions—a frequent bake-off competitor.
• Microsoft Dynamics 365: Broad incumbent ERP/CRM platform with growing manufacturing industry templates and ISV ecosystem (including partner-built shop-floor, configurator, and project accounting extensions)—a frequent competitor at the platform-of-record decision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Visibility_Corp
• Facebookfacebook.com/VisibilityERP
• LinkedInlinkedin.com/company/visibility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VISIBILITY EUROPE LIMITED