TRUE AGENCY LIMITED

What TRUE AGENCY LIMITED does

TRUE AGENCY LIMITED is a London-headquartered B2B creative and media agency founded in 2012 by Cos Mingides and Richard Parsons. The firm operates as the UK office of BBN International, the world's largest B2B agency network spanning 68+ offices, 30 countries, and 1,250+ specialists. It provides creative, media, strategy, and effectiveness services to enterprise clients across sectors including professional services (EY, KPMG), technology (Hewlett Packard Enterprise, Micro Focus), industrial/building products (ROCKWOOL, ROCKWOOL, Mondi), and travel technology (Sabre, Travelport). The agency's positioning is anchored in B2B specialisation and effectiveness discipline, demonstrated by repeated ANA Global B2B Creative Agency of the Year recognition (2020 and 2022) and IPA Effectiveness Accreditation for 2025-2027 — the only B2B agency reported to hold that distinction.

The firm's core technology surface centres on two proprietary assets: AudienceIQ™, described as a next-generation audience intelligence platform used to inform B2B campaign planning and activation, and BBN Navigator, the parent network's audience intelligence tool. The agency's business model is a hybrid of retainer-based and project-based engagements with enterprise B2B clients, monetised through agency fees on creative, media planning, media buying, and effectiveness measurement. It supplements client work with industry research, podcast and webinar content, and proprietary tools that double as thought-leadership assets and lead-generation channels.

Distribution is materially enhanced by BBN International membership, allowing TRUE to deliver cross-border campaigns without owning international infrastructure. Revenue is not publicly disclosed; named client wins, 100% client retention, and a reported 47% revenue growth year (alongside 12 new account wins) indicate a mid-sized, growth-stage agency with enterprise-grade accounts. Current-year quantitative metrics, headcount, and ownership structure are not in the public record, limiting external visibility into scale and unit economics.

Name

TRUE AGENCY LIMITED

Legal name

True Agency Limited

Website

https://trueagency.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

TRUE AGENCY LIMITED is a London-based B2B creative and media agency founded in 2012, serving enterprise clients across professional services, technology, and industrial sectors. It operates as the UK office of BBN International and offers creative, media, effectiveness, and proprietary audience intelligence (AudienceIQ™).

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• B2B creative agency
• Brand strategy services
• Media planning buying
• Marketing campaign services
• Audience intelligence platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. B2B Marketing Services: Full-service B2B creative and media agency providing brand strategy, campaign development, and marketing execution services to enterprise clients. Revenue generated through project-based engagements, retainers, and campaign fees.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

True Agency is a London-based B2B creative and media agency that develops brand strategy, award-winning campaigns, and audience-first media planning and buying services for enterprise clients. The firm combines creative campaign development with proprietary audience intelligence (AudienceIQ™) to build memorable B2B brands that deliver tangible business outcomes.

Product overview

True Agency Limited is a London-based B2B creative and media agency founded in 2012 and part of BBN International. The company offers a unified portfolio of services centered on making B2B brands memorable through award-winning creativity and media powered by next-generation audience intelligence. The core offering includes AudienceIQ™ (their audience intelligence platform), full-service creative and media services, research publications on marketing effectiveness, the Truth Sessions webinar series, and the B2B Needs Don Draper podcast. The BBN Navigator platform enables global campaign execution across 68+ offices in 30 countries. The company specializes in brand building, content marketing, digital advertising, and integrated campaign activation across video, audio, social media, programmatic display, and out-of-home channels.

Differentiator

Problem solved

Functional benefit

Brands

• AudienceIQ™: A next-generation audience intelligence platform.
• B2B Needs Don Draper
• Truth Sessions

Products and services

• AudienceIQ™

Quantifiable outcome

• 500% sales pipeline growth for Micro Focus mainframe after two-year decline
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BBN InternationalcoreStrategic or Co-development PartnerTrue Agency is the London office of BBN International, the world's largest B2B agency network with 68+ offices across 30 countries and 1250+ B2B specialists. BBN is a collaborative agency-owned organization with every agency partner an equity shareholder. The network provides global campaign execution capabilities through shared processes and the proprietary BBN Navigator platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wpromote: Wpromote is a digital-first performance and brand agency expanding into B2B, competing for mid-market and enterprise clients seeking integrated creative+media capabilities—an emerging peer to True in the digitally-led B2B segment.

Broad incumbents

• Dentsu Creative: Dentsu Creative is a global creative network that includes the former gyro B2B specialist, giving it both broad and B2B-specialized offerings that overlap with True's integrated creative+media proposition.
• Ogilvy: Ogilvy is a global creative network with a substantial B2B practice that competes for many of the same enterprise marketing-services RFPs as True, but operates at much larger scale and with broader (B2C + B2B) portfolio scope.
• McCann Worldgroup / McCann Demandworks: McCann's B2B and Demandworks groups offer integrated B2B creative, media, and performance services and frequently compete with True for global enterprise briefs in technology and industrial sectors.

Direct peers

• Velocity Partners: Velocity Partners is a mid-sized B2B marketing agency specializing in technology and professional services clients with a brand-and-demand integrated model, directly comparable in positioning, client profile, and creative effectiveness focus.
• Teamspirit (B2B Marketing): Teamspirit is a B2B creative agency in the UK serving technology, financial services, and professional-services clients with brand, content, and integrated campaign capabilities—overlapping directly with True's enterprise client base and service mix.
• gyro (Dentsu B2B): gyro, now operating as Dentsu B2B, is a global full-service B2B agency that competes directly with True on enterprise brand strategy, audience targeting, and integrated creative+media delivery for similar technology and industrial clients.
• Stein IAS: Stein IAS is the original founding agency of the BBN International network and a direct B2B creative-and-media agency peer to True, operating with similar methodology, audiences, awards programs, and BBN equity-partner structure.
• Concentric (formerly Ogilvy B2B): Concentric is a specialist B2B marketing agency competing in the same brand-building, audience-first, and effectiveness-led creative niche as True, often cited in the same Drum and B2B Marketing Awards conversations.

Others

• BBN International (Parent Network): BBN International is True's parent agency network and the largest B2B agency network globally; it is relevant as a structural peer for benchmarking global B2B service delivery and cross-border account coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/true-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUE AGENCY LIMITED