Revive Athletics
Revive Athletics is a privately-held secondhand activewear retailer operating two Portland, Oregon stores plus nationwide Instagram shipping. Founded in 2019, it buys and resells premium brands like Lululemon and Nike, and licenses its concept to franchisees in other US cities.
- Company typePrivate
- Founded2019
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Revive Athletics does
Revive Athletics is a privately-held, founder-owned secondhand activewear and athleisure resale retailer headquartered in Portland, Oregon. Founded in 2019 by Laura Halley as an Instagram-only shop after she committed to shopping exclusively secondhand, the company opened its first brick-and-mortar store in NE Portland in June 2021, expanded to a second location in Lake Oswego in 2024, and relocated its Portland flagship to Hawthorne Blvd in December 2024. The core business is the buy-sell-trade of gently used premium activewear from brands such as Lululemon, Nike, Alo, and Vuori; sellers receive 30% of item value in cash via Venmo/PayPal or 50% in store credit (expiring after 12 months of inactivity), and items are resold through the storefront, the website, and Instagram DM-based commerce with a flat $8 nationwide shipping fee.
The company's technology footprint is intentionally light: operations run on a Squarespace website, Instagram for both marketing and order intake, and Venmo/PayPal for payments, with no proprietary software, mobile app, API, or AI/ML systems. Customer acquisition is community-led, anchored by a quarterly Ambassador Program, Studio of the Month partnerships with Portland-area fitness studios (YogaSix, REVEL, PureBarre, YoYoYogi, StarCycle, Dance Church, CC Studio), recurring Positive Movement events, and an email newsletter offering 15% off first purchase.
Revive Athletics generates revenue through two primary streams: (1) retail resale margins on buy-sell-trade inventory, sold both in-store and via nationwide Instagram shipping, and (2) a brand licensing program that allows franchisees to open Revive Athletics stores in target US cities including Austin, Denver, San Diego, San Francisco, Nashville, Phoenix, Atlanta, Charlotte, Los Angeles, Minneapolis, New York, Detroit, Chicago, and Boise. The company has not raised external funding and remains concentrated with founder Laura Halley; ownership, capital structure, and operations are entirely independent.
Revive Athletics firmographics
Firmographics- Name
- Revive Athletics
- Legal name
- Revive Athletics
- Website
- https://reviveathletics.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Revive Athletics is a privately-held secondhand activewear retailer operating two Portland, Oregon stores plus nationwide Instagram shipping. Founded in 2019, it buys and resells premium brands like Lululemon and Nike, and licenses its concept to franchisees in other US cities.
- Ownership category
- akta.pro rank
Revive Athletics industry classification
Industry- Product category
- Secondhand Activewear Retail
- NAICS
- Used Merchandise Retailers (459510), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Sporting Goods & Outdoor Gear Resale (CRAFAGAH)
- akta.pro secondary industries
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Athleisure & Lifestyle Sport Apparel Retail (CRAMACAF)
Keywords
Where Revive Athletics is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Revive Athletics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Retail Resale (Buy-Sell-Trade): Purchases gently used activewear from sellers at a consignment/buyout model, then resells to buyers at markup. Sellers receive 30% cash (Venmo/PayPal) or 50% store credit. In-store purchases and Instagram-based remote sales.
- Licensing Fees: Licenses the Revive Athletics brand, systems, and playbook to franchisees who open their own locations. Licensees pay fees to use the established brand identity and receive operational support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller payout - Cash |
| Transaction based/ take rate | Pay-as-you-go | Seller payout - Store Credit |
| Unit Pricing | Pay-as-you-go | Shipping |
| Subscription | One time | Newsletter Signup Discount |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Revive Athletics product offering
Product offeringCore offering
Revive Athletics operates a buy-sell-trade retail business for secondhand premium activewear and athleisure, operating two physical stores in the Portland metro area (SE Portland and Lake Oswego) and shipping nationwide via Instagram-based social commerce. The company purchases gently used activewear from sellers at 30% cash via Venmo/PayPal or 50% store credit, then resells curated inventory from brands like Lululemon, Nike, Alo, and Vuori to consumers.
Product overview
Revive Athletics is a secondhand activewear and athleisure resale platform operating as both a brick-and-mortar retail store in SE Portland, OR and a social commerce business. The core offering consists of buying and selling premium pre-owned activewear from brands like Lululemon, Nike, Alo, and Vuori. Customers can shop in-store, via Instagram, or through the website, and can sell their own gently used items for cash or store credit. Additional offerings include the Positive Movement community event program, an Ambassador Program for brand advocates, and a Licensing Program for franchise expansion. The business model centers on sustainability through extending the lifecycle of quality activewear.
Differentiator
Problem solved
Functional benefit
Products and services
- Secondhand Activewear & Athleisure Resale A resale platform for premium secondhand activewear and athleisure, allowing customers to buy gently used clothing from high-quality brands such as Lululemon, Nike, Alo, and Vuori.
- In-Store Shopping Physical storefront shopping at the SE Portland location offering men's and women's activewear, shoes, and accessories in sizes XS-2XL, open Monday-Saturday 11-6pm and Sunday 11-5pm.
- Instagram Shopping Social commerce channel where customers can shop directly from Instagram stories, DM for pricing, and have items shipped nationwide via Venmo/PayPal payment.
- Sell/Trade Activewear Service allowing customers to sell gently used activewear for cash (30% via Venmo/PayPal) or store credit (50%), with options for local drop-off or nationwide shipping.
- Licensing Program Franchise/licensing opportunity allowing entrepreneurs to open Revive Athletics stores in new cities with brand support, systems, and marketing resources. Licensees pay fees to use the established brand identity and receive operational support.
Quantifiable outcome
- Each piece of clothing given second life reduces landfill waste and extends product lifecycle
- +1 more outcomes
Companies that use Revive Athletics
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Revive Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Revive Athletics partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- YoYoYogiminorYoga studio partner for Earth Day 2025 celebration event. Hosted 75-min yoga class with instructor Alice Jaitla at the YoYoYogi Studio, combined with Revive shopping discounts and sustainability messaging.
- TrashieminorSustainable textile recycling company collaborated on Earth Day event. Provided 'Take Back Bags' for the first 20 event sign-ups to encourage textile recycling.
- Harder Day Coffee CompanyminorNeighboring Hawthorne business partner for store opening celebration. Provided discount to event attendees who RSVP'd for Coffee, Walk & Shop event.
- The People's YogaminorNeighboring Hawthorne yoga studio partner. Offered $10 drop-in class discount code 'welcomeneighbor!' for event attendees.
- Abby on the InternetminorDance cardio class and private shopping party event at Lake Oswego store. Social media influencer hosted workout followed by shopping event with vendors.
- Way of BeingminorLocal female-founded sustainable lifestyle shop. Month-long promotion: purchase any Way of Being laundry item in-store for 15% off entire Revive purchase.
- CC StudiominorIndoor/outdoor group training session partnership at Lake Oswego location. Owner/trainer Will Cath led strength and cardio workout followed by refreshments.
- Carioca BowlsminorAcai bowl shop collaboration. Created exclusive 'Revive Bowl' available only in July at Carioca Bowls locations. Happy Hour Wednesdays offered 15% off at Revive with any Carioca purchase.
- REVEL Indoor CyclingminorStudio of the Month partner and event co-host. Partnered for free cycling class plus community cleanup event sponsored by HoldOn Bags.
- HoldOn BagsminorEco-friendly bag company partnered for Earth Day Clean Up Crawl event. Provided complimentary Clean Up Kits including plant-based, non-toxic bags for community cleanup activities.
- RoselineminorPortland coffee roaster provided complimentary coffee for Earth Day Clean Up Crawl participants to fuel attendees during the event.
- YogaSix Lake OswegominorEarth Day partnership event: 60-minute bodyweight sculpt class with Lindsay from YogaSix LO, followed by refreshments and secondhand shopping opportunities.
- PureBarre Lake OswegominorBarre studio partner for Positive Movement event at Lake Oswego location. GM Rachel Natera led 45-min barre class followed by refreshments and shopping.
- Mama & Hapa's Zero Waste ShopminorLocal zero waste shop collaboration. Created signature Revive scent hand soap (grapefruit, peppermint, vanilla) available at Mama & Hapa's PDX locations. Cross-promotion with 20% off at Revive stores.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Revive Athletics competitors and assessment
Company assessmentDirect peers
- Buffalo Exchange: Buffalo Exchange is a buy-sell-trade resale chain with physical stores across the US, paying sellers in cash or trade credit on the spot. Directly comparable to Revive's retail resale model with similar instant-payout mechanics and curated secondhand apparel focus, though broader than activewear.
- Plato's Closet: Plato's Closet operates a franchised buy-sell-trade model buying and reselling gently used trendy apparel and accessories from teens and young adults. Directly comparable to Revive's buy-sell-trade resale approach, with similar seller-payout structures and curated secondhand positioning, though broader in category scope.
- Uptown Cheapskate: Uptown Cheapskate is a franchised resale concept buying and selling used clothing, shoes, and accessories with on-the-spot cash offers. Directly comparable to Revive via its franchise model, instant-payout buy-sell-trade mechanics, and curated secondhand apparel positioning.
- Crossroads Trading: Crossroads Trading operates physical stores buying and reselling gently used contemporary and designer fashion with on-the-spot cash or trade credit. Comparable to Revive as a curated in-person resale retailer with similar seller payout options, though broader in apparel scope.
Broad incumbents
- The RealReal: The RealReal is a publicly traded online luxury consignment marketplace for authenticated pre-owned apparel and accessories. Comparable to Revive in the curated resale space and consignment/trade-in supply model, though focused on luxury rather than activewear.
- thredUP: thredUP is a large online resale platform operating as a managed marketplace for secondhand apparel across many categories. Comparable to Revive as a secondhand apparel destination with trade-in supply programs, though vastly larger in scale and focused online rather than physical retail.
- Poshmark: Poshmark is a peer-to-peer social marketplace for buying and selling new and used fashion. Comparable to Revive in the secondhand apparel resale category, though operates as a peer-to-peer platform with no curated in-store experience or activewear specialization.
- Depop: Depop is a peer-to-peer social fashion resale marketplace popular with Gen Z for buying and selling used apparel. Comparable to Revive as a secondhand apparel channel with social/community-driven discovery, though peer-to-peer rather than curated retail.
Emerging players
- Lululemon "Like New": Lululemon's Like New trade-in program lets customers trade in used Lululemon gear for credit toward new purchases. Directly comparable to Revive as a secondhand activewear channel with trade-in supply mechanics, though offered by the original brand rather than an independent reseller.
- Nike Refurbished: Nike Refurbished sells returned or gently used Nike footwear at reduced prices through Nike's own channels. Comparable to Revive as a brand-led recommerce channel overlapping with Revive's athletic and activewear resale offering, though limited to footwear and Nike-owned inventory.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Revive Athletics social profiles
Digital presenceRevive Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revive Athletics leadership team
Management profileNumber of profiles
Profiles1 record
Revive Athletics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revive Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revive Athletics
What does Revive Athletics do?
Revive Athletics operates a buy-sell-trade retail business for secondhand premium activewear and athleisure, operating two physical stores in the Portland metro area (SE Portland and Lake Oswego) and shipping nationwide via Instagram-based social commerce. The company purchases gently used activewear from sellers at 30% cash via Venmo/PayPal or 50% store credit, then resells curated inventory from brands like Lululemon, Nike, Alo, and Vuori to consumers.
Is Revive Athletics a public or private company?
Revive Athletics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Revive Athletics founded?
Revive Athletics was founded in 2019. It employs 1 to 10 people.
Where is Revive Athletics based?
Revive Athletics is headquartered in Portland, United States, in the North America region.
How does Revive Athletics make money?
Two revenue lines are on record. Retail Resale (Buy-Sell-Trade) is the primary driver. The others are licensing Fees.
Who are Revive Athletics's main competitors?
Direct peers on record are Buffalo Exchange, Plato's Closet, Uptown Cheapskate and Crossroads Trading. Broad incumbents are The RealReal, thredUP, Poshmark and Depop. Emerging players are Lululemon "Like New" and Nike Refurbished.
Does Revive Athletics have an API?
No public API is recorded for Revive Athletics.
What industry is Revive Athletics in?
Revive Athletics's product category is Secondhand Activewear Retail. Its primary akta.pro industry code is CRAFAGAH, Sporting Goods & Outdoor Gear Resale, with a secondary code of CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces. Its NAICS code is 459510 and its SIC code is 5600.