What TXTLOCAL LIMITED does

TXTLOCAL LIMITED (operating as Textlocal) is a UK-based cloud SMS and MMS messaging platform founded in 2005 and headquartered in Feltham, with technical operations at Malvern Hills Science Park. The platform provides businesses with web-based broadcast messaging via the Messenger interface, a REST API for programmatic integration, an email-to-SMS gateway, two-way messaging via shortcodes and virtual mobile numbers, shortlink URL tracking, and FTP/sFTP contact import. Its underlying infrastructure comprises direct connections into mobile network SMS Centres (SMSCs) and tier-1 aggregator routes, a clustered high-availability server environment across two UK locations hosted on AWS London, with sub-3-second average delivery and a 99.5% uptime SLA.

The company operates a self-serve, usage-based go-to-market: customers register online, purchase prepaid credits (1 credit = 1 SMS up to 160 characters; Unicode messages limited to 70 characters per credit), and consume credits per message sent, with optional Auto Top-Up and invoiced 30-day terms for qualifying business accounts. Its customer base spans SMBs using marketing/blast campaigns and enterprises integrating SMS via API for transactional notifications, alerts, and two-way workflows. Textlocal holds ISO/IEC 27001:2013 certification, is included on Cisco's global ISO 9001 certificate, and is DMA accredited.

Since 2020, Textlocal has been a wholly-owned subsidiary of Cisco Systems, Inc., acquired via the IMImobile Group purchase, and now operates under the Webex portfolio. The standalone Textlocal Messenger platform is being decommissioned on 30 November 2025 (with the India platform decommissioned 31 October 2025), and customers are being migrated to Webex Interact as the successor product. The corporate entity is therefore in a managed wind-down phase, with its customer base and product roadmap absorbed into the parent company's Webex messaging stack.

Name

TXTLOCAL LIMITED

Legal name

TxtLocal Limited

Website

https://textlocal.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

TXTLOCAL LIMITED, trading as Textlocal, is a UK-based cloud SMS and MMS messaging platform founded in 2005, serving SMBs and enterprises with self-serve broadcast messaging, REST API integration, and two-way messaging. Since 2020 it has been a wholly-owned Cisco subsidiary operating under the Webex portfolio, with its core Messenger product being decommissioned in late 2025 in favor of Webex Interact.

Ownership category

akta.pro rank

Product category

Cloud-based Mobile Messaging Services

NAICS

Telecommunications (517), All Other Telecommunications (5178)

SIC

Telegraph & Other Message Communications (4822), Communications Services, Nec (4899)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industries

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• Cloud SMS messaging
• MMS business messaging
• SMS marketing platform
• Two-way SMS gateway
• SMS API integration

Headquarters

HQ city

Feltham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Pre-paid SMS/MMS Credits: Customers purchase credits in advance to send SMS and MMS messages. Credits are consumed per message sent (1 credit = 1 SMS up to 160 characters; Unicode messages limited to 70 characters per credit). Credits purchased after 1 December 2024 expire 6 months from purchase date. Credits are non-refundable unless the service is terminated by Textlocal.
2. Auto Top-Up: Optional automated credit purchase service where customers set monthly limits and maximum payment amounts per top-up. When credit balance falls below threshold, the system automatically charges the customer's stored payment method (credit/debit card or PayPal) to purchase additional credits.
3. Invoiced Credits (Account Customers): For qualifying business customers, credits may be offered on account with invoicing. Payment terms are 30 days from invoice date. Interest charged at 4% per annum above Barclays base rate on late payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TXTLOCAL LIMITED operates Textlocal, a cloud-based mobile messaging platform that enables UK and international businesses to send and receive SMS and MMS messages, run broadcast marketing campaigns, and integrate messaging into their own applications via REST API and Email-to-SMS gateway. Customers purchase pre-paid messaging credits (1 credit per 160-character SMS, 1 credit per 70 Unicode characters) and may optionally enable Auto Top-Up for automatic recharging; qualifying accounts receive invoiced 30-day terms. Additional platform features include two-way messaging, shortcodes, hosted virtual mobile numbers, shortlink URL shortening with click tracking, and FTP/sFTP contact imports, all delivered via direct connections to mobile network SMSCs and AWS-hosted clustered infrastructure in the UK.

Product overview

TXTLOCAL LIMITED operates a cloud-based mobile messaging platform providing SMS and MMS services to businesses. The core product is Textlocal Messenger (being decommissioned November 30, 2025), a messaging platform with features including broadcast campaigns, contact management, and API access. The successor product is Webex Interact. The platform also includes complementary services such as Email2SMS (email-to-SMS gateway), FTP/SFTP import for contacts, Shortlink Service for tracked URLs, and Simple Reply Service for two-way messaging. The Textlocal API enables programmatic SMS sending and delivery receipt integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Textlocal Messenger Cloud-based SMS/MMS messaging platform that enables businesses to send and receive text messages, run broadcast marketing campaigns, and conduct two-way customer communications via a web Messenger interface for use cases including direct marketing, client communication, meeting planning, document distribution, surveys, and reward voucher distribution.
• Textlocal API REST API that lets developers send SMS messages, receive delivery receipts, and handle inbound SMS traffic from their own applications, websites, and systems.
• Email2SMS Gateway service that converts email messages into SMS, allowing users to send text messages via email without using the web Messenger or API.
• Simple Reply Service Two-way SMS capability that allows message recipients to reply to outbound messages, enabling customer responses, voting, and interactive communication.

Quantifiable outcome

• 99.5% minimum uptime SLA for Messenger and email-to-SMS gateway
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Cisco Systems / WebexcoreOthersTextlocal is now part of Webex and operates as a subsidiary of Cisco Systems. The platform has been integrated into the Webex ecosystem, with Textlocal Messenger being succeeded by Webex Interact. The company trades as Textlocal but is owned and operated under Cisco's corporate umbrella.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Twilio: Twilio is the global leader in CPaaS, offering SMS, MMS, and messaging APIs at global scale. Directly comparable to Textlocal on core SMS product, API model, and B2B customer base, but at vastly larger scale and broader channel coverage.
• Esendex: Esendex is a UK-based SMS messaging provider serving enterprise and SMB customers with similar direct-marketing and transactional SMS use cases. Closely comparable to Textlocal on geography, customer profile, and feature set (two-way SMS, shortcodes, APIs).
• Infobip: Infobip is a global CPaaS provider with direct mobile operator connections and SMS/MMS routing. Comparable to Textlocal on tier-1 SMS routing, API programmability, and enterprise messaging workloads.
• CM.com: CM.com is a European CPaaS provider offering SMS, messaging, and customer engagement solutions. Comparable to Textlocal on SMS-centric API offering, European customer base, and marketing/transactional messaging use cases.
• MessageBird: MessageBird (now Bird) is an omnichannel CPaaS platform headquartered in the Netherlands with strong European and UK presence. Directly competes with Textlocal on SMS APIs, two-way messaging, and marketing campaign use cases.
• Sinch: Sinch is a major CPaaS provider with deep SMS routing capabilities across mobile operators globally. Comparable to Textlocal on direct operator connectivity, SMS delivery reliability, and enterprise messaging use cases.
• ClickSend: ClickSend is a global cloud-based SMS, email, and direct mail platform with a self-serve PLG model. Comparable to Textlocal on usage-based pricing, self-serve onboarding, and direct marketing focus.

Broad incumbents

• Vonage (Ericsson): Vonage, now part of Ericsson, provides a broad CPaaS suite including SMS APIs as part of a larger communications portfolio. Comparable as a broader incumbent with overlapping SMS API capabilities, but operating at much larger scale with voice and contact centre offerings.
• Webex (Cisco): Webex (Cisco) is the umbrella product family absorbing Textlocal via Webex Interact. As Textlocal's own parent and successor platform, Webex is the most directly relevant incumbent for the migration and future product trajectory.

Emerging players

• Plivo: Plivo is a cloud communications platform offering SMS and voice APIs with a developer-friendly, self-serve model. Comparable to Textlocal on API-first SMS delivery and self-serve PLG onboarding, though smaller in scale and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/textlocal
• Facebookfacebook.com/txtlocal
• LinkedInlinkedin.com/company/webex-interact

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TXTLOCAL LIMITED