WashMe
WashMe is a Málaga-registered laundry pickup-and-delivery service that operates its own commercial facility and serves residential customers, Airbnb hosts, and hotels across 27 Costa del Sol neighborhoods in Spain.
- Company typePrivate
- Founded2026
- HeadquartersMarbella, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What WashMe does
WashMe is a Málaga-registered laundry pickup-and-delivery operator serving the Costa del Sol corridor from San Pedro de Alcántara to Torremolinos, with its own commercial-grade processing facility in Mijas (Riviera del Sol). Founded in 2026 and led by founder-operator Adam, the business offers per-kilo wash and fold (€6.49–€6.99/kg), per-turnover Airbnb and short-term rental linen service (€28–€85), volume hotel/hospitality contracts (€3.75–€5.75/kg), in-house dry cleaning, specialist rug and wedding dress cleaning, and a linen rental subscription for portfolios of 15+ units. Core operational differentiators are dedicated-machine processing (no co-mingled customer loads), hotel-grade wash temperatures, eco-certified detergents, rinse-water recycling, and a sub-0.1% loss rate backed by a written damage-and-loss guarantee.
The technology stack is industrial rather than digital: commercial washers, dryers, and tunnel-finishers, plus a hybrid delivery fleet and a bilingual WhatsApp-first booking layer (no app, no account required). The distribution and marketing approach is direct-to-consumer plus sales-led B2B: WhatsApp as the primary booking surface, email for contract quotes, a walk-in counter at Av. del Golf 25, and a content-led SEO buildout across 27 neighborhood landing pages, a public Airbnb linen cost calculator, and external research placements on Medium and Substack. Customer segments are diversified across private residents, Airbnb hosts (3–30 properties), boutique hotels and aparthotels, property managers, restaurants, and professional dry-cleaning clients, with monthly invoicing for business accounts and same-day, express, and priority SLAs monetized as premium add-ons.
The revenue model combines usage-based per-kilo and per-item pricing with recurring subscription revenue from linen rental and B2B contracts, all anchored by a 27-neighborhood free pickup-and-delivery footprint. Go-to-market relies on local SEO, Google Business Profile reputation (5.0/5), word-of-mouth, and property manager referrals rather than paid acquisition or institutional sales infrastructure.
WashMe firmographics
Firmographics- Name
- WashMe
- Legal name
- WashMe
- Website
- https://washme.es
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WashMe is a Málaga-registered laundry pickup-and-delivery service that operates its own commercial facility and serves residential customers, Airbnb hosts, and hotels across 27 Costa del Sol neighborhoods in Spain.
- Ownership category
- akta.pro rank
WashMe industry classification
Industry- Product category
- Laundry & Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Industrial Launderers (812332), Linen and Uniform Supply (81233)
- akta.pro primary industry
- Residential Pickup & Delivery Wash-and-Fold (HSAJACAA)
- akta.pro secondary industries
- Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA), Same-Day / Express Wash-and-Fold (HSAJABAB), Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF), Turnover Cleaning + Laundry Service (HSAEAEAB)
Keywords
Where WashMe is headquartered
LocationHeadquarters
- HQ city
- Marbella
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
WashMe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Wash & Fold (Per-Kilo): Primary residential revenue stream. Per-kilo pricing (€6.49–€6.99/kg) with volume tiers. Free pickup and delivery on orders from €49.50. Standard 24-48h turnaround. Same-day express options available.
- Wholesale/Business Contracts: Volume contracts for hotels, Airbnb operators, restaurants. Per-kilo wholesale pricing (€3.75–€5.75/kg) with monthly invoicing. Daily collection windows, fixed pricing, single-supplier consistency.
- Dry Cleaning: In-house dry-cleaning line for suits, dresses, silk, wool, and delicate garments. Per-item pricing (€4.50–€14+). Fur, suede, and leather outsourced to certified specialist. 48h standard turnaround.
- Linen Rental Program: Linen rental for Airbnb portfolios (15+ units). WashMe supplies sheets, duvet covers, pillowcases, towels, rotates based on calendar. Monthly per-bed/bath fee. Eliminates customer inventory investment.
- Specialty Cleaning (Carpets/Rugs): Persian, oriental, silk, and antique rug cleaning. Manual protocol with temperature-controlled washing. Per-square-meter pricing (€12–€45/m²). Pickup and delivery included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Residential wash & fold - 1-10 kg |
| Usage-based | Pay-as-you-go | Residential wash & fold - 11-20 kg |
| Usage-based | Pay-as-you-go | Residential wash & fold - 21-30 kg |
| Usage-based | Monthly | Business wholesale contracts |
| Unit Pricing | Pay-as-you-go | Express service (within 24h) |
| Unit Pricing | Pay-as-you-go | Priority service (within 12h) |
| Usage-based | Pay-as-you-go | Urgent same-day service |
| Unit Pricing | Pay-as-you-go | Dry cleaning - Shirts |
| Unit Pricing | Pay-as-you-go | Dry cleaning - Suits |
| Unit Pricing | Pay-as-you-go | Dry cleaning - Dresses |
| Unit Pricing | Pay-as-you-go | Wedding dress cleaning |
| Unit Pricing | Pay-as-you-go | Persian/luxury rug cleaning - Wool |
| Unit Pricing | Pay-as-you-go | Persian/luxury rug cleaning - Silk |
| Unit Pricing | Pay-as-you-go | Persian/luxury rug cleaning - Kilim/Berber |
| Subscription | Monthly | Airbnb linen rental (per property) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
WashMe product offering
Product offeringCore offering
WashMe operates a door-to-door laundry pickup-and-delivery service across 27 Costa del Sol neighborhoods, processing all orders in its own commercial-grade facility with dedicated-machine washing, hand-folded finishing, and free pickup/delivery. The portfolio spans per-kilo residential wash-and-fold, in-house dry cleaning, Airbnb/short-term rental turnover with linen rental, and volume wholesale contracts for hotels, aparthotels, and boutique hospitality.
Product overview
WashMe is a door-to-door laundry pickup and delivery service operating across 27 Costa del Sol neighbourhoods. Its product portfolio consists of four core service lines — Wash & Fold (per-kilo pricing from €6.49/kg), Airbnb & Short-Term Rental Turnover (per-changeover linen rotation from €28), Hotel & Hospitality Contracts (volume wholesale pricing from €3.75/kg), and in-house Dry Cleaning — supplemented by specialist sub-products including Wedding Dress Cleaning & Preservation, Carpet & Rug Cleaning, and a Linen Rental Program for portfolios of 15+ units. An add-on Urgent Same-Day Service provides priority processing for time-sensitive orders. A public Airbnb Linen Cost Calculator tool helps prospective clients compare total cost of ownership. Services are unified by a single WhatsApp-first booking interface, a shared commercial-grade processing facility, and a single operational account (no app required).
Differentiator
Problem solved
Functional benefit
Products and services
- Wash & Fold (Per-Kilo)
Quantifiable outcome
- Loss rate under 0.1% vs industry average of 2-3%
- +2 more outcomes
Companies that use WashMe
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
WashMe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WashMe partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
WashMe competitors and assessment
Company assessmentBroad incumbents
- Rinse: US laundry and dry-cleaning pickup/delivery service operating across multiple metro markets. Comparable in scale, technology-enabled booking, and customer segments (residential + hospitality/STR).
- Mulberrys Garment Care: US-based garment care and laundry service with both retail locations and pickup/delivery. Similar premium positioning, in-house facility ownership, and broad service menu including dry cleaning.
- Lapels Dry Cleaning & Tailoring: US dry cleaning and garment care chain offering pickup/delivery with commercial-grade processing. Comparable in dry cleaning focus, hotel-grade standards, and multi-segment service menu.
- Tide Cleaners: P&G-owned retail laundry and dry-cleaning chain with pickup/delivery in select US markets. Comparable commercial-grade processing, brand-led marketing, and residential service orientation.
Direct peers
- Laundrapp: UK-based on-demand laundry and dry-cleaning pickup/delivery service with app-based booking. Comparable in service mix (wash & fold, dry cleaning, B2B) and target customer profile of busy urban/professional households.
- ihateironing: UK-based laundry and dry-cleaning collection and delivery service. Comparable in business model (operator-collected, off-site processed, returned to door), customer base (residential + B2B), and use of WhatsApp/app-light booking.
- Mr Jeff: Spanish-founded laundry and dry-cleaning pickup/delivery subscription service operating across Spain and Latin America. Closest direct competitor given shared geography, B2B2C model, and tech-enabled booking layer.
- Washé: US on-demand laundry pickup/delivery service targeting residential and short-term rental customers. Direct overlap in STR/turnover focus and per-kilo pricing model.
- Cleanly: US-focused laundry and dry cleaning pickup/delivery with subscription plans. Direct match on usage-based pricing, commercial-grade processing, and residential/B2B customer segmentation.
- Press London: London-based premium laundry and dry-cleaning pickup/delivery service with hotel-grade processing. Comparable in premium positioning, dedicated machine processing, and luxury-residential customer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WashMe social profiles
Digital presenceWashMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
WashMe leadership team
Management profileNumber of profiles
Profiles1 record
WashMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WashMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WashMe
What does WashMe do?
WashMe operates a door-to-door laundry pickup-and-delivery service across 27 Costa del Sol neighborhoods, processing all orders in its own commercial-grade facility with dedicated-machine washing, hand-folded finishing, and free pickup/delivery. The portfolio spans per-kilo residential wash-and-fold, in-house dry cleaning, Airbnb/short-term rental turnover with linen rental, and volume wholesale contracts for hotels, aparthotels, and boutique hospitality.
Is WashMe a public or private company?
WashMe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WashMe founded?
WashMe was founded in 2026. It employs 1 to 10 people.
Where is WashMe based?
WashMe is headquartered in Marbella, Spain, in the Europe region.
How does WashMe make money?
Five revenue lines are on record. Wash & Fold (Per-Kilo) is the primary driver. The others are wholesale/Business Contracts, dry Cleaning, linen Rental Program and specialty Cleaning (Carpets/Rugs).
Who are WashMe's main competitors?
Broad incumbents on record are Rinse, Mulberrys Garment Care, Lapels Dry Cleaning & Tailoring and Tide Cleaners. Direct peers are Laundrapp, ihateironing, Mr Jeff, Washé, Cleanly and Press London.
Does WashMe have an API?
No public API is recorded for WashMe.
What industry is WashMe in?
WashMe's product category is Laundry & Dry Cleaning Services. Its primary akta.pro industry code is HSAJACAA, Residential Pickup & Delivery Wash-and-Fold, with a secondary code of HSAJABAA, Standard Wash-and-Fold (Everyday Apparel). Its NAICS code is 812320.