RSA Cross Border

What RSA Cross Border does

RSA Cross-Border (RSA XB) is an AI-native cross-border e-commerce logistics platform that spun out of Dubai-based RSA Global in May 2026. The company targets third-party logistics providers (3PLs), freight forwarders, and consolidators shipping on the India-UK, India-GCC, and UK-GCC corridors across 37 markets and 40+ last-mile countries. Its core proposition addresses a control-versus-convenience trade-off in cross-border logistics: customers can mix-and-match which services RSA XB covers—origin clearance, air freight, fulfilment, destination clearance, and last-mile delivery—while retaining their own carriers for the remainder, accessed through one contract, one API integration, and one consolidated bill with a stated 2-week go-live timeline. A dedicated Key Account Manager per client manages vendor orchestration and ongoing cost optimization.

The platform is supported by six AI-powered products: ClearanceFlow (customs clearance automation with multi-jurisdiction compliance APIs), TrackingBridge (cross-carrier tracking normalization with predictive linehaul visibility), Alfred Email Agent (NLP-based logistics email and attachment processing), AddressIQ (address normalization across 37 countries integrated with ERP/WMS), Shiprate (rate card consolidation and automated multi-leg quote generation), and Freight (multi-modal air, ocean, and ground freight management). The architectural framing is an 'AI translation layer' designed to slot into existing customer workflows without requiring process changes. RSA XB inherits 15+ years of logistics infrastructure from parent RSA Global, including 595,000 m² of warehousing, 135,000+ pallet positions, 25 facilities across UAE, India, and KSA, AEO certification, and World Logistics Passport accreditation.

The business model is enterprise B2B with direct sales and KAM-led account management; pricing is set through multi-year commercial agreements with no publicly disclosed rate cards. Revenue derives from cross-border logistics services (clearance, freight, fulfilment, last-mile) and platform/API access, both classified as recurring or subscription-style revenue. The company closed a $1.5 million seed round solely from 21 Ventures in May 2026, reported 10% week-over-week growth for the 12 months prior to launch, and has publicly signaled a follow-on round for late 2026 to fund India capacity buildout and corridor expansion.

Name

RSA Cross Border

Legal name

RSA CROSS BORDER

Website

https://rsaxb.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

251–500 employees

Short description

RSA Cross-Border is an AI-native cross-border logistics platform serving 3PLs, freight forwarders, and consolidators across India-UK, India-GCC, and UK-GCC corridors. It offers one API integration covering customs clearance, air freight, fulfilment, and last-mile delivery across 37 markets, spun out of RSA Global in May 2026.

Ownership category

akta.pro rank

Product category

Cross-Border Logistics Software

NAICS

Support Activities for Transportation (488)

SIC

Transportation Services (4700), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cross-Border E-commerce & De Minimis Clearance (DDP/DDU, Marketplace Compliance) (TLACAFAG)

akta.pro secondary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• Cross-border logistics
• E-commerce fulfillment
• Customs clearance automation
• Freight forwarding platform
• Logistics API software

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Cross-border logistics services: RSA XB charges for logistics services across its network of carriers, providing origin clearance, air freight, destination clearance, last-mile delivery, and fulfilment (GCC only). Revenue is derived from negotiated service contracts with 3PLs, freight forwarders, and consolidators, leveraging pooled volume across the carrier network to offer competitive rates.
2. Platform and API access: The company provides a single API integration through which customers access its virtual carrier network, with pricing governed by commercial agreements. The platform manages vendor orchestration, tracking, and billing through one consolidated invoice.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

RSA Cross-Border (RSA XB) is an AI-native cross-border e-commerce logistics platform that enables 3PLs, freight forwarders, and consolidators to build custom carrier networks across air freight, customs clearance, fulfilment (GCC only), and last-mile delivery into UK and GCC markets. Customers pick which services RSA covers versus their own carriers by corridor, integrated through one contract, one API, and one bill with full supply-chain tracking and a dedicated KAM. The platform is supported by six AI-powered products (ClearanceFlow, TrackingBridge, Alfred Email Agent, AddressIQ, Shiprate, Freight) that automate customs, tracking, email handling, address validation, rate management, and multi-modal freight.

Product overview

RSA Cross-Border (RSA XB) is an AI-native cross-border logistics platform and e-commerce arm of RSA Global. The offering is a platform-plus-modules architecture consisting of the core RSA XB platform for building custom cross-border e-commerce networks, supported by six AI-powered products: ClearanceFlow (customs automation), TrackingBridge (shipment visibility), Alfred Email Agent (communication automation), AddressIQ (address validation), Shiprate (rate optimization), and Freight (multi-modal freight management). The platform enables users to pick carriers across air freight, customs clearance, fulfilment, and last-mile while maintaining one contract, one API, and one unified bill. Built for 3PLs, freight forwarders, and consolidators shipping into UK and GCC corridors.

Differentiator

Problem solved

Functional benefit

Brands

• ClearanceFlow: AI-powered customs clearance automation platform providing compliance APIs and multi-jurisdiction support for customs brokerage firms.
• TrackingBridge
• Alfred Email Agent
• AddressIQ
• Shiprate
• Freight

Products and services

• RSA Cross-Border Platform (RSA XB) AI-native cross-border e-commerce logistics platform enabling 3PLs, freight forwarders, and consolidators to build custom carrier networks across air freight, customs clearance, fulfilment, and last-mile delivery into UK and GCC markets, with one contract, one API, and one bill. Customers mix-and-match RSA's virtual carrier network with their own carriers by corridor.
• ClearanceFlow AI-powered customs clearance automation platform that connects to existing broker workflows and provides best-in-class APIs with multi-jurisdiction compliance automation, enabling customs brokers to focus on client service while gaining advanced IT capabilities.
• TrackingBridge AI translation layer that normalizes cross-carrier tracking data, fills visibility gaps with real-time linehaul tracking, and provides predictive location updates for unified shipment visibility across multiple carrier networks.
• Alfred Email Agent AI-powered email processing agent that understands logistics-specific language, processes PDFs, Excel, and CSV attachments, extracts structured data from unstructured emails, and routes requests to appropriate teams with context and urgency levels.
• AddressIQ Global address validation and normalization solution that integrates with existing ERP and WMS systems, providing multi-language support and address data enrichment across 37 countries to improve delivery success rates.
• Shiprate AI-powered rate card consolidation and intelligent pricing platform that normalizes different carrier rate formats (Excel, PDFs, CSV) and automates multi-leg shipment quote generation with volume discount calculations.
• Freight Multi-modal freight management platform consolidating quoting, booking, document management, and milestone tracking for air, ocean, and ground freight, with carrier and customs system connectivity for end-to-end shipment visibility.

Quantifiable outcome

• ClearanceFlow increased processing efficiency by 75% and eliminated compliance errors, enabling 3x business growth without IT overhead.
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flexport: Digital-first global freight forwarder offering cross-border logistics technology with API-driven platform serving 3PLs and freight forwarders. Closest comparable to RSA XB on API-first cross-border orchestration and pooled volume model, though Flexport operates at substantially larger scale and breadth.
• FourKites: Supply chain visibility platform providing real-time shipment tracking across modes and carriers. Comparable to RSA XB's TrackingBridge product on cross-carrier visibility normalization and predictive ETA capabilities, with overlapping enterprise customer base in logistics operations.
• Shipwell: Logistics platform offering multi-modal freight management, document automation, and shipment visibility for shippers and 3PLs. Comparable to RSA XB on Freight platform capabilities and AI-driven rate/document automation, though Shipwell focuses primarily on North American truckload and less on cross-border e-commerce.
• Shippo: API-first shipping platform aggregating multi-carrier rates, label generation, and tracking for e-commerce and logistics businesses. Comparable to RSA XB on the multi-carrier API architecture and developer-friendly integration model, though Shippo focuses more on domestic US shipping.
• ParcelPerform: AI-powered delivery experience and shipment visibility platform for e-commerce logistics. Comparable to RSA XB's TrackingBridge and Alfred products on AI-driven communication automation and visibility normalization across carriers for cross-border e-commerce.
• Easyship: Cross-border e-commerce shipping platform providing rate comparison, customs clearance, and label generation for e-commerce sellers and consolidators. Comparable to RSA XB on cross-border e-commerce focus and API-driven delivery into UK/GCC/US markets, though Easyship targets SMB shippers more heavily.

Broad incumbents

• Maersk (A.P. Moller-Maersk): Global integrated container logistics company with end-to-end ocean, air, and landside freight forwarding and customs services. Comparable to RSA XB on cross-border freight forwarding and customs clearance, but Maersk is a broad incumbent operating at massive global scale across ocean and inland, with overlapping capabilities in India-UK and GCC trade lanes.
• DHL Supply Chain / DHL eCommerce: Global logistics integrator offering cross-border express, freight forwarding, customs brokerage, and e-commerce delivery services. Comparable to RSA XB on cross-border e-commerce delivery and customs clearance across the same corridors, but DHL operates as a broad incumbent with extensive owned infrastructure and brand rather than as a software-first platform.

Regional players

• Aramex: Middle East-headquartered logistics and express delivery company with strong GCC and India corridor presence. Comparable to RSA XB on the UK-GCC and India-GCC corridor focus and last-mile delivery capabilities, though Aramex is a traditional asset-heavy carrier rather than a software-first platform.

Emerging players

• iCustoms: AI-powered customs clearance platform automating tariff classification, duty calculation, and compliance documentation. Comparable to RSA XB's ClearanceFlow product on AI-driven customs automation, though iCustoms focuses on software licensing to brokers and importers rather than integrated cross-border delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rsaxb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSA Cross Border