Licensed To Glow

What Licensed To Glow does

Licensed To Glow operates a two-sided marketplace that connects independent beauty and wellness service providers with consumers through a subscription membership model. Members book services including blowouts, manicures, waxing, massages, and facials at partner salons across New York, Los Angeles, Miami, Chicago, and Houston, with monthly subscription tiers priced from $99 to $499. The company is incorporated in Delaware as BeautyRightBack Inc., and distributes its service through a native iOS application available on the Apple App Store and a consumer-facing web platform at licensedtoglow.com.

The technical foundation is a booking and payment infrastructure with multi-platform integration. The platform connects to eight third-party scheduling systems (Square, Fresha, Google Calendar, Mindbody, Vagaro, Wix, Zenoti, and Gloss Genius) to synchronize partner salon availability in real time and avoid double bookings. Proprietary components include a prepaid credit plan system in which credits roll over without expiration while membership remains active, a 7-day partner onboarding workflow with weekly payouts, and themed digital gift cards. The platform also offers a corporate wellness B2B product with a dedicated enterprise sales motion, annual contracts sized to team headcount, and ROI tracking.

The business model spans three recurring revenue streams: consumer subscription memberships, prepaid credit plans, and corporate wellness subscriptions. Approximately 500 service providers have been onboarded and roughly 50,000 members have been acquired within the first year of operation, alongside 30,000+ corporate wellness appointments completed. The company is venture-backed, having closed a $1.7 million pre-seed round in 2025 from Behind Genius Ventures and Colle Capital, with stated intent to develop B2B tooling that positions the platform as a full-service operating system for beauty providers.

Name

Licensed To Glow

Legal name

BeautyRightBack Inc

Website

https://licensedtoglow.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Licensed To Glow is a two-sided beauty and wellness marketplace offering subscription memberships ($99–$499/month) that connect approximately 500 service providers with 50,000 members across five major US cities via an iOS app and an integrated booking platform.

Ownership category

akta.pro rank

Product category

Beauty & Wellness Subscription Marketplace

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tanning Memberships & Subscription Programs (HSALAJAD)

akta.pro secondary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Beauty membership platform
• Wellness subscription services
• Salon booking marketplace
• Corporate wellness benefits
• Beauty service network

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consumer Subscription Memberships: Monthly subscription tiers ranging from $99 to $499 per month providing access to beauty and wellness services from network of ~500 providers. Subscriptions auto-renew and provide discounted access to services compared to standard pricing.
2. Credit Plan Subscriptions: Alternative to standard plans using prepaid credits. Credits do not expire and roll over while membership is active. Provides discount off standard Licensed To Glow pricing.
3. Gift Cards: Digital gift cards sold for beauty and wellness services, delivered via email or text. Available in multiple themed designs for occasions like Valentine's, birthdays, holidays.
4. Corporate Wellness Plans: B2B corporate wellness benefit where companies subsidize employee access to beauty and spa services. Companies pay monthly with annual rates based on team size; employees also contribute monthly for personalized plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Licensed To Glow operates a two-sided beauty and wellness marketplace offering monthly subscription memberships ranging from $99 to $499 that give consumers access to services such as blowouts, manicures, waxing, and massages at a curated network of approximately 500 partner salons and spas across five US cities. The company also provides a B2B Corporate Wellness program for employee benefits and sells digital gift cards, with an alternative Credit Plan billing model that uses prepaid credits that roll over while membership is active.

Product overview

Licensed To Glow operates as a two-sided beauty and wellness marketplace combining a core membership platform with enterprise and consumer add-on offerings. The core Licensed To Glow Membership Platform enables consumers to subscribe and book services from partner salons through monthly plans ($99-$499/month) or Credit Plans. Supporting products include the Corporate Wellness B2B program for enterprise employee benefits, Gift Cards for gifting occasions, and a native iOS mobile application. The platform connects approximately 500 service providers with 50,000+ members across major US cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensed To Glow Membership Platform Two-sided beauty and wellness marketplace with monthly subscription tiers priced from $99 to $499, giving consumers access to blowouts, manicures, waxing, massages, and other services at approximately 500 partner salons and spas across five US cities.
• Corporate Wellness B2B corporate wellness benefit program in which companies subsidize employee access to beauty, salon, and spa services; companies pay annual rates based on team size while employees also contribute monthly for personalized plans. The program has completed 30,000+ appointments with a reported 98% employee satisfaction rate and 43% improvement in client employee retention.
• Gift Cards Digital gift cards available in multiple themed designs (Valentine's Day, Anniversary, Birthday, Mother's Day, etc.) for beauty and wellness experiences; gift credit never expires and can be used for memberships or single service bookings.
• Credit Plans Alternative prepaid credits subscription model in which members purchase credits to book beauty services; credits do not expire and roll over while membership is active, providing a discount off standard pricing.

Quantifiable outcome

• 98% employee satisfaction rate in corporate wellness program
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• SquarecoreTechnology or IntegrationIntegration partner for salon booking schedule synchronization. Seamlessly integrates with Square booking to avoid double bookings and sync availability in real-time.
• FreshacoreTechnology or IntegrationIntegration partner for salon booking schedule synchronization. Connects Fresha scheduling with Licensed To Glow platform for availability management.
• Google CalendarcoreTechnology or IntegrationIntegration for calendar sync between salon availability and Licensed To Glow bookings. Allows real-time availability display and event management for bookings.
• MindbodycoreTechnology or IntegrationIntegration partner for salon booking synchronization. Connects Mindbody scheduling platform with Licensed To Glow for seamless booking management.
• VagarocoreTechnology or IntegrationIntegration partner for salon booking synchronization. Enables Vagaro users to receive bookings from Licensed To Glow platform.
• WixcoreTechnology or IntegrationIntegration partner for booking platform connectivity. Wix salon/beauty website users can integrate with Licensed To Glow for additional booking volume.
• ZenoticoreTechnology or IntegrationEnterprise spa/salon software integration partner. Connects Zenoti's salon management platform with Licensed To Glow for expanded customer reach.
• Gloss GeniuscoreTechnology or IntegrationIntegration partner for booking schedule sync. Gloss Genius users can connect their salon scheduling with Licensed To Glow platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClassPass: Subscription marketplace giving consumers access to fitness and beauty/wellness studios for a flat monthly fee. Most direct functional analog to Licensed To Glow's all-access beauty membership model, with significantly larger scale and capital.
• Fresha: Global beauty and wellness booking marketplace and salon software provider with a consumer-facing booking experience. Comparable as a two-sided beauty marketplace, and an integration partner of Licensed To Glow, creating both partnership and competitive overlap.
• Booksy: Beauty and wellness appointment booking marketplace serving consumers and providers (salons, barbers, spas). Directly comparable two-sided marketplace model with consumer-facing booking flow and provider SaaS.
• GlossGenius: Salon and spa business management platform with booking, payments, and client experience tools aimed at independent beauty businesses. Comparable provider-side SaaS/marketplace adjacency and a direct integration partner of Licensed To Glow.
• Vagaro: Salon, spa and fitness business management platform with consumer-facing booking marketplace. Comparable provider-side software plus consumer marketplace, and an integration partner of Licensed To Glow.

Broad incumbents

• Mindbody: Long-established enterprise SaaS and consumer marketplace for salons, spas, fitness studios and wellness practitioners. Larger incumbent operating across the same provider base as Licensed To Glow and a direct integration partner.
• Block (Square Appointments): Square's Appointments product provides booking and payments for salons and beauty service providers and is one of Licensed To Glow's integration partners. Comparable as a foundational booking/payments platform serving the same provider base and a potential competitive surface for consumer marketplace features.
• Zenoti: Enterprise cloud platform for salons, med-spas and wellness businesses with booking, payments, and marketplace features. Comparable at the provider-software layer to Licensed To Glow's salon integrations and partner of record in its integration suite.

Emerging players

• Boulevard: Salon and spa management software with client experience, booking, and payments focused on premium beauty and self-care operators. Comparable provider-side SaaS in the same niche as Licensed To Glow's partner base, though without a consumer subscription layer.

Regional players

• Treatwell: European beauty and wellness online booking marketplace connecting consumers with salons, spas and barbers. Highly comparable marketplace business model, but primarily operating in the UK/Europe rather than directly competing in the US with Licensed To Glow.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@licensedtoglow
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Licensed To Glow