Learnify

What Learnify does

Learnify is an Uzbekistan-based multi-tenant SaaS platform that enables independent mentors to create, manage, and monetize private online communities and structured courses. Founded in 2024 and headquartered in Tashkent under the legal entity Learnify, MCHJ, the company is led by CEO & Founder Xayot Sharapov. The platform is localized for the Uzbek market: content is delivered in Uzbek and Russian, pricing is denominated in UZS, and Telegram serves as the primary discovery and engagement channel. The platform hosts over 40 distinct communities spanning digital marketing/targeting, AI education, sales, freelance, visa services, programming, and language learning, with the largest community (Target/Bepul) reaching 4,000 members.

The underlying platform provides community and group management, video course delivery with progress tracking and level-based content unlocking, calendar and event scheduling, member management, gamified leaderboards (7-day, 30-day, all-time), and integrated payment processing. Core technology integrations include Payme for UZS-denominated payments, amoCRM and Bitrix24 for CRM workflows, and Facebook Pixel and Google Analytics for conversion tracking. Mobile applications complement the web platform, and Botplace.io extends the stack into a Telegram bot constructor with Payme, amoCRM, Bitrix24, and ChatGPT integrations. The company also operates an offline training academy in the Yunusobod district of Tashkent.

Learnify operates a two-sided marketplace monetized through two primary streams: (1) recurring mentor subscription fees for platform access (account, group creation, content hosting, communication tools, payment processing), and (2) transaction commissions on payments processed through the platform on behalf of mentors. Mentors independently set pricing across freemium, one-time payment, and recurring subscription models. Distribution is entirely product-led and community-driven: mentors acquire students through their own Telegram channels and personal networks, while Learnify relies on organic word-of-mouth within Uzbekistan's professional and creator communities. The customer base is fragmented across SMBs and individual learners, with concentration risk skewed toward a small number of high-performing mentors (notably the Rainmaker Agency cohort including Umidjon Rustamov) that drive the majority of paid enrollment volume.

Name

Learnify

Legal name

Learnify, MCHJ

Website

https://learnify.uz

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Learnify is an Uzbekistan-based multi-tenant platform enabling independent mentors to create, manage, and monetize private communities and online courses. Founded in 2024 in Tashkent, it hosts 40+ communities across digital marketing, AI, sales, freelance, and programming verticals with Payme-integrated UZS payments.

Ownership category

akta.pro rank

Product category

Online Learning Platform

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Online learning platform
• Community management
• Course hosting
• Creator monetization
• Subscription billing

Headquarters

HQ city

Tashkent

HQ country

Uzbekistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Mentor Subscription Fees: Mentors pay a monthly subscription to access platform functionality including account, group creation, content hosting, communication tools, and payment processing. Subscription is paid in advance with automatic renewal. Based on Terms of Use section 5, subscription pricing is listed on the platform.
2. Transaction Commission: Platform collects payments from users on behalf of mentors and transfers funds after deducting commissions. Per section 4.8 of Terms of Use: 'Администрация принимает платежи от Пользователей в интересах Менторов и перечисляет средства за вычетом комиссий.' Mentors set their own pricing and access conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Learnify is a multi-tenant SaaS platform that enables individual mentors in Uzbekistan to create, manage, and monetize private online communities with integrated course delivery, member management, calendar scheduling, leaderboards, and UZS payment processing. The platform supports both free and paid communities across verticals including digital marketing, AI education, sales, programming, and language learning, with mentors setting their own pricing and access conditions.

Product overview

Learnify is a community and online course platform based in Uzbekistan, operating as a multi-tenant SaaS platform where mentors create and manage private communities (groups) with courses, classrooms, calendars, and member management. The platform hosts over 40 distinct communities across various categories including targeting/marketing (Target Pro, Target Go, Telegram ads, TARGETING BOOTCAMP), AI education (Odam AI Community, AOS Academy, AI Video Lab, Odam AI Academy, Odamzar: Sun'iy intellekt), sales (Sotuv San'ati, Sotuvchilar Armiyasi), freelance (Upwork Pro, Freelance Academy), visa services (Viza Menejer Pro), and programming (Programmer UZ). The core platform provides group/community creation, classroom/course management, calendar scheduling, member management, leaderboards, payments via Payme integration, and CRM connections through Botplace.io for amoCRM and Bitrix24. Communities range from free groups to paid courses priced in UZS, with some offering subscription models (monthly fees) and others one-time payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Learnify Platform Multi-tenant SaaS platform enabling mentors in Uzbekistan to create, manage, and monetize private online communities with integrated course delivery, member management, calendar scheduling, leaderboards, and UZS payment processing. Available via web and mobile applications with Uzbek and Russian language support.
• Target Pro 1-year targeting/advertising program priced at 9,999,000 UZS one-time. Aimed at targetologs aiming for $2,500-$10,000 monthly income, includes 24h 30min Target Ad Course, Maksimal Marketing Course, Copywriting course, Internet Marketing course, Rainmaker course, bonus courses, weekly live Q&A sessions, community access, and 10+ e-books. 134 members.
• Target Pro (Offline) 6-week in-person targeting course with 18 lessons (2 hours every other day). Covers Target, Copywriting, and Sales skills. Includes all guides, templates, closed online community access, and additional video lessons. Schedule options Mon-Wed-Fri or Tue-Thu-Sat. 131 members.
• Target (Bepul) Free targeting community for beginners including Internet Marketing basics (16 video lessons), Target Masterclass (5 lessons on audience targeting, traffic temperature, creative arts, budget allocation), and Target Pro Module 1 (7 lessons on niche selection and messaging). 4,000+ members, the platform's largest community.
• Target Go 90-day beginner targeting program priced at 4,999,000 UZS. Includes 200+ video lessons with step-by-step guides, Target basics course, Chatbot course, daily curator Q&A, and weekly live sessions with Khayot Sharapov. Guarantees first client in 90 days.
• Odam AI Community AI and vibe coding community teaching AI-assisted code writing using Claude, Cursor, n8n, and other modern tools. Simplifies complex technologies in Uzbek language. Subscription pricing: first 10 members at 172,000 UZS/month (locked), then 394,000 UZS/month. Course price: 36,999,999 UZS.
• AOS Academy Free AI-focused community teaching AI Agents for business automation. Provides Claude Code course for beginners, real client project experiences, Claude Skills templates, and resources for building a personal AI Operating System. Goal: 5-10x faster and more efficient work with AI. 95 members.
• Telegram Ads Telegram advertising course priced at 997,000 UZS one-time. Instructor claims to have helped students generate over $100,000 in sales through Telegram ads. Over 100 students taught (15 offline, rest online). 59 members.
• AI Video Lab Subscription community for creating realistic AI videos, AI influencers, and UGC advertisements. Covers AI Twin/Clone creation, character consistency training, and expert-level prompting. First 200 participants at 97,000 UZS/month (locked forever), then 197,000 UZS/month.
• Odam AI Academy 1-year AI content creation course for Instagram. Original price 4,658,000 UZS, current special price 1,658,000 UZS (increases by 1,000,000 UZS weekly until returning to original). Includes AI content creation, prompt engineering, Instagram strategy, viral content psychology, video/animation production.
• Sotuv San'ati Sales skills community for salespersons, sales department managers, and business owners. Includes free amoCRM usage guide (open to all) and paid offline class recordings. Course claims to transform members into dangerous salespeople. 92 members.
• Sotuvchilar Armiyasi

Quantifiable outcome

• Target Pro claims students earn $2,000-$5,000/month average after completing the program
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability13 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• PaymecoreTechnology or IntegrationPayme is integrated into the Botplace.io community on Learnify, enabling Telegram bot creators to accept payments directly through their bots. This is a key integration for mentors monetizing their communities and services.
• AmoCRMcoreTechnology or IntegrationAmoCRM integration is featured in both Botplace.io (for bot creation) and Sotuv San'ati community (for sales mastery). Enables automated customer management, lead tracking, and workflow automation for mentors using Learnify.
• ChatGPT (OpenAI)coreTechnology or IntegrationChatGPT integration is a featured capability in Botplace.io bots created on Learnify. Also referenced in AOS Academy (Claude Code courses) and Odam AI Community for AI-assisted learning and content creation.
• Rainmaker AgencycoreStrategic or Co-development PartnerRainmaker Agency, led by Umidjon Rustamov, operates multiple communities on Learnify including RAINMAKER (internal SOPs), Rainmaker's Community, AOS Academy, and AI Video Lab. Represents the platform's most active mentor cohort.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thinkific: Thinkific is a course platform that lets creators build, market, and sell online courses with community features — closely overlapping Learnify's mentor-led course and community model.
• Hotmart: Hotmart is a Latin American creator economy platform for selling digital products, courses, and memberships with local payment processing — directly analogous to Learnify's emerging-market, local-payment-rail approach in Uzbekistan.
• Podia: Podia offers creators an all-in-one storefront for courses, memberships, and digital downloads — directly comparable to Learnify's self-serve model for mentors selling community access and courses.
• Mighty Networks: Mighty Powers is a platform for building paid communities with courses, events, and member engagement — analogous to Learnify's branded community spaces with built-in course delivery.
• Kajabi: Kajabi is an all-in-one creator platform combining courses, communities, payments, and marketing automations — comparable to Learnify's integrated community + payment + course offering for individual experts.
• Teachable: Teachable is a self-serve course creation and selling platform for individual creators and small businesses, similar to Learnify in enabling mentors to monetize knowledge through structured courses without technical infrastructure.
• Circle: Circle provides community-building software with courses, events, and member engagement tools aimed at creators and educators — overlapping closely with Learnify's community + classroom + calendar + leaderboards feature set.
• Skool: Skool is a community-plus-courses platform with a self-serve PLG model where creators run paid groups with built-in gamification and course delivery — directly analogous to Learnify's mentor-led community + classroom + leaderboard structure.

Emerging players

• Patreon: Patreon enables creators to monetize audiences via paid memberships with content delivery — overlapping with Learnify's subscription-based community monetization, though without Learnify's course/structured learning tools.

Broad incumbents

• Udemy: Udemy is a global course marketplace with multi-instructor catalogs — broader in scale and reach than Learnify but comparable as a multi-instructor online learning destination with similar creator economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rustamov_umidjan
• Instagraminstagram.com/bobobek.uz
• LinkedInlinkedin.com/company/learnifyuz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learnify