THE ACE AGENCY
THE ACE AGENCY is a UK-based talent management and influencer marketing agency, founded in 2018, representing 25 curated creators to enterprise brands across beauty, fashion, lifestyle, and technology globally, with particular K-Beauty expertise spanning Seoul, London, and Brazil.
- Company typePrivate
- Founded2018
- HeadquartersWesterham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What THE ACE AGENCY does
THE ACE AGENCY (legally THEACE Ltd) is a UK-based private talent management and influencer marketing agency founded in 2018 by co-directors Elise Giraud (Chief Strategy & Creative Officer) and Marie-Laure Da Silva (Chief Marketing & Talent Officer). The agency operates a two-sided model, representing 25 curated content creators in beauty, fashion, skincare, makeup, haircare, and lifestyle while simultaneously serving as a campaign partner for enterprise brands. Its core offering is end-to-end talent management and campaign execution, encompassing creative direction, production, and brand partnership facilitation rather than a modular software platform. The agency's proprietary "THE ACE Platform" is described as an internal coordination tool for managing creator profiles, social media data, and campaigns, and the public-facing site is Wix-hosted.
Revenue is generated through two streams: commissions on creator-brand partnerships (transaction-fee model) and campaign management fees covering creative direction, production, and coordination (professional-services model). Pricing is quote-based and negotiated per campaign; no public pricing exists. The go-to-market is enterprise, relationship-driven sales targeting major beauty, fashion, lifestyle, and technology brands. Marquee clients include LVMH-owned brands (Dior, YSL, Givenchy, Lancôme), other luxury houses (Prada Beauty, Armani Beauty, Charlotte Tilbury, Dolce & Gabbana Beauty), celebrity brands (Fenty, Rare Beauty, Huda), K-Beauty leaders (Medicube, SKIN1004), technology (Samsung, DJI), and editorial partners (Vogue Scandinavia, Dazed, Marie Claire Arabia).
The firm differentiates through a deliberately small curated roster, long-term partnership orientation, and K-Beauty expertise stemming from Seoul-based operations since 2021. As of 2025, THE ACE operates across 11+ countries spanning Europe, North America, South America, the Middle East, and Asia, runs proprietary "THE ACE Experience" events in Seoul and Brazil, manages 25 creators producing 6.7 billion+ views across the ecosystem by end of 2024, and employs 21 staff. The company is founder-owned with no external funding and reported revenue is undisclosed.
THE ACE AGENCY firmographics
Firmographics- Name
- THE ACE AGENCY
- Legal name
- THEACE Ltd
- Website
- https://theaceagency.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- THE ACE AGENCY is a UK-based talent management and influencer marketing agency, founded in 2018, representing 25 curated creators to enterprise brands across beauty, fashion, lifestyle, and technology globally, with particular K-Beauty expertise spanning Seoul, London, and Brazil.
- Ownership category
- akta.pro rank
THE ACE AGENCY industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Talent Management & Representation (MPAAAHAB)
- akta.pro secondary industries
- Talent Agency & Representation Services (HSACAHAK), Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where THE ACE AGENCY is headquartered
LocationHeadquarters
- HQ city
- Westerham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
THE ACE AGENCY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Talent Management Commission: The agency earns revenue by representing creators and managing their careers, connecting them with brand partners for campaigns, events, and collaborations. Revenue is generated through commission on brand partnerships and campaign fees.
- Campaign Management Fees: Fees for developing and executing impactful campaigns that create value for both creators and brands, including creative direction, production, and campaign coordination services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
THE ACE AGENCY product offering
Product offeringCore offering
THE ACE AGENCY is a global talent management and influencer marketing agency that represents a curated roster of creators and connects them with major beauty, fashion, lifestyle, and technology brands for branded campaigns, events, and collaborations. The agency provides end-to-end services spanning talent representation, brand partnership facilitation, creative direction, campaign production, and experiential event management (THE ACE Experience), with particular specialisation in bridging South Korean K-Beauty with Western creator audiences.
Product overview
THE ACE AGENCY is a global influencer marketing and talent management agency founded in 2018, operating as a single unified service offering rather than a modular platform. The core offering encompasses talent management, brand partnership facilitation, campaign development and execution, creative direction, and experiential events (THE ACE Experience). The agency specializes in connecting digital content creators with brand portfolios in beauty, fashion, lifestyle, and food industries, providing end-to-end campaign services from creative strategy through content production.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Management & Influencer Marketing Services End-to-end talent representation and influencer marketing service covering creator management, brand partnership sourcing, creative direction, and campaign execution for enterprise brands in beauty, fashion, lifestyle, and technology.
- Campaign Management & Creative Direction Bespoke campaign management and creative direction for brand partners, covering campaign development, production, coordination, content creation, and brand activations built around the agency's creator roster.
- THE ACE Experience (Experiential Brand Events) Proprietary immersive event programme that connects brands with creators in key markets, including the Seoul editions hosted in South Korea and THE ACE Brazil activations in Latin America.
Quantifiable outcome
- 6.7 billion+ views generated across THE ACE ecosystem
- +2 more outcomes
Companies that use THE ACE AGENCY
Customer profileNamed customers29 records
Segments2 records
Ideal customer profiles2 records
THE ACE AGENCY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
THE ACE AGENCY partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Solidarité HospitalièreminorCharitable partnership supporting the Djeffa Orphanage in building long-term self-sufficiency through sustainable initiatives such as fish farming and community agriculture. THE ACE has been supporting this charity since 2021 as part of their social impact philosophy.
- Djeffa OrphanageminorOrphanage in Benin supported through Solidarité Hospitalière partnership, receiving sustainable development support from THE ACE.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
THE ACE AGENCY competitors and assessment
Company assessmentDirect peers
- Whalar Group: Global creator talent management and influencer marketing agency with offices in NYC, London, and LA. Represents creators across beauty, fashion, and lifestyle verticals and operates an in-house creator studio and education programs, very similar model to ACE's talent management plus creative strategy offering.
- Gleam Futures: UK-based talent management agency representing social media creators and influencers with brand partnership services. Directly comparable to ACE in scope (creator representation + brand campaigns) and geography (London HQ, European focus), with a similar premium positioning and beauty/lifestyle roster lean.
- Obviously: Global creative and influencer marketing agency working with major CPG and beauty brands (including L'Oréal-adjacent clients). Comparable to ACE's brand-partnership-led model with a stronger creative-production layer.
- Kyra Media: Global influencer marketing agency with a creator-first talent management arm serving beauty, fashion, and lifestyle brands. Comparable to ACE in offering creator representation layered with brand campaign execution for premium clients.
- Billion Dollar Boy: UK-founded influencer marketing agency providing creator strategy, talent management, and campaign execution for major brands. Direct competitor to ACE in the European creator-marketing space with comparable beauty and lifestyle brand client mix.
- Pulse Advertising: European influencer marketing agency with offices in London, Paris, Milan, and Berlin. Provides talent management and creator campaign services for premium beauty and fashion brands, directly comparable to ACE's European footprint and beauty-vertical focus.
- The Goat Agency: Global influencer marketing agency operating across 70+ markets with end-to-end creator campaign services. Closely comparable in the talent + campaign model, with a larger roster scale than ACE and a broader category spread.
Emerging players
- Takumi: Influencer marketing platform connecting brands with creators at scale, with a curated creator community component. Comparable business model overlap with ACE in brand-creator matchmaking, but more platform/SaaS-leaning and less relationship-driven than ACE's high-touch approach.
Broad incumbents
- Cossette: Large full-service marketing and communications agency with influencer/creator capabilities embedded in broader campaign work. Not a direct competitor in boutique talent management but representative of the broader incumbents ACE competes against for premium beauty brand budgets.
Regional players
- Vamp (Media Republic): APAC-headquartered influencer marketing platform with creator marketplace and campaign tools. Comparable creator-marketing adjacency but primarily serves Asia-Pacific brands rather than ACE's Europe/LATAM/K-Beauty bridge markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
THE ACE AGENCY social profiles
Digital presenceTHE ACE AGENCY financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE ACE AGENCY leadership team
Management profileNumber of profiles
Profiles8 records
THE ACE AGENCY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE ACE AGENCY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE ACE AGENCY
What does THE ACE AGENCY do?
THE ACE AGENCY is a global talent management and influencer marketing agency that represents a curated roster of creators and connects them with major beauty, fashion, lifestyle, and technology brands for branded campaigns, events, and collaborations. The agency provides end-to-end services spanning talent representation, brand partnership facilitation, creative direction, campaign production, and experiential event management (THE ACE Experience), with particular specialisation in bridging South Korean K-Beauty with Western creator audiences.
Is THE ACE AGENCY a public or private company?
THE ACE AGENCY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE ACE AGENCY founded?
THE ACE AGENCY was founded in 2018. It employs 11 to 50 people.
Where is THE ACE AGENCY based?
THE ACE AGENCY is headquartered in Westerham, United Kingdom, in the Europe region.
How does THE ACE AGENCY make money?
Two revenue lines are on record. Talent Management Commission is the primary driver. The others are campaign Management Fees.
Who are THE ACE AGENCY's main competitors?
Direct peers on record are Whalar Group, Gleam Futures, Obviously, Kyra Media, Billion Dollar Boy, Pulse Advertising and The Goat Agency. Takumi is listed as an emerging player. Cossette is listed as a broad incumbent. Vamp (Media Republic) is listed as a regional player.
Does THE ACE AGENCY have an API?
No public API is recorded for THE ACE AGENCY.
What industry is THE ACE AGENCY in?
THE ACE AGENCY's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPAAAHAB, Creator Talent Management & Representation, with a secondary code of HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 7114 and its SIC code is 7311.