THE ACE AGENCY

What THE ACE AGENCY does

THE ACE AGENCY (legally THEACE Ltd) is a UK-based private talent management and influencer marketing agency founded in 2018 by co-directors Elise Giraud (Chief Strategy & Creative Officer) and Marie-Laure Da Silva (Chief Marketing & Talent Officer). The agency operates a two-sided model, representing 25 curated content creators in beauty, fashion, skincare, makeup, haircare, and lifestyle while simultaneously serving as a campaign partner for enterprise brands. Its core offering is end-to-end talent management and campaign execution, encompassing creative direction, production, and brand partnership facilitation rather than a modular software platform. The agency's proprietary "THE ACE Platform" is described as an internal coordination tool for managing creator profiles, social media data, and campaigns, and the public-facing site is Wix-hosted.

Revenue is generated through two streams: commissions on creator-brand partnerships (transaction-fee model) and campaign management fees covering creative direction, production, and coordination (professional-services model). Pricing is quote-based and negotiated per campaign; no public pricing exists. The go-to-market is enterprise, relationship-driven sales targeting major beauty, fashion, lifestyle, and technology brands. Marquee clients include LVMH-owned brands (Dior, YSL, Givenchy, Lancôme), other luxury houses (Prada Beauty, Armani Beauty, Charlotte Tilbury, Dolce & Gabbana Beauty), celebrity brands (Fenty, Rare Beauty, Huda), K-Beauty leaders (Medicube, SKIN1004), technology (Samsung, DJI), and editorial partners (Vogue Scandinavia, Dazed, Marie Claire Arabia).

The firm differentiates through a deliberately small curated roster, long-term partnership orientation, and K-Beauty expertise stemming from Seoul-based operations since 2021. As of 2025, THE ACE operates across 11+ countries spanning Europe, North America, South America, the Middle East, and Asia, runs proprietary "THE ACE Experience" events in Seoul and Brazil, manages 25 creators producing 6.7 billion+ views across the ecosystem by end of 2024, and employs 21 staff. The company is founder-owned with no external funding and reported revenue is undisclosed.

Name

THE ACE AGENCY

Legal name

THEACE Ltd

Website

https://theaceagency.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

THE ACE AGENCY is a UK-based talent management and influencer marketing agency, founded in 2018, representing 25 curated creators to enterprise brands across beauty, fashion, lifestyle, and technology globally, with particular K-Beauty expertise spanning Seoul, London, and Brazil.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Talent management services
• Influencer marketing agency
• Brand partnership campaigns
• Creator representation services
• Campaign management services

Headquarters

HQ city

Westerham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Talent Management Commission: The agency earns revenue by representing creators and managing their careers, connecting them with brand partners for campaigns, events, and collaborations. Revenue is generated through commission on brand partnerships and campaign fees.
2. Campaign Management Fees: Fees for developing and executing impactful campaigns that create value for both creators and brands, including creative direction, production, and campaign coordination services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

THE ACE AGENCY is a global talent management and influencer marketing agency that represents a curated roster of creators and connects them with major beauty, fashion, lifestyle, and technology brands for branded campaigns, events, and collaborations. The agency provides end-to-end services spanning talent representation, brand partnership facilitation, creative direction, campaign production, and experiential event management (THE ACE Experience), with particular specialisation in bridging South Korean K-Beauty with Western creator audiences.

Product overview

THE ACE AGENCY is a global influencer marketing and talent management agency founded in 2018, operating as a single unified service offering rather than a modular platform. The core offering encompasses talent management, brand partnership facilitation, campaign development and execution, creative direction, and experiential events (THE ACE Experience). The agency specializes in connecting digital content creators with brand portfolios in beauty, fashion, lifestyle, and food industries, providing end-to-end campaign services from creative strategy through content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management & Influencer Marketing Services End-to-end talent representation and influencer marketing service covering creator management, brand partnership sourcing, creative direction, and campaign execution for enterprise brands in beauty, fashion, lifestyle, and technology.
• Campaign Management & Creative Direction Bespoke campaign management and creative direction for brand partners, covering campaign development, production, coordination, content creation, and brand activations built around the agency's creator roster.
• THE ACE Experience (Experiential Brand Events) Proprietary immersive event programme that connects brands with creators in key markets, including the Seoul editions hosted in South Korea and THE ACE Brazil activations in Latin America.

Quantifiable outcome

• 6.7 billion+ views generated across THE ACE ecosystem
• +2 more outcomes

Named customers29 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Solidarité HospitalièreminorStrategic or Co-development Partner · 1 January 2021Charitable partnership supporting the Djeffa Orphanage in building long-term self-sufficiency through sustainable initiatives such as fish farming and community agriculture. THE ACE has been supporting this charity since 2021 as part of their social impact philosophy.
• Djeffa OrphanageminorStrategic or Co-development PartnerOrphanage in Benin supported through Solidarité Hospitalière partnership, receiving sustainable development support from THE ACE.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Whalar Group: Global creator talent management and influencer marketing agency with offices in NYC, London, and LA. Represents creators across beauty, fashion, and lifestyle verticals and operates an in-house creator studio and education programs, very similar model to ACE's talent management plus creative strategy offering.
• Gleam Futures: UK-based talent management agency representing social media creators and influencers with brand partnership services. Directly comparable to ACE in scope (creator representation + brand campaigns) and geography (London HQ, European focus), with a similar premium positioning and beauty/lifestyle roster lean.
• Obviously: Global creative and influencer marketing agency working with major CPG and beauty brands (including L'Oréal-adjacent clients). Comparable to ACE's brand-partnership-led model with a stronger creative-production layer.
• Kyra Media: Global influencer marketing agency with a creator-first talent management arm serving beauty, fashion, and lifestyle brands. Comparable to ACE in offering creator representation layered with brand campaign execution for premium clients.
• Billion Dollar Boy: UK-founded influencer marketing agency providing creator strategy, talent management, and campaign execution for major brands. Direct competitor to ACE in the European creator-marketing space with comparable beauty and lifestyle brand client mix.
• Pulse Advertising: European influencer marketing agency with offices in London, Paris, Milan, and Berlin. Provides talent management and creator campaign services for premium beauty and fashion brands, directly comparable to ACE's European footprint and beauty-vertical focus.
• The Goat Agency: Global influencer marketing agency operating across 70+ markets with end-to-end creator campaign services. Closely comparable in the talent + campaign model, with a larger roster scale than ACE and a broader category spread.

Emerging players

• Takumi: Influencer marketing platform connecting brands with creators at scale, with a curated creator community component. Comparable business model overlap with ACE in brand-creator matchmaking, but more platform/SaaS-leaning and less relationship-driven than ACE's high-touch approach.

Broad incumbents

• Cossette: Large full-service marketing and communications agency with influencer/creator capabilities embedded in broader campaign work. Not a direct competitor in boutique talent management but representative of the broader incumbents ACE competes against for premium beauty brand budgets.

Regional players

• Vamp (Media Republic): APAC-headquartered influencer marketing platform with creator marketplace and campaign tools. Comparable creator-marketing adjacency but primarily serves Asia-Pacific brands rather than ACE's Europe/LATAM/K-Beauty bridge markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theace_agency
• TikToktiktok.com/@theaceagency?utm_campaign=linkinbio&utm_medium=referral&utm_source=later-linkinbio
• Facebookfacebook.com/The-Ace-Agency-100058296229077
• LinkedInlinkedin.com/company/theaceagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE ACE AGENCY