The Love Store
The Love Store is a privately held US retailer, operating since 1999, that sells intimate products, sex toys, lingerie, and relationship accessories online via a Shopify storefront and through physical showrooms in California, Las Vegas, and Oklahoma, serving individual women, men, and couples.
- Company typePrivate
- Founded1999
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Love Store does
The Love Store is a US-based direct-to-consumer retailer of intimate products, sex toys, lingerie, and relationship enhancement accessories, operating continuously since 1999. The company sells through a Shopify-based e-commerce website (thelovestore.com) and maintains physical retail showrooms in California, Las Vegas (Nevada), and Oklahoma. Its catalog spans vibrators, dildos, wands, Kegel trainers, bondage gear, air-pulse stimulators, lingerie, lubricants, prostate products, strokers, C-rings, pumps, and couples' products, carrying category-leading brands such as Womanizer, We-Vibe, Magic Wand, Fleshlight, Arcwave, Satisfyer, Doc Johnson, CalExotics, System JO, Leg Avenue, Pipedream, and Shots.
The business model is one-time transactional retail: individual product unit pricing from approximately $7.99 to $239, with free shipping on orders over $59, multi-brand inventory, and discreet packaging. The technology stack is a standard Shopify storefront with no proprietary features, no public API, and no documented AI integrations. Payment options include Visa, Mastercard, American Express, Apple Pay, Discover, PayPal, Google Pay, Klarna (BNPL), and Shop Pay. Marketing is concentrated on an educational blog, email newsletter capture, organic social on Facebook and Instagram, and SEO across product category pages; sales promotion runs on a seasonal calendar anchored on Valentine's Day and summer sale events with discounts up to 50%.
The Love Store serves individual consumers across three primary personas — women, men, and couples — with secondary use-case segments for bondage/BDSM, lubricants and essentials, and lingerie. It is a privately held company with 51–100 employees, headquartered in Las Vegas, with no disclosed funding, no parent company, no subsidiaries, no acquisitions, and no management team or ownership information publicly disclosed.
The Love Store firmographics
Firmographics- Name
- The Love Store
- Legal name
- The Love Store
- Website
- https://thelovestore.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Love Store is a privately held US retailer, operating since 1999, that sells intimate products, sex toys, lingerie, and relationship accessories online via a Shopify storefront and through physical showrooms in California, Las Vegas, and Oklahoma, serving individual women, men, and couples.
- Ownership category
- akta.pro rank
The Love Store industry classification
Industry- Product category
- Adult Novelty Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
- akta.pro secondary industry
- Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)
Keywords
Where The Love Store is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Love Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: The Love Store generates revenue through direct one-time product sales of intimate products, adult toys, lingerie, and related accessories through their e-commerce platform and physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time product purchases with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Love Store product offering
Product offeringCore offering
The Love Store sells intimate products, adult toys, lingerie, and relationship enhancement accessories through its e-commerce website (thelovestore.com) and physical retail stores in California, Las Vegas, and Oklahoma. Founded in 1999, it offers a wide assortment of trusted-brand vibrators, dildos, wands, lingerie, bondage gear, and lubricants at unit prices from $7.99 to $239, with discreet packaging and free shipping on orders over $59.
Product overview
The Love Store is an online and physical retail adult pleasure product retailer operating since 1999, with physical locations in California, Las Vegas, and Oklahoma. The store offers a comprehensive portfolio of intimate products organized across multiple categories for women, men, and couples. Core product categories include vibrators (G-spot, rabbit, bullet, finger), dildos (silicone, glass, dual-density), wands, Kegel training products, bondage gear, air pulse suction toys, nipple play products, glass toys, lingerie, strokers, C-rings, pumps, prostate massagers, lubricants, and couples products. The store carries major brands including Womanizer, We-Vibe, Magic Wand, Fleshlight, Satisfyer, Arcwave, Doc Johnson, CalExotics, and System JO. Products feature various technologies including app control, remote operation, rechargeable batteries, and body-safe materials. The company emphasizes free shipping over $59, discreet packaging, and secure checkout.
Differentiator
Problem solved
Functional benefit
Products and services
- Vibrators Retail product category of vibrating intimate devices from trusted brands such as We-Vibe, Satisfyer, and Womanizer, sold to individual adult consumers via thelovestore.com and in-store.
- Dildos Retail product category of dildo-style intimate products sold to individual adult consumers through online and physical retail channels.
- Wands Retail product category of wand-style personal massagers from trusted brands, offered to individual adult consumers online and in-store.
- Lingerie Retail product category of lingerie and intimate apparel accessories sold to individual adult consumers.
- Bondage Gear Retail product category of bondage and restraint accessories sold to individual adult consumers through online and physical retail channels.
- Lubricants Retail product category of personal lubricants sold to individual adult consumers.
Companies that use The Love Store
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles1 record
The Love Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Love Store partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- WomanizerminorWomanizer is one of the top brands sold through The Love Store, featuring air pulse technology clitoral vibrators including the Womanizer Pleasure Air Pro, Rose, Next Duo, and Liberty 2 products.
- Doc JohnsonminorDoc Johnson is a key vendor brand sold at The Love Store, offering products like Rock Solid cock cages and various pleasure products.
- MagicWandminorMagicWand is a trusted brand featured at The Love Store, including Magic Wand Original, Magic Wand Plus, and Magic Wand Rechargeable products.
- CalExoticsminorCalExotics is a major brand sold through The Love Store, offering a wide range of intimate products including vibrators, Kegel trainers, and accessories.
- FleshlightminorFleshlight is a well-known brand sold at The Love Store featuring male strokers, fleshlights, and related accessories.
- ShotsminorShots is a brand featured at The Love Store offering intimate products.
- Leg AvenueminorLeg Avenue is a lingerie brand sold at The Love Store offering intimate apparel products.
- System JOminorSystem JO is a lubricant and intimate products brand sold at The Love Store, including JO H20 Cooling Anal Water Based Lube and other products.
- We-VibeminorWe-Vibe is a premium brand sold at The Love Store featuring couples vibrators and app-controlled products including We-Vibe Touch X, Wand 2, Chorus, and Verge.
- ArcwaveminorArcwave is a premium male pleasure brand sold at The Love Store featuring the Arcwave Thruster and Arcwave Orbit rechargeable strokers.
- SatisfyerminorSatisfyer is an air pulse and vibrator brand sold at The Love Store, featuring products like Satisfyer Curvy 2+, Pro To Go series, and Mermaid Vibes.
- PipedreamminorPipedream is a brand sold at The Love Store featuring fetish and fantasy products including Fetish Fantasy handcuffs and bondage items.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Love Store competitors and assessment
Company assessmentEmerging players
- LELO: Premium intimate wellness brand selling designer vibrators, couples toys, and accessories through its own DTC site and select retailers. Comparable on premium product positioning; partial overlap as both a peer brand and a vendor carried by retailers like The Love Store.
- Dame: Direct-to-consumer intimate wellness brand designing and selling its own vibrators and couples products with a focus on women-led, body-safe positioning. Partial overlap with The Love Store as a competing channel rather than a vendor.
- Early to Bed: Chicago-based sex-positive adult boutique operating online and in-store, with a curated assortment of body-safe vibrators, dildos, and bondage gear. Comparable in independent-boutique positioning and educational content emphasis.
Direct peers
- PinkCherry: North American intimate wellness e-commerce retailer with extensive catalog of vibrators, lingerie, and couples products. Closely comparable in category mix, pricing structure, and free-shipping threshold tactics.
- Stockroom: Online and brick-and-mortar retailer specializing in bondage, fetish, and intimate products with a curated, sex-positive brand. Comparable specialty assortment focus to a portion of The Love Store's bondage and couples categories.
- Lovehoney: Global direct-to-consumer intimate wellness retailer with a broad assortment of sex toys, lingerie, and accessories sold online and in select markets. Highly comparable to The Love Store in product breadth, omnichannel model, and brand partnerships (Womanizer, We-Vibe, etc.).
- Babeland: Sex-positive adult retailer operating online and through physical stores, with a curated assortment emphasizing body-safe, premium brands. Comparable to The Love Store in combining education-led positioning with multi-channel retail.
- Pure Romance: Intimate wellness retailer with a direct-sales / party-plan model and online storefront selling vibrators, lingerie, and accessories. Comparable product assortment and customer demographic to The Love Store.
- Good Vibrations: Legacy intimate products retailer combining e-commerce with physical showroom locations and a strong sex-education brand. Comparable omnichannel and educational-content model to The Love Store.
- Adam & Eve: Long-established U.S. online adult retailer selling intimate products, lingerie, and accessories with strong brand recognition. Directly comparable to The Love Store in assortment, consumer demographic, and e-commerce-led GTM.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Love Store social profiles
Digital presenceThe Love Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Love Store leadership team
Management profileNumber of profiles
The Love Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Love Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Love Store
What does The Love Store do?
The Love Store sells intimate products, adult toys, lingerie, and relationship enhancement accessories through its e-commerce website (thelovestore.com) and physical retail stores in California, Las Vegas, and Oklahoma. Founded in 1999, it offers a wide assortment of trusted-brand vibrators, dildos, wands, lingerie, bondage gear, and lubricants at unit prices from $7.99 to $239, with discreet packaging and free shipping on orders over $59.
Is The Love Store a public or private company?
The Love Store is a private company. It is classified as unknown and is currently operating.
When was The Love Store founded?
The Love Store was founded in 1999. It employs 51 to 100 people.
Where is The Love Store based?
The Love Store is headquartered in Las Vegas, United States, in the North America region.
How does The Love Store make money?
One revenue line is on record: product Sales.
Who are The Love Store's main competitors?
Emerging players on record are LELO, Dame and Early to Bed. Direct peers are PinkCherry, Stockroom, Lovehoney, Babeland, Pure Romance, Good Vibrations and Adam & Eve.
Does The Love Store have an API?
No public API is recorded for The Love Store.
What industry is The Love Store in?
The Love Store's product category is Adult Novelty Retail. Its primary akta.pro industry code is CRAAABAF, Intimates, Lingerie & Sleepwear Retail, with a secondary code of CRAAAIAD, Lingerie & Seduction (Sets, Bodysuits, Teddies). Its NAICS code is 458 and its SIC code is 5600.