Sunny Advertising

What Sunny Advertising does

Sunny Advertising is an independent Australian performance media and marketing agency headquartered in Maroochydore, Sunshine Coast, with a secondary office in Sydney and service coverage across all Australian states and New Zealand. Founded in 2010 as Q Advertising by Roger Delaney, the business evolved through adding QAPR (PR, 2012), an automotive media unit (2013), the 2015 acquisition of a Cairns creative and media agency, and the 2018 launch of Sunny Digital with Matt Travers. In December 2023, the group consolidated QAPR, Sunny Digital, Sunny Comms and the legacy Q Advertising entity into a single Sunny Advertising brand under CEO Sarah McNeil, currently employing 30 full-time, on-shore media professionals.

The agency's offering combines six interconnected service pillars: Paid Media Services (research, planning, buying, optimisation and reporting across Google Ads, Meta, TikTok, Pinterest, Reddit, programmatic, and traditional TV/radio/out-of-home), PR & Communications, Digital Design/Creative Support, Organic Social Media Management, Digital Advertising, and Traditional Media buying. It holds certified partner status with Google, Meta, TikTok, Pinterest, and Shopify, and is a member of the Independent Media Agencies of Australia (IMAA). Clients span ecommerce, lead generation, hospitality, entertainment, property, banking, healthcare, manufacturing, and not-for-profit sectors, with enterprise logos including Pexa, SkyCity, Minor Hotels, Brisbane Heat, Yamaha Motors Australia, GJ Gardner Homes, Jetts, and Spitwater.

Commercially, Sunny Advertising operates on a quote-based, professional services model, billing agency and management fees on top of client media spend that ranges from $10k–$100k through to $5m+ annually, typically on multi-year contracts. The agency reports managing approximately $20m in annual ad spend that has generated $200m+ in client returns, and carries a 9.8/10 average client service rating for 2025 across 100+ clients. GTM is enterprise and mid-market field sales, anchored by request-for-proposal intake and direct client engagement out of the Sunshine Coast and Sydney offices, with a channel- and vendor-agnostic media planning posture differentiating it from platform-affiliated competitors.

Name

Sunny Advertising

Legal name

Sunny Advertising

Website

https://sunnyadvertising.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performance Marketing & Media Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

akta.pro secondary industries

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Performance media agency
• Paid media buying
• Digital marketing services
• PR and communications
• Creative design support

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Performance Media Services: Agency fees and management fees for planning, buying, optimising and reporting across traditional and digital media channels including TV, Google Ads, social platforms, and media releases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Sunny Advertising is an independent Australian performance media agency that plans, buys, optimises, and reports across traditional and digital paid media channels, plus PR & communications and creative design support. The agency operates a channel-agnostic model, selecting the optimal mix of TV, radio, OOH, Google Ads, Meta, TikTok, programmatic, and earned media for each client. Services are bundled into six interconnected pillars: Paid Media, PR & Communications, Creative Support, Organic Social, Digital Advertising, and Traditional Media.

Product overview

Sunny Advertising is an independent Australian performance media and marketing agency that operates as a unified offering rather than a modular platform. The agency combines six interconnected service pillars: Paid Media Services (research, planning, buying, optimizing, and reporting across traditional and digital channels), PR & Communications (brand perception management), Digital Design/Creative Support (data-backed ad and content design), Organic Social Media Management, Digital Advertising (paid campaigns across Meta, Google, TikTok, Reddit), and Traditional Media (TV, radio, out-of-home). The company serves clients across Australia from offices in Sunshine Coast (Queensland) and Sydney, focusing on performance-driven campaigns that deliver measurable ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Services Research, planning, buying, optimising, and reporting across paid media channels including traditional and digital platforms (TV, radio, Google Ads, Meta, TikTok, programmatic, and beyond). Bought by brands in ecommerce and lead-generation through quote-based, multi-year contracts with media spend budgets ranging $10k to $5m+.
• PR & Communications Creating, managing, or rebuilding brand perception externally and internally through media relations, earned media, and communications strategies. Targeted at brands running campaigns, launches, fundraising drives, or community initiatives that require integrated PR alongside paid media.
• Digital Design & Creative Support One-off or recurring refreshes of data-backed design for ads and content, including HTML5, static ads, GIFs, and social media creative. Targeted at brands needing ad creative aligned with their media buying strategy and ongoing campaign refreshes.
• Organic Social Media Management Planning, creating, and managing organic social media presence across Facebook, Instagram, LinkedIn, and TikTok. Targeted at brands wanting ongoing community management and organic content aligned with their broader performance media strategy.
• Digital Advertising Paid digital advertising campaigns across platforms including Meta Ads, Search Ads, Reddit, TikTok and beyond. Targeted at ecommerce and lead generation brands wanting paid digital performance marketing managed end-to-end.
• Traditional Media Media strategies and media buying across television, radio, billboards, and other traditional channels with performance monitoring. Targeted at brands that include offline media in their performance marketing mix and want unified paid/traditional reporting.

Quantifiable outcome

• 9.8/10 average client service rating in 2025
• +11 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Travla BeerminorGTM or Marketing Partner · 1 January 2025Brand partner in Flanno for a Farmer campaign, contributing over $130K to the campaign through product collaboration.
• IGAminorGTM or Marketing Partner · 1 January 2025Retail brand partner in Flanno for a Farmer campaign, helping scale the charitable message across stores.
• LowesminorGTM or Marketing Partner · 1 January 2025Brand partner in Flanno for a Farmer campaign for community fundraising.
• Sci-Fleet ToyotaminorGTM or Marketing Partner · 1 January 2025Brand partner in Flanno for a Farmer campaign supporting rural communities.
• Flanno for a Farmer / Farm AngelscoreStrategic or Co-development Partner · 1 January 2025Led strategic evolution of Flanno for a Farmer into a month-long campaign, raising over $500K for rural communities through charitable movement marketing.
• Kantar/StackAdaptminorStrategic or Co-development Partner · 1 January 2025Contributed to Kantar/StackAdapt white paper 'Brand Building in Focus' as the only indie agency voice alongside Dentsu, Publicis, Havas.
• Google PartnercoreTechnology or IntegrationCertified Google Partner status enabling advanced advertising capabilities and access to Google advertising platforms and tools.
• Meta PartnercoreTechnology or IntegrationCertified Meta Partner status for Facebook, Instagram advertising and Meta business solutions.
• TikTok PartnercoreTechnology or IntegrationCertified TikTok Partner for short-form video advertising solutions.
• Shopify PartnercoreTechnology or IntegrationCertified Shopify Partner for ecommerce advertising and integration solutions.
• IMAAcoreOthersProud member of Independent Media Agencies of Australia, an industry association representing independent media agencies.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Thinkerbell: Leading independent Australian creative, brand and media agency known for 'measured brilliance' across paid, PR, social and experiential. Comparable to Sunny as an Australian indie competing against global holding companies for mid-to-large enterprise budgets.
• The Brand Agency: Australian owned and operated integrated creative and media agency with national reach across paid media, PR and content. Comparable scale and service mix to Sunny, including offices in multiple Australian markets.
• Howatson+Co: Independent Australian creative and media agency servicing major brands across paid, social and PR. Strong brand work plus media planning capability makes it a close analogue for Sunny's integrated model.
• Cummins&Partners: Australian independent full-service agency with strong performance and creative capabilities, serving enterprise and challenger brands across digital and traditional media. Direct competitor for Sunny's Australian mid-market.
• BMF Australia: Award-winning independent Australian creative and brand agency servicing enterprise clients across paid media, content and PR. Operates with a similar 'Aussie indie punching above weight' positioning to Sunny Advertising.

Broad incumbents

• Dentsu Creative Australia: Global holding company (Dentsu) with full-service creative, media and PR offerings across Australia. Represents the holding-company competitive set Sunny explicitly competes against.
• Publicis Worldwide Australia: Part of Publicis Groupe (Leo Burnett, Saatchi & Saatchi, Zenith in Australia). Competes for the same enterprise paid-media and PR RFPs as Sunny, with global scale advantages in media buying and analytics.
• Ogilvy Australia: Global creative and media network with significant Australian operations (WPP). Competes with Sunny for enterprise media and PR spend but operates at much greater scale with global procurement and tooling advantages.
• TBWA Australia: Global creative and media network (Omnicom) with Australian operations offering paid, social and PR capabilities. Represent larger competitor set for both national and enterprise clients.

Emerging players

• Jellyfish (part of Brandtech Group): Global digital media and performance agency with strong offering in programmatic, paid social, content and analytics across multiple regions. Comparable to Sunny on the performance-media pillar though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunnyAdvertising.com.au
• LinkedInlinkedin.com/company/sunnycomms
• Instagraminstagram.com/sunnyadvertising_

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunny Advertising