The Lavender Spaceship Project

What The Lavender Spaceship Project does

The Lavender Spaceship Project is a Singapore-based, privately held online education company founded in 2018 by Pranati Bagchi that delivers coding and AI literacy classes to girls aged 7-18. Instruction is delivered live over video conferencing in small team-based sessions, using a proprietary "5C Framework" designed by STEM educators that emphasizes storytelling and human-centered learning. The curriculum is segmented into three age-based programs: Rover (7-8 years, using Scratch and unplugged computing), Apollo (9-11 years, covering Scratch, TinkerCAD, Micro:bit, app design, and Minecraft modding), and Falcon (12-18 years, covering web programming, Python Levels 1-3, Python for Data Analytics, and the Adventures with AI course).

The technology stack is centered on industry-standard educational tools (MIT Scratch, BBC Micro:bit with MakeCode, TinkerCAD, Code Studio App Lab, Code Kingdom) rather than proprietary infrastructure, with the 5C Framework and supporting storytelling methodology serving as the principal IP. The company complements its subscription classes with one-off holiday workshops and a 45-minute free trial funnel, accepting payment via PayPal, PayNow, and bank transfer. Pricing is not publicly disclosed.

The business operates as a bootstrapped, founder-led direct-to-consumer brand with no disclosed funding rounds, no enterprise or school-district contracts, and distribution concentrated in Singapore. Marketing relies on a blog, Instagram, Facebook, and LinkedIn, supplemented by earned media coverage in outlets such as CNA938, The Straits Times, Sassy Mama, Expat Living, and Everyday People. The company maintains an institutional ecosystem spanning United Women Singapore, SINDA, Vital Voices (VV GROW Fellowship), Girls in Tech Singapore, Women's Forum Singapore, National Library Singapore, Teach AI, and the EDSAFE AI Alliance.

Name

The Lavender Spaceship Project

Legal name

The Lavender Spaceship Project

Website

https://lavenderspaceship.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lavender Spaceship Project is a Singapore-based online education company that delivers subscription coding and AI literacy classes to girls aged 7-18 via live video instruction, using a proprietary girl-centric curriculum framework.

Ownership category

akta.pro rank

Product category

Children's Coding and AI Literacy Education

NAICS

Computer Training (61142), All Other Schools and Instruction (61169)

akta.pro industry

PRIMARYEDAFANAB

Robotics Learning Platforms

Education/Education Technology (EdTech) & Digital Learning/STEM & Coding Learning Platforms (Robotics, Maker, Computer Science)

SECONDARYEDAMALAD

Coding, Game Design & Computer Science Camps

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Girls coding education
• Online STEM tutoring
• AI literacy classes
• Kids programming courses
• Computer science enrichment

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Weekly Coding Classes: Year-round weekly coding classes for girls aged 7-18, structured into three age-based programs (Rover 7-8 years, Apollo 9-11 years, Falcon 12-18 years). Classes are 60 minutes each with the same instructor weekly.
2. Holiday Programs: Short bite-sized workshops during school holidays (typically 1 week duration). Conducted online with small session sizes of 1-3 students.
3. Free Trial Classes: 45-minute complimentary trial classes offered to prospective students as a customer acquisition mechanism before conversion to paid programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Lavender Spaceship Project delivers live online coding and AI literacy classes for girls aged 7-18, organized into three age-based programs (Rover 7-8, Apollo 9-11, Falcon 12-18) plus a Holiday Program. Classes cover Scratch, Python, HTML/CSS/JavaScript, Minecraft modding, Micro:bit, App Design, 3D Modeling, and AI fundamentals, delivered through a proprietary 5C Framework that uses storytelling in small all-girls teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Rover Program (7-8 years)
• Apollo Program (9-11 years)
• Falcon Program (12-18 years)
• Holiday Program
• Introduction to Scratch
• Web Programming Level 1
• Web Programming Level 2
• Python Programming Level 1
• Python Programming Level 2
• Python Programming Level 3
• Python for Data Analytics
• Adventures with AI
• Modding with Minecraft
• Digital Making with Micro:bit
• App Design
• 3D Modelling with Coding and Geometry
• World of Computers - Unplugged

Quantifiable outcome

• Enhanced critical thinking and problem-solving skills to understand and analyze problems in-depth
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• United Women SingaporecoreStrategic or Co-development PartnerPartnership with United Women Singapore, a women's rights organization working towards gender equality. Both organizations share the mission of empowering women and girls in Singapore.
• SINDA (Singapore Indian Development Association)coreStrategic or Co-development PartnerPartnership with SINDA to support Indian girls in Singapore with STEM education opportunities, addressing diversity in technology fields.
• Vital VoicescoreStrategic or Co-development PartnerPartnership through the VV GROW Fellowship program. Vital Voices is a global NGO that identifies, invests in, and brings visibility to women leaders who are advancing democracy, human rights, and economic empowerment.
• WEConnect InternationalminorStrategic or Co-development PartnerPartnership with WEConnect International, which identifies and certifies women-owned businesses around the world, providing access to supply chain opportunities.
• Girls in Tech SingaporecoreStrategic or Co-development PartnerAffiliation with Girls in Tech Singapore, a global non-profit working to empower girls and young women to become leaders in technology.
• Women's Forum SingaporecoreStrategic or Co-development PartnerAffiliated with Women's Forum Singapore 2024, a platform for dialogue and action on women's issues.
• Singapore Education NetworkminorStrategic or Co-development PartnerListed in the Singapore Education Network directory, increasing visibility among education-focused families.
• National Library SingaporeminorChannel Partner/ Reseller/ DistributorPartnership with National Library Singapore to promote digital literacy and coding education to young girls in Singapore.
• Devcon KidsminorChannel Partner/ Reseller/ DistributorPartnership with Devcon Kids (Girls in Tech Singapore) for coding workshops and programs for girls.
• Teach AIminorStrategic or Co-development PartnerAffiliated with Teach AI initiative, working to bring AI education to K-12 students.
• EDSAFE AI AllianceminorStrategic or Co-development PartnerIndustry Council Member of EDSFA AI Alliance, contributing to AI education safety and standards.
• Reinvented MagazineminorChannel Partner/ Reseller/ DistributorMedia partner and featured publication highlighting girls in STEM and women entrepreneurs.
• Women in Aviation AsiaminorChannel Partner/ Reseller/ DistributorAffiliation with Women in Aviation Asia, supporting women in STEM fields including aviation and technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Create & Learn: US-based online small-group coding and AI classes for K-12 students. Closest comparable in live online delivery model, age-tiered curriculum, and AI literacy expansion, although not girl-focused.
• Juni Learning: Online 1-on-1 coding, math, and humanities instruction for K-12 students. Same live online delivery model with subscription-style enrollment and progressive curriculum paths.
• Girls Who Code: US non-profit focused on closing the gender gap in technology through girl-focused coding programs. Closest mission-aligned peer in the girls-in-STEM space, although operates as a non-profit and primarily through clubs and summer programs.
• Code Ninjas: Global franchise network offering in-person coding, robotics, and STEM programs for kids. Comparable in age range and curriculum breadth, but operates physical centers rather than live online classes.
• Kode With Klossy: Non-profit offering free coding camps for girls and young women. Competes for the same girl-focused coding education mission and target demographic, primarily through summer camp format.
• Tynker: Self-serve online coding platform for kids with block-based and Python courses. Competes for the same learner demographic but with an asynchronous rather than live-instructor model.

Regional players

• SG Code Campus: Singapore-based provider of coding and computational thinking classes for children and teens. Overlaps directly in the Singapore market and in the 7-18 age range with progressive curriculum.
• Coding Lab: Singapore coding education provider offering live online and in-person classes for kids. Direct regional competitor operating in the same Singapore market with overlapping age cohorts and curriculum themes.
• Tinker Code Academy: Singapore-based coding and maker education provider for children. Direct regional competitor in the same Singapore market with overlapping age tiers and holiday program offerings.

Broad incumbents

• Outschool: Online marketplace for small-group classes for kids across many subjects, including coding and AI. Indirect competitor that gives parents a discovery channel for similar offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thelavenderspaceshipproject
• LinkedInlinkedin.com/company/thelavenderspaceshipproject/?viewAsMember=true
• Instagraminstagram.com/the_lavenderspaceship_project

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lavender Spaceship Project