Vietfarm Foods

What Vietfarm Foods does

Vietfarm Foods, operating under the legal entity World Foods, Inc., is a San Jose, California-based importer and direct-to-consumer distributor of Vietnamese agricultural products targeting the North American market. The company positions itself as a bridge between Vietnamese producers and the Vietnamese diaspora abroad as well as broader international food enthusiasts, selling through a Shopify storefront at vietfarmfoods.com with free shipping on orders over $100. Its catalog spans approximately 70 SKUs (39 in-stock at extraction) across tea, rice and grains, noodles, spices and condiments, and sauces.

The product portfolio is built on distribution partnerships with five Vietnamese brands: Bách Trà Thái Nguyên (tea), DH Foods (spices and sauces), Hoa Nắng (organic rice), and Trung An (rice and noodles), plus its own Cánh Đồng Việt label. Products are sourced under a proprietary '5 No's Standard' (no chemical fertilizers, no pesticides, no preservatives/bleaching agents, no GMOs, no mixing), and the Hoa Nắng organic rice line carries USDA, EU, and JAS certifications issued by CU Control Union (Netherlands). Pricing is unit-based across categories, with products ranging from $0.66 (Five Spice) to $30 (ST25 rice).

Revenue is generated entirely through one-time direct e-commerce sales to individual consumers, with no disclosed B2B, wholesale, or subscription channel. Marketing is digital-first via the storefront plus Facebook, Instagram, Twitter, Pinterest, LinkedIn, and an email newsletter. No funding rounds, headcount figures, or leadership team are disclosed, and a Gmail-based sales contact plus a single San Jose address indicate a very small, independently operated business.

Name

Vietfarm Foods

Legal name

World Foods, Inc

Website

https://vietfarmfoods.com

Company type

Private

Operating status

Operating

Short description

Vietfarm Foods (World Foods, Inc.) is a San Jose-based DTC e-commerce importer and authorized distributor of Vietnamese agricultural products — tea, rice, noodles, spices, and sauces — serving the Vietnamese diaspora and international food enthusiasts in North America via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Specialty Vietnamese Food Distribution

NAICS

Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

akta.pro secondary industries

Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Vietnamese food distribution
• Organic rice products
• Asian specialty foods
• Tea and spices
• E-commerce grocery

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce retail sales of Vietnamese agricultural products including tea, rice, noodles, spices, and sauces to consumers in North America. One-time purchase model for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Vietfarm Foods is an authorized distributor of Vietnamese agricultural products, reselling tea, rice, noodles, spices, sauces, and condiments sourced from Vietnamese partner brands (Hoa Nang, DH Foods, Bach Tra, Trung An) to North American consumers through its own Shopify e-commerce storefront. The company operates under the Cánh Đồng Việt label and offers both organic-certified and conventional items, with product prices ranging from $0.66 to $30 and free shipping for orders above $100.

Product overview

Vietfarm Foods (Cánh Đồng Việt) is a distributor and exporter of high-quality Vietnamese agricultural products to the North American market. The company operates as an e-commerce platform offering a diverse portfolio of Vietnamese food products through multiple branded partnerships. The product portfolio centers on four main categories: (1) Tea products under Bách Trà Thái Nguyên and Anba brands including Green Tea, Oolong Tea, Black Tea, and Jasmine Tea in various formats (loose leaf, tea bags); (2) Rice and grains including Vietnam Premium Fragrant Rice (ST25) from Trung An and Organic Soft Brown Rice from Hoa Nang; (3) Noodles and pasta including Rice Vermicelli and Rice Noodles from Trung An; and (4) Spices and sauces under DH Foods brand including Pho Spice Mixtures, Five Spice Powder, Bun Bo Hue Spice, marinades, and ready-made sauces such as Kumquat Sauce and Vietnamese Braising Sauce. Additional specialty products include Natusea sea grape products. Vietfarm Foods serves Vietnamese diaspora communities abroad and international consumers seeking authentic Vietnamese culinary products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Products meet 100% organic standards with certifications from CU Control Union (Netherlands)

Named customers3 records

Segments2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Trung An RicecoreChannel Partner/ Reseller/ Distributor · 1 June 2023VietFarm Foods announced an exciting new partnership with Trung An Rice to introduce Premium Organic Rice (Lua Tom) from Vietnam to the USA market. Trung An produces ST25 rice, a specialty rice variety from Soc Trang province, Vietnam.
• DH FoodscoreChannel Partner/ Reseller/ DistributorDH Foods is a major Vietnamese food manufacturer. Vietfarms serves as the official distributor of DH Foods products, exporting and introducing them to the North American market. Products include spices, sauces, and seasonings such as Pho spice mixtures, Five Spice Powder, and Braising Sauce.
• Hoa Nắng (Hoa Nang)coreChannel Partner/ Reseller/ DistributorHoa Nang is a leading Vietnamese organic rice brand. Vietfarms distributes Hoa Nang organic rice products including Organic Soft Brown Rice to the North American market.
• Bách Trà Thái Nguyên (Bach Tra)coreChannel Partner/ Reseller/ DistributorBach Tra is a brand under Nam Son Company with 20 years of experience in producing and exporting tea. Vietfarms is the official collaborating unit for distributing Bach Tra products directly to the U.S. market. Products include green tea, black tea, jasmine tea, and oolong tea.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• T&T Supermarket: T&T Supermarket is a large Canadian-headquartered Asian grocery chain with US stores and online shopping. It overlaps with Vietfarm's target segments and serves as a comparable broad Asian grocery incumbent.
• H Mart: H Mart is a major US chain of Asian (primarily Korean) supermarkets that also stocks Vietnamese products. It competes with Vietfarm as a destination for Asian grocery shoppers and offers both in-store and online fulfillment.
• 99 Ranch Market: 99 Ranch Market is one of the largest Asian-American supermarket chains in North America, with broad pan-Asian assortments that include Vietnamese categories. It competes for the same Vietnamese diaspora and international food enthusiast customers as Vietfarm.

Direct peers

• Umamicart: Umamicart is a US online Asian grocery retailer offering curated ingredients and pantry staples with delivery. It competes directly with Vietfarm Foods for the same Vietnamese diaspora and Asian food enthusiast shopper.
• Weee!: Weee! is a large online Asian grocery marketplace serving US customers with broad assortments including Vietnamese products. It competes directly with Vietfarm Foods on DTC Asian food e-commerce to diaspora and international consumers, with stronger scale and logistics.
• Yami (Asian Pantry): Yami is an online Asian grocery and snack retailer targeting Asian Americans and international food enthusiasts in the US. It directly competes with Vietfarm in the curated Asian food e-commerce category with a broader assortment.

Emerging players

• Bokksu: Bokksu is a curated Japanese snack and pantry subscription retailer targeting Asian food enthusiasts in the US. It is comparable to Vietfarm as a curated imported specialty food e-commerce brand, though focused on Japan rather than Vietnam.
• Fly By Jing: Fly By Jing is a DTC premium Chinese sauce and pantry brand sold through its own storefront and specialty retailers. It is comparable to Vietfarm in importing authentic Asian pantry products to the US via DTC e-commerce with strong branding.
• Goldbelly: Goldbelly is a US-based online marketplace that ships specialty and ethnic foods from regional makers nationwide. While not Vietnamese-specific, it overlaps with Vietfarm in the curated imported/pantry DTC food model targeting home cooks.

Regional players

• Seafood City (Philippine-based): Seafood City is a US-based Filipino-focused supermarket chain that also stocks broader Asian pantry items. While centered on Filipino cuisine, it competes in the same specialty Asian grocery retail space and serves similar diaspora-driven customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vietfarmfoodscom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietfarm Foods