WIFI STOCK (UK) LTD

What WIFI STOCK (UK) LTD does

WIFI STOCK (UK) LTD is a privately held, UK-based authorized distributor and e-commerce reseller of professional WiFi, networking, LTE/5G, and surveillance hardware. Operating from a single office in Charlwood (registered company number 07103016) and selling primarily through wifi-stock.co.uk, the firm functions as a multi-vendor one-stop source for buyers seeking equipment from brands including MikroTik, Ubiquiti, Teltonika Networks, Mimosa, ALFA Network, Extralink, Netonix, and QuWireless. Its catalog spans routing (EdgeMax, RouterBOARD, Teltonika industrial routers), switching (EdgeSwitch, UniFi Pro), wireless access points (UniFi, Wave, airMAX, Teltonika TAP400), fiber optics (UFiber), IoT/LoRaWAN, video surveillance (UniFi Protect), and physical access control (UniFi Access).

The business model is straightforward hardware resale with no proprietary technology of its own — the company's value sits in authorized distribution relationships, multi-brand breadth, and domain expertise in the WISP and enterprise networking segments. Pricing follows a tiered volume-discount structure (standard pricing under £300, mid-volume discount over £300, maximum discount over £1000 before VAT), with both ex-VAT and inc-VAT pricing displayed and a dedicated Trade Account program available for repeat business customers. Sales channels consist of direct e-commerce, phone/email sales support, and a small social media presence (YouTube, Facebook, LinkedIn) plus Google reviews. Revenue is generated almost exclusively through hardware sales with no disclosed subscription, services, or recurring revenue streams.

The company serves three primary customer segments: Internet Service Providers and WISPs deploying point-to-point and point-to-multipoint wireless links; business and enterprise customers procuring switches, routers, access points, and IP cameras; and a secondary tail of SMB and consumer buyers seeking residential-grade WiFi. There is no parent company, no subsidiaries, no disclosed funding rounds, no M&A history, and no public revenue figures. WiFi Stock is a small, narrowly scoped specialist distributor whose strategic trajectory is wholly tied to the product cycles and channel relationships of its upstream OEM partners.

Name

WIFI STOCK (UK) LTD

Legal name

WiFi Stock (UK), LTD

Website

https://wifi-stock.co.uk

Company type

Private

Operating status

Operating

Short description

WiFi Stock (UK) Ltd is a privately held, UK-based authorized e-commerce distributor of professional WiFi, networking, LTE/5G, and surveillance hardware from brands including MikroTik, Ubiquiti, and Teltonika, serving ISPs/WISPs, enterprise buyers, and SMB customers through volume-tiered pricing.

Ownership category

akta.pro rank

Product category

Networking Equipment Distribution

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Communications Equipment (3576)

akta.pro primary industry

Networking & Wi‑Fi Equipment Retail (Routers, Mesh, Switches) (CRACABAE)

akta.pro secondary industries

RF, Antennas & Wireless Components Retail (CRACAKAM), Outdoor & Industrial/Rugged Wi‑Fi Access Points (HDAFACAB), Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD)

Keywords

• Networking equipment distribution
• WiFi hardware reseller
• ISP networking supplier
• Wireless infrastructure products
• Multi-vendor networking distributor

Headquarters

HQ city

Charlwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Revenue generated from the resale of WiFi and networking equipment including routers, switches, access points, antennas, and accessories from multiple manufacturers including MikroTik, Ubiquiti, Teltonika, Mimosa, and others. Volume-based pricing with tiered discounts for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WiFi Stock (UK) LTD is a UK-based authorized distributor and reseller of professional WiFi, networking, LTE/5G, and surveillance hardware. The company operates an e-commerce storefront selling routers, switches, wireless access points, fiber equipment, antennas, IP cameras, and accessories from multiple third-party manufacturers including MikroTik, Ubiquiti, Teltonika, Mimosa, ALFA Network, Extralink, Netonix, and QuWireless. They serve ISPs, WISPs, networking professionals, and businesses requiring WiFi infrastructure products through a single UK-based source with volume-based tiered pricing.

Product overview

WIFI STOCK (UK) LTD is a UK-based distributor of professional WiFi and networking equipment, offering a comprehensive portfolio across multiple product categories including routers (Ubiquiti EdgeMax, MikroTik RouterBOARD, Teltonika industrial routers), switches (Ubiquiti EdgeSwitch, UniFi Pro), wireless access points (Ubiquiti UniFi, Wave, airMAX, Teltonika TAP400 Wi-Fi 6), LTE/5G cellular routers (Teltonika, MikroTik LHGG), IoT devices (MikroTik LoRaWAN, Teltonika asset trackers), video surveillance (Ubiquiti UniFi Protect cameras), access control (Ubiquiti UniFi Access), fiber optic solutions (Ubiquiti UFiber), and connectivity accessories (patch cables, power supplies). The product lineup includes both consumer/enterprise solutions like Ubiquiti UniFi and AmpliFi, as well as specialized WISP and industrial equipment from vendors such as MikroTik, Teltonika, Mimosa, and ALFA Network. The company operates as a multi-vendor distributor, not a product developer.

Differentiator

Problem solved

Functional benefit

Products and services

• Ubiquiti UniFi Networking Platform Comprehensive networking platform including wireless access points, routing, switching, video surveillance (UniFi Cameras), and access control solutions (UniFi Access) for enterprise and SMB deployments.
• MikroTik RouterBOARD and Networking Products Full range of MikroTik networking products including Ethernet routers, wireless devices, switches, LTE/5G products, IoT gateways, LoRaWAN devices, antennas, enclosures, and RouterBOARD solutions for ISPs, WISPs, and networking professionals.
• Teltonika Networks Industrial Cellular and IoT Products Teltonika 5G/3G/4G/LTE/WiFi routers, industrial cellular routers, asset trackers, modems, gateways, switches, and access points designed for enterprise, industrial, and IoT applications.
• Ubiquiti airMAX Wireless Systems Point-to-multipoint and point-to-point wireless solutions including airMAX CPE devices, access points, antennas, and accessories designed for WISP deployments and outdoor wireless backhaul.
• Ubiquiti UFiber Fiber Optic Solutions Fiber optic networking solutions including UFiber OLT, ONT, ONU devices, and modules/cables for high-speed fiber-to-the-premises and fiber backbone deployments.
• Ubiquiti airFiber Long-range Wireless High-capacity point-to-point wireless radios, antennas, and accessories for long-range fiber-like connectivity across multiple kilometers.
• Ubiquiti UniFi Protect Video Surveillance IP video surveillance system including G6 Dome, G6 Turret, and G6 Pro cameras with 4K resolution, AI event detections, and two-way audio capabilities for business and enterprise security deployments.
• Ubiquiti UniFi Access Control Physical access control system including NFC card readers, intercoms, door controllers (UA-Hub-Door), and magnetic locks for secure building entry management.
• Ubiquiti AmpliFi Consumer Mesh WiFi Whole home WiFi mesh system providing seamless wireless coverage for residential environments and home offices.
• Ubiquiti EdgeMax Routing and Switching Line of managed switches (ES-12F, ES-16-XG, ES-5XP, ES-10XP, ES-8-150W, ES-10X, EP-S16, ES-16-150W, ES-18X, ES-24-Lite, ES-24-500W, ES-24-250W, ES-48-Lite, ES-48-500W, ES-48-750W) and routers/firewalls (ER-X, ER-10X, ER-4, ER-6P, EP-R6, ER-X-SFP, EP-R8, ER-12P, ER-12, ER-8-XG) with various PoE configurations for carrier-grade and enterprise routing.
• Ubiquiti LTU 60GHz Wireless LTU wireless network devices offering long-range connectivity solutions using the 60 GHz spectrum for point-to-point and point-to-multipoint deployments.
• Ubiquiti Wave 60GHz Wireless (Wave-LR, Wave-AP, Wave-Nano, Wave-AP-Micro) 60 GHz PtMP stations and access points powered by Wave Technology, including Wave-LR (up to 8 km range with GPS and 5 GHz backup), Wave-AP (WiFi 6 with 2.5GbE and 10G SFP+), Wave-Nano (2 Gbps throughput up to 5 km), and Wave-AP-Micro (90-degree sector coverage up to 6 km) for high-capacity wireless connectivity.
• Mimosa Point-to-Point and Point-to-Multipoint Wireless Point-to-point and point-to-multipoint wireless networking equipment for gigabit wireless deployments, including radios, antennas, and accessories.
• ALFA Network Wireless and LTE Solutions Long-range WiFi and 4G/LTE outdoor solutions including CampPro series, Wi-Fi indoor/outdoor products, antennas, and PoE products for extending wireless connectivity.
• Extralink Infrastructure Products Rackmount network cabinets and accessories, fiber optic products, LAN cables, Ethernet patch cables, connectors, and mounting brackets for network infrastructure installations.
• Netonix WISP PoE Switches WISP-grade PoE switches and accessories designed for outdoor wireless network deployments.
• QuWireless Antenna Solutions for Teltonika Antenna solutions designed for Teltonika routers, including QuMAX, QuSpot, QuPanel, QuOmni, and QuCam products for outdoor and industrial cellular installations.
• Ubiquiti UniFi Network Attached Storage (UNAS) Network attached storage solution (UNAS 2) with 2x 3.5 inch HDD bays, 2.5 Gigabit port, USB-C, and PoE++ powering for centralized data storage in UniFi network environments.
• Clearance and Sale Products Discounted and clearance products across Ubiquiti, MikroTik, and Ligowave lines available through a dedicated sale section on the storefront.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• MikroTikcoreChannel Partner/ Reseller/ DistributorAuthorized distributor/reseller of MikroTik products including RouterBOARD, routers, switches, wireless equipment, LTE products, IoT products, and accessories. MikroTik is a Latvian manufacturer of computer networking equipment.
• Ubiquiti (UI Enterprise)coreChannel Partner/ Reseller/ DistributorAuthorized distributor/reseller of Ubiquiti Networks products including UniFi (wireless, routing, switching, video), airMAX, airFiber, EdgeMAX, UFiber, Wave, and access control solutions. Ubiquiti is a US-based networking equipment manufacturer.
• Teltonika NetworkscoreChannel Partner/ Reseller/ DistributorAuthorized distributor/reseller of Teltonika Networks products including industrial cellular routers, mobile routers, trackers, modems, gateways, switches, and access points. Teltonika is a Lithuanian manufacturer specializing in IoT and networking solutions.
• Mimosa NetworksminorChannel Partner/ Reseller/ DistributorAuthorized distributor/reseller of Mimosa point-to-point and point-to-multipoint wireless networking equipment. Mimosa is a US-based manufacturer of gigabit wireless technology.
• ALFA NetworkminorChannel Partner/ Reseller/ DistributorAuthorized distributor/reseller of ALFA Network products including CampPro series, 4G/LTE equipment, Wi-Fi indoor/outdoor solutions, antennas, and PoE products.
• ExtralinkminorChannel Partner/ Reseller/ DistributorAuthorized distributor/reseller of Extralink products including rackmount network cabinets, fiber optic products, LAN cables, and mounting brackets.
• NetonixminorChannel Partner/ Reseller/ DistributorAuthorized distributor/reseller of Netonix WISP PoE switches and accessories.
• QuWirelessminorChannel Partner/ Reseller/ DistributorAuthorized distributor/reseller of QuWireless antenna solutions designed for Teltonika routers, including QuMAX, QuSpot, QuPanel, QuOmni, and QuCam products.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Wireless Connections: UK supplier of wireless networking, antennas, and LTE equipment. Comparable as a specialist UK wireless distributor with overlapping vendor mix and WISP customer orientation.
• 4Gon Solutions: UK distributor of wireless networking, LTE/4G/5G, and WISP equipment with similar vendor relationships (Ubiquiti airMAX, MikroTik, Mimosa). Highly comparable as a UK-focused specialist serving the same WISP/installer customer base.
• ISP Supplies: Online retailer specializing in equipment for ISPs and WISPs, including wireless hardware and networking gear. Directly comparable given the shared customer segment and product focus.
• Broadband Buyer: UK networking equipment specialist supplying routers, switches, wireless, and fibre gear to ISPs and integrators. Closely comparable given overlapping vendor portfolio (including Ubiquiti, MikroTik, Cambium) and shared focus on the UK WISP/channel partner market.
• Networks Centre: UK distributor of structured cabling, fibre, and networking hardware. Comparable as a UK channel-partner distributor supplying infrastructure equipment to installers, though with stronger weighting toward cabling than active WiFi gear.
• Comms Express: UK-based networking and communications equipment distributor serving ISPs, resellers, and integrators with routers, switches, and wireless gear from multiple vendors. Directly comparable as a UK multi-vendor networking distributor operating in the same channel.
• Lambda-tek: UK-based distributor of networking, connectivity, and communications components. Comparable as a UK e-commerce distributor serving trade customers with networking hardware.

Broad incumbents

• Farnell / element14: Global broad-line electronics distributor (owned by Avnet) operating in the UK. Comparable as a large incumbent competitor for networking hardware, though serving a much wider product and customer footprint.
• CPC Farnell: UK consumer-facing arm of Farnell selling electronics, networking, and connectivity products to trade and prosumer buyers. Comparable as a UK e-commerce channel for networking equipment with broader catalogue than WiFi Stock.
• RS Components: UK-headquartered broad-line electronics and industrial distributor with a large networking equipment catalogue. Comparable as a UK multi-channel electronics distributor, though much broader in scope and less specialized in WISP-grade gear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2GjE7eFB8Mlfh_p0V3kl8Q
• Facebookfacebook.com/wifistock.co.uk
• LinkedInlinkedin.com/company/wifi-stock-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIFI STOCK (UK) LTD