The Harvest Table
The Harvest Table is a South African DTC wellness company selling collagen supplements, bone broth, functional beverages, and adjacent wellness products to health-conscious consumers, families, athletes, and retail stockists across South Africa via its e-commerce site, subscription program, and wholesale channel.
- Company typePrivate
- Founded2021
- HeadquartersKalulushi, Zambia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Harvest Table does
The Harvest Table is a South African direct-to-consumer wellness company incorporated in 2021 as The Harvest Table (Pty) Ltd, headquartered in Maxmead, KwaZulu-Natal. The company sells collagen supplements, bone broth, functional beverages, and adjacent wellness products to health-conscious consumers, parents, athletes, and retail stockists across South Africa. Its core technology is a collagen hydrolysation process that produces concentrated collagen powder and granules containing collagen-specific amino acids (glycine, glutamine, proline, hydroxyproline, arginine), supplemented by liposomal delivery for its Vitamin C capsules. Products are positioned as clean-label, additive-free, grass-fed, and Halaal-certified by MJC, with both bovine and vegan options.
The company's product portfolio extends well beyond its own collagen line into Winter Warmers functional beverages (collagen turmeric and matcha lattes, hot chocolate), sports protein shakes, brain-health formulations (Neuro Fuel Creamer, Lion's Mane capsules), and a curated third-party brand marketplace (Natroceutics, Flora Force, Good Health, Zenii, Standard Beauty, Lelive). Revenue is generated through three streams: direct product sales via the harvesttable.co.za e-commerce storefront with home delivery, monthly subscription orders with a minimum three-month commitment, and wholesale distribution to retail stockists. Customer acquisition runs through organic social (Facebook, Instagram, Pinterest, YouTube), content marketing via a wellness blog and recipe library, and an email newsletter with a 15% first-purchase incentive. The business has no disclosed external funding, operates solely in South Africa, and employs 11–50 people.
The Harvest Table firmographics
Firmographics- Name
- The Harvest Table
- Legal name
- The Harvest Table (Pty) Ltd
- Website
- https://harvesttable.co.za
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Harvest Table is a South African DTC wellness company selling collagen supplements, bone broth, functional beverages, and adjacent wellness products to health-conscious consumers, families, athletes, and retail stockists across South Africa via its e-commerce site, subscription program, and wholesale channel.
- Ownership category
- akta.pro rank
The Harvest Table industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Natural/Organic Bulk & Supplement Grocers (CRAHAMAF), Gelatin & Collagen Hydrolysates (Animal-Based Gelling Agents) (AFAJABAD)
Keywords
Where The Harvest Table is headquartered
LocationHeadquarters
- HQ city
- Kalulushi
- HQ country
- Zambia
- HQ region
- Africa
Offices1 record
Markets served
The Harvest Table business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce sales of collagen, bone broth, and wellness supplement products directly to consumers through harvesttable.co.za
- Subscription Model: Monthly subscription orders that automatically deliver products on the same date each month. Subscriptions run for a minimum of 3 months with ability to cancel 3 days prior to subscription date after the initial period
- Wholesale Distribution: Wholesale enquiries for retailers and stockists purchasing products in bulk for resale
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
The Harvest Table product offering
Product offeringCore offering
The Harvest Table manufactures and sells collagen supplements (powders, granules, capsules, creamers), bone broth powders, functional beverages, and complementary wellness and skincare products directly to consumers via its own e-commerce site, with monthly subscriptions and wholesale distribution to retail stockists across South Africa. Its portfolio includes own-branded collagen lines (e.g., Multi Collagen Granules Types I/II/III, Multi Collagen Radiance, Multi Bone Broth Powder, CollaPro™ Joint Capsules) plus resold third-party wellness brands.
Product overview
The Harvest Table is a South African wellness company offering a portfolio of collagen-based and general health supplement products. The core product lines include Multi Collagen Granules and Powders (Types I, II, and III), Bone Broth products, Collagen Creamers, and functional beverages such as the Winter Warmers line (Collagen Turmeric Latte, Collagen Matcha Latte, Collagen Hot Chocolate). The company also sells complementary health products including Lion's Mane Mushroom Capsules, Liposomal Vitamin C, Omega-3 supplements, and various third-party brands (Natroceutics, Flora Force, Good Health, Zenii). The product range extends to sports nutrition (Sports Protein Shake), beauty/skincare (Standard Beauty Face Wash, Lelive Moisturiser), and functional teas. Products are positioned as clean supplements free from additives, flavourants, and colourants, with a focus on gut health, skin radiance, joint support, and general wellness. The company is Halaal certified and offers subscription options with monthly deliveries.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi Collagen Granules Type I, II, and III Premium collagen supplement in granulated form that dissolves effortlessly into liquids such as tea, coffee, or juice; contains at least 90% protein with collagen-specific amino acids. Targeted at health-conscious consumers seeking joint, skin, hair, and gut support.
- Multi Collagen Radiance Collagen supplement marketed for skin radiance and beauty benefits; for consumers seeking youthful, dewy skin.
- Multi Bone Broth Powder Powdered bone broth supplement providing overall body support with proteins, amino acids, and minerals; positioned as an 'ancient wisdom, modern nourishment' product for general wellness.
- Multi Collagen Creamer Collagen creamer supplement designed to be mixed into beverages; for consumers wanting an easy way to add collagen to daily drinks.
- Sweetened Collagen Hot Chocolate Collagen-enhanced hot chocolate beverage marketed in the Winter Warmers product line for comfort and wellness.
- Sports Protein Shake Chocolate Chocolate-flavored protein shake supplement designed for sports and fitness use; targets athletes and gym-goers needing protein supplementation.
- Collagen Turmeric Latte Collagen latte blended with turmeric, part of the Winter Warmers line crafted for comfort and wellness during winter.
- Collagen Matcha Latte Collagen latte with matcha featuring an antioxidant-rich formulation; part of the Winter Warmers line.
- Neuro Fuel Collagen Creamer Collagen creamer marketed for neurological and brain health support.
- CollaPro™ Multi Collagen Joint Capsules Collagen capsules specifically formulated for joint health support; targets consumers with joint pain or those seeking mobility support.
- Organic Lion's Mane Mushroom Capsules Capsule supplement containing organic Lion's Mane mushroom marketed for cognitive and immune support.
- Liposomal Vitamin C Capsules Liposomal encapsulated Vitamin C supplement formulated for enhanced absorption compared with standard Vitamin C.
- NutraTea NutraDefence Immune Support Tea Herbal tea supplement designed for immune system support.
- Zenii Active Portable Hydrogen Generator Portable device for generating hydrogen, marketed as a wellness and clean-living product.
- Standard Beauty Salicylic Acid Face Wash Skincare face wash product containing salicylic acid for consumers seeking a clean acne-prone or clarifying skincare option.
- Lelive The Du-Pont Nourishment Moisturiser Skincare moisturiser from the Lelive brand distributed via The Harvest Table shop.
- Collagen Powder Standard collagen powder supplement containing at least 90% protein with collagen-specific amino acids (glycine, glutamine, proline, hydroxyproline, arginine); finer texture than granules and requires agitation to dissolve.
- Collagen.X Collagen supplement containing Astaxanthin; not recommended for consumption while pregnant or breast-feeding.
- Super Immune Shake Immune support shake product containing Astaxanthin; not recommended for consumption while pregnant or breast-feeding.
- Vegan Super Immune Shake Plant-based version of the Super Immune Shake, not recommended for consumption while pregnant or breast-feeding.
- Monthly Subscription Deliveries Recurring monthly subscription service that automatically delivers selected Harvest Table products to consumers on the same date each month; runs for a minimum of 3 months with cancellation flexibility after the initial period.
- Wholesale Supply to Stockists Bulk wholesale supply of The Harvest Table products to retailers, health shops, and resellers for onward sale; managed through a dedicated wholesale enquiry channel.
Companies that use The Harvest Table
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Harvest Table technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Harvest Table partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
The Harvest Table competitors and assessment
Company assessmentDirect peers
- Further Food: DTC collagen supplement brand focused on functional beverages and gummies with added ingredients like turmeric and matcha. Closely matches The Harvest Table's Winter Warmers collagen latte/hot chocolate positioning.
- Vital Proteins: US-based collagen and wellness supplement brand offering powders, capsules, and creamer formats. Directly comparable as a multi-format collagen supplement DTC brand targeting skin, joint, and gut health use cases.
- Codeage: Multi-collagen and beauty-from-within supplement brand with capsules, powders, and liquid formats. Comparable premium collagen positioning with grass-fed, clean-label claims.
- Ancient Nutrition: Collagen protein and bone broth brand founded by Dr. Josh Axe, selling multi-collagen powders, bone broth, and capsules. Closely aligned product mix and DTC subscription model.
- Great Lakes Wellness: Long-established collagen and gelatin supplement maker offering hydrolyzed collagen powders, capsules, and drink mixes in multiple collagen types. Comparable core product range and ingredient sourcing model.
- Sports Research: Collagen peptides and wellness supplements brand with strong presence in sports/active nutrition. Comparable multi-collagen formulations, capsule formats, and direct-to-consumer e-commerce.
Emerging players
- Organifi: Functional wellness supplement brand offering greens, reds, and collagen-based sleep/cognition blends. Comparable in multi-channel DTC content marketing and use-case-driven formulations.
Regional players
- Applied Nutrition: UK-based sports nutrition and collagen supplement brand. Comparable product mix around collagen, beauty and joint health, focused primarily on UK/European market rather than Southern Africa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Harvest Table social profiles
Digital presenceThe Harvest Table compliance and trust
Trust signalCompliance1 record
The Harvest Table financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Harvest Table leadership team
Management profileNumber of profiles
The Harvest Table funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Harvest Table M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Harvest Table
What does The Harvest Table do?
The Harvest Table manufactures and sells collagen supplements (powders, granules, capsules, creamers), bone broth powders, functional beverages, and complementary wellness and skincare products directly to consumers via its own e-commerce site, with monthly subscriptions and wholesale distribution to retail stockists across South Africa. Its portfolio includes own-branded collagen lines (e.g., Multi Collagen Granules Types I/II/III, Multi Collagen Radiance, Multi Bone Broth Powder, CollaPro™ Joint Capsules) plus resold third-party wellness brands.
Is The Harvest Table a public or private company?
The Harvest Table is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Harvest Table founded?
The Harvest Table was founded in 2021. It employs 11 to 50 people.
Where is The Harvest Table based?
The Harvest Table is headquartered in Kalulushi, Zambia, in the Africa region.
How does The Harvest Table make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Model and wholesale Distribution.
Who are The Harvest Table's main competitors?
Direct peers on record are Further Food, Vital Proteins, Codeage, Ancient Nutrition, Great Lakes Wellness and Sports Research. Organifi is listed as an emerging player. Applied Nutrition is listed as a regional player.
Does The Harvest Table have an API?
No public API is recorded for The Harvest Table.
What industry is The Harvest Table in?
The Harvest Table's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRAHAMAF, Natural/Organic Bulk & Supplement Grocers. Its NAICS code is 456191 and its SIC code is 2000.