BlueSkyMinds
- Company typePrivate
- Founded2016
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
BlueSkyMinds firmographics
Firmographics- Name
- BlueSkyMinds
- Legal name
- BlueSkyMinds Limited
- Website
- https://blueskyminds.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where BlueSkyMinds is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
BlueSkyMinds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Programme Delivery (Facilitator-Led): BlueSkyMinds delivers its four-week psychosocial risk management programme via facilitator-led sessions, either online or in person. Revenue is generated through programme delivery fees, likely billed per session or per cohort.
- LMS Module Licensing / Self-Led Programme: The programme modules can be hosted on the organisation's own LMS, implying a licensing or subscription model for access to the self-led digital content.
- Keynote Speaking and Short Seminars: Debbie Schultz and the BlueSkyMinds team offer keynote speaking and short seminar engagements at corporate events, generating additional revenue alongside the core programme.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom programme — pricing discussed per engagement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
BlueSkyMinds product offering
Product offeringCore offering
BlueSkyMinds delivers a four-week, evidence-based psychosocial risk management programme called the BlueSkyMinds Advanced MAT Programme, designed specifically for high-demand customer-facing sales and service teams such as those in contact centres. The programme equips frontline agents with evidence-based techniques to manage stress and support peers, and equips leaders with the confidence, language, and tools to run supportive team conversations, with delivery options of facilitator-led (online or in person) or self-led modules hosted on the client's own LMS.
Product overview
BlueSkyMinds is a specialist in psychosocial risk management for high-demand sales and service teams. The company offers a unified portfolio anchored by the BlueSkyMinds Advanced MAT Programme, a four-week evidence-based training programme designed for frontline and contact centre teams dealing with customer-facing pressure. This core programme is complemented by Keynote Speaking engagements and Short Seminars, all delivering practical, science-based tools for stress management, resilience building, and productivity optimization. The programme modules can be delivered facilitator-led (online or in person) or self-led via the client's LMS.
Differentiator
Problem solved
Functional benefit
Products and services
- BlueSkyMinds Advanced MAT Programme A four-week evidence-based programme designed for frontline and contact centre teams to manage the demands of customer-facing work. The programme includes practical skills for managing stress, building resilience, and optimizing productivity, with modules that can be hosted on an organisation's LMS for scalable, trackable, and 24/7 access. Designed for HR leaders, CX/contact centre leaders, and senior managers responsible for high-demand customer-facing teams in New Zealand and Australian enterprises.
- Keynote Speaking Public speaking and keynote presentations by CEO Debbie Schultz on topics related to healthy minds and high performance in the workplace, delivered at corporate events, industry conferences (Southern Cross BeingWell Conference, AIA/Southern Cross Senior Leader Forum, RealNZ, Xero International Women's Day, Workplace Wellbeing Hui), and team events.
- Short Seminars Science-based strategy seminars for team events, designed to be interactive and practical, introducing strategies for healthy minds and high performance. A range of short, sharp seminar topics is available for corporate and team-event audiences.
Quantifiable outcome
- 19% reduction in self-perceived stress
- +8 more outcomes
Companies that use BlueSkyMinds
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles1 record
BlueSkyMinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BlueSkyMinds partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
BlueSkyMinds competitors and assessment
Company assessmentRegional players
- Benestar: Benestar is an Australia/NZ-based employee assistance programme (EAP) and corporate wellness provider offering counselling, wellbeing, and workplace support to enterprise customers across ANZ. A regional peer addressing the same enterprise buyer with a broader EAP-and-counselling model rather than a focused training programme for high-demand service teams.
- Sonder: Sonder is an Australia/NZ-headquartered workplace wellbeing platform offering 24/7 multilingual support, safety and mental health services to enterprise customers (incl. blue-chip ANZ corporates). It addresses the same enterprise psychosocial/wellbeing pain points BlueSkyMinds targets, but as a broader digital platform rather than a training programme specialist.
Broad incumbents
- Calm Business: Calm Business is the enterprise subscription tier of Calm providing mindfulness, meditation and sleep content to employees of large organisations. A broad incumbent with digital self-serve delivery, comparable in addressing workplace stress and resilience demand from the same HR buyer.
- Thrive Global: Thrive Global, founded by Arianna Huffington, delivers enterprise wellbeing and performance programmes combining micro-learning content, coaching and behaviour-change tools. Comparable as a workplace wellbeing-and-performance training provider, but broader in scope (general workforce wellbeing) than BlueSkyMinds' specialised contact-centre focus.
- TELUS Health (LifeWorks): TELUS Health (incorporating LifeWorks) is a global EAP and total wellbeing platform providing mental health, wellness, and crisis support to employers worldwide. A broad incumbent addressing the same enterprise psychosocial/wellbeing demand, but with a broader EAP-plus-tech stack rather than a niche programme.
- Headspace for Work: Headspace for Work is the enterprise arm of Headspace Health, offering meditation, sleep and mental health support as an employee benefit to large US and global employers. A broad incumbent in workplace mental wellbeing with overlapping content (mindfulness, resilience) though delivered via a self-serve app model rather than BlueSkyMinds' facilitator-led programme.
Emerging players
- Lyra Health: Lyra Health is a US-based mental health benefits platform providing therapy, coaching, and digital learning to enterprise customers. Comparable buyer (enterprise HR) and adjacent solution category (workplace mental wellbeing), but benefits-platform-led rather than training-programme-led.
- Modern Health: Modern Health is a global mental health benefits platform combining therapy/coaching, mindfulness content and outcome measurement for enterprise buyers (e.g., Lyft, LinkedIn). An emerging player with overlapping customer base (enterprise HR) and overlapping solution categories (mental wellbeing, resilience), but telehealth-first rather than training-first.
- Spring Health: Spring Health is a US-headquartered mental health benefits provider offering therapy, coaching, and digital wellness tools to employers globally. Comparable as a workplace mental wellbeing platform targeting the same HR buyer, though with a benefits-broker distribution model rather than BlueSkyMinds' direct training delivery.
Direct peers
- The Potential Project: The Potential Project is a global workplace mindfulness, focus and resilience training provider delivering science-based programmes (online, in-person, app-based) to enterprise clients. Directly comparable methodology and target buyer (HR/L&D leaders buying wellbeing programmes for knowledge-worker and service teams).
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BlueSkyMinds social profiles
Digital presenceBlueSkyMinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueSkyMinds leadership team
Management profileNumber of profiles
Profiles1 record
BlueSkyMinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueSkyMinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueSkyMinds
What does BlueSkyMinds do?
BlueSkyMinds delivers a four-week, evidence-based psychosocial risk management programme called the BlueSkyMinds Advanced MAT Programme, designed specifically for high-demand customer-facing sales and service teams such as those in contact centres. The programme equips frontline agents with evidence-based techniques to manage stress and support peers, and equips leaders with the confidence, language, and tools to run supportive team conversations, with delivery options of facilitator-led (online or in person) or self-led modules hosted on the client's own LMS.
Is BlueSkyMinds a public or private company?
BlueSkyMinds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlueSkyMinds founded?
BlueSkyMinds was founded in 2016. It employs 11 to 50 people.
Where is BlueSkyMinds based?
BlueSkyMinds is headquartered in Auckland, New Zealand, in the Oceania region.
How does BlueSkyMinds make money?
Three revenue lines are on record. Programme Delivery (Facilitator-Led) is the primary driver. The others are LMS Module Licensing / Self-Led Programme and keynote Speaking and Short Seminars.
Who are BlueSkyMinds's main competitors?
Regional players on record are Benestar and Sonder. Broad incumbents are Calm Business, Thrive Global, TELUS Health (LifeWorks) and Headspace for Work. Emerging players are Lyra Health, Modern Health and Spring Health. The Potential Project is listed as a direct peer.
Does BlueSkyMinds have an API?
No public API is recorded for BlueSkyMinds.