The Flower Bar

What The Flower Bar does

The Flower Bar is a privately-held boutique floral studio headquartered at 11 Addison Street in Larchmont, New York, founded and owned by Nancy White, a Larchmont native who transitioned from fine art consulting to floristry after training at the New York Botanical Garden. The company has operated for over a decade — with references to a 15th anniversary — serving individual consumers, wedding and event clients, and workshop participants across Westchester County, New York City, and Fairfield County, Connecticut. Its operations are anchored to a single retail studio supplemented by an in-house branded delivery van that enables same-day service for orders placed before 3 PM.

The studio generates revenue across six primary streams: fresh-cut flower arrangements priced from $26 to $800, recurring flower subscriptions ($75–$100 per delivery with a 10% bonus), full-service wedding and event florals with a $3,000 minimum, in-studio floral design workshops at $150 per participant, gift certificates in fixed $50–$500 denominations, and ancillary home décor and gift products. Distribution is omnichannel: customers order through the Shopify-based e-commerce website, schedule in-house same-day delivery, pick up in-store, or arrange a wedding consultation. There are no proprietary technology platforms, no mobile app, no API, no patents, no disclosed institutional investors, and no subsidiary structure — the operating engine is craft, multi-country sourcing relationships (Ecuador, Israel, Italy, Japan, and local Westchester growers), and proprietary local logistics.

The go-to-market motion is direct-to-consumer, supported by Instagram and Facebook, the "Petal Press" blog, the "Stay in Bloom" email newsletter, Google reviews, and community involvement including the Larchmont Chamber of Commerce (Nancy White has served as its President). The Flower Bar has been voted "Best Florist in Westchester" by Westchester Magazine readers and has designed hundreds of weddings across Hudson Valley estates, Manhattan lofts, Brooklyn rooftops, Hamptons venues, and Fairfield County gardens. Revenue, headcount, and financial performance are not publicly disclosed.

Name

The Flower Bar

Website

https://the-flower-bar.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flower Bar is a privately-held, founder-owned boutique floral studio in Larchmont, NY serving Westchester County, NYC, and Fairfield County with same-day delivery of fresh-cut arrangements, flower subscriptions, full-service wedding florals (minimum $3,000), and in-studio design workshops, supported by an in-house delivery fleet.

Ownership category

akta.pro rank

Product category

Floral Retail & Design Services

NAICS

Florists (459310), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Floral arrangements
• Flower delivery
• Wedding florals
• Flower subscriptions
• Floral design workshops

Headquarters

HQ city

Larchmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Cut Flower Arrangements: One-time purchases of hand-crafted floral arrangements ranging from $26 to $800, including roses, orchids, seasonal bouquets, and designer choice arrangements. Same-day delivery available for orders placed before 3PM.
2. Flower Subscriptions: Recurring subscription service offering weekly, bi-weekly, or monthly flower deliveries. Vase arrangements at $100/delivery, hand-tied bouquets at $85/delivery, market bouquets at $75/delivery. Subscribers receive 10% flower bonus. Card charged per delivery with ability to pause or cancel anytime.
3. Wedding and Event Floral Services: Full-service wedding florals including bridal bouquets, ceremony décor, reception centerpieces, and installation. Wedding minimum is $3,000. Includes complimentary consultation, personalized proposal, mood board, and full setup/breakdown.
4. Floral Design Workshops: In-studio floral design classes including Blooms & Booze workshops at $150 per person. Maximum 12 participants. Includes premium flowers, tools, cocktails/wine, and take-home arrangement.
5. Gift Certificates: Digital gift cards available in denominations of $50, $75, $100, $250, and $500. No expiration. Redeemable online and in-store.
6. Home Décor and Gifts: Ancillary products including soy wax candles ($22-$42), Jacques Torres chocolates ($45), bamboo vases ($38), and DIY floral tool kits ($80).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Flower Bar is a boutique floral studio that designs and sells hand-crafted fresh-cut flower arrangements, operates a recurring flower subscription program, and provides full-service wedding and event floral design. The company complements its core floral offerings with in-studio design workshops, gift certificates, and ancillary home décor and gift products. Same-day delivery is provided by an in-house team across Westchester County, NYC, and Fairfield County.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flower Arrangements Hand-crafted floral arrangements ranging from $26 to $800, including Designer's Choice, seasonal bouquets, rose collections, sympathy arrangements, orchids, and plants/succulents. Available for same-day delivery across Westchester, NYC, and Fairfield County for orders placed before 3PM. Targeted at individual consumers and gift buyers.
• Flower Subscriptions Recurring subscription service with weekly, bi-weekly, or monthly flower deliveries. Vase arrangements at $100/delivery, hand-tied bouquets at $85/delivery, and market bouquets at $75/delivery. Subscribers receive a 10% flower bonus, can pause or cancel anytime, and are charged per delivery. Targeted at individuals seeking recurring home or office décor.
• Wedding & Event Floral Services Full-service floral design for weddings and events including bridal bouquets, ceremony décor (chuppahs, arches, aisle décor), reception centerpieces, and cake florals. Includes complimentary consultation, personalized proposal, mood board, full delivery, setup, and breakdown. Wedding minimum is $3,000. Targeted at engaged couples and event planners.
• Floral Design Workshops (Blooms & Booze) In-studio floral design classes including Blooms & Booze workshops at $150 per person (private groups $135/person). Maximum 12 participants. Includes premium flowers, tools, cocktails/wine, and a take-home arrangement. Targeted at individuals and private groups seeking hands-on creative experiences.
• Gift Certificates Digital gift cards available in denominations of $50, $75, $100, $250, and $500. No expiration date. Redeemable online and in-store for any product or service.
• Home Décor & Gifts Ancillary products including soy wax candles ($22–$42), Jacques Torres chocolates ($45), bamboo vases ($38), DIY floral tool kits ($60–$80), and watercolor greeting cards ($8.50). Available online and in-store.

Quantifiable outcome

• Pre-delivery photo confirmation ensures customer knows exactly what arrangement will arrive
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• H. Bloom: Subscription-based floral service for homes, offices, and corporate clients, with strong NYC and Westchester presence. Directly competes with The Flower Bar's subscription line and corporate/event gifting.
• Farmgirl Flowers: DTC florist specializing in hand-crafted, designer-style bouquets with a strong brand identity. Competes for the same design-conscious, premium-occasion customer that The Flower Bar targets.
• UrbanStems: DTC florist focused on modern, design-forward arrangements with same-day delivery in NYC and other metros. Competes head-on for occasion gifting and corporate gifting within The Flower Bar's New York City delivery footprint.
• The Bouqs Co. Farm-to-doorstep DTC florist with a strong subscription offering and direct-from-grower sourcing model. Directly competes with The Flower Bar on premium everyday floral arrangements and recurring delivery, particularly in the NYC metro area.
• BloomNation: Online marketplace that connects consumers with local independent florists, including Westchester-based shops. A direct channel alternative for customers who would otherwise order from a local boutique like The Flower Bar.
• Ode à la Rose: NYC-based DTC florist with a French-inspired design aesthetic, offering arrangements and same-day Manhattan delivery. Overlaps with The Flower Bar in occasion gifts, NYC delivery, and the premium positioning tier.

Broad incumbents

• 1-800-Flowers.com: National DTC and gift delivery incumbent offering floral arrangements, plants, and gift baskets across the U.S. Same category (consumer floral retail), broader catalog, and competing for the same occasion-gifting occasions (birthdays, sympathy, anniversaries).
• ProFlowers: National online florist with a broad catalog of arrangements, plants, and gift bundles. A scaled alternative for the same-day and occasion-gifting occasions in The Flower Bar's delivery area.
• Teleflora: National floral network that delivers through a large base of independent member florists. Overlaps with The Flower Bar's wedding/event and occasion business via its referral network and is a structural alternative to direct local orders.

Regional players

• Mel Blanc Florist: Long-established Westchester-based florist serving Mamaroneck, Larchmont, and surrounding towns. A direct local peer for everyday occasion orders, sympathy arrangements, and weddings in the same primary market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/theflowerbarny
• Instagraminstagram.com/theflowerbarny
• Xx.com/TheFlowerBarNY
• LinkedInlinkedin.com/company/flower-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flower Bar