What ZEBR LIMITED does

ZEBR LIMITED (operating as Zebr, and previously ZebrMusic.com) is a UK-headquartered, Chichester-based creator marketing platform founded by Josh Deal. The company operates an iOS creator application and a back-end dashboard that connect a vetted community of more than 30,000 creators with brands, film studios, and music artists for paid-organic social campaigns across TikTok, Instagram, Snapchat, and YouTube Shorts. Core platform capabilities include a Creator Dashboard with real-time audience, engagement, and sound-trend tracking, gamified Challenges, a Repost amplification system, interactive Filter creation, Smart Creator Matching, and an in-app Creator Wallet for fast payouts. Zebr monetizes through three distinct streams: a 20% commission on Distribution Fees paid by artists and labels to creators, brand and agency Campaign Fees for managed creator-marketing services, and Artist Distribution Fees on transactions. The platform is integrated at the ecosystem level with TikTok (via SoundOn), Meta, Snapchat, and Ticketmaster, where it operates a first-of-its-kind in-video ticket link feature. Its public customer base spans major-label artists (Beyoncé, Justin Bieber, Katy Perry, Morgan Wallen, Tommy Richman, Tyla, Lola Young, Sophie Ellis-Bextor) and labels (Warner Bros, Universal, Death Row Records), major film soundtracks (Barbie, KPOP Demon Hunters), and consumer brands and platforms (Jet2 Holidays, Ticketmaster, SlimFast, Partiful). Headcount is in the 11-50 range, the company is privately held with no disclosed funding rounds, and the founder was named to the Forbes 30 Under 30 list in 2024.

Name

ZEBR LIMITED

Legal name

Zebr Limited

Website

https://zebr.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ZEBR LIMITED is a UK-based creator marketing platform connecting brands, film studios, and music artists with 30,000+ vetted creators for paid-organic campaigns across TikTok, Instagram, Snapchat, and YouTube Shorts, monetizing via a 20% commission on creator distribution fees plus brand campaign management fees.

Ownership category

akta.pro rank

Product category

Creator Marketing Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Short-Form User-Generated Video Platforms (MPACABAB)

Keywords

• Creator marketing platform
• Influencer marketing
• Social media campaigns
• Branded content
• Music promotion

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Creator Commission (20%): Zebr charges a 20% commission on all Distribution Fees paid by artists/labels to creators for content submissions. Creators set their own distribution fees on their Zebr profile page, and Zebr deducts the commission at the time of deposit.
2. Brand/Agency Campaign Fees: Revenue from managing paid creator campaigns for brands, films, and artists. Campaigns include gamified challenges, filter activations, and repost boosts with view-checkpoint-based payouts.
3. Artist Distribution Fees: Artists and labels pay distribution fees when submitting tracks to creators through the platform. These fees are held for 72 hours during review before being released to creators minus commission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Zebr is a creator marketing platform that connects brands, film studios and music artists with a vetted community of more than 30,000 creators to run paid-organic social campaigns. It sells managed campaign services (smart matching, gamified challenges, custom interactive filters, repost amplification) to B2B clients, while operating the Zebr iOS app as a self-serve creator community where creators find work, get paid through an in-app wallet and produce content for TikTok, Instagram Reels, Snapchat and YouTube Shorts.

Product overview

Zebr is an award-winning creator marketing platform that operates as a unified ecosystem with a mobile app as its primary interface, complemented by several integrated modules for campaign management. The core offering includes a creator community app (Zebr App) that connects over 30,000 vetted creators with brands, supported by Creator Campaigns for smart matching, Gamified Challenges for rapid content bursts, a Repost System for amplifying top content, Interactive Filters for custom branded experiences, and an In-House Dashboard for real-time tracking of creators, engagement, and sound trends. The platform delivers paid-organic campaigns across TikTok, Instagram, Snapchat, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Zebr Creator App iOS mobile app for creators to join the Zebr community, browse and join brand campaigns, get paid through an in-app wallet, and produce short-form content. Targeted at influencers and content creators; currently rated 4.8★ on the App Store with over 30,000 creators in the community.
• Creator Campaign Management Service End-to-end paid-organic creator campaign service for brands, record labels, music artists and film studios. Zebr matches clients with vetted creators from its community, manages gamified challenges, interactive filters and repost amplification, and delivers results within 24 hours across TikTok, Instagram Reels, Snapchat and YouTube Shorts.

Quantifiable outcome

• 30,000+ vetted creators in global community with 4.8★ App Store rating
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• TikTok SoundOncoreStrategic or Co-development PartnerPartnership with TikTok SoundOn to launch iconic catalogue tracks exclusively on TikTok, giving creators first access to cultural moments before streaming platforms.
• MetaminorGTM or Marketing PartnerMeta-supported creator choreography session to help push Jungle 'Back On 74' dance trend. Meta provides platform support for creator activations.
• TicketmasterflagshipStrategic or Co-development PartnerLaunched Ticketmaster's new in-video ticket link feature on TikTok, enabling users to tap directly from TikTok content to purchase event tickets. Demonstrated measurable ticket conversion through authentic creator content.
• SnapchatcoreTechnology or IntegrationCross-platform campaign expansion through Snapchat gamified lenses and native content. Multiple campaigns include custom Game Lenses for Chris Brown, Ewan McVicar, and other artists.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grin: Creator marketing platform with workflow, relationship management, and analytics tools for brands running influencer campaigns. Overlaps with Zebr's B2B campaign management and dashboard capabilities.
• Songfluencer: Music-focused influencer marketing platform that connects independent artists and labels with creators for song promotion. Direct music-industry analogue to Zebr's artist and label campaign workflow.
• Later (Mavrck): Social media marketing platform with creator/influencer tools layered onto its core scheduling and analytics product. Comparable in serving brands that run creator-led campaigns on TikTok and Instagram.
• Influencer.com: End-to-end influencer marketing agency and platform combining managed services with technology. Closely comparable in offering branded creator campaigns across social platforms to enterprise clients.
• Traackr: Influencer marketing platform focused on creator discovery, relationship management, and performance analytics. Comparable in providing data-driven creator matching to enterprise brand clients.
• Aspire (formerly AspireIQ): Creator marketing platform that connects brands with vetted creators for content campaigns. Closely comparable in business model (creator community + brand campaign services) and target buyer.
• CreatorIQ: Enterprise creator marketing platform with end-to-end campaign management, creator marketplace, and analytics. Directly comparable B2B SaaS-plus-services offering targeting global brands and agencies.

Emerging players

• SubmitHub: Music promotion platform connecting artists with bloggers, playlisters, and influencers for song submissions. Comparable music-discovery and creator-matchmaking mechanic, though focused on PR/playlist pitching rather than viral video campaigns.

Broad incumbents

• Meta Creator Marketplace: Meta's native creator discovery and partnership tool across Instagram and Facebook. Overlaps with Zebr's Instagram Reels creator campaigns as an in-platform alternative for brands.
• TikTok Creative Exchange: TikTok's native creator matching and campaign service. Represents platform-level competition and a potential substitute, particularly for creator sourcing and brief execution on TikTok.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zebrcompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZEBR LIMITED