What YAP Global Ltd does

YAP Global Ltd is a privately held financial and technology public relations consultancy headquartered in Eastbourne, United Kingdom, with operational hubs in London, New York, Singapore, and Dubai. Founded by Samantha Yap, the firm specializes in communications services for the digital assets, fintech, stablecoins, AI, and agentic finance sectors, serving more than 50 named enterprise clients including Coinbase, Lido, NEAR Foundation, ENS, Animoca, Arbitrum, Messari, Morpho, Solv, Kaito, and First Digital. Its service portfolio spans Strategic Communications, Crisis and Reputation Management, Executive Profiling, Conference Concierge, Event Management, Media Training, Fundraising and Investor Communications, and Brand and Content Strategy, delivered through dedicated regional account teams and supported by original content platforms including the YAP Cast podcast ("The Story of Money"), The Context weekly newsletter, YAP Blogs, and the gated Founder Mode Comms Whitepaper.

The firm's core technology consists of proprietary communications frameworks rather than software products, including a Strategic Communications Framework, a 24/7 Crisis Communication Protocol, a Conference Concierge methodology, and a Narrative and Messaging Framework developed specifically for digital assets clients. YAP Global holds official PR partnership status at the sector's highest-value events, including EthCC for seven consecutive years, ETHDenver, Digital Assets Forum, Messari Mainnet, and the European Blockchain Convention, with on-the-ground press lounge management and journalist coordination forming a core service line. In March 2026 the firm co-developed "The Agora" with Kaiko as the first official EthCC satellite event, extending its footprint into co-created event IP.

YAP Global generates revenue through professional services fees structured as retainers and project-based engagements with enterprise clients; pricing is not publicly disclosed. The go-to-market motion combines direct enterprise sales, event-driven visibility through its flagship conference partnerships, and community-led thought leadership content. The firm operates as a private limited company in England (YAP Global Ltd) and Singapore (YAP Global Singapore Pte. Ltd., registration 201943424E), with no institutional investors, funding rounds, or acquisitions disclosed. In January 2026 Otto Jacobsson was promoted from CFO to CEO, while founder Samantha Yap transitioned to long-term vision and strategic direction.

Name

YAP Global Ltd

Legal name

YAP Global Ltd

Website

https://yapglobal.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

YAP Global Ltd is a UK-headquartered financial and technology public relations consultancy serving more than 50 enterprise clients across digital assets, fintech, stablecoins, AI, and agentic finance, with offices in London, New York, Singapore, and Dubai.

Ownership category

akta.pro rank

Headquarters

HQ city

Eastbourne

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. PR and Communications Consulting Services: Professional services revenue generated from strategic communications, media relations, crisis management, executive profiling, and brand strategy engagements with digital assets, fintech, and Web3 companies. Services include ongoing retainer-based consulting as well as project-based engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

YAP Global is a financial and technology PR consultancy that advises digital assets, fintech, stablecoins, AI, and agentic finance companies on strategic communications. Its core services include global PR strategy and execution, earned media campaigns, media relations across mainstream, financial, tech, and crypto outlets, crisis communication and reputation management, executive profiling and thought leadership, fundraising and investor communications, brand and content strategy, conference concierge support, and event management. The firm delivers engagements through dedicated account teams across its London, New York, Singapore, and Dubai hubs.

Product overview

YAP Global Ltd is a financial and technology PR consultancy offering a comprehensive suite of communications services rather than a software product platform. The core offering consists of professional services including Public Relations, Marketing Solutions, Crisis Communication, Event Management, Media Training, Fundraising & Investor Communications, Brand & Content Strategy, Conference Concierge, and Executive & Leadership Profiling. Supporting content platforms include YAP Cast Podcast (The Story of Money), The Context Newsletter (weekly), YAP Blogs (with YAP Insights, Inside YAP, and On The Record series), and Case Studies. The company also offers a gated resource through the Founder Mode Comms Whitepaper. Services are delivered across dedicated regional hubs in New York, London, Singapore, and Dubai, with a focus on digital assets, fintech, stablecoins, AI, and agentic finance sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations

Quantifiable outcome

• Lido Finance testimonial: 'YAP Global are simply the best in the business. They combine a deep understanding of crypto fundamentals with a powerful grasp of how to engage and manage the media space for protocols or projects at any stage.'
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Kaiko (The Agora)coreStrategic or Co-development Partner · 31 March 2026YAP Global supported the launch of The Agora, EthCC's first official satellite event in partnership with Kaiko, a dedicated institutional forum exploring digital finance capital markets as they move onchain.
• EthCC (Ethereum Community Conference)flagshipGTM or Marketing Partner · 30 March 2026YAP Global serves as the official PR partner for EthCC for the 7th consecutive year. The partnership involves managing press operations for 400+ speakers and 4 days of programming, coordinating journalist access, facilitating interviews, and supporting conference communications strategy. EthCC is Europe's largest Ethereum conference.
• ETHDenvercoreGTM or Marketing Partner · 17 February 2026Official PR partner for North America's largest crypto conference. YAP Global supports media relations, interview coordination, press lounge management, and on-the-ground media support for attendees and sponsors.
• Digital Assets ForumcoreGTM or Marketing Partner · 5 February 2026Official PR partner for the London-based conference bringing together policymakers, banks, asset managers, and founders to discuss digital assets integration with traditional finance.
• Messari MainnetcoreGTM or Marketing PartnerPR partnership supporting Messari's flagship conference focused on crypto research and institutional adoption.
• European Blockchain ConventioncoreGTM or Marketing PartnerPR partnership supporting Europe's major blockchain industry conference.
• Project FoggminorOthersYAP Global's internal travel sponsorship program allowing team members to work from other global hubs (NY, London, Singapore) for 3 months to gain diverse market experience and strengthen cross-regional collaboration.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• W2 Communications: Communications consultancy specializing in fintech, blockchain, and emerging technology sectors. Competes with YAP Global for institutional, crypto, and Web3 communications mandates across media relations and thought leadership.
• MarketAcross: Crypto-native PR and marketing agency serving blockchain companies and Web3 projects globally. Competes directly with YAP Global on services like media relations, content strategy, and event positioning for token launches and protocol announcements.
• ReBlonde: Tech and crypto-focused public relations firm with strong presence in fintech and digital assets media relations. Directly comparable service offering for protocol and exchange clients in the same geographic and sector footprint as YAP.
• Wachsman PR: Long-standing crypto and blockchain public relations firm headquartered in New York with European presence. Direct competitor serving similar protocol, exchange, and infrastructure clients across the same digital assets sector as YAP Global.

Emerging players

• Jin Agency: Global Web3 marketing and PR agency offering media relations, influencer marketing, and community growth for crypto and blockchain clients. Partially overlapping service portfolio serving the same digital assets customer base as YAP Global.
• Thinkerbell: Award-winning communications agency with growing fintech and emerging tech practice, more broadly positioned than YAP Global but increasingly active in the same institutional and digital assets communications space.

Broad incumbents

• Edelman: World's largest PR firm with established crypto, fintech, and financial services practices. Competes for major institutional client mandates, particularly when TradFi firms enter digital assets and need scale beyond boutique specialists like YAP.
• FleishmanHillard: Major global PR network with strong financial services and emerging technology practices. Competes for enterprise crypto clients needing multi-region, multi-discipline communications support at scale beyond boutique offerings.
• FINN Partners: Large global PR and marketing agency with established fintech and digital assets practices. Represents a broader incumbent alternative for institutional clients in the same strategic communications space as YAP Global.
• BCW (Burson Cohn & Wolfe): Global communications agency with dedicated fintech and crypto offering, drawing on WPP scale. Provides an institutional alternative to YAP Global for larger clients wanting network reach combined with sector specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/YAPGlobalTeam
• LinkedInlinkedin.com/company/yapglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YAP Global Ltd