What Solar Quotes does

SolarQuotes (legally SolarQuotes Home Electrification Pty Ltd, ABN 12 168 565 339) is an Australian online lead-generation and quote-comparison marketplace founded in 2009 by Finn Peacock, a Chartered Electrical Engineer and former CSIRO employee. The platform connects Australian homeowners with a curated network of 621 vetted solar, battery, EV charger, hot water heat pump, and air conditioning installers, allowing consumers to request up to three free, no-obligation quotes through a detailed qualification form. The core technology stack comprises a quote-request and installer-matching system, Australia's largest solar reviews database (98,530 uncensored reviews across 3,148 companies), and a broad suite of comparison and calculation tools covering solar panels, batteries, inverters, hybrid inverters, microinverters, EV chargers, VPPs, feed-in tariffs, and federal/state rebates, including a Federal Battery Rebate Calculator aligned to Australia's $2.3B Cheaper Home Batteries program.

The company monetizes by charging installers to join its vetted network and to receive qualified lead flow, operating a referral/affiliate revenue model with annual billing cadence to installers while the consumer-facing product is free. Coverage spans 2,943 Australian postcodes, with the platform supporting both residential (primary) and commercial/mid-market solar customers. The product surface extends beyond lead generation into consumer education via an extensive blog, 101 guides, comparison tables across 140+ panel brands and 200+ inverter manufacturers, a weekly email newsletter, and a self-published #1 bestselling consumer book by the founder. Distribution is exclusively online via solarquotes.com.au and a broad social media footprint (Facebook, Instagram, X/Twitter, YouTube, TikTok, LinkedIn), with no physical retail or app presence. The company is privately held, bootstrapped with no disclosed external funding, and operates with 11-50 employees from Australia.

Name

Solar Quotes

Legal name

SolarQuotes Home Electrification Pty Ltd

Website

https://solarquotes.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SolarQuotes is an Australian online marketplace, founded in 2009, that connects homeowners with a vetted network of 621 solar, battery, EV charger, and heat pump installers across 2,943 postcodes, monetizing via installer referral fees.

Ownership category

akta.pro rank

Product category

Solar lead generation and home energy marketplace

akta.pro primary industry

Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)

akta.pro secondary industry

Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)

Keywords

• Solar lead generation
• Home energy marketplace
• Solar installer matching
• Solar quote comparison
• Residential electrification platform

Headquarters

HQ city

Adelaide River

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead Generation / Referral Fees: SolarQuotes generates revenue by connecting homeowners with vetted solar installers. Installers pay to join the SolarQuotes network and receive quote requests from qualified leads. The platform acts as an intermediary, charging installers for access to its customer pool and verified installer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SolarQuotes is an Australian online lead-generation and quote-aggregation marketplace that connects residential homeowners with a pre-vetted network of 621 solar, battery, EV charger, and hot water heat pump installers across 2,943 postcodes. Consumers request up to three free, no-obligation quotes through a detailed qualification form, supported by Australia's largest uncensored solar installer review database (98,530+ reviews of 3,148 companies) and a suite of comparison and rebate calculator tools. Revenue is generated by charging vetted installers for access to qualified leads and network membership.

Product overview

SolarQuotes is an Australian consumer-facing home energy platform founded in 2009, functioning as a lead-aggregation marketplace that connects homeowners with vetted solar installers. The core product is the SolarQuotes Quote Platform, through which users receive up to three tailored quotes from pre-screened installers. This platform is supported by the SolarQuotes Review Database of 98,530+ uncensored reviews across 3,148 installers. The broader product portfolio includes a suite of comparison tools (solar panel, battery, inverter, hybrid inverter, EV charger, and VPP comparison tables), financial calculators (solar power calculator, battery cost calculator, STC & rebate calculator, heat pump STC calculator, and Federal Battery Rebate calculator), the Price Explorer for real-time local pricing, a Feed-In Tariff comparison tool, and an Installer Map & Directory. The comparison tables cover 140+ panel brands, 200+ inverter manufacturers, 90+ battery brands, and 35+ EV charger brands. All products serve the same core mission: helping homeowners make informed home electrification decisions and connect with trusted installation professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• SolarQuotes Quote Platform Lead-generation and quote-aggregation platform that connects Australian homeowners with vetted solar installers; users receive up to three tailored, no-obligation quotes from pre-screened installers covering solar panels, batteries, EV chargers, and hot water heat pumps across 2,943 Australian postcodes.
• SolarQuotes Review Database Crowdsourced review platform aggregating 98,530+ uncensored Australian customer ratings and reviews of solar installers, panel brands, inverter brands, battery brands, EV charger brands, hot water heat pump brands, and air conditioner brands, with human-reviewed authenticity screening.

Quantifiable outcome

• 994,669 people have received quotes through the platform
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 621 Trusted Installers NetworkcoreChannel Partner/ Reseller/ DistributorSolarQuotes has built a network of 621 vetted, trusted solar installers across Australia who provide quotes through the platform. Installers are carefully vetted before being allowed to join, with hundreds turned away. Installers must meet quality standards and are subject to customer reviews. The network spans all Australian states and covers 2,943 postcodes.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Google (Project Sunroof): Google's solar rooftop assessment and installer-matching tool that uses Google Maps data to estimate solar potential and connect users to installers — a much larger incumbent in solar discovery.
• Yelp: Large incumbent reviews platform that includes solar installer listings and consumer reviews; not solar-specialized but competes for review-driven discovery traffic.
• Origin Energy: Major Australian energy retailer with bundled solar and battery installation offerings, plus feed-in tariff products — competes indirectly with SolarQuotes for the residential home-electrification wallet.

Direct peers

• Pick My Solar: US residential solar marketplace that connects homeowners with competing installer bids and supports comparison shopping — directly comparable marketplace economics to SolarQuotes.
• Solar.com: US solar marketplace aggregating installers and offering comparison and quoting tools for residential consumers, with a similar two-sided marketplace revenue model.
• Solar Choice: Australian solar comparison and installer-matching platform providing quotes and installer reviews, the closest domestic head-to-head competitor to SolarQuotes.
• EnergySage: US-based online solar marketplace that matches homeowners with vetted installers for quotes, alongside an education library and comparison tools — directly analogous to SolarQuotes' consumer-facing lead-gen model.

Regional players

• GreenMatch: UK/European lead-generation and comparison platform for solar, heat pumps and home energy — similar consumer education plus installer-matching model but focused on UK and European markets rather than Australia.
• Selectra: Energy comparison and switching platform operating across Europe and Australia, including comparison of electricity plans and energy products — overlaps with SolarQuotes on feed-in tariff and energy plan comparison features.

Emerging players

• Tesla Energy: Vertically integrated solar, Powerwall battery and EV charging provider with direct-to-consumer ordering, increasingly bypassing third-party lead aggregators like SolarQuotes in the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/solar_quotes
• YouTubeyoutube.com/solarquotesaustralia
• Facebookfacebook.com/solarquotes
• LinkedInlinkedin.com/company/solarquotes
• Instagraminstagram.com/solarquotes
• TikToktiktok.com/@solar_quotes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Quotes