What LICENSEARC LTD does

LicenseArc LTD is a UK-based, privately-held digital software license reseller operating from Bridgnorth under the trading name LicenseArc. The company runs a direct-to-consumer e-commerce storefront at licensearc.com localized across five languages (English, French, German, Italian, Spanish) and six currencies, and sells genuine Microsoft software license credentials globally across nine disclosed markets including the US, UK, Germany, France, Italy, Spain, Canada, Australia, and Switzerland. Its customer base spans individual home users and students, small businesses and professionals, and IT infrastructure buyers — with no named enterprise accounts. Pricing is positioned as a discount to retail, with products ranging from $19.90 (Windows 10 Pro) to $269.90 (SQL Server 2019 Standard 16-core).

Name

LICENSEARC LTD

Legal name

LicenseArc LTD

Website

https://licensearc.com

Company type

Private

Operating status

Operating

Short description

LicenseArc LTD is a UK-based direct-to-consumer e-commerce reseller of genuine Microsoft software license keys, including Office, Windows, Windows Server, and SQL Server, sold online to individual consumers, small businesses, and IT infrastructure buyers across nine countries with digital delivery and activation support.

Ownership category

akta.pro rank

Product category

Software Licensing

NAICS

Software Publishers (5132), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

akta.pro secondary industries

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Digital software licenses
• Microsoft software reselling
• Perpetual license sales
• Software license marketplace
• Microsoft partner ecommerce

Headquarters

HQ city

Bridgnorth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital software license sales: One-time perpetual license sales for Microsoft software products including Office suites, Windows operating systems, and Windows Server products. Revenue generated through direct consumer transactions with digital delivery of license credentials and activation support included.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LicenseArc LTD is a digital software license reseller that sells genuine Microsoft software licenses — including Microsoft Office productivity suites, Windows operating systems, Windows Server editions, and SQL Server — through a self-serve e-commerce storefront. Customers purchase licenses online, pay via Stripe, and receive license keys digitally by email with included activation guidance and 24/7 support.

Product overview

LicenseArc operates as a digital software license marketplace that resells genuine Microsoft software licenses. The core platform enables customers to browse, purchase, and receive digital software licenses with secure payment processing and activation support. The product portfolio centers on Microsoft Office productivity suites (including Office 2021, 2019, 2016, and 2024 editions in Home & Student, Home & Business, and Professional Plus variants), Windows operating systems (Windows 10 Pro, Windows 11 Pro/Home/Enterprise, including OEM variants), Windows Server products (Server 2019/2022/2025 in Standard and Datacenter editions), SQL Server databases, Microsoft 365 subscriptions, and various bundle packages combining multiple products. All products are delivered digitally with license credentials, official download guidance, and activation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Office 2021 Professional Plus Perpetual Microsoft Office 2021 Professional Plus retail license for one Windows PC, with multilingual support, official download guidance, and activation help.
• Microsoft Office 2021 Home & Student Perpetual, multilingual Office suite for home and school use on one Windows PC, with account-linking, digital delivery, and activation guidance.
• Microsoft Office 2024 Professional Plus LTSC Perpetual, multilingual desktop productivity suite for one compatible Windows PC, delivered digitally with clear installation and activation guidance.
• Microsoft Office 2024 Home & Business Perpetual, multilingual Office edition for one compatible Windows PC or Mac, designed for home users and small businesses needing classic productivity apps and Outlook.
• Microsoft Office 2024 Home & Student Account-linked, perpetual Office suite for one compatible Windows PC or Mac, with four classic desktop applications for non-commercial home and school use.
• Microsoft Office Home 2024 Perpetual, multilingual Office suite for one compatible Windows PC or Mac, with four classic desktop applications for non-commercial home and school use.
• Microsoft Office 2019 Professional Plus Perpetual, multilingual Office release for one compatible Windows PC, delivered digitally with installation and activation guidance.
• Microsoft Office 2019 Home & Student Perpetual, multilingual Office suite for home and school use on one Windows PC, delivered digitally with installation and activation guidance.
• Microsoft Office 2016 Professional Plus Microsoft Office 2016 Professional Plus perpetual Windows license, delivered digitally with activation guidance.
• Microsoft Office 2021 Home & Business for Mac Microsoft Office 2021 Home & Business perpetual Mac license, delivered digitally with installation and activation guidance.
• Microsoft Windows 11 Pro Perpetual, multilingual Windows 11 Pro license for one compatible PC, delivered digitally with official download guidance and clear activation instructions.
• Microsoft Windows 11 Pro OEM Perpetual, multilingual Windows 11 Pro OEM license for one compatible PC, intended for a clean installation and tied to the first device on which it is activated.
• Microsoft Windows 11 Enterprise Multilingual Windows 11 Enterprise commercial license for one eligible, organization-managed PC, delivered digitally with installation and activation guidance.
• Microsoft Windows 10 Pro Microsoft Windows 10 Pro perpetual license for one PC, delivered digitally with activation guidance.
• Microsoft Windows 11 Home Microsoft Windows 11 Home perpetual license for one PC, delivered digitally with activation guidance.
• Microsoft Windows Server 2019 Standard Perpetual, multilingual Windows Server 2019 Standard 16-core license for one server, with access for two users, delivered digitally with deployment guidance.
• Microsoft Windows Server 2022 Standard Perpetual, multilingual Windows Server 2022 Standard 16-core license for one server, with access for two users, delivered digitally with deployment guidance.
• Microsoft Windows Server 2022 Datacenter Perpetual, multilingual Windows Server 2022 Datacenter 16-core license for one server, with access for two users and unlimited virtualization rights when fully licensed.
• Microsoft Windows Server 2025 Standard Perpetual, multilingual Windows Server 2025 Standard 16-core license for one server, with access for two users, delivered digitally with deployment guidance.
• Microsoft Windows Server 2025 Datacenter Perpetual, multilingual Windows Server 2025 Datacenter 16-core license for one server, with access for two users and unlimited virtualization rights when the physical server is fully licensed.
• Microsoft SQL Server 2019 Standard Perpetual, multilingual SQL Server 2019 Standard 16-core license for one deployment, delivered digitally with Microsoft download guidance and core-licensing notes.
• Windows Server 2025 Remote Desktop Services: 50 User CALs Microsoft Windows Server 2025 RDS 50-user Client Access License pack, delivered digitally with deployment guidance.
• Windows Server 2022 Remote Desktop Services: 50 User CALs Microsoft Windows Server 2022 RDS 50-user Client Access License pack, delivered digitally with deployment guidance.
• Microsoft 365 Family Microsoft 365 Family annual subscription for up to six people, available on PC/Mac/mobile with up to 30 devices.
• Microsoft 365 Personal Microsoft 365 Personal annual subscription for one person, available on PC/Mac/mobile with up to 5 devices.

Quantifiable outcome

• Genuine software delivered with activation support and official download guidance
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationMicrosoft Certified Partner with dedicated marketplace listing. Authorized to sell Microsoft software products including Office suites, Windows operating systems, Windows Server, and SQL Server. Products include genuine license credentials with official download guidance and activation support.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SoftwareKeep: SoftwareKeep is a Microsoft-focused authorized reseller of perpetual software licenses (Office, Windows, Server, SQL) sold via self-serve e-commerce. Most directly comparable to LicenseArc in product mix, customer base, and perpetual-license resale model.
• Eneba: Eneba is a digital marketplace for game and software license keys with self-serve checkout and global digital delivery. Comparable in PLG e-commerce mechanics, multi-currency support, and reliance on SEO-driven acquisition.
• Kinguin: Kinguin operates a digital marketplace reselling software license keys (including productivity software) globally with automated fulfillment. Comparable to LicenseArc in digital license delivery, marketplace mechanics, and global SMB/consumer customer base.
• CDKeys: CDKeys sells discounted digital software license keys globally via a self-serve storefront. Comparable to LicenseArc in pricing-arbitrage model, e-commerce checkout flow, and target buyer seeking below-MSRP perpetual and subscription software.
• G2A: G2A runs a digital marketplace for software license keys with third-party seller fulfillment and global reach. Comparable to LicenseArc's e-commerce license-resale model, though G2A spans gaming more broadly and faces similar grey-market perception challenges.

Broad incumbents

• Newegg Software: Newegg sells Microsoft software licenses (Office, Windows, Server) alongside broader PC hardware. Comparable as an established e-commerce retailer in the Microsoft license category, with a more diversified product mix than LicenseArc.
• Microsoft Store: Microsoft's first-party digital storefront sells the same Microsoft 365 subscriptions and select perpetual licenses directly. Comparable as the upstream primary-source supplier and direct competitor, though Microsoft does not discount as aggressively as LicenseArc.
• Amazon Digital Software: Amazon's digital software section sells Microsoft license keys through third-party sellers with Prime-style fulfillment. Comparable as a broad incumbent offering Microsoft license resale at scale with high trust signals, though typically without the activation-support service.

Emerging players

• SCDKey: SCDKey operates a digital license key storefront with Microsoft productivity and Windows products at below-retail pricing. Comparable in global digital license resale, multi-currency checkout, and perpetual-license target customer.
• Stack Social: StackSocial sells discounted software license keys via curated deals and bundles. Comparable to LicenseArc in discounted perpetual-license resale model and content/SEO-led acquisition, though with a more deal-driven positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LICENSEARC LTD