TECH INDUSTRY FORUM LIMITED

What TECH INDUSTRY FORUM LIMITED does

Tech Industry Forum Limited (TIF) is a UK not-for-profit, membership-driven trade body that promotes the interests of the broader UK technology sector. It traces its origin to 2009 through Cloud Industry Forum (CIF) and was reorganised in October 2024 when Tech Industry Forum acquired CIF, extending the organisation's mandate beyond cloud-specific advocacy to the wider UK tech ecosystem of more than 250,000 firms. TIF's members include cloud providers, SaaS startups, distributors, system integrators and supporting professional services such as legal and finance firms.

TIF's offering is built on a content and community platform rather than a unified software product. Its portfolio includes annual Cloud Industry Reports and a UK Managed Services Report, the weekly TWF! (Tech Wave Forum) live-streamed news show, the fortnightly TLA! (Tech Leadership Advantage) interview series, and the "Digital Transformation in Action" monthly webinar on BrightTalk. Distribution extends across LinkedIn Live, Spotify and Apple Podcasts, supported by weekly newsletters and Special Interest Groups. Technical differentiation rests on domain specialisation and proprietary primary research that is widely cited in UK IT trade press rather than on proprietary technology, patents or data flywheels.

The revenue model is subscription-based, with members billed annually; pricing is not publicly disclosed and prospective members are directed to contact [email protected]. Go-to-market is community-led, anchored in thought-leadership programmes, monthly member meetings and active social channels. Leadership comprises CEO David Terrar (appointed April 2023) and Chairman Ian Jeffs, General Manager of Lenovo UK and Ireland (appointed June 2023), supported by a board including Steph MacLeod (Press Relations), Frank Jennings (AI and Cloud Lawyer) and Kate Bennett (Film and Media Production), with a STAR advisory council added in December 2025. The registered office is in Amersham, England.

Name

TECH INDUSTRY FORUM LIMITED

Legal name

Cloud Industry Forum

Website

https://techindustryforum.org

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Tech Industry Forum Limited is a UK not-for-profit, membership-driven trade body promoting the UK technology sector. Founded in 2009 as Cloud Industry Forum, it now serves over 250,000 UK tech firms through proprietary research, live-streamed content and member networking.

Ownership category

akta.pro rank

Product category

Technology Industry Trade Body

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Professional & Association Conferences (MPAGAGAB)

Keywords

• Technology trade body
• Industry research
• Cloud ecosystem
• Membership services
• Tech community events

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: As a not-for-profit membership-driven trade body, Tech Industry Forum generates revenue through membership fees from technology companies including cloud providers, distributors, SaaS startups, and supporting professional services such as legal and finance firms

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tech Industry Forum is a not-for-profit, membership-driven trade body that convenes and serves the UK tech ecosystem. Its core offering is a paid membership programme providing access to networking meetings, proprietary research reports, live-streamed content series, webinars, and thought-leadership platforms, supported by an extensive freely available content library distributed via LinkedIn, YouTube, BrightTalk, and the company website.

Product overview

Tech Industry Forum (TIF) is a not-for-profit, membership-driven trade body focused on promoting the UK's tech sector and digital economy. Rather than offering a unified software product, TIF provides a portfolio of industry research publications (including annual Cloud Industry Reports), live-streamed content series (Digital Transformation in Action webinars, TWF! news shows, TLA! interview programme), and membership services including networking events and thought leadership platforms. The organisation also publishes specialist advisory content on topics such as sovereign cloud and AI ethics. TIF evolved from the Cloud Industry Forum (CIF), which was launched in 2009 to champion cloud technology adoption.

Differentiator

Problem solved

Functional benefit

Brands

• TLA – Tech Leadership Advantage: A fortnightly live-streamed interview show about using technology and leadership to gain competitive advantage
• TWF – Tech Wave Forum
• Digital Transformation in Action
• Cloud Industry Forum

Products and services

• Tech Industry Forum Membership Paid annual membership for UK tech companies and supporting professional services firms, providing networking opportunities, thought-leadership participation, priority access to proprietary research, speaker services, and quarterly member meetings.
• Digital Transformation in Action (Webinar Series) Monthly webinar series presented by CEO David Terrar, exploring aspects of digitalization for businesses and featuring industry expert guests.
• TWF! (Tech Wave Forum) Weekly live-streamed news and interview show on LinkedIn covering cloud computing news and interviews with industry thought leaders.
• TLA! (Tech Leadership Advantage) Fortnightly live-streamed interview show about using technology and leadership to gain competitive advantage, featuring renowned industry thought leaders.
• Cloud Industry Reports (annual research publications) Annual proprietary research reports on cloud industry market trends and services, widely reported in the IT industry press and freely available through the resource library.
• The Evolving Landscape of UK Managed Services A research report offering a detailed look at the UK's Managed Service Provider (MSP) market, intended as a key resource for vendors, service providers, and end-users.

Quantifiable outcome

• Over 250,000 UK tech firms served through ecosystem promotion
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core, flagship and minor.

• Cloud Expo EuropecoreGTM or Marketing Partner · 6 March 2024Tech Industry Forum plays a prominent role at Cloud Expo Europe 2024 (6-7 March, ExCeL London), providing expert insights and strategic guidance to thousands of C-Level executives and decision-makers. The partnership enables CIF to engage with over 400 solution providers and provides member participation opportunities.
• BrightTalkcoreGTM or Marketing PartnerBrightTalk hosts the Digital Transformation in Action webinar series. CIF supplies members as panellists to this series, providing thought leadership content and industry insights through video webcasts.
• Disruptive LivecoreStrategic or Co-development PartnerCloud Industry Forum and Disruptive Live joined forces to deliver state-of-the-art content to the cloud industry. Jointly created 'The Evolving Landscape of UK Managed Services' report sponsored by Lenovo.
• LenovoflagshipStrategic or Co-development PartnerLenovo is a flagship member and sponsor. Ian Jeffs (ISG Country Manager at Lenovo UK & Ireland) serves as Chairman of the Cloud Industry Forum. Lenovo sponsored the UK MSP Marketplace research report.
• OVHcloudcoreStrategic or Co-development PartnerOVHcloud is a key member and contributor. Emma Dennard (VP Northern Europe of OVHcloud) provides expertise on sovereign cloud topics for CIF research and content.
• BarracudacoreStrategic or Co-development PartnerBarracuda is a key member. Chris Hill (RVP Public Cloud & Alliances) serves as testimonial advocate for CIF research providing insights to the market.
• Wolters KluwercoreStrategic or Co-development PartnerWolters Kluwer is a key member company contributing to CIF ecosystem and research initiatives.
• Ingram MicrocoreStrategic or Co-development PartnerIngram Micro participates as a member, contributing to the UK tech ecosystem and distribution community within TIF.
• Hewlett Packard EnterprisecoreStrategic or Co-development PartnerHPE is a key member. VP Sue Preston values CIF as an important part of the IT industry providing insights into key trends shaping the future.
• Federation Against Software Theft (FAST)minorStrategic or Co-development PartnerFAST Legal Advisory Group holds Digital Regulation meetings in collaboration with CIF, addressing software and legal compliance topics.
• Escrow LondoncoreStrategic or Co-development PartnerEscrow London is a key member contributing expertise on software escrow, SaaS continuity, and cybersecurity topics. CEO Evan Lever has appeared on TWF! show discussing software escrow and cybersecurity.
• AncoriscoreStrategic or Co-development PartnerAward-winning Cloud Services Provider and Google Cloud Premier Partner, contributes digital transformation expertise and guest speakers to CIF events.
• SoftwareONEcoreStrategic or Co-development PartnerGlobal provider of software and cloud technology solutions, contributes content and expertise on cloud migration, FinOps, and technology strategies.
• SoftwerxcoreStrategic or Co-development PartnerMicrosoft cloud security practice, contributes expertise on Microsoft security solutions and cloud security posture through CIF events and content.
• VuzioncoreChannel Partner/ Reseller/ DistributorCloud aggregator and managed cloud solutions provider, brings channel partner perspective and cloud distribution expertise to CIF ecosystem.
• ArmorcoreStrategic or Co-development PartnerGlobal cybersecurity specialist contributes expertise on cloud security. Miguel Clarke (former FBI Agent) has provided cybersecurity insights on TWF! show.
• BroadcomcoreStrategic or Co-development PartnerGlobal infrastructure technology leader and member of CIF contributing infrastructure software and semiconductor expertise.
• MHA (MacIntyre Hudson)coreStrategic or Co-development PartnerUK chartered accountants and business advisers specializing in technology companies, contributes financial and business services expertise and research on tech sector topics.
• NavisitecoreStrategic or Co-development PartnerModern managed cloud service provider contributes expertise on IT transformation for global brands through CIF content.
• AitemologyminorStrategic or Co-development PartnerAI-assisted transformation methodology provider contributes expertise on business and technology change agenda delivery.
• KaizominorStrategic or Co-development PartnerPR and content agency specializing in technology sectors contributes communications expertise; Steph MacLeod (Director) joined CIF board.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The IET (Institution of Engineering and Technology): One of the world's largest engineering and technology professional bodies with a UK heritage. Comparable to TIF's role as a UK technology convener, though with a broader historical remit spanning engineering disciplines.
• BCS (British Computer Society): The chartered professional body for IT in the UK, with a membership model similar to TIF. Both organizations convene the UK technology community, though BCS focuses on individual professional accreditation while TIF focuses on corporate membership.
• Digital Leaders: UK-based independent membership community for senior digital and technology leaders. Comparable to TIF in running networking events, research, and member programmes targeted at the UK digital transformation community.
• ISACA: Global professional association for IT governance, risk, and cybersecurity professionals with membership, research publications, and certification programmes. Comparable to TIF's member-services and thought-leadership model in adjacent tech verticals.
• Cloud Security Alliance (CSA): Non-profit organization dedicated to defining and raising awareness of best practices for cloud security. Comparable to TIF as a cloud-focused membership-driven trade body producing research, standards, and community events.
• techUK: The UK's pre-eminent technology trade association representing over 1,000 member companies. Directly comparable to TIF as a membership-driven UK tech industry body providing policy advocacy, networking, and events, though with a broader remit spanning the entire digital economy.
• CompTIA: Global non-profit trade association for the IT industry with a membership model and industry research output directly comparable to TIF. Operates community-building and thought leadership programmes spanning cloud, cybersecurity, and emerging tech.
• EuroCloud: European cloud industry trade body with national chapters promoting cloud adoption and member networking. Directly comparable to TIF's historical Cloud Industry Forum positioning around cloud ecosystem advocacy.

Regional players

• EuroCIO: European association of CIOs and IT leaders promoting knowledge sharing and best practice. Comparable to TIF in convening senior technology decision-makers, though focused on the CIO persona across Europe rather than the broader UK tech ecosystem.

Emerging players

• Cloud Native Computing Foundation (CNCF): Vendor-neutral foundation hosting open-source cloud native projects with a member-driven governance model and large conference portfolio. Comparable to TIF in operating as a membership-based convener, though focused specifically on cloud-native infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cloudindustryforum
• LinkedInlinkedin.com/company/1241867/admin

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TECH INDUSTRY FORUM LIMITED