THE WATER RETAIL COMPANY LIMITED

What THE WATER RETAIL COMPANY LIMITED does

The Water Retail Company Limited (TWRC) is a UK-incorporated specialist water retailer founded in 2017, privately held with Lord Redesdale (Rupert) as principal shareholder and Ken Jervis as CEO since July 2025. The company holds four operating licenses covering water and sewerage services in England, Wales, and Scotland (Ofwat Water, Ofwat Sewerage, WICS Water, WICS Sewerage) and operates as an independent retailer unaffiliated with any specific wholesaler, allowing it to source supply across the GB market.

TWRC's offering is organized into five core service pillars: Business Water Supply (volumetric supply, wastewater, trade effluent management, consolidated billing, invoice validation, contract management, dedicated account management); Data Management and Metering (smart metering, Automatic Meter Reading, submetering, visual meter reads, budgeting and forecasting); Advisory Services (strategic consulting, contingency planning, reporting and disclosure, water grants support); Water Efficiency Services (audits, leak detection and repair, rainwater harvesting, greywater recycling, boreholes, water saving devices); and Specialist Services (site surveys, new and temporary connections, water quality testing, discharge licenses). The underlying technology stack is built on smart metering and AMR for real-time consumption data capture, delivered alongside the GetWaterFit Business Portal and the September 2025-launched NHH Water Efficiency Collaboration Portal — a MOSL Market Improvement Fund-funded platform for self-audits, benchmarking, and tailored recommendations.

Revenue is generated through subscription/recurring volumetric and fixed water and sewerage charges plus professional services fees across advisory, efficiency, and specialist engagements. Pricing is quote-based with a stated £200/month minimum spend, monthly billing, and a focus on multi-site enterprise customers (2–500+ sites). GTM combines dedicated account managers for enterprise clients with a website self-serve channel for mid-market and an ecosystem partnership channel via the NHH Collaboration Portal. Customer logos span food manufacturing, horticulture (Royal Horticultural Society), leisure/holiday parks, camping/motorhome sites, water treatment, and charitable sectors, with concentration in the I&C and SME size tiers.

Name

THE WATER RETAIL COMPANY LIMITED

Legal name

The Water Retail Company Limited

Website

https://thewaterretailcompany.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Water Retail Company is a UK specialist B2B water retailer operating across England, Scotland, and Wales under four Ofwat and WICS licenses, delivering water supply, metering, advisory, and water efficiency services to multi-site industrial and commercial customers.

Ownership category

akta.pro rank

Product category

Business Water Retail

NAICS

Water Supply and Irrigation Systems (221310), Water, Sewage and Other Systems (2213), Utilities (221)

SIC

Water Supply (4941), Electric, Gas & Sanitary Services (4900), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Third-Party Water Retailing & Managed Billing Services (outsourced billing, white-label retail operations) (EUANAIAL)

akta.pro secondary industries

Move-In/Move-Out, Service Orders & Field Dispatch (turn-ons/turn-offs, appointments, workforce scheduling) (EUANAIAH), Customer Billing & Revenue Management (rate configuration, billing, adjustments, revenue assurance) (EUANAIAC)

Keywords

• Business water supply
• Wastewater services
• Water efficiency consulting
• Trade effluent management
• Smart water metering

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water and Wastewater Supply Services: Core revenue from supplying water and wastewater services to business customers across England, Scotland and Wales. Revenue is generated through volumetric charges (based on water consumption), fixed service charges, and sewerage charges.
2. Specialist Advisory Services: Professional consultancy services including strategic water consulting, contingency planning, reporting and disclosure, innovative solutions, water grants support, and promotion of best practices.
3. Water Efficiency Services: Services including water audits, leak detection and repair, water saving devices, rainwater harvesting, greywater recycling, and borehole services.
4. Trade Effluent Management: Management of trade effluent including consents, discharge licenses, and temporary trade effluent consents for businesses discharging industrial wastewater.
5. Data Management and Metering Services: Water data management, budgeting and forecasting, visual meter readings, smart metering, AMR, and submetering services.
6. Specialist Services: Site surveys, new water connections, temporary water connections, water quality testing, and discharge license services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Water Retail Company supplies water and wastewater services to business customers across England, Scotland, and Wales under four operating licenses. Its offering comprises five pillars: Business Water Supply (including trade effluent, consolidated billing, and dedicated account management), Data Management and Metering (smart metering, AMR, submetering), Advisory Services (strategic consulting, contingency planning, reporting), Water Efficiency Services (audits, leak detection, rainwater harvesting, greywater recycling, boreholes), and Specialist Services (site surveys, new connections, water quality testing, discharge licences).

Product overview

The Water Retail Company is a specialist water retailer offering a comprehensive suite of water and wastewater services to businesses across Great Britain. The offering consists of five core service pillars: Business Water Supply (including trade effluent and billing management), Data Management and Metering (covering smart metering, AMR, and submetering), Advisory Services (strategic consulting, contingency planning, and reporting), Water Efficiency Services (audits, leak detection, rainwater harvesting, greywater recycling), and Specialist Services (site surveys, connections, water quality testing). These services are delivered through a combination of the GetWaterFit Business Portal and the Non-Household Water Efficiency Collaboration Portal, which provide digital self-service capabilities for water assessments and efficiency recommendations. The company operates independently of any specific water wholesaler, holding four operating licenses for water and wastewater services across the English, Welsh, and Scottish markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Water Supply Reliable water and wastewater services for businesses across England, Scotland, and Wales. Covers water and sewerage services, trade effluent management, contract management, dedicated account management, consolidated and bespoke billing, invoice validation and rebates, client KPIs, query management, debt management, and credit balance refund processes.
• Data Management and Metering Expert metering and data management services providing transparent insights into water usage for businesses, including water data management, budgeting and forecasting, visual meter readings, smart metering, automatic meter readings (AMR), and submetering.
• Advisory Services Professional consultancy and strategic guidance to support water management, innovation, resilience, and best practice. Includes strategic water consulting, contingency planning and water continuity, reporting and disclosure, innovative solutions, water grants support, and promotion of best practice.
• Water Efficiency Services Comprehensive water efficiency services to help businesses reduce consumption, cut costs, and improve sustainability. Includes water audits, boreholes and alternative supplies, rainwater harvesting, greywater recycling, water-saving devices, leak detection and repair, and the Efficiency Collaboration Portal.
• Specialist Services Specialist water services for complex business needs, covering site surveys, temporary trade effluent consent, discharge licence, new water connection, temporary water connection, and water quality testing.
• NHH Water Efficiency Collaboration Portal (GetWaterFit Business Portal) A free-to-use digital engagement platform for non-household businesses providing water self-assessment, benchmarking, and tailored efficiency recommendations. The portal features the GetWaterFit calculator for staff water-use assessment and links to approved water-saving products through the GetWaterSmart directory, and aggregates services from multiple retailers, wholesalers, and NAVs.

Quantifiable outcome

• Significant cost reduction through consumption pattern analysis and expense optimization
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Well-GoodcoreStrategic or Co-development Partner · 28 October 2025Well-Good is a UK-based charitable organization dedicated to funding water projects in developing countries. The partnership supports Well-Good's mission to deliver clean and safe water to communities in need while helping UK children strengthen math skills. The Water Retail Company collaborates with Well-Good to amplify their mission, showcase projects, and encourage others to participate in creating lasting change. The collaboration reflects shared values in social responsibility and making a meaningful global impact through local action.
• SaveWaterSaveMoneycoreStrategic or Co-development PartnerWater efficiency experts collaborating on the MOSL Market Improvement Fund project to develop the Non-Household Water Efficiency Collaboration Portal. SaveWaterSaveMoney developed the GetWaterFit calculator for the platform, providing information on water use, benchmarking, and water saving actions for businesses.
• Wave UtilitiesminorStrategic or Co-development PartnerWater retailer participating in the East Anglia Water Saving Project and NHH Water Efficiency Collaboration Portal. Wave offers its Big Blue Eco Booster programme to help schools improve water efficiency and sustainability.
• Anglian WatercoreStrategic or Co-development PartnerWater wholesaler participating in the East Anglia Water Saving Project, contributing to the Non-Household Water Efficiency Collaboration Portal with water efficiency grants, free water-saving devices, site visits, and specialist advice.
• Affinity WatercoreStrategic or Co-development PartnerWater wholesaler participating in the East Anglia Water Saving Project. Offers support for businesses including free plumber visits to help identify and reduce water wastage through their retailer support program.
• Cambridge WaterminorStrategic or Co-development PartnerWater wholesaler participating in the East Anglia Water Saving Project and NHH Water Efficiency Collaboration Portal.
• Water Resources EastcoreStrategic or Co-development PartnerOrganization coordinating the East Anglia Water Saving Project and NHH Water Efficiency Collaboration Portal. The trial is being run in the Water Resources East region, one of the most water-stressed parts of the UK.
• Castle WaterminorChannel Partner/ Reseller/ DistributorWater retailer participating in the East Anglia Water Saving Project and NHH Water Efficiency Collaboration Portal.
• EverflowminorChannel Partner/ Reseller/ DistributorWater retailer participating in the East Anglia Water Saving Project and NHH Water Efficiency Collaboration Portal.
• Source for BusinessminorChannel Partner/ Reseller/ DistributorWater retailer participating in the East Anglia Water Saving Project and NHH Water Efficiency Collaboration Portal.
• EYminorGTM or Marketing PartnerSupported the Europe’s first water tech seminar hosted by the water technology accelerator co-founded by CTO Jacob Tompkins. EY provided support for the event bringing together water tech companies, regulators, utilities, investors, and academics.
• WRcminorGTM or Marketing PartnerSupported the Europe’s first water tech seminar. WRc participated in panels discussing technology uptake alongside water companies including TWRC from the UK.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Castle Water: Castle Water is the UK's largest independent business water retailer, supplying water and wastewater services to commercial customers across England and Scotland. It is TWRC's most direct competitor, competing on multi-site billing, customer service, and value-added services.
• Everflow: Everflow is a UK water retailer offering water and wastewater supply to non-household customers, positioned on customer service and competitive pricing. Directly comparable to TWRC and an explicit collaborator on the NHH Water Efficiency Collaboration Portal.
• Source for Business: Source for Business (part of Pennon Group) is a UK water retailer supplying non-household customers in England with water and wastewater services. Competes directly with TWRC on price, billing, and SME/mid-market segments.
• Water2Business: Water2Business is a UK water retailer (joint venture involving Wessex Water and Bristol Water shareholders) serving non-household customers in the South West and across England with water, wastewater, and metering services. Comparable peer in retail water services.
• Wave Utilities: Wave (formerly Business Stream) is one of the largest business water retailers in the UK, operating in Scotland and serving non-household customers with water and wastewater supply alongside efficiency and metering services. Directly competes with TWRC across GB.
• Clear Business Water: Clear Business Water is a UK business water retailer providing water and wastewater services to commercial customers, often bundled with other utility broker offerings. Directly competes with TWRC in the SME and mid-market segments.
• Water Plus: Water Plus is the UK's largest business water retailer, jointly owned by Severn Trent and United Utilities. It supplies water and wastewater services to commercial customers in England, competing with TWRC on multi-site accounts and value-added services.
• SES Business Water: SES Business Water (part of Sutton and East Surrey Water) supplies water and wastewater services to commercial customers in select English regions. Directly comparable retailer competing with TWRC for regional and multi-site accounts.
• Smarter Business: Smarter Business is a UK utility and water retailer/broker serving SMEs with multi-utility services including water supply. Comparable to TWRC on SME water retail, though with a broader utility basket and broker-led model.

Others

• Itron: Itron is a global smart metering and AMI infrastructure provider for water, gas, and electric utilities, including AMR/AMI technology deployed by UK water retailers. Relevant adjacent technology supplier underpinning TWRC's smart metering and AMR service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheWaterRetail
• LinkedInlinkedin.com/company/the-water-retail-company-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE WATER RETAIL COMPANY LIMITED