PLAN DSP ADVERTISING LTD

What PLAN DSP ADVERTISING LTD does

PLAN DSP ADVERTISING LTD (DBA: VICTOR.AD) is a UK-based B2B SaaS platform that automates planning, launching, and optimization of Amazon DSP advertising campaigns. The product is built on a direct Amazon DSP API integration and is assembled from five core modules: Media Plan Builder, DSP Launch Studio, Smart Optimizer (PRO), Campaign Performance Dashboard, and Audio Ads. Collectively, these modules allow users to generate complete media plans, audience strategies, and presentation-ready outputs, push campaigns directly into Amazon DSP, optimize bids and budgets in-flight, and produce audio creative via generative AI. The platform extends beyond Amazon-owned inventory to include streamed-content and audio supply from partners including Netflix, Disney+, Roku, Spotify, and Odeeo, positioning it as a multi-inventory Amazon DSP orchestrator rather than a single-channel planner.

The company serves agencies, in-house marketing teams, small businesses, and enterprise advertisers, with named exposure to Monks Agency and Aquasana. Pricing is a freemium SaaS model with four tiers: Free (£0), Starter (£99/month), Professional (£249/month), and Enterprise (custom). The company is privately held with a reported headcount of 1-10 and is led by a founder described as one of four Amazon Ads policy experts in Europe and a former Amazon DSP employee. The company holds Amazon Ads Verified Partner status, which provides co-marketing and ecosystem credibility within the Amazon DSP buyer base.

Name

PLAN DSP ADVERTISING LTD

Legal name

Plan DSP Advertising LTD

Website

https://victor.ad

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PLAN DSP ADVERTISING LTD (DBA: VICTOR.AD) is a UK-based SaaS platform that automates Amazon DSP media planning, campaign launch, and in-flight optimization for agencies, in-house marketing teams, small businesses, and enterprise advertisers.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Software

NAICS

Advertising Agencies (541810), Software Publishers (513210), Media Buying Agencies (541830), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Programmatic Display & Video (DSP/RTB) (BPAFACAC), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Amazon DSP planning
• Programmatic advertising tools
• AI media planning
• Connected TV advertising
• DSP campaign automation

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Four-tier subscription model (Free, Starter £99/mo, Professional £249/mo, Enterprise custom). Recurring monthly/annual billing. Upsell through brand kits (£19/mo each) and consultancy hours on Enterprise.
2. DSP Platform Fees (Passed Through): Amazon DSP charges 4-8% platform fees (vs TTD's 12-15%). VICTOR.AD passes campaigns to Amazon DSP; the media spend flows to Amazon separately from VICTOR.AD subscription fees.
3. Managed DSP Service (PRO): Fully managed campaign execution using Smart Optimizer (PRO). Available as early access add-on for paid tiers. Company plans, launches, optimizes, and reports back on client campaigns.
4. Consultancy Services: Expert DSP consultancy including AMC data analysis, performance audits, audience fixes, event calendars, and strategy walkthrough sessions. Offered as add-on for non-Enterprise tiers and bundled with Enterprise plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Plan DSP Advertising LTD (operating as VICTOR.AD) provides an AI-powered SaaS platform that plans, pitches, and launches Amazon DSP advertising campaigns in minutes. The core offering is a three-phase AI workflow (product definition, plan generation, Google Slides presentation) that integrates directly with the Amazon DSP API to push campaigns as drafts, supplemented by consultancy and managed-service options.

Product overview

VICTOR.AD is an AI-powered Amazon DSP campaign planning platform that helps agencies and brands plan, pitch, and launch Amazon DSP campaigns in minutes. The core product is the Media Plan Builder/DSP Launch Studio, which uses AI to generate complete campaign strategies from product inputs. Supporting modules include Smart Optimizer (PRO) for automated campaign management and optimization, a Campaign Performance Dashboard with natural language reporting, and Audio Ads for Spotify/Amazon Music. The platform integrates directly with Amazon DSP and Amazon Ads for pushing campaigns, and exports professional Google Slides presentations. Consultancy services are available for accounts needing expert analysis of historical AMC data.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Optimizer (PRO): Managed service option where the company manages campaigns for clients using their optimization engine
• DSP Launch Studio
• Campaign Performance
• Expert Review

Products and services

• VICTOR.AD Media Plan Builder AI-powered planning interface that generates complete Amazon DSP campaign strategies from product URLs or ASINs. Users review and approve recommendations at each phase before generating client-ready Google Slides presentations. Supports direct push to Amazon DSP as drafts.
• DSP Launch Studio Guided workflow for creating Amazon DSP campaigns. Three-phase process where AI analyzes product, suggests budgets, audiences and platforms, and generates presentations. Users review and refine everything before client delivery.
• Smart Optimizer (PRO) Managed DSP service option. Team plans, launches and optimizes campaigns to user goals and reports back. AI runs daily optimization including customer modeling, budget flow optimization and automatic bid tuning. Available as private beta.
• Campaign Performance Dashboard Dashboard for monitoring campaign performance with a natural language AI agent for asking questions in plain English and generating instant visualizations. PDF export available for client reports. Amazon Marketing Cloud ready.
• Audio Ads AI-generated voice ads with script writing for Spotify and Amazon Music. Users select AI voices, adjust phrasing, and hear changes instantly with word-level control. Transcript editor included.
• Amazon DSP Consultancy Expert analysis layer for accounts needing diagnosis. Uses predictive models based on historical AMC data to forecast ad performance and allocation. Includes saturation and incrementality analysis, per-product recommendations, audience fixes and a walkthrough session.
• Free Amazon DSP Test Account Free working Amazon DSP test account provided to all signups, allowing users to explore the real Amazon DSP interface, build campaigns and explore options without spend commitment.

Quantifiable outcome

• 5x increase in campaign output per team member (from 4-5 to 20-30 plans/week)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• SpotifycoreTechnology or Integration · 1 October 2025Spotify audio and video inventory became accessible via Amazon DSP in October 2025. VICTOR.AD supports Spotify as an audio streaming platform in campaign plans, including audio ad creation with AI voice selection.
• NetflixcoreTechnology or Integration · 1 September 2025Netflix opened direct programmatic access through Amazon DSP in September 2025 across 11 markets from Q4 2025. VICTOR.AD plans campaigns that include Netflix as a streaming inventory source alongside Prime Video, Disney+, and Spotify.
• Disney+coreTechnology or Integration · 1 June 2025Disney+ European inventory integrated into Amazon DSP in June 2025. VICTOR.AD includes Disney+ as a premium streaming inventory option in campaign planning.
• RokucoreTechnology or Integration · 1 June 2025Roku opened 80 million authenticated U.S. households exclusively through Amazon DSP in June 2025. VICTOR.AD includes Roku as a streaming supply source in campaign plans.
• Hulu / ESPN / MaxcoreTechnology or Integration · 1 June 2025Streaming inventory (Hulu, ESPN, Max) accessible through Amazon DSP. VICTOR.AD includes these platforms as available inventory in its campaign planning engine alongside Netflix and Disney+.
• Amazon Ads (Amazon DSP)coreTechnology or IntegrationVICTOR.AD is an Amazon Ads Verified Partner with direct API integration into Amazon DSP. The platform generates campaigns that are pushed directly to Amazon DSP as drafts. Every signup includes a free Amazon DSP test account. VICTOR.AD builds on Amazon's 9,000+ audience segments, inventory (Prime Video, Fire TV, Twitch, Amazon Music), and streaming partnerships.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pacvue: Pacvue is an enterprise platform for Amazon and Walmart advertising, offering campaign planning, execution, and optimization for Amazon DSP alongside Sponsored Ads. It is named as an execution partner in VICTOR.AD's partner-agnostic ecosystem and competes head-on for Amazon DSP agency spend.
• Quartile: Quartile is an Amazon Ads Verified Partner offering cross-channel Amazon advertising including DSP. It targets enterprise brands and agencies with planning, execution, and measurement — overlapping with VICTOR.AD's enterprise motion.
• Perpetua: Perpetua provides Amazon DSP and Sponsored Ads planning, execution, and optimization for brands and agencies. Like Pacvue, it is explicitly named as an execution partner of VICTOR.AD and competes for the same Amazon DSP workflow budget.
• Helium 10: Helium 10 is a broader Amazon seller and advertising tool suite that includes DSP planning and execution modules. It targets similar Amazon-native agencies and brands with a wider feature set and substantially larger user base.
• Adbrew: Adbrew is an AI-powered Amazon DSP and ads management platform serving agencies and brands. It competes for the same Amazon DSP agency tooling budget and combines planning with execution.

Broad incumbents

• The Trade Desk: The Trade Desk is the largest independent DSP outside of Amazon's walled garden. VICTOR.AD explicitly compares its Amazon DSP fees (4-8%) against TTD's (12-15%), making TTD the primary cross-platform comparison for advertisers choosing Amazon DSP.
• MediaMath: MediaMath is a programmatic DSP offering omnichannel media buying including CTV and audio. It is comparable as a broad DSP incumbent competing for the same advertiser spend that VICTOR.AD routes to Amazon DSP.
• Amazon Ads: Amazon Ads is the platform owner and the implicit competitor — Amazon itself could ship native AI planning tools that would obviate VICTOR.AD. The Verified Partner relationship is governed entirely by Amazon's partner program.
• Tinuiti: Tinuiti is a large independent performance marketing agency with deep Amazon DSP practice. It competes with VICTOR.AD-enabled agencies for Amazon DSP retainers and represents the in-house agency alternative VICTOR.AD's self-serve pitch is built against.

Emerging players

• Stackline: Stackline provides Amazon advertising analytics, DSP planning, and shopper intelligence for brands and agencies. It is comparable as an Amazon-ecosystem planning and analytics partner with deeper data capabilities but broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/victorjfer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLAN DSP ADVERTISING LTD