What KUGA AI LTD does

Kuga is a London-based software company that provides a no-code, white-label AI infrastructure platform for digital and marketing agencies to deploy and resell branded AI chat agents to their small business clients. The platform enables agencies to generate client-ready agent prototypes in roughly five minutes by entering a client domain: Kuga auto-scrapes and structures website content (pricing, services, FAQs, opening hours) into a private knowledge base, accepts document uploads (PDF, DOCX, TXT, CSV, JSON), and serves responses through an iframe-sandboxed widget with no visible Kuga attribution. Core features include a multi-tenant dashboard with isolated vector stores per client, versioned re-indexing, native Cal.com meeting booking, white-labelled AI Insights reporting delivered under the agency's SMTP domain, and a British English localization mode — none of which exposes the underlying provider to the end-client.

The company monetizes through tiered per-agent monthly subscriptions: a free build tier (unlimited agents, 100 demo messages each), Essential at £19/agent/month, Pro at £39/agent/month, and Scale at £99/agent/month, plus an Enterprise tier with custom 100k+ messages/month capacity, expanded vector storage, and direct engineering access. Agencies typically resell these agents to their own clients at £99–£299/month, capturing a gross margin spread of roughly £80–£280 per client per month. The go-to-market combines a product-led free tier driving organic agency adoption, content marketing via SEO-targeted Agency Academy playbooks across verticals (dental, legal, real estate, wedding venues, trades), G2 peer review acquisition, and enterprise contact-sales capture for high-volume deployments.

KUGA AI LTD was incorporated on January 16, 2025 in England and Wales (Company No. 16189235), operates from 128 City Road, London, and is registered with the UK Information Commissioner's Office (ZC015340) under the Data Protection Act 2018. The company is independently owned, discloses no external funding, has 1–10 employees, and reports a "15k+ businesses joined" footprint spanning the UK, Ireland, and the United States. The Kuga® mark is a registered trademark.

Name

KUGA AI LTD

Legal name

KUGA AI LTD

Website

https://kuga.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Kuga provides a no-code, white-label AI infrastructure platform that enables agencies to create, deploy, and resell branded AI chat agents to small business clients across multiple verticals, with multi-tenant architecture and per-client vector store isolation.

Ownership category

akta.pro rank

Product category

Conversational AI Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• White-label AI platform
• AI chat agents
• Conversational AI
• Agency chatbot software
• No-code chatbot builder

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Per Agent Plans: Kuga generates revenue through tiered monthly subscription plans billed per client agent. Agencies pay per agent deployed, with message limits and knowledge base storage scaling across tiers. The Essential, Pro, and Scale tiers are priced at £19, £39, and £99 per month respectively. Agencies typically resell these agents to their own clients at £99-£299/month, capturing the margin spread.
2. Usage-Based Overage: Each pricing tier includes a set number of AI replies per month. Usage above the tier limit likely triggers additional charges, as implied by the Enterprise tier's custom message limits and the mention of 'Need more messages? Contact us for enterprise pricing'.
3. Setup/Professional Services: Agencies are encouraged to charge their own clients a one-time setup fee (£250-£500) to cover site scraping and prompt configuration, in addition to the monthly retainer. This hybrid model filters serious clients while building MRR.
4. Enterprise Custom Contracts: High-volume agencies and businesses can contact sales for custom pricing. Enterprise features include 100k+ messages per month, expanded vector storage, and priority engineering access. Pricing is negotiated on a per-engagement basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kuga provides a no-code, white-label AI infrastructure platform that enables agencies to build, deploy, and resell fully branded conversational AI chat agents to their SMB clients. The platform auto-ingests client website content into structured knowledge bases, supports document uploads, and delivers a multi-tenant management dashboard with per-client data isolation, custom branding, and native scheduling via Cal.com. Agencies subscribe per deployed agent on tiered plans (£19–£99/month) and typically resell to end clients at £99–£299/month.

Product overview

Kuga is an agency-native, white-label AI platform that provides a single infrastructure layer for agencies to create, deploy, and manage branded client chat agents. The core Kuga AI Platform enables no-code agent creation from website URLs or document uploads, with per-agent pricing tiers (Free, Essential at £19/mo, Pro at £39/mo, Scale at £99/mo) and an Enterprise Solutions add-on for high-volume needs. Key integrated features include the AI-Powered Knowledge Base (automated content indexing from web sync and PDFs), AI Insights (automated client reporting), the Client Dashboard (unified lead and conversation management), and the White-Label Widget (fully branded chat embed with no Kuga attribution). The platform uses a multi-tenant architecture with isolated vector stores per client agent, native Cal.com scheduling integration for meeting bookings, and supports agencies selling AI services under their own brand at £99–£299/month to end clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Kuga AI Platform No-code, white-label, multi-tenant AI chat agent platform that enables agencies to deploy branded conversational agents on client websites. The platform auto-scrapes client sites into structured knowledge bases, supports document uploads, isolates each client agent in its own vector store, and embeds via a fully white-labelled iframe widget. Sold via freemium and per-agent tiered subscriptions to digital, marketing, and web-design agencies who resell the resulting agents to their SMB clients.

Quantifiable outcome

• Deploy client-ready AI agent prototype in ~5 minutes via website sync (per G2 review)
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature13 records

Partnerships

One partnership is on record.

• Cal.comcoreTechnology or IntegrationCal.com is natively integrated with Kuga's platform, enabling AI agents to book meetings directly within chat conversations. When an agent captures a lead or a user requests a meeting, it can pull available Cal.com calendar slots and confirm bookings that sync directly to the client's calendar. This is a key differentiator allowing agents to book revenue, not just answer questions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Relevance AI: Relevance AI is an AI workforce platform enabling businesses to build and deploy custom AI agents and automations. It overlaps with Kuga's agent-building thesis at the higher end of the market, with multi-tenant and knowledge-base features comparable in concept.

Direct peers

• ManyChat: ManyChat is a no-code chatbot platform popular with agencies and SMBs for automating conversations across web chat, Instagram, WhatsApp, and Messenger. It competes for the same agency-builder customer and offers comparable white-label and reseller features.
• Botstar: Botstar is a no-code chatbot builder with multi-channel deployment and white-label options aimed at agencies and SMBs. It overlaps with Kuga on the agency-reseller positioning and no-code conversational AI tooling.
• Botpress: Botpress is an end-to-end conversational AI platform with a visual builder, LLM integration, and deployable chatbots/agents for customer service and operations. It competes with Kuga in the agency and SMB chatbot-builder market, though it skews more technical.
• Tidio: Tidio is an SMB-focused customer service platform combining live chat, chatbots, and AI automation (Lyro AI). It targets the same small-business end-customers that Kuga's agency partners serve, making it a downstream competitor in the SMB inbox.
• Chatbase: Chatbase is a direct competitor offering a no-code platform for building custom AI chatbots trained on a business's data, with white-label and agency-friendly features. It is explicitly referenced in Kuga's own comparison content, signalling it as a head-to-head rival for the agency-reseller customer.
• CustomGPT.ai: CustomGPT.ai enables businesses to build custom GPT-powered chatbots trained on their own content, with white-label and agency reseller positioning similar to Kuga. It targets the same no-code custom-agent market with comparable knowledge-base ingestion features.
• Dante AI: Dante AI provides a no-code custom chatbot builder with white-label options for agencies and businesses, directly competing for the same agency-reseller and SMB end-customer segments. Kuga's comparison articles position Dante as a primary alternative.
• Voiceflow: Voiceflow is a conversational AI platform enabling teams to design, prototype, and deploy AI agents across chat and voice channels. It serves agencies and enterprise teams building customer-facing agents, overlapping with Kuga's white-label conversational agent use case.

Broad incumbents

• Intercom: Intercom is an established customer service platform with AI agent capabilities (Fin AI) and broad enterprise reach. It is the dominant incumbent in the space Kuga occupies for SMBs, with the company's own materials noting Intercom's $237+/month pricing as the alternative Kuga undercuts.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kugaai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KUGA AI LTD