BotStar
BotStar, operated by WiseBit Pte. Ltd. (Singapore), is a no-code visual chatbot platform that enables small businesses, agencies, and e-commerce operators to build, deploy, and manage Facebook Messenger and website chatbots via tiered subscriptions and integrations.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BotStar does
BotStar, operated by WiseBit Pte. Ltd., is a Singapore-based chatbot platform founded in 2017 that targets small and medium-sized businesses, digital agencies, and e-commerce operators. The product is a no-code visual chatbot builder combining a drag-and-drop flow editor, a built-in content management system for media-rich responses, and an inline code editor that allows developers to extend flows with API calls and custom logic. Deployments span Facebook Messenger (including a Facebook Chat Plugin for cross-channel web-to-Messenger engagement) and customer websites. The company's most distinctive technical combination at its scale is pairing a non-technical visual builder with a developer-extensible inline code layer, plus a library of 78+ pre-built industry templates spanning e-commerce, food and beverage, real estate, healthcare, and education.
The platform's broader product surface includes the BotStar Engine API and Botstar Livechat API for programmatic access, a JavaScript Webview SDK, and a paid in-house BotStar Development Service for customers lacking internal capacity. Integrations span approximately 20 third-party platforms across CRM (Salesforce, HubSpot, Zendesk, Pipedrive, Zoho, Copper, Agile CRM, Freshsales), marketing automation (Mailchimp, ActiveCampaign), workflow automation (Zapier, Integromat), payments (Stripe), analytics (Google Sheets), AI/NLP (Google Dialogflow), and website/e-commerce builders (Shopify, WordPress, Wix, Webflow, Squarespace, Weebly).
BotStar monetizes through a three-tier freemium subscription — Free, Pro at $29 per month (1,000 monthly sessions, API access, broadcast and drip campaigns), and Agency at $299 per month (3 active bots, 5,000 sessions, custom branding, template cloning) — supplemented by optional add-on purchases and transaction fees from in-bot Stripe payments. Distribution is entirely product-led growth via self-serve signup at app.botstar.com, with marketing executed through a documentation site, a templates marketplace, a Facebook community, and a mini-course tutorial series. The company has disclosed only one funding event — a $50,000 round in October 2017 — and operates with 11-50 employees under founders Huy Dinh (co-founder and CEO) and Tuong Le (co-founder).
BotStar firmographics
Firmographics- Name
- BotStar
- Legal name
- WiseBit Pte. Ltd.
- Website
- https://botstar.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BotStar, operated by WiseBit Pte. Ltd. (Singapore), is a no-code visual chatbot platform that enables small businesses, agencies, and e-commerce operators to build, deploy, and manage Facebook Messenger and website chatbots via tiered subscriptions and integrations.
- Ownership category
- akta.pro rank
BotStar industry classification
Industry- Product category
- Chatbot Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Low-Code/No-Code Application Platforms (HDAEAKAA), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where BotStar is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
BotStar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Three-tier subscription model: Free (Basic), Pro at $29/month, and Agency at $299/month. Each tier provides increasing session limits, bot counts, and features.
- Optional Upgrades: Extra data storage, extended data logs, bot templates, bot blocks, modules available for additional fees
- In-Bot Payments: Features enabling users to sell goods, content, media and services through in-bot payments via Stripe integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic chatbot features |
| Subscription | Monthly | Professional plan for growing businesses |
| Subscription | Monthly | Agency plan for managing multiple clients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
BotStar product offering
Product offeringCore offering
BotStar is a no-code chatbot platform that enables businesses to build, deploy, and manage automated conversational chatbots through a visual flow editor. The platform supports multi-channel deployment (Facebook Messenger and website), includes a built-in CMS, an inline code editor for developers, audience segmentation, human handover, and 70+ pre-built industry templates. It is sold via a freemium SaaS model (Free, $29/month Pro, $299/month Agency) and is targeted at SMBs, digital agencies, and e-commerce operators.
Product overview
BotStar is a comprehensive chatbot platform consisting of a core visual chatbot builder, the Facebook Chat Plugin for cross-channel customer engagement, and a marketplace of 78+ pre-built templates. The platform offers tiered pricing (Free, Pro at $29/month, and Agency at $299/month) with varying session limits and features. Developer tools include Engine API, Livechat API, Scripting capabilities, and Webview JS SDK. The platform integrates with major CRMs (HubSpot, Salesforce, Zendesk), marketing tools (Mailchimp), automation platforms (Zapier, Integromat), payment processors (Stripe), analytics tools (Google Sheets), and AI services (Dialogflow).
Differentiator
Problem solved
Functional benefit
Products and services
- BotStar Chatbot Platform A no-code chatbot platform with a visual flow editor, built-in CMS, inline code editor, audience segmentation, and human handover that enables businesses to build, deploy, and manage automated conversational chatbots across website and Facebook Messenger channels.
- Facebook Chat Plugin A live chat widget powered by Facebook Messenger that lets website visitors chat with a business and continue the conversation over Messenger after leaving the site, managed from a unified inbox.
- BotStar Templates Marketplace
- BotStar Development Service A paid professional service where BotStar's experienced team designs, builds, and deploys custom chatbot solutions for clients, including AI-powered flows with inline scripting, multi-language support, and expert consultation.
Companies that use BotStar
Customer profileSegments6 records
Ideal customer profiles3 records
BotStar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability3 records
Feature10 records
BotStar partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship and core.
- FacebookflagshipPartnership for Facebook Messenger Chat Plugin distribution. Facebook tracks website traffic for incentive program where users with 5,000+ daily unique visitors can earn $1,000 reward. Joint go-to-market initiative to help small businesses connect with customers during COVID-19.
- Google SheetscoreNative integration allowing chatbots to read from and write to Google Sheets for data management and workflow automation
- StripecorePayment integration enabling in-bot payments for selling goods, content, media and services through chatbots
- ZapiercoreIntegration platform enabling connection to thousands of other applications and workflow automation
- IntegromatcoreAutomation platform for connecting chatbots with external services and creating complex workflows
- DialogflowcoreNatural language understanding integration to make chatbots smarter with AI-powered conversation capabilities
- SalesforcecoreCRM integration allowing chatbot data to flow into Salesforce for sales and customer management
- HubSpotcoreCRM integration for marketing automation and customer data synchronization
- ZendeskcoreCustomer service platform integration for managing support tickets and customer interactions
- MailchimpcoreEmail marketing integration for syncing chatbot subscribers to email campaigns
- PipedrivecoreSales CRM integration for pipeline management and sales automation from chatbot leads
- Zoho CRMcoreCRM integration for Zoho users to manage chatbot-generated leads and customer data
- ActiveCampaigncoreMarketing automation integration for email sequences and customer journey automation
- FreshsalescoreCRM integration for fresh sales pipeline management from chatbot conversations
- Agile CRMcoreCRM integration for managing customer relationships and sales from chatbot leads
- CoppercoreCRM integration (formerly ProsperWorks) for Google Workspace users to manage chatbot leads
- ShopifycoreE-commerce platform integration for Shopify store owners to deploy chatbots
- WordPresscoreWebsite platform integration for WordPress site owners
- WixcoreWebsite builder integration for Wix users to add chatbots
- WebflowcoreWebsite design platform integration for Webflow users
- SquarespacecoreWebsite platform integration for Squarespace users
- WeeblycoreWebsite builder integration for Weebly platform users
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
BotStar competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BotStar social profiles
Digital presenceBotStar financial estimates
Financial estimateRevenue estimate
Valuation estimate
BotStar leadership team
Management profileNumber of profiles
Profiles2 records
BotStar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BotStar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BotStar
What does BotStar do?
BotStar is a no-code chatbot platform that enables businesses to build, deploy, and manage automated conversational chatbots through a visual flow editor. The platform supports multi-channel deployment (Facebook Messenger and website), includes a built-in CMS, an inline code editor for developers, audience segmentation, human handover, and 70+ pre-built industry templates. It is sold via a freemium SaaS model (Free, $29/month Pro, $299/month Agency) and is targeted at SMBs, digital agencies, and e-commerce operators.
Is BotStar a public or private company?
BotStar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BotStar founded?
BotStar was founded in 2017. It employs 11 to 50 people.
Where is BotStar based?
BotStar is headquartered in Singapore, Singapore, in the Asia region.
How does BotStar make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are optional Upgrades and in-Bot Payments.
Does BotStar have an API?
Yes. BotStar offers a BotStar Engine API and a BotStar Livechat API for developers to build and customize chatbot functionality. The Engine API enables programmatic access to chatbot building and management features. Additionally, BotStar provides a Webview JavaScript SDK for displaying web content inside chatbots, BotStar Scripting for inline coding within flow, HTTP Blocks for connecting to external API servers, and JSON Formats for rendering messages or executing actions. Developers can also push data to chatbots via external URLs. Developer documentation is at apis.botstar.com/docs.
What industry is BotStar in?
BotStar's product category is Chatbot Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 5182 and its SIC code is 7372.