Sinu Toit

What Sinu Toit does

Sinu Toit (legal entity OÜ Sinu Toit, registry code 16183652) is a Tallinn, Estonia-based functional nutrition and lifestyle consulting practice founded and operated by nutritionist and food technologist Enid Udras. The business delivers evidence-based, root-cause-oriented nutritional counseling to Estonian-speaking individuals experiencing persistent health issues — digestive problems, fatigue, weight management challenges, hormonal imbalances, and skin issues — where conventional medical tests show no abnormalities, as well as to corporate clients seeking employee wellness programming.

The core service is 1:1 functional nutrition consulting, including single sessions and the structured 3-month RESTART program. This is supported by a small catalog of paid digital self-service products priced between €11 and €34 — a microbiome restoration guide, a reflux and gastritis dietary guide, bloating self-assessment checklists, and a checklist bundled with a 30-minute consultation — plus a free introductory video lecture. A corporate masterclass on cognitive resilience and performance extends the offering to B2B clients.

Distribution is entirely domestic to Estonia. Digital products and consultation bookings flow through the sinutoit.ee e-commerce storefront; in-person sessions were previously conducted at Ülemiste City and are transitioning to a new central Tallinn location, with additional capacity at the Reval Sport clinic. Marketing is driven by Enid Udras's personal Instagram presence (@sinutoit), an Estonian-language SEO-optimized blog, and an email newsletter. The company operates as a single-employee sole proprietorship with no external funding, no disclosed revenue, and no institutional investors, with the Elsavie microbiome testing partnership as its only disclosed commercial alliance.

Name

Sinu Toit

Legal name

OÜ Sinu Toit

Website

https://sinutoit.ee

Company type

Private

Operating status

Operating

Short description

Sinu Toit is a Tallinn-based functional nutrition and lifestyle consulting practice operated by sole nutritionist Enid Udras, offering 1:1 consulting, the 3-month RESTART program, a corporate cognitive resilience masterclass, and a small catalog of paid digital self-service guides to Estonian-speaking consumers.

Ownership category

akta.pro rank

Product category

Functional Nutrition and Lifestyle Consulting

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industry

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Functional nutrition consulting
• Lifestyle nutrition coaching
• Corporate wellness programs
• Digital nutrition guides
• Microbiome nutrition

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Products (Self-Service): Sale of downloadable digital guides, checklists, and video content on nutrition topics such as microbiome restoration, reflux/gastritis nutrition, and general healthy eating advice. Products are delivered immediately after purchase via download link to the customer's email or account.
2. 1:1 Nutrition Consulting: Individual functional nutrition counseling sessions provided by Enid Udras, including the 'RESTART' 3-month program and single-session consultations. Sessions address digestive issues, fatigue, weight management, and other health concerns using evidence-based approaches.
3. Corporate Wellness Programs: Specialized nutrition and lifestyle programs for companies, including masterclasses on performance and cognitive resilience for employees. Targets为企业客户，提供基于科学的健康干预，以提高员工生产力、减少病假并支持整体健康。

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sinu Toit is a functional nutrition and lifestyle consulting practice that delivers 1:1 nutrition counseling, the 3-month RESTART program, and corporate wellness masterclasses, complemented by a small online catalog of downloadable digital guides and checklists on microbiome restoration, reflux/gastritis nutrition, and bloating. The offering is rooted in an evidence-based functional nutrition methodology that examines root causes (microbiome, inflammation, hormones, nutrient absorption, stress) rather than symptom-only advice.

Product overview

Sinu Toit is a functional nutrition and lifestyle consulting practice founded by Enid Udras (registered as OÜ Sinu Toit, registry code 16183652, based in Tallinn, Estonia). The company operates a digital storefront selling downloadable nutrition guides and checklists alongside its consulting services. The core offering is one-on-one nutrition and lifestyle consulting, complemented by structured programs such as the 3-month RESTART program and corporate masterclasses on performance and cognitive resilience. The digital product portfolio consists of four priced items available through the online shop: Mikrobioomi taastav toitumine (€17) — a microbiome restoration guide; Toitumine refluksi ja gastriidi korral (€11) — a reflux and gastritis dietary guide; Checklist + Konsultatsioon 30 min (€34) — a bloating checklist bundled with a consultation; and Checklist: vabane kõhupuhitustest ja kõhuvalust (€11) — a standalone bloating self-assessment checklist. Additionally, a free video lecture on healthy eating during a busy lifestyle is offered. The company also partners with Elsavie (for at-home microbiome testing) and Lastega Koos (for sleep consulting referrals). All digital products are delivered as downloads via email or user account, with payments processed through Maksekeskus AS.

Differentiator

Problem solved

Functional benefit

Products and services

• Toitumis- ja eluviisinõustamine (Nutrition and Lifestyle Consulting) 1:1 functional nutrition and lifestyle consulting delivered by Enid Udras; focuses on identifying root causes of health issues through evidence-based dietary and lifestyle changes.
• Programmid (3-month RESTART program and other structured programs) Structured multi-session nutrition and lifestyle programs, including the 3-month RESTART program and single-session consultations, addressing weight management, fatigue, digestive issues, and microbiome restoration.
• Ettevõttele: Sooritusvõime ja kognitiivse vastupidavuse meistriklass (Corporate Masterclass on Performance and Cognitive Resilience) Corporate B2B masterclass for employers to support employee wellbeing, focus, and productivity through evidence-based nutrition and lifestyle interventions.
• Mikrobioomi taastav toitumine (Microbiome Restoration Nutrition Guide) Downloadable digital guide (€17) covering evidence-based recommendations for restoring microbiome balance, including symptoms overview, causes of imbalance, and clear dietary guidelines.
• Toitumine refluksi ja gastriidi korral (Reflux and Gastritis Nutrition Guide) Downloadable digital guide (€11–€18 depending on listing) covering dietary principles for managing reflux and gastritis, including recommended foods, foods to avoid, a sample one-week menu, and supplement recommendations.
• Checklist + Konsultatsioon 30 min (Bloating Checklist + 30-minute Consultation) Bundled digital checklist (€34) to identify root causes of bloating plus a 30-minute nutrition consultation; checklist delivered via email after purchase and available for 30 days.
• Checklist: vabane kõhupuhitustest ja kõhuvalust (Bloating and Abdominal Pain Checklist) Standalone digital checklist (€11) helping users trace underlying causes of bloating and abdominal pain; delivered as a download immediately after purchase.
• Videoloeng: Tervist taastav toitumine kiire elutempo korral (Free Video Lecture on Healthy Eating with a Fast Pace of Life) Free video lecture offering practical tips for maintaining a health-supportive diet during a fast-paced lifestyle; accessible at no cost on the Sinu Toit website.

Quantifiable outcome

• Digestion improvement of approximately 85% reported by clients after 3-month RESTART program
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ElsavieminorGTM or Marketing PartnerElsavie offers at-home microbiome testing that provides a complete overview of gut health. Sinu Toit enables its clients to purchase the Elsavie microbiome test at a discounted rate through the partnership, allowing clients to use test results as part of the nutrition consulting process.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nutrigenomix: Nutrigenomix offers genetic testing combined with personalized nutrition recommendations from qualified health professionals. Comparable in combining diagnostics with practitioner-delivered nutrition guidance, though operating at larger B2B and clinical scale.
• Foodspring: Foodspring combines nutrition content, products, and coaching in a D2C brand model popular across Europe. Comparable as a content-and-product-led European nutrition brand competing for the same health-conscious consumer, though at significantly larger scale.
• Lifesum: Lifesum is a Scandinavian-originated nutrition and meal-planning app. Comparable as a regional/emerging player in the European nutrition app market with content-led engagement and subscription monetization that overlaps with Sinu Toit's digital-product-plus-coaching model.

Direct peers

• Wellory: Wellory is a personalized nutrition coaching platform that matches users with registered dietitians for 1:1 guidance. Directly comparable to Sinu Toit's 1:1 functional nutrition consulting model, with a marketplace/tech-enabled layer on top.
• Viome: Viome combines at-home microbiome and cellular health testing with personalized food and supplement recommendations. Highly comparable to Sinu Toit's Elsavie microbiome testing partnership plus nutrition consulting workflow.
• Zoe: Zoe is a personalized nutrition platform built around gut microbiome testing, blood fat responses, and blood sugar — directly comparable to Sinu Toit's functional, microbiome-rooted methodology. Both use biological test data to drive individualized nutrition guidance.

Broad incumbents

• Noom: Noom is a large-scale psychology-driven weight management and nutrition coaching platform. Comparable as a broad incumbent offering structured coaching programs, content, and weight outcomes, though at vastly larger scale and broader market than the Estonian practice.
• MyFitnessPal: MyFitnessPal is a mass-market nutrition tracking platform with premium coaching features. Relevant as a broad incumbent in the same functional category (nutrition logging + guidance) that competes for the same health-conscious consumer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sinutoit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinu Toit