TREADTRACKER LTD

What TREADTRACKER LTD does

TreadTracker Ltd is a UK-based SaaS company that provides cloud-based tyre inspection and fleet management software. The platform combines an Android mobile application used in the field with a web-based reporting portal, enabling drivers, fitters, and fleet managers to capture standardised digital tyre inspections, generate real-time dashboards, and produce automated compliance and ESG/CO2 emissions reports. Offline capability on the mobile app allows inspections to be completed without connectivity and synchronised later, addressing a practical constraint of depot and roadside work.

The company operates a subscription-based SaaS model with quote-based pricing tied to fleet size and feature tier, selling to UK fleet operators as well as tyre service providers such as Three Counties Tyres and Truck Tyre Solutions. TreadTracker was founded in 2024 and acquired by Direct Tyre Management in June 2026, giving it access to the parent group's fleet customer base and £50M-turnover heritage in commercial tyre management. The product is positioned at the intersection of tyre safety compliance, fleet maintenance efficiency, and sustainability reporting, with Cyber Essentials certification obtained in November 2025 underpinning its enterprise procurement readiness.

Name

TREADTRACKER LTD

Legal name

TreadTracker Ltd

Website

https://treadtracker.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

TreadTracker Ltd is a UK-based SaaS platform that digitises fleet tyre inspections via an Android app and web reporting portal, serving commercial fleet operators and tyre service providers with subscription-based pricing and built-in ESG reporting.

Ownership category

akta.pro rank

Product category

Fleet Tyre Inspection Software

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks) (TLAKAGAE)

akta.pro secondary industries

Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH), Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)

Keywords

• Fleet inspection software
• Tyre management platform
• Fleet compliance reporting
• Digital inspection tools
• Vehicle maintenance software

Headquarters

HQ city

Thornton-Cleveleys

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Fleet Inspection Software): Cloud-based software-as-a-service model providing access to mobile inspection app and web reporting portal. Pricing based on fleet size and usage. Invoices due within 30 days with credit account option.
2. Enterprise/Custom Contracts: Tailored business solutions for large fleet operators with custom implementations and ongoing support contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

TreadTracker provides a cloud-based digital fleet tyre inspection and reporting platform that combines an Android mobile inspection app with a web-based reporting portal. The platform enables commercial fleet operators to capture on-site tyre inspection data using customisable digital checklists, report defects instantly with stakeholder notifications, and access real-time dashboards and automated compliance reports from any location.

Product overview

TreadTracker is a unified digital fleet inspection platform consisting of two core components: the TreadTracker Android App for on-site tyre inspections (with iOS in development), and the TreadTracker Web-based Reporting System for fleet-wide visibility and compliance management. Both components share a common cloud infrastructure, enabling real-time data synchronisation between field inspections and online dashboards. The platform supports customisable digital inspection checklists, instant defect reporting, automated month-end reporting, and ESG compliance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• TreadTracker Fleet Inspection Platform A cloud-based digital fleet inspection and tyre management platform that integrates handheld device software with online reporting capabilities. Enables fleet operators to capture tyre inspection data on mobile devices, generate real-time dashboards, automate compliance reporting, and access vehicle tyre records 24/7 from any location worldwide.
• TreadTracker Android App Mobile application for Android devices enabling on-the-go tyre inspections. Supports offline functionality with data syncing once online. Features digital checklists, instant defect reporting, and tyre photo capture for field technicians and inspectors.
• TreadTracker Web-based Reporting System Online portal providing secure and continuous access to comprehensive vehicle tyre inspection processes. Offers real-time dashboards, automated reports, management reports on contract adherence and service efficiency, and the ability to virtually inspect any vehicle at any location and time.

Quantifiable outcome

• Tyre inspections more than doubled in November
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Direct Tyre ManagementflagshipStrategic or Co-development Partner · 29 June 2026Direct Tyre Management completed acquisition of TreadTracker following two years of growth. Acquisition strengthens DTM's technology-led fleet tyre management offering by integrating TreadTracker's digital inspection capability with DTM's operational expertise and service network.
• Three Counties TyrescoreChannel Partner/ Reseller/ Distributor · 2 March 2026Three Counties Tyres retained TreadTracker after successful three-month trial that eliminated paper-based inspections, reduced administration, and improved fleet reporting accuracy. Next phase focuses on further embedding platform across inspection workflows.
• TyreSafecoreGTM or Marketing Partner · 18 February 2026Official Commercial Partner of TyreSafe and Headline Sponsor of 20th Anniversary Annual Briefing. Partnership reflects shared commitment to improving industry standards and equipping operators with tools for tyre safety and compliance. TreadTracker will exhibit at the June event with live demonstrations of inspection technology.
• Truck Tyre SolutionscoreChannel Partner/ Reseller/ Distributor · 20 December 2024Contract renewal with Truck Tyre Solutions reaffirming trust in TreadTracker's fleet inspection software. Platform improved operational efficiency through time savings, reduced manual error, increased productivity, and real-time customer data provision.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Geotab: One of the largest global fleet telematics platforms, with extensive vehicle data and an ecosystem of integrated add-ons including tyre-related modules. Competes for fleet software wallet share with TreadTracker via breadth of fleet data, though it does not specialise in tyre inspection workflows.
• Webfleet (Bridgestone): Large incumbent fleet telematics platform owned by Bridgestone, with embedded tyre management and reporting features. Direct overlap with TreadTracker's fleet compliance use case, but bundled inside a broader telematics proposition rather than a tyre-specialist tool.
• Verizon Connect: Enterprise fleet management SaaS from Verizon covering GPS tracking, maintenance, and compliance. Adjacent competitor for fleet inspection and compliance software budgets; much larger scale and broader feature set than TreadTracker but not tyre-specialised.
• Samsara: IoT and telematics platform serving large commercial fleets with vehicle tracking, dashcams, and equipment monitoring. Comparable as a fleet digital platform; competes indirectly on fleet management software spend but lacks tyre-specific inspection depth.
• ATLAS by Bridgestone (tyres-as-a-service): Bridgestone's integrated tyre management and reporting offering for commercial fleets, combining service network with digital inspection/reporting. Comparable to the combined TreadTracker + Direct Tyre Management proposition; threat and partial partner given Bridgestone ownership of Webfleet.

Direct peers

• Fleetio: Cloud fleet maintenance and inspection management SaaS used by thousands of fleets globally. Competes with TreadTracker for fleet maintenance software budget; broader in scope (all vehicle systems, not tyre-specialised) but overlaps on digital inspection workflows and compliance documentation.
• TyreWatch: UK-based provider of tyre pressure monitoring and remote tyre inspection data for commercial fleets. Direct comparable to TreadTracker on tyre-specific fleet monitoring and inspection, though focused on pressure/temperature telemetry rather than mobile-app-based manual inspections.
• TreadReader: Provides drive-over tyre tread-depth scanning technology that captures inspection data on commercial vehicles. Closest direct competitor to TreadTracker in the UK fleet tyre inspection category, but pairs hardware with software rather than selling a pure mobile/cloud SaaS.
• WheelRight: Offers drive-over tyre pressure and tread-depth inspection systems for fleet operators, producing automated inspection data. Comparable to TreadTracker in target customer (commercial fleets) and category (automated tyre inspection), though differentiated by hardware-centric delivery.

Emerging players

• Tyresure (TPMS): Specialist provider of tyre pressure monitoring systems and TPMS solutions for fleets and OEMs. Comparable as a tyre-focused data and monitoring vendor targeting commercial fleets; narrower in scope than TreadTracker (hardware sensors vs inspection software).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREADTRACKER LTD